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Success Story
Turkcell's Real-Time Data Transformation with Evam

Turkcell's Real-Time Data Transformation with Evam

1.8 Billion

Events

200 Real-Time

Marketing complex CX scenarios

100+ Automated

Personalization strategies

2x Doubled

Mobile consumers next best offer acceptance rate

Industry

Telecommunication

We achieved our goal of accelerating the MarTech (marketing technology) transformation, improving our real-time marketing capabilities, and reaching our customers in new ways with our business partner Evam over the years. We can see our customers’ behavior and meet their needs faster by using the real-time data analytics technology in the RTA (Real Time Analytics) Platform that we implemented in collaboration with Evam. For Turkcell, the RTA Platform processes 1.8 billion data points per day and implements over 200 complex real-time marketing and customer experience scenarios in milliseconds. This way, we can reach our customers at the right time, through the right channel, with the right offer. As a result, we managed to double both our mobile consumers’ offer acceptance rate and our customer retention rate. Through the RTA Platform, we can carry out both real-time and mass communication campaigns. We appreciate EVAM for their collaboration and endless support in turning our marketing automation story into a success. In this day and age when communication and digitalization are becoming more important than ever, we’re able to continue providing full service to our customers thanks to our strategic areas of focus.

Profile

İnanç Çakıroğlu

Artificial Intelligence & Analytics Solutions Director

How Turkcell achieved success with Evam

Turkcell, a leader in Turkey's telecommunications industry with a 45% market share, faced the challenge of enhancing its customer engagement strategy. Managing over 1,000 customizable packages for customers across various channels, Turkcell aimed to deliver real-time personalized experiences to meet ever-changing customer preferences. To achieve this, Turkcell partnered with Evam.

Through seamless integration with Turkcell’s 15+ outbound marketing channels, Evam enabled the processing of 1.8 billion events daily. This collaboration empowered Turkcell to design 200+ complex, real-time marketing and customer experience scenarios, supported by over 100 automated personalization strategies. These advancements helped Turkcell double mobile customers’ acceptance rates for next-best offers and significantly improve customer retention.

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