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Success Story

Transforming Digital Payments

2x

Increase in non-transportation related transactions with Istanbulkart

8x

Increase in top-ups made via Istanbulkart mobile app

7x

Increase in number of users who made QR code payments

How EVAM Helped BELBIM Achieve a 7x Growth in QR Code Transactions

BELBIM, a pioneer in electronic money and payment systems under the Istanbul Metropolitan Municipality, sought to enhance the digital capabilities of its flagship product, Istanbulkart, as part of its vision to make Istanbul a smart city. Collaborating with EVAM, a leader in real-time customer engagement and campaign management, BELBIM successfully revolutionized its user engagement strategies and significantly expanded the scope of Istanbulkart usage.

Through the integration of EVAM’s cross-channel campaign management tools and smart segmentation capabilities, BELBIM launched innovative campaigns targeting customer acquisition, retention, and loyalty. The partnership resulted in an end-to-end digital transformation that brought Istanbulkart’s services to the forefront of fintech innovation.

Key milestones achieved through this collaboration include:

  • 7x Growth in QR Code Payments: The number of users making payments via QR codes surged from 70,000 to 500,000 within a year, showcasing a dramatic increase in adoption.
  • 2x Increase in Non-Transportation Transactions: Istanbulkart, once known primarily for transportation payments, witnessed a doubling of transactions in other areas, broadening its appeal as a versatile digital payment solution.
  • 8x Growth in Mobile App Top-Ups: User adoption of the Istanbulkart Mobile App for topping up balances grew exponentially, demonstrating the success of BELBIM’s mobile-first strategy.

EVAM’s data-driven approach enabled BELBIM to analyze over 7 million daily transactions, both transportation and non-transportation-related. By creating personalized campaigns and delivering targeted notifications via SMS, email, and push notifications, BELBIM effectively improved user habits and satisfaction.

The partnership also played a crucial role in BELBIM’s digitalization journey by:

  • Centralizing customer data to provide a seamless, end-to-end user experience.
  • Utilizing real-time communication to engage users at critical moments.
  • Rewarding customer behaviors to drive loyalty and satisfaction.

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Trusted Voices, Proven Value

As BELBIM, we’re digitalizing our payment systems in Istanbul and pursuing our goal of transforming Istanbul into a smart city through the power of technology. Through our collaboration with EVAM, we were able to present our users with valuable campaigns via our Istanbulkart services. The projects we’ve been developing for over a year with the goal of increasing customer loyalty have also increased user satisfaction. We have widened the scope of our user base. As an organization that prioritizes municipal social services, we have taken steps to ensure we can come up with innovative solutions that are able to respond to ever-changing community needs.

Ceyda Ünal

Chief Marketing Officer
Profile
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