How Memorial Transformed Patient Engagement with Evam

Backround: Memorial Healthcare Group is one of Türkiye’s leading private healthcare providers, operating 14 hospitals and medical centers across Istanbul, Ankara, Kayseri, Antalya, Diyarbakır, Bodrum and Romania. Since welcoming its first patient in 2000, the group has combined advanced medical technology, experienced clinical teams and a patient-centered approach to care. As it strengthened its digital capabilities, Memorial set out to build a more connected communication model, one able to respond to individual patient needs with greater relevance and speed.

Challenge: Before Evam, patient engagement ran across multiple systems without a unified structure. Communication depended largely on manually created, batch-based segments, which took significant operational effort and slowed the launch of new engagement scenarios. With channels managed separately and integrations limited, Memorial could not easily coordinate communication across touchpoints or respond to patient events as they happened.

Solution: Memorial chose Evam to establish a unified engagement model. The decision rested on five capabilities: real-time engagement, no-code usability, unified channel integrations, reporting visibility and a secure technology foundation. Together they gave Memorial’s teams the means to respond to live events, reduce manual effort, coordinate channels, personalize journeys, report performance and meet security requirements.

Implementation: Dedicated project and technical teams worked closely with Memorial through three stages. In the first, Aligned to Memorial, the teams defined healthcare requirements and built a structured plan. In the second, Connected for real time, they delivered integrations, connected early to digital channels and set up Kafka quickly. In the third, Enabled for the future, Memorial received tailored training and responsive support to strengthen its internal capability.

Memorial began with scenarios that strengthen patient follow-up and connect relevant healthcare moments with timely guidance. When a physician records a recommendation, Memorial can initiate timely communication that helps the patient understand and take the next step in their care journey. Health-awareness communications can be paired with suitable services, such as presenting check-up options alongside breast cancer awareness initiatives. Patients who received care in specific specialties can receive check-up recommendations based on their previous healthcare journey, and additional scenarios communicate relevant benefits and renewal opportunities at appropriate moments.