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Overcoming the privacy paradox in telecom customer engagement | Evam

82% of customers state they would share some type of personal data for a better customer experience. They crave interactions that anticipate their needs and preferences, signaling a demand for personalization. However, 81% of customers state they feel a lack of control over how companies collect &amp; use their data. There’s a growing sensitivity toward how personal data is used, shared, and protected, underscoring the importance of privacy. This is the privacy paradox that requires leaders of the telecom industry to perform a difficult balancing act between customer expectations and concerns. With a sharp focus on customer engagement, this guide aims to provide a roadmap for creating more human-centric, trust-based relationships between telecom providers and their customers, ensuring a future where technology enhances the human experience without compromising privacy. Take a Peek at What’s Inside: The Core of the Privacy Paradox: Understand the importance of overcoming the privacy paradox with statistics that reveal customers’ standpoints on this issue. The Telecom Trust Framework: Learn about this comprehensive strategy and its 3 core principles designed to balance personalization efforts with privacy standards. Innovative Personalization Strategies: Discover effective tools that allow you to gain insights into your customers’ preferences without intruding on their privacy. Open Communication and Engagement: See how implementing transparent practices that allow customers to communicate their feedback can build trust and enhance customer engagement. AI and ML: Explore how artificial intelligence and machine learning can predict behavior patterns to provide customers with personalized experiences while preserving individual anonymity. And find out how <a href="https://evam.com/marketing-suite/" target="_blank">Evam’s end-to-end real-time cross-channel marketing platform</a> can empower you to balance the art of personalization with the science of privacy, and successfully tackle the privacy paradox. &nbsp;

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Overcoming The Privacy Paradox in Telecom Customer Engagement

August 26, 2024

Overcoming the privacy paradox in telecom customer engagement

Create real-time marketing campaigns, personalized customer journeys, and contextual customer experiences across all channels that fuel customer loyalty.

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