1.8 Billion
Events
200 Real-Time
Marketing complex CX scenarios
100+ Automated
Personalization strategies
2x Doubled
Mobile consumers next best offer acceptance rate
Discover how Turkcell has doubled the next-best-offer acceptance rate
Turkcell, a leader in Turkey's telecommunications industry with a 45% market share, faced the challenge of enhancing its customer engagement strategy. Managing over 1,000 customizable packages for customers across various channels, Turkcell aimed to deliver real-time personalized experiences to meet ever-changing customer preferences. To achieve this, Turkcell partnered with Evam.
Through seamless integration with Turkcell’s 15+ outbound marketing channels, Evam enabled the processing of 1.8 billion events daily. This collaboration empowered Turkcell to design 200+ complex, real-time marketing and customer experience scenarios, supported by over 100 automated personalization strategies. These advancements helped Turkcell double mobile customers’ acceptance rates for next-best offers and significantly improve customer retention.
Download the full case study to explore how Evam helped Turkcell:
- Build multi-channel, real-time customer journeys
- Increase active user engagement
- Elevate ARPU with digital and insurtech services
- Deliver hyper-personalized offers at scale.
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