Guides | Evam

Guides

Overcoming the privacy paradox in telecom customer engagement | Evam

82% of customers state they would share some type of personal data for a better customer experience. They crave interactions that anticipate their needs and preferences, signaling a demand for personalization. However, 81% of customers state they feel a lack of control over how companies collect &amp; use their data. There’s a growing sensitivity toward how personal data is used, shared, and protected, underscoring the importance of privacy. This is the privacy paradox that requires leaders of the telecom industry to perform a difficult balancing act between customer expectations and concerns. With a sharp focus on customer engagement, this guide aims to provide a roadmap for creating more human-centric, trust-based relationships between telecom providers and their customers, ensuring a future where technology enhances the human experience without compromising privacy. Take a Peek at What’s Inside: The Core of the Privacy Paradox: Understand the importance of overcoming the privacy paradox with statistics that reveal customers’ standpoints on this issue. The Telecom Trust Framework: Learn about this comprehensive strategy and its 3 core principles designed to balance personalization efforts with privacy standards. Innovative Personalization Strategies: Discover effective tools that allow you to gain insights into your customers’ preferences without intruding on their privacy. Open Communication and Engagement: See how implementing transparent practices that allow customers to communicate their feedback can build trust and enhance customer engagement. AI and ML: Explore how artificial intelligence and machine learning can predict behavior patterns to provide customers with personalized experiences while preserving individual anonymity. And find out how <a href="https://evam.com/marketing-suite/" target="_blank">Evam’s end-to-end real-time cross-channel marketing platform</a> can empower you to balance the art of personalization with the science of privacy, and successfully tackle the privacy paradox. &nbsp;

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Overcoming The Privacy Paradox in Telecom Customer Engagement

August 26, 2024

Overcoming the privacy paradox in telecom customer engagement

Create real-time marketing campaigns, personalized customer journeys, and contextual customer experiences across all channels that fuel customer loyalty.

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In today’s rapidly evolving telco landscape, boosting profitability and increasing Average Revenue Per User (ARPU) present significant challenges for industry players. Telcos face multiple obstacles that hinder their ability to achieve these goals. This whitepaper aims to explore the telco landscape, uncover the challenges faced by telcos, and provide strategies for successful personalized customer engagement scenarios.

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Imagine this: it’s 2023, and you’re a banker at a major financial institution. The world has been turned upside down by the COVID-19 pandemic, and your customers are more digitally-savvy than ever before. They want personalized and relevant experiences that cater to their every need. The real challenge lies in finding the right Martech solutions and building a Real-Time Interaction Marketing approach that can effectively manage a big pile of data, anticipate customers’ needs, and serve them proactively in real-time.

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