June 4, 2026

EVAM Named in Forrester's Cross-Channel Marketing Hubs Landscape, Q2 2026

EVAM has been named in Forrester Research's Cross-Channel Marketing Hubs Landscape, Q2 2026, an overview of 28 vendors shaping the cross-channel marketing hubs (CCMH) market globally.


The report maps the CCMH landscape as an established market where AI innovation is reshaping competitive dynamics  enabling midmarket and specialist vendors to compete effectively against legacy enterprise suites. Forrester identifies agentic AI as the top market disruptor, shifting the role of CCMHs from campaign coordination tools to always-on intelligence platforms that autonomously sense, decide, and act across customer touchpoints in real time.

EVAM is recognized in the report for its EMEA and APAC presence and industry focus across financial services, retail, and telecommunications, with extended use case strengths in contextually relevant customer experiences, personalized offers and recommendations, and unified customer journey orchestration.

"Being recognized in this Forrester Landscape reflects what we've been building from the start: a platform that doesn't just support marketing decisions, but makes them  in real time, in context, at scale. The shift to agentic AI isn't coming; it's already live with our customers. This recognition signals that the market is converging on the architecture we've committed to all along." — Doruk Mutlu, CEO, EVAM

The full report is available to Forrester subscribers or for purchase at Forrester.

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