Evam Videos: Product Demos, Talks & Customer Stories | Evam

Watch Evam video interviews, product demos, and Evam Talks episodes — real-world insights from Banking and Telco leaders on real-time engagement and AI-powered marketing.

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In the Age of AI, Context Wins | Doruk Mutlu at Tech.EU London | Evam

At Tech.EU London, Evam CEO Doruk Mutlu delivered a keynote that cuts through the noise of an industry spending $200 billion a year on MarTech — yet still failing customers at a fundamental level.Only 8% of consumers feel truly understood by the brands they interact with. Not because companies lack investment, tools, or talent. Because the architecture was built to select from the past, not respond to right now.Doruk argues that in a world where AI has commoditized almost every capability, context is the last defensible advantage. Real-time signal detection, contextual decisioning, and instant action — not segmentation, not batch campaigns, not another integration.This talk covers:→ The gap between how brands see themselves and how customers actually feel→ Why most MarTech stacks are practicing "digital taxidermy" — storing dead data, missing live intent→ How Evam was architected around the customer moment from day one→ What comes next: autonomous agents, nano-signals, and the Contextual Experience Layer

Watch 12m,Real-Time Context AI Marketing,AI,evamX,Evam,Customer Experience

In the Age of AI, Context Wins | Doruk Mutlu, CEO of Evam | Tech.EU London 2026

May 6, 2026

Watch Evam CEO Doruk Mutlu's keynote at Tech.EU London. Discover why real-time context — not more tools or data — is the only competitive moat left in the AI era.

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Real-Time Context AI Marketing Strategy

How Moldcell Reduces Churn with Real-Time Marketing | Evam

Real-time engagement is no longer optional for telecom brands.In this episode of EvamTalks, we sit down with Moldcell to explore how they use real-time marketing, emotional engagement, and proactive communication to reduce churn and build long-term customer trust.Instead of generic campaigns, Moldcell focuses on delivering the right message at the right moment based on real customer needs. This approach helps them prevent silent churn, increase transparency, and create meaningful customer experiences.You’ll learn:-&gt; Why real-time engagement is critical in telecom marketing-&gt; How proactive communication prevents customer churn-&gt; The role of emotion and trust in digital marketing strategies-&gt; Why “value first” thinking drives long-term revenueIf you're working in telecom, banking, or customer engagement, this conversation will give you a practical perspective on how to move from reactive campaigns to real-time, customer-centric marketing.

Watch 12m,Real-time Marketing,Telecom Marketing Strategy,Telco Churn Reduction,Evam,evamX

Evam Talks: Customer Value Management & Real-Time Marketing at Jazz

February 12, 2026

How Moldcell Uses Real-Time Engagement to Reduce Churn in Telecom

Discover how Moldcell uses real-time customer engagement to reduce churn, build trust, and improve telecom marketing performance.

Customer Value Management & Real-Time Marketing at Jazz

In this episode of Evam Talks, we explore how Jazz is redefining Customer Value Management (CVM) and real-time marketing at telecom scale. As customer expectations shift from simply receiving offers to experiencing relevance, timing, and contextual engagement, execution has become the true differentiator. This conversation dives deep into how large organizations can move beyond strategy documents and actually operationalize real-time decisioning across complex telco and fintech journeys.You’ll learn why implementation speed matters more than strategy, how AI acts as an enabler for faster and smarter execution, and why coordination across departments is often the biggest barrier to contextual marketing. The discussion also challenges traditional telecom KPIs and introduces the importance of customer-centric metrics by measuring not just revenue, but customer sentiment, engagement, and long-term loyalty.Whether you're a telecom executive, CVM leader, digital transformation strategist, or marketing professional, this session offers practical insights into building an always-on, data-driven customer engagement model. The key takeaway is simple. Winning in modern telecom marketing is not about having more data or more campaigns. It is about identifying the right moment, acting with accuracy, and delivering value at scale.

Watch 12m,Customer Experience,Real-Time Marketing,Customer Value Management,Evam

https://www.youtube.com/watch?v=0vplnh3pOS0

Discover how Jazz executes Customer Value Management, real-time marketing, and AI-driven decisioning at telecom scale.

Jazz Customer Value Management Real-Time Marketing

Garanti BBVA x Evam: Speed & Personalization | Evam

In this exclusive interview, EVAM Marketing Director Dilara Acar sits down with Mr. Erhan, Head of CRM &amp; Experience at Garanti BBVA, to explore the bank’s digital transformation journey.The conversation reveals how Garanti BBVA replaced a globally recognized legacy platform with EVAM’s faster, more flexible, and user-friendly solution, aligning closely with strategic goals to deliver more personalized, timely customer interactions.They discuss the two-phase transition process, starting with migrating email and SMS marketing campaigns, then expanding to more complex, AI-powered, real-time engagement scenarios. Mr. Erhan shares how EVAM’s integration capabilities helped the bank execute sophisticated, data-driven campaigns that reach customers with the right message at the right time—boosting both engagement and retention.The interview also covers the impact of AI in customer experience, from AI-powered assistants for field staff to enhanced personalization strategies. Closing the discussion, they highlight why Turkey’s dynamic and fast-moving banking sector is recognized worldwide for its innovation and ability to quickly adapt to evolving customer needs.

Watch 12m,Customer Experience,Personalization,Real-Time Marketing

Evam Talks: EVAM x Garanti BBVA: Speed, Flexibility & Personalization in Banking

August 13, 2025

Watch how Garanti BBVA replaced a legacy platform with Evam — migrating to AI-powered, real-time campaigns and delivering hyper-personalized banking experiences faster.

tbi bank: 70% Cost Cut with Real-Time Engagement | Evam

In this video, TBI Bank shares how they’ve reimagined the customer journey by embracing real-time marketing and a fintech-driven mindset. The discussion covers their shift to an AI-powered engagement strategy that enables personalized interactions across all channels — without overwhelming the customer.By orchestrating real-time customer journeys and embedding intelligent automation into their core processes, TBI Bank achieved up to 70% cost reduction while improving activation and retention. Their focus on hyper-local relevance and speed of execution helped them stay ahead of larger global competitors.A standout quote from the conversation captures the essence of their vision: “We’re moving towards a world where banks understand the customer’s need before the customer even makes a request.”This video offers a clear look into how data-driven decision making, agile banking operations, and customer-centric orchestration are redefining what’s possible in the future of digital banking.

watch 6m 49s,banking digital transformation,AI-powered personalization,Customer journey orchestration,Real-time Customer Engagement

Evam Talks: tbi bank Cuts Costs by 70% with Real-Time Engagement

Apr 16, 2025

Discover how TBI Bank reduced costs by 70% and scaled real-time engagement through AI-powered, personalized customer journeys.

Evam Xclusive Baku | Dilara Acar & Kamran Ismayilov on Marketing Innovation

In this interview, International Bank of Azerbaijan shares how they accelerated their digital transformation journey by shifting from batch-based marketing to real-time, event-driven communication. By adopting a real-time customer engagement platform, ABB was able to deliver more relevant and timely messages, improving both customer satisfaction and internal efficiency.The conversation highlights how ABB leveraged automation and orchestration to eliminate delays and silos between teams. With faster time to market and fewer dependencies on IT, the bank empowered business users to run smarter campaigns — enhancing personalization without compromising speed.A key moment in the discussion: “Now we don’t need to wait for IT. We just plan, build, and go live — in real time.”This quote reflects ABB’s shift to a more agile, customer-centric approach — where customer journey orchestration, marketing agility, and banking innovation come together to create more meaningful interactions.

watch 6m 23s,Real-time campaign management,Customer journey orchestration,Marketing automation in banking,Agile digital banking

Mar 3, 2025

Learn how ABB accelerated marketing with real-time orchestration—empowering business teams to launch campaigns without waiting on IT.

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