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October 19, 2023

PTCL Group Partners with Evam for Enhanced Customer Experiences

PTCL Group (PTCL & Ufone 4G), Pakistan’s leading telecommunications and ICT services provider has partnered with Evam, a leading Martech platform for creating real-time, cross-channel customer experience. This collaboration underlines the Group’s unwavering dedication to providing its customers with the best communication services and driving Pakistan’s digital transformation forward.

PTCL Group will be introducing new customer experiences and products with support from Evam’s next-gen real-time engine. This cutting-edge technology will ensure seamless experiences across all digital and telco touchpoints. Evam will empower the Group’s business partners to leverage real-time data, along with profile data and AI models, to deliver a superior experience with increased customer satisfaction across all channels in order to boost revenues and increase customer loyalty. The project will be delivered through a collaboration of Evam’s professional services teams and Evam’s exclusive partner for Pakistan, Techfinity.

Jafar Khalid, Group Chief Technology and Information Officer for PTCL & Ufone 4G, shared thoughts on the partnership, stating, “This alliance between PTCL Group and Evam enhances our customer engagement strategies, aiming to provide a tailored experience for every customer, thereby delivering outstanding value. We trust that teaming up with Evam will enable us to better understand and serve our customers, ultimately leading to stronger and lasting relationships.”

Evam’s Chief Executive Officer Doruk Mutlu, said, “As the CEO of Evam, I am deeply honored by the trust PTCL Group has placed in our company’s capabilities. I am committed to working closely with our dedicated leadership team to not only meet but exceed their expectations. In tandem with this project, we are excited to announce our increased investments in Pakistan. We are also proud to unveil our plans to establish a local center of excellence in collaboration with our partner, Techfinity, to better serve our valued customers in Pakistan and around the world.”

For PTCL Group, this partnership with Evam marks a significant stride towards revolutionizing customer experiences. With a shared commitment to excellence, we are poised to deliver seamless, personalized interactions that redefine the digital landscape in Pakistan. Together, both organizations look forward to setting new benchmarks in customer-centric innovation, both domestically and on the global stage.

About PTCL: Pakistan Telecommunication Company Limited (PTCL) is the largest integrated Information Communication Technology (ICT) Company of Pakistan. With a humble start from a telephone and telegraph department in 1947, it has evolved to offer latest digital and telecommunication Technology today. It acts as the communication backbone for the country with the largest fiber cable network that spans from Khyber to Karachi and submarine cables connecting Pakistan to the world. PTCL has been assigned initial long-term entity rating of ‘AAA’ (Triple A) and short-term rating of ‘A-1+’ (A-One Plus). For more information, visit www.ptcl.com.pk

About Ufone 4G: Ufone 4G is a Pakistani Cellular Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages, and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 320 franchises and company-owned customer service centers along with a distribution network of 150,000 outlets nationwide. For more information, visit www.ufone.com.pk

About Evam: Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate seamless customer journeys, and deliver unparalleled customer experiences across all channels, digital and legacy, in real-time. Trusted by industry giants like Vodafone, T-Mobile, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA, Evam’s solutions are currently utilized to engage more than 600 million end-users in over 15 countries every day.

About Techfinity: Techfinity is a prominent system integrator, leading the charge in digital transformation, specializing in seamlessly integrating technology solutions for businesses. Techfinity’s core mission is to empower organizations by harmonizing diverse technologies into a cohesive, efficient system. Techfinity aims at redefining the role of system integrators and shape the future of technology for enterprises.


Contacts for Media:

1. PTCL Group

Amir Pasha

Group Director PR, Media, CSR & Corporate Communication

+923335555885

[email protected]

2. EVAM

Ezgi Ada Avdan

Marketing Director

+905373176114

[email protected]

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July 12, 2023

Evam Welcomes New CEO, Doruk Mutlu, Propelling Growth and Innovation

London, June 2023. Evam, a leading provider of Real-Time Multichannel Marketing solutions, is thrilled to announce a significant milestone as it welcomes its new Chief Executive Officer, Doruk Mutlu. With his extensive expertise and strategic vision, Evam is poised for even greater success under his leadership.

Doruk Mutlu has been an invaluable member of the Evam team for over eight years, holding key positions focused on driving growth and expansion, including Business Development Director, Chief Product Officer, and Deputy CEO. With a strong background in technology and business development, Doruk began his career in consulting at Ernst & Young and Capgemini. He holds a degree in Computer Science and Chemical Engineering from Northwestern University. Prior to joining Evam, he founded Novicor Technology Partners, where he played a pivotal role in securing funding and partnerships for startups, scaleups, and technology firms. Doruk’s wealth of experience in technology, product development, and business transformation positions him perfectly to guide Evam into a new era of growth and innovation.



The appointment of Doruk Mutlu as the new CEO is a significant component of Evam’s comprehensive transition plan, carefully orchestrated to ensure the company’s continued success. Former CEO Bülent Demirkurt, who played a crucial role in propelling Evam from a small startup to a global scaleup, will now focus on driving international expansion as an Executive Board Member. Bülent’s invaluable insights and guidance will continue to shape Evam’s journey ahead.

As Evam moves forward, its commitment to providing the finest Real-Time Multichannel Marketing Hub remains unwavering. Evam is dedicated to delivering excellence, assisting its valued partners in achieving their objectives, and fostering strong partnerships built on trust and collaboration.

About Evam

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Its cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement.

Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Its goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money.

Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA.

Headquartered in London and with offices in Amsterdam, Miami, Singapore, and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Its solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

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June 9, 2023

Tbi bank Partners with Evam to Deliver Exceptional Customer Experiences Across Southeast Europe

tbi is on a mission to make banking easier and more convenient for its customers. That’s why the mobile-first challenger bank, is taking customer engagement to the next level by joining forces with Evam, the leading MarTech company.

As a bank committed to making banking easy and convenient, tbi is constantly looking for innovative ways to enhance the mobile banking experience. By leveraging Evam’s cutting-edge martech solutions, tbi can provide its customers with real-time, hyper-personalized experiences that meet their daily needs.

The partnership has already yielded impressive results in tbi’s Bulgaria region, where the bank automated its offline sales campaigns and implemented event-based communication both for sales campaigns and mobile bank onboarding and usage. Now, tbi plans to launch the Evam Marketing Suite in some of its other markets of operations. This expansion will enable the bank to continue its mission of providing an improved mobile banking experience while solidifying its position as a leading mobile-first challenger bank in the Southeast European region.

With tbi and Evam working together, the future of mobile banking is looking brighter than ever.

Quote from tbi
tbi is one of the leaders in retail lending in Bulgaria and we already have more than 1mln addressable customers. Depending on the product, 70-95% of our sales are done for existing customers. We are concentrating on digitalization and enabling new products and channels both for existing and new customers.
Our decision to partner with Evam was based on its ability to easily connect with other IT systems to gather necessary data points and its flexibility in building both offline and event-based campaigns. As a result of our collaboration, all of our offline campaigns are now automated, and the team has begun enabling event-based campaigns, resulting in a 1.5-2x increase in conversion rates for some customer segments.
Also, Evam helps supporting customer needs in our tbi bank app with our new product neon debit card which is giving them 24/7 access to free daily banking, using a preapproved shopping limit, options for convenient savings, and interest-free split payments. Evam is the key element in our strategy to enhance further our customers’ satisfaction and convenience through digital channels.

Evgeniy Matros, Chief Customer Officer at tbi bank.
Quote from Evam

We’re honored to collaborate with tbi bank, a mobile-first innovative bank with a strong focus on customer needs. Our commitment to delivering innovative and effective marketing solutions aligns perfectly with tbi’s mission to provide exceptional customer experiences and drive growth. We’re excited to leverage our expertise in MarTech to create real-time, hyper-personalized customer journeys for tbi’s millions of end-users.

Evam CEO Bülent Demirkurt

About tbi bank

tbi bank is a mobile-first challenger bank in South East Europe and a regional leader in alternative payment solutions, building an ecosystem by combining financing and shopping to address customers’ needs. It focuses on helping merchants to grow their businesses as well as providing consumers with financial products and services that make their lives easier. Currently operates in Bulgaria, Romania, Greece, Germany, and Lithuania. Through various digital channels and trusted partnerships with nearly 20,000 merchant locations, tbi has a customer base of 2 million clients and issued nearly 550,000 loans in 2022. Its business model and customer-focused approach resulted in its becoming one of the most profitable and efficient banks in the region.

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October 11, 2022

Jazz Partners with EVAM as their New Customer Interaction Management Hub

EVAM today announced that its deployment at Jazz has been successfully completed with the support of its local partner for Pakistan, Techfinity. With this partnership, Jazz, Pakistan’s largest digital 4G operator, and the largest internet and broadband service provider utilized EVAM to improve and personalize customer interactions and services for its more than 75 million customers.

The partnership will enable Jazz to enhance its customer experience by adopting a next-gen digital approach whilst, enhancing the customer digital experience on multiple platforms including digital or face-to-face to increase operational efficiency.

Quote from Jazz

“Our ambition is to become a next-gen enterprise, by leveraging best-in-class technologies in this ever-changing digital landscape, to provide our customers with a unique experience. This is the driving force for our partnership with EVAM.”

Kazim Mujtaba, Chief Data & Strategy Officer of Jazz.

Quote from Evam

“As a leading MarTech company, we are very proud and excited to see that our efforts have paid off. We are excited to help Jazz create real-time personalized customer journeys for its millions of end users.”

Bülent Demirkurt, CEO of Evam

About Jazz

Jazz is Pakistan’s leading digital operator with more than 75 million cellular subscribers and 39 million 4G users. It operates the country’s number one fintech JazzCash with 16.2 million monthly active users, offers the strongest digital services portfolio, and provides ICT-based solutions to thousands of enterprises. With an investment of over US$ 10.3 billion, Jazz is one of the largest private sector organizations in the country committed to forging a digitally inclusive and progressive Pakistan. For more information, visit: www.jazz.com.pk

About Techfinity

Techfinity is a fast-growing System Integrator, specialized in providing cutting-edge technology solutions for the Telecommunications and Financial sectors. Techfinity has grown its presence beyond Pakistan, the Middle East, and Europe through its extensive partner network. The company recently stepped into the digital marketing world through its strategic partnership with Evam.

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April 13, 2022

Leading Tech Company EVAM Expands Its Horizons to Miami for the North & South American Markets

EVAM, a next-gen tech company that benefits companies and their customers in a variety of ways with its real-time data processing technology, continues its global advancement with its new office in Miami. With its Miami office, EVAM will expand its operations to not only North America, but to the LATAM market as well, which is among the world’s rising economies.

A leading tech company that specializes in empowering companies to manage their customer relations through real-time data processing and a next-gen digital approach, EVAM opened an office in Miami to strengthen its presence not only in North America but in the Latin American (LATAM) market as well. Having received an investment from Luxembourg-based CEECAT Capital, and maintaining its advancement in the European and American markets, EVAM continues to make its name heard in the global arena. EVAM, headquartered in London, brought in CFO Melis Cömert Okçu for the management of the new Miami office.

EVAM’s Next Target is the Asia-Pacific Region

EVAM’s CEO Bülent Demirkurt, who has pointed out how EVAM, performing its activities with its slogan “real-time customer journey orchestration”, stands out both in the local and global competition, and how EVAM has had the goal of becoming a global company since the very beginning by thinking big, gave this statement on the topic:

“Opening overseas offices in countries such as the US and Netherlands since our second year has proven that our goal of becoming a global company is a realistic one. In a short amount of time, EVAM went from a start-up level to a scale-up level. We built our strategy on recruiting teams from global markets that are the best in their respective field. We were able to attract the attention of international investors in the data analytics industry, which is one of the three industries that receive the most funding nowadays. We moved our headquarters to London. After our remarkable achievements in the European, US, and Asian markets, we received an investment at the end of 2021 from CEECAT Capital, a Luxembourg-based private equity investor; thus accelerating our strategy to grow on a global scale. Numerous world-leading banking, telecommunication, airline, and retail companies reach more than 600 million end users in more than 15 countries every day through EVAM’s solutions. And now, we want to continue growing in the North and South American markets with the office we opened in Miami.”

About EVAM

EVAM is a leading tech company that specializes in empowering companies to manage their customer relations through real-time data processing and a next-gen digital approach. EVAM provides end-to-end solutions that sustainably generate value by processing billions of data that are produced at every touchpoint that occurs between customers and large companies from various industries, primarily banking and telecommunication. Through processing streaming data, EVAM ensures the best action to be taken for the right customers through the most suitable channel at the exact right time, thus increasing customer acquisition and satisfaction, experience quality, and profitability, while also contributing to reducing production costs. EVAM’s unique solutions allow for enterprises to make use of the power of their data in the most beneficial way for both themselves and their customers. Numerous world-leading banking, telecommunication, airline, and retail companies reach more than 600 million end users in more than 15 countries every day through EVAM’s solutions. Recognized by world-renowned analyst firms as a leader in real-time customer engagement and streaming analytics, EVAM, after its remarkable achievements in the European, US, and Asian markets, has received an investment at the end of 2021 from CEECAT Capital, a Luxembourg-based private equity investor that focuses on fast-growing companies in Europe.

For More Detailed Information:

Ali Sarı, EVAM Marketing Director

[email protected]

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January 10, 2022

Leading tech company EVAM continues to strengthen its management team

Having recently received an investment from CEECAT Capital, a Luxembourg-based private equity investor who is one of the leading investors in its region, EVAM continues to expand globally in the European, US, and Russian markets whilst strengthening its core management team. EVAM, a leading tech company who specializes in empowering companies to manage their customer relations through real-time data processing and a next-gen digital approach, welcomed Melis Cömert Okçu, who has 15 years of experience in finance, as its CFO, and Tuğba Dandin Sümer, who has 22 years of experience in human resources, as its People and Culture Director.

Melis Cömert Okçu – CFO

Holding a BA in Economics from Koç University, Melis Cömert Okçu started her career in external auditing in PwC in 2006. After working as a Finance Business Partner in Experian between the years 2011-2018, Okçu served as the Finance Manager in Sonae Sierra Real Estate Services between 2018-2019. Having been on the management teams of global companies throughout her 15-year long career, Okçu had been working as the Finance Director of the MENAT region at Iron Mountain: Data & Records Management since June, 2019.

Tuğba Dandin Sümer – People and Culture Director

After receiving her BA in English Literature from Ankara University, Tuğba Dandin Sümer completed a Human Resources Program at Boğaziçi University in 2007 and earned her Executive MBA degree from Koç University in 2009. Having started her professional career in 2000 as the Customer Relations Manager at Porter Novelli, Sümer went on to work at Gantek Technology as the Marketing Manager in 2004, and from 2007 onwards, worked as the Human Resources and Corporate Communications Director where she was responsible for Turkey and the CIS region. Following this, she worked as the Human Resources Director at Kron. Between 2013-2014, Sümer received “The Art and Science of Coaching” certificate from Erickson Coaching International, and during the same years, successfully served as the Human Resources Director at Partnera, a partner of Oracle EBS. In 2015, as the Head of HR at the SAS Institute, she led the company’s strategic HR projects in Turkey and in the MENA region. Most recently, she was working as the Human Resources Director at Fujitsu.

About EVAM

EVAM is a leading tech company specializing in customer journey orchestration through Continuous Intelligence capabilities. It empowers big companies in various sectors, especially banking and telecommunications, to process billions of touchpoints, and provides end-to-end solutions to derive sustainable value.

EVAM gives enterprises the ability to take the right action for the right customer from the right channel at the right time based on streaming data, and successfully answer business challenges such as customer acquisition, satisfaction, experience quality, as well as increasing revenue whilst reducing operational costs. EVAM’s unique solutions help enterprises use the power of big data in a way benefiting both companies and customers the most at the same time.

EVAM is currently being used by many leading telecommunications, banking, airline, retail, and industrial companies around the world to interact with over 600 million end-users in more than 35 countries every day. Recognized by global analysts as a leader in real-time customer engagement and event stream processing, EVAM received an investment from CEECAT Capital, a Luxembourg-based private equity investor which focuses on Europe’s fast-growing companies, in late 2021 after its remarkable success in the European, US, and Asian markets.

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December 6, 2021

Press Release – Luxembourg Based Private Equity Fund CEECAT Capital Has Acquired a Majority Stake in Evam

Evam, a leading provider of next-generation customer engagement paradigms, tools, and systems to connect enterprises to their customers and help them stay in touch with them, has received an investment from CEECAT Capital, a leading private equity investor focusing on the high-growth companies of Emerging Europe. With this investment, CEECAT now owns a majority stake in Evam.

Evam has delivered its platform since its founding in 2015 primarily in the banking and telecommunications industries among other domains across the globe. Since 2017, Evam focused on global expansion with its Europe, US, and CIS offices. Following this investment, Evam aims to accelerate growth and increase its global footprint.

Aims to Expand Its Global Operation Area and Network

EVAM CEO Bülent Demirkurt said: ‘We are proud of the recognition and investment by CEECAT Capital, one of the leading investment funds in Emerging Europe. Since we started this journey 6 years ago, we aimed to be a global company. We proved our claim with our global offices opening in America, the Netherlands, and Russia in our second year. The agreement we signed today will enable our company to expand its global reach and network. I would like to thank my colleagues, business partners, and customers for their contributions. I am sure that Evam will be a well-known and recognized technology company globally very soon.’

CEECAT Capital Partner Anthony Stalker also commented: ‘One of our themes is to invest into companies with the potential to emerge as one of the regional/global leaders in its core industry. Evam has proven its capabilities and attractiveness in the regional/global arena via acquiring customers in Europe, the US, and CIS. We would like to enhance the existing strong core management team and invest in the human capital backbone of Evam to catalyze its next phase of growth. Our target is to enable Evam to fulfill its potential to emerge as a regional leader in global emerging markets via a successful shareholder transition.’

About EVAM

Evam is a leading provider of next-generation customer engagement paradigms, tools, and systems to connect enterprises to their customers and help them stay in touch with them through sustainable, mutually rewarding journeys that treat each customer as a unique individual. Evam empowers banks, telecommunication companies, and others to process billions of interactions and ensure the right action is taken in real-time to derive maximum business value.

Evam’s unique solutions help enterprises to explore the power of big data and benefit from continuous and high-frequency insights. Evam gives the ability to take the right actions from the right channel in real-time and helps answer business challenges. Evam is used to increase revenue, retain customers, improve customer experience, reduce operational costs, detect fraud, and acquire more customers. With Evam, a telco or bank can prevent losing a customer by making a personalized offer at the right time, and an airline or retail company can engage each customer based on their context to improve satisfaction.

Evam’s platform offers an out-of-the-box solution for enterprises to engage with their customers. Enterprises have the shortest time-to-market with Evam’s visual drag-and-drop interface, which enables business strategies to turn into live running journeys and scenarios to generate immediate results.

Evam is recognized by global analysts and is listed as a leader in real-time customer engagement and event stream processing. Evam is currently being used by many leading companies around the world to interact with over 600 million end-users in more than 35 countries every day.

About CEECAT

CEECAT Capital is a leading private equity and private credit investor, focused on high-growth markets of Emerging Europe and Central Asia. CEECAT Capital’s investment focus is on SMEs and emerging mid-cap companies with an emphasis on developmental impact as a consequence of our investment. CEECAT Capital operates with a team of 25 people out of five offices in London, Luxembourg, Bucharest, Istanbul, and Almaty.