The Big Bank Theory of Decisioning

Overcoming the privacy paradox in telecom customer engagement

82% of customers state they would share some type of personal data for a better customer experience. They crave interactions that anticipate their needs and preferences, signaling a demand for personalization.

However, 81% of customers state they feel a lack of control over how companies collect & use their data. There’s a growing sensitivity toward how personal data is used, shared, and protected, underscoring the importance of privacy.

This is the privacy paradox that requires leaders of the telecom industry to perform a difficult balancing act between customer expectations and concerns.

With a sharp focus on customer engagement, this guide aims to provide a roadmap for creating more human-centric, trust-based relationships between telecom providers and their customers, ensuring a future where technology enhances the human experience without compromising privacy.

Take a Peek at What’s Inside:

The Core of the Privacy Paradox: Understand the importance of overcoming the privacy paradox with statistics that reveal customers’ standpoints on this issue.

The Telecom Trust Framework: Learn about this comprehensive strategy and its 3 core principles designed to balance personalization efforts with privacy standards.

Innovative Personalization Strategies: Discover effective tools that allow you to gain insights into your customers’ preferences without intruding on their privacy.

Open Communication and Engagement: See how implementing transparent practices that allow customers to communicate their feedback can build trust and enhance customer engagement.

AI and ML: Explore how artificial intelligence and machine learning can predict behavior patterns to provide customers with personalized experiences while preserving individual anonymity.

And find out how Evam’s end-to-end real-time cross-channel marketing platform can empower you to balance the art of personalization with the science of privacy, and successfully tackle the privacy paradox.

The Big Bank Theory of Decisioning

A Comprehensive Guide To Crafting Financial Universes With Data & Certainty 

The banking industry is witnessing a paradigm shift in marketing decision-making. Traditional approaches are being replaced by advanced, real-time, and data-driven strategies. 

In a world where the predictive analytics market in the banking industry is projected to reach $5.43 billion by 2026, now is the time to discover how the industry itself and customer engagements are being transformed around decision-making tools to stay in the curve.

What’s Inside:

A Paradigm Shift in Banking Marketing: Uncover how traditional strategies are making way for advanced, data-driven approaches in today’s digital age.

Navigating the Digital Banking Revolution: Explore how banks are adapting to changing customer needs in a world where digital is the norm, and learn about the role of agile startups in reshaping the industry.

The Quest for Customer Loyalty: Dive into the strategies that are winning customer trust and loyalty in a competitive marketplace.

From Decisioning 1.0 to 2.0: Witness the evolution from generalized, reactive campaigns to proactive, AI-powered, hyper-personalized customer interactions.

Data-Driven Strategies: See real-life examples of how banks are using data to enhance customer experiences and drive business success.

Overcoming Innovation Barriers: Learn about the challenges banks face, such as data silos and legacy systems, and discover strategies to overcome them.

Revolutionizing Real-Time Marketing in Banking: Find out how Evam’s platform is leading the charge in the real-time marketing revolution, offering deep AI-driven insights and seamless integration.

The Ultimate Guide for Customer Engagement in the Telco Industry

In today’s rapidly evolving telco landscape, boosting profitability and increasing Average Revenue Per User (ARPU) present significant challenges for industry players. Telcos face multiple obstacles that hinder their ability to achieve these goals.

This whitepaper aims to explore the telco landscape, uncover the challenges faced by telcos, and provide strategies for successful personalized customer engagement scenarios.

The Ultimate Guide for Banks to Seize the Next Big Moment

Imagine this: it’s 2023, and you’re a banker at a major financial institution. The world has been turned upside down by the COVID-19 pandemic, and your customers are more digitally-savvy than ever before. They want personalized and relevant experiences that cater to their every need.

The real challenge lies in finding the right Martech solutions and building a Real-Time Interaction Marketing approach that can effectively manage a big pile of data, anticipate customers’ needs, and serve them proactively in real-time.