How to increase insurance renewal rates by 40%

About Sigortam.net: Sigortam.net is a leading digital insurance platform in Turkey, established in 2000. It has close to 7 million customers, more than 20 contracted insurance companies and nearly 700 employees.

The platform compares the offers it receives and shows each customer three options: the lowest priced, the best in price and performance, and the most comprehensive. Customers also get 24/7 consultancy during purchase and after sales, which brings technology and human experience together.

The Challenge: Insurance products are more complex and more customer-specific than products in most other industries. That makes a personalized experience at every point that affects the customer essential, and it has to happen at the moment of need.

The most critical issue for Sigortam.net was to find a model that could predict what a customer might want next, for each insurance product, as the customer acts.

Why Sigortam.net Chose Evam: Fastest implementation. The integration was completed in six months. The first scenarios went live in just three months, while integration was still in progress.

Multiple scenario options. The team worked on many scenario models at the same time, for needs from lead conversion to insurance renewal.

Customer-centric solutions. Offers were personalized by identifying each user's needs. This matters especially in insurance.

The Solution: Sigortam.net built its scenarios on the Evam platform. Scenarios covered a wide range of needs, from converting leads to renewing policies. The team also ran campaign scenarios such as prize draws, where high participation is the goal.

Sigortam.net runs personalized campaigns and continues its mass communication campaigns on the same Evam products. Using one platform also helped it avoid the operational cost of working with several companies.

The Results: In six months, Sigortam.net prepared 13 scenarios on the Evam platform. Through these scenarios it reaches 50K end users per day.

The scenarios built for earthquake insurance renewals increased renewal rates by 40%.

The team measured the effect of scenarios with A/B tests. In draw scenarios, participation rose 2-3 times.

Scenarios that bring dropped leads back into the funnel and convert them are still being tracked. Their results will be added to the reports.