Name: Moldcell Real-Time Engagement Telco
Uploaded: April 27, 2026
Duration: 08:46
Description: Video description

Videos

How Moldcell Reduces Churn with Real-Time Marketing | Evam

Telecom companies are under constant pressure to retain customers while competing in a market where pricing, offers, and campaigns are often similar. In this environment, differentiation no longer comes from what you offer, but from when and how you engage your customers. In this EvamTalks episode, Moldcell shares how they approach real-time customer engagement, focusing on trust, emotional connection, and proactive communication to reduce churn and improve long-term customer value.

Watch 12m,Real-time Marketing,Telecom Marketing Strategy,Telco Churn Reduction

Evam Talks: Customer Value Management & Real-Time Marketing at Jazz

February 12, 2026

How Moldcell Uses Real-Time Engagement to Reduce Churn in Telecom

Discover how Moldcell uses real-time customer engagement to reduce churn, build trust, and improve telecom marketing performance.

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Moldcell Real-Time Engagement Telco

Customer Value Management & Real-Time Marketing at Jazz

In this episode of Evam Talks, we explore how Jazz is redefining Customer Value Management (CVM) and real-time marketing at telecom scale. As customer expectations shift from simply receiving offers to experiencing relevance, timing, and contextual engagement, execution has become the true differentiator. This conversation dives deep into how large organizations can move beyond strategy documents and actually operationalize real-time decisioning across complex telco and fintech journeys. You’ll learn why implementation speed matters more than strategy, how AI acts as an enabler for faster and smarter execution, and why coordination across departments is often the biggest barrier to contextual marketing. The discussion also challenges traditional telecom KPIs and introduces the importance of customer-centric metrics by measuring not just revenue, but customer sentiment, engagement, and long-term loyalty. Whether you're a telecom executive, CVM leader, digital transformation strategist, or marketing professional, this session offers practical insights into building an always-on, data-driven customer engagement model. The key takeaway is simple. Winning in modern telecom marketing is not about having more data or more campaigns. It is about identifying the right moment, acting with accuracy, and delivering value at scale.

Watch 12m,Customer Experience,Personalization,Real-Time Marketing

https://www.youtube.com/watch?v=0vplnh3pOS0

Discover how Jazz executes Customer Value Management, real-time marketing, and AI-driven decisioning at telecom scale.

Jazz Customer Value Management Real-Time Marketing

Evam Talks: EVAM x Garanti BBVA: Speed, Flexibility & Personalization in Banking

In this exclusive interview, EVAM Marketing Director Dilara Acar sits down with Mr. Erhan, Head of CRM &amp; Experience at Garanti BBVA, to explore the bank’s digital transformation journey. The conversation reveals how Garanti BBVA replaced a globally recognized legacy platform with EVAM’s faster, more flexible, and user-friendly solution, aligning closely with strategic goals to deliver more personalized, timely customer interactions. They discuss the two-phase transition process, starting with migrating email and SMS marketing campaigns, then expanding to more complex, AI-powered, real-time engagement scenarios. Mr. Erhan shares how EVAM’s integration capabilities helped the bank execute sophisticated, data-driven campaigns that reach customers with the right message at the right time—boosting both engagement and retention. The interview also covers the impact of AI in customer experience, from AI-powered assistants for field staff to enhanced personalization strategies. Closing the discussion, they highlight why Turkey’s dynamic and fast-moving banking sector is recognized worldwide for its innovation and ability to quickly adapt to evolving customer needs.

August 13, 2025

Discover how Garanti BBVA transformed customer engagement with EVAM’s Marketing Suite. Hear from the Head of CRM & Experience on speed, flexibility, personalization, AI, and why Turkey’s banking sector is a global leader.

Evam Talks: tbi bank Cuts Costs by 70% with Real-Time Engagement

In this video, TBI Bank shares how they’ve reimagined the customer journey by embracing real-time marketing and a fintech-driven mindset. The discussion covers their shift to an AI-powered engagement strategy that enables personalized interactions across all channels — without overwhelming the customer. By orchestrating real-time customer journeys and embedding intelligent automation into their core processes, TBI Bank achieved up to 70% cost reduction while improving activation and retention. Their focus on hyper-local relevance and speed of execution helped them stay ahead of larger global competitors. A standout quote from the conversation captures the essence of their vision: “We’re moving towards a world where banks understand the customer’s need before the customer even makes a request.” This video offers a clear look into how data-driven decision making, agile banking operations, and customer-centric orchestration are redefining what’s possible in the future of digital banking.

watch 6m 49s,banking digital transformation,AI-powered personalization,Customer journey orchestration,Real-time Customer Engagement

Apr 16, 2025

Discover how TBI Bank reduced costs by 70% and scaled real-time engagement through AI-powered, personalized customer journeys.

Evam Xclusive Baku | Dilara Acar & Kamran Ismayilov on Marketing Innovation

In this interview, International Bank of Azerbaijan shares how they accelerated their digital transformation journey by shifting from batch-based marketing to real-time, event-driven communication. By adopting a real-time customer engagement platform, ABB was able to deliver more relevant and timely messages, improving both customer satisfaction and internal efficiency. The conversation highlights how ABB leveraged automation and orchestration to eliminate delays and silos between teams. With faster time to market and fewer dependencies on IT, the bank empowered business users to run smarter campaigns — enhancing personalization without compromising speed. A key moment in the discussion: “Now we don’t need to wait for IT. We just plan, build, and go live — in real time.” This quote reflects ABB’s shift to a more agile, customer-centric approach — where customer journey orchestration, marketing agility, and banking innovation come together to create more meaningful interactions.

watch 6m 23s,Real-time campaign management,Customer journey orchestration,Marketing automation in banking,Agile digital banking

Mar 3, 2025

Learn how ABB accelerated marketing with real-time orchestration—empowering business teams to launch campaigns without waiting on IT.

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