Success Story | Evam

Explore how Evam’s innovative solutions empower businesses to drive real-time, personalized customer engagement.

Memorial: From Batch to Real-Time Patient Engagement | Evam

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Backround: <a href="https://www.memorial.com.tr/en" target="_blank">Memorial Healthcare Group</a> is one of Türkiye’s leading private healthcare providers, operating 14 hospitals and medical centers across Istanbul, Ankara, Kayseri, Antalya, Diyarbakır, Bodrum and Romania. Since welcoming its first patient in 2000, the group has combined advanced medical technology, experienced clinical teams and a patient-centered approach to care. As it strengthened its digital capabilities, Memorial set out to build a more connected communication model, one able to respond to individual patient needs with greater relevance and speed.Challenge: Before Evam, patient engagement ran across multiple systems without a unified structure. Communication depended largely on manually created, batch-based segments, which took significant operational effort and slowed the launch of new engagement scenarios. With channels managed separately and integrations limited, Memorial could not easily coordinate communication across touchpoints or respond to patient events as they happened.Solution: Memorial chose Evam to establish a unified engagement model. The decision rested on five capabilities: real-time engagement, no-code usability, unified channel integrations, reporting visibility and a secure technology foundation. Together they gave Memorial’s teams the means to respond to live events, reduce manual effort, coordinate channels, personalize journeys, report performance and meet security requirements.Implementation: Dedicated project and technical teams worked closely with Memorial through three stages. In the first, Aligned to Memorial, the teams defined healthcare requirements and built a structured plan. In the second, Connected for real time, they delivered integrations, connected early to digital channels and set up Kafka quickly. In the third, Enabled for the future, Memorial received tailored training and responsive support to strengthen its internal capability.Memorial began with scenarios that strengthen patient follow-up and connect relevant healthcare moments with timely guidance. When a physician records a recommendation, Memorial can initiate timely communication that helps the patient understand and take the next step in their care journey. Health-awareness communications can be paired with suitable services, such as presenting check-up options alongside breast cancer awareness initiatives. Patients who received care in specific specialties can receive check-up recommendations based on their previous healthcare journey, and additional scenarios communicate relevant benefits and renewal opportunities at appropriate moments.

How Memorial achieved success with Evam

Memorial

Success Story

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Evam isn’t just a software provider; they are a key strategic ally in elevating every step of the patient journey.

Marketing Analytics and CRM Manager, Memorial Healthcare Group

Görkem Uk

Memorial’s move from batch messaging to real-time patient journeys

Memorial replaced batch messaging with event-driven patient journeys on Evam, with no-code scenario building and unified digital channels.

Onic: From Manual Campaigns to Real-Time CLM at Scale | Evam

Onic is PTCL Group's next-generation digital telco, built for the mobile-first era. With a rapidly growing subscriber base and a fully digital customer experience, spanning onboarding, plan management, recharge, and support, Onic needed more than better campaigns. It needed a CLM engine that could grow with the business.The challenge was structural. Customer data was siloed across systems, channels operated independently with no unified journey logic, and every campaign required manual execution. Segmentation was slow, A/B testing was limited, and the result was engagement that consistently lagged behind real customer behaviour.Onic partnered with Evam to rebuild its entire customer engagement stack from the ground up. Evam's real-time streaming architecture meant every activation, recharge, or inactivity signal triggered an immediate, personalised response, not hours later in a batch run. A no-code journey builder gave Onic's marketing team direct control over campaign logic, removing engineering dependency and cutting time-to-launch in half. And a flexible scenario engine let the team move from idea to live campaign in days, not sprints.With Evam in place, Onic deployed behaviour-triggered journeys across every stage of the customer lifecycle, onboarding nudges for incomplete steps, recharge reminders tied to balance thresholds, win-back flows for inactive subscribers, and CX journeys linked to SIM activation and plan expiry. Systematic A/B testing across message content and send timing made every campaign progressively sharper.The results were business-critical across every dimension: 44% overall engagement improvement, direct ARPU uplift from targeted recharge campaigns, a 2x increase in campaign turnaround speed, and 1.2% churn reduction among 90-day inactive users, with 100% of journeys running as fully automated, behaviour-driven flows.44% Engagement Uplift: Behaviour-triggered journeys replaced static, calendar-based campaigns across the full subscriber lifecycle.Direct ARPU Uplift: Targeted recharge campaigns drove measurable revenue impact at the subscriber level.2× Faster Campaigns: No-code journey building eliminated engineering dependency and cut time-to-launch.100% Automated: Every active journey runs on real-time triggers, no manual execution required.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Onic achieved success with Evam

Onic

EVAM has played a key role in enabling Onic's customer lifecycle strategy. The platform gave us the agility to move from manual, one-off campaigns to real-time, behaviour-driven engagement at scale. It has significantly improved how we engage and retain customers, while reducing operational overhead for our teams.

Head of Product, Onic

Ehsan Rashid

44% engagement uplift. 2x faster campaigns. 100% automated journeys. Onic now runs its entire CLM strategy in real time with Evam.

See how Onic used Evam to transform its customer lifecycle strategy—achieving 44% engagement growth, direct ARPU uplift, and 2x faster campaign turnaround with real-time, behaviour-driven journeys.

Moldcell: Real-Time Marketing 4x Faster with Evam | Evam

Moldcell transformed its marketing operations with Evam, a real-time customer engagement and journey orchestration platform. Evam ingests live customer signals—app interactions, web events, payments, usage, and service triggers—then maintains up-to-date context for every subscriber. Using AI decisioning together with eligibility, suppression, and prioritization rules, the platform selects the next-best action and launches personalized offers, alerts, and journeys across SMS, push, in-app, IVR, and web in milliseconds.By shifting from batch campaigns to event-driven orchestration, Moldcell’s teams ship campaigns 4× faster, target 10× smarter through precise audiences and rule-based controls, and operate 100% in real time. Reusable journey templates and centralized governance reduce manual work, while API-level integrations with existing systems make changes safe and auditable at scale. The outcome is timely, relevant interactions for millions of subscribers—fewer generic blasts, more context-aware moments that improve customer experience and operational efficiency.4× Faster: From idea to live campaign in a fraction of the time with reusable journeys and automation.10× Smarter: AI decisioning + eligibility/suppression rules choose the right offer for each subscriber.100% Real-Time: Event-driven orchestration across all channels, reacting as customers act.Controlled at Scale: Governance, prioritization, and telco-grade performance for millions of interactions.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Moldcell achieved success with Evam

Moldcell

In today’s fast-moving telecom landscape, the ability to act on real-time data and deliver personalized engagement across all channels isn’t just a competitive advantage - it’s a necessity. Breaking down silos and enabling end-to-end automation is key to scaling meaningful customer interactions.

Marketing Team

Moldcell JSC

4× faster. 10× smarter. 100% real-time Moldcell now turns every customer signal into the right action with Evam.

See how Moldcell used EvamX to deliver 100% real-time engagement—launching campaigns 4x faster and targeting 10x smarter with AI-driven journey orchestration.

LCW Boosts Conversions with Real-Time Engagement | Evam

As a leading fashion brand operating in over 50 countries, LC Waikiki needed more than just traffic—they needed action. Facing a growing gap between user intent and conversions, the team partnered with Evam to unlock the power of real-time behavioral engagement and close the loop between browsing and buying.Using Evam’s real-time engagement platform, LC Waikiki began delivering hyper-personalized promotions triggered by real customer behavior. Whether a shopper abandoned a cart or favorited a product without purchasing, Evam responded instantly—automating time-sensitive campaigns across mobile push, email, and omnichannel channels.The impact was immediate. LC Waikiki saw a 20% increase in average order value (AOV) and successfully re-engaged 794,000 users. Behavioral triggers helped recover 4% of abandoned carts and convert 4.4% of favorited products into purchases, contributing to 3% of total weekly sales. With over 100,000 customers engaged each week, LC Waikiki scaled both loyalty and revenue—without increasing operational workload.This collaboration redefined what agility means in e-commerce, proving that real-time personalization is no longer a luxury—it’s a growth engine.<div style="text-align: center; display:flex; justify-content:center;"></div>

How LC Waikiki achieved success with Evam

LC Waikiki

Our collaboration with Evam enabled a significant breakthrough in real-time marketing. Personalized, timely campaigns boosted our customer conversions and satisfaction.

E-Commerce Global Growth Management Unit Manager, LC Waikiki

Fatih Türker

20% AOV growth by converting intent into action with real-time journeys.

Discover how LC Waikiki boosted conversions with Evam's real-time customer engagement platform, driving more sales through personalized, behavior-based campaigns.

Success Story - How tbi bank doubled conversions with real-time engagement

tbi bank, a digital-first challenger bank with 2.4M+ customers across Southeast Europe, partnered with Evam to elevate its real-time engagement and customer journey automation. Facing challenges in onboarding, partner integration, and market education, tbi selected Evam for its agile deployment and powerful real-time ETL capabilities.By leveraging over 100 automated scenarios with Evam’s Marketing Suite, tbi significantly improved onboarding success (up 12%), personalized customer interactions, and optimized campaign performance—doubling conversion rates and slashing communication costs by shifting 77% of traffic to low-cost digital channels.Evam enabled the team to scale from 200K to over 5M messages/month without increasing headcount—transforming how tbi bank drives growth, engagement, and operational efficiency.<div style="text-align: center; display:flex; justify-content:center;"> </div>

How tbi bank achieved success with Evam

tbi bank

<div>Better data management and automated communications powered by advanced event processing are just a few benefits of our partnership with Evam. This collaboration enables us to enhance operations and customer experience in a increasingly complex environment. We remain committed to continuous growth and anticipating customer needs.</div>

Head of Reengagement Campaign Engineering, tbi bank

Igor Shumytskyi

77% cost reduction and 2x conversion rates by shifting from manual campaigns to real-time, automated journeys.

Discover how tbi bank scaled real-time engagement, cut communication costs, and doubled conversion rates with Evam’s Marketing Suite—achieving a 12% onboarding uplift and 11.9% triggered offer conversions.

ABB Bank: +150% Upsell Growth with Real-Time Engagement | Evam

Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions.Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually. See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%.&nbsp;Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.

How Bank ABB achieved success with Evam

Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Leading Product Owner, Bank ABB

Kamran Ismayilov

+150% upsell. −50% call center traffic. Real-time engagement at scale.

Learn how Bank ABB boosted upsell growth by 150%, reduced call center traffic by 50%, and achieved cost savings with Evam’s real-time customer engagement and marketing automation

Kapital Bank Success Story: +16% Deposit Sales | Evam

About Kapital Bank:&nbsp;Kapital Bank was founded in 1874 and is headquartered in Baku. It is a leading financial institution in Azerbaijan, serving more than 5 million individuals and 22,000 legal entities. It runs a large service network of 120 branches and 50 departments, bringing banking to urban and rural areas alike.The Challenge:&nbsp;Kapital Bank wanted to improve customer activation, retention, engagement and sales by using its large volume of customer data. The goal was efficient conversion and steady incremental uplift through dynamic journeys that reach customers at the right moment.To do that, the bank needed a platform that could process very large volumes of data as events happen. Standard CRM and CDP tools struggled with this. They often rely on SDKs and engagement platforms to collect and process data, which raises privacy and compliance concerns for an institution of the bank's size. The existing systems also lacked the agility and scale to run journeys based on event and action scenarios.In short, the bank needed to unlock the value of its data while keeping it secure and compliant.Why Kapital Bank Chose Evam:&nbsp;Evam has a proven record across banking worldwide. Kapital Bank also had employees who had worked with Evam before and valued its versatility across many scenario types. The bank judged that Evam could integrate seamlessly and much faster than other solutions on the market.The Solution:&nbsp;Kapital Bank rebuilt its customer engagement around contextual, event-action scenarios. Evam's data processing, journey design and event management were integrated into the bank's systems within three months.After that, the bank launched 20 unique scenarios a month and now has 96 active scenarios running across multiple channels. Evam gave the bank three things:A full view of the customer journey. Mapping each touchpoint let the bank engage customers across their whole lifecycle.Event-based campaigns. Triggers set off personalized interactions at the right moments and lifted conversions and satisfaction.Omnichannel orchestration. Customers are reached where they are most active, from app notifications to SMS, with a consistent experience across channels.The Results:&nbsp;Event-triggered campaigns delivered 16% more incremental sales than bulk send-outs, with deposit sales as the standout result.Cash loan upsell offers produced 2.5% incremental sales from real-time touches. Cash advance promotions delivered 3% incremental sales compared with the control group.The bank launched 9 lottery campaigns. Live updates on the chances each customer had earned kept them engaged through each campaign.App download campaigns raised daily first-time downloads by 6% and total daily downloads by 15%, which widened customer access to the bank's digital services."EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics." Kapital Bank Representative

How Kapital Bank achieved success with Evam

How Kapital Bank Turned Customer Data into Growth with Evam

EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics.

Retail Products and Cross-Sales - Product Manager

Tarana Teymurova

Kapital Bank: 96 Live Scenarios and +16% Deposit Sales

How Kapital Bank integrated Evam in 3 months, runs 96 active scenarios and lifted deposit sales 16% over bulk send-outs.

How Jazz transformed from Telco to ServCo with PartnerUp

Jazz, Pakistan's leading digital communications company, is at the forefront of the nation’s digital evolution, driven by a commitment to corporate responsibility, strategic partnerships, and digital innovation.Recognizing the need to transform its data management and marketing capabilities, Jazz sought a Martech solution provider capable of designing and launching a self-service marketing platform tailored specifically for enterprises and SMEs.This led to a collaborative journey with Evam, resulting in the development of a groundbreaking platform—<a href="https://evam.com/partner-up" target="_blank">PartnerUp</a>—designed to unlock the untapped potential of telecom data and empower telecom operators and their partners with real-time, data-driven marketing capabilities.The collaboration between Jazz and Evam addressed Jazz’s immediate challenges and also laid a strong foundation for future growth by incorporating Evam’s innovative <a href="https://evam.com/glossary/glossary-d/data-monetization" target="_blank">data monetization</a> product, PartnerUp.This success story is essential reading for telecom operators and marketers eager to unlock the full potential of their data. Discover how to bridge the gap between data potential and impactful marketing execution, and learn how PartnerUp is revolutionizing telecom marketing.﻿

How Jazz achieved success with Evam

Unlocking Telecom Data Potential

Evam's agile approach, dynamic feature set, and innovative solutions have been instrumental in our project's success. Their dedication and services exceeded our expectations, delivering exceptional results.

Expert CVM & Contextual Marketing

Umer Faizan

500+ real-time triggers and 20+ partner campaigns turning telecom data into scalable, revenue-generating marketing

Discover how PartnerUp enabled Jazz to unlock the full potential of telecom data, transforming from a traditional telco to a service-driven company.

Home Credit Kazakhstan: Up to 6x Higher Conversion | Evam

About Home Credit Bank Kazakhstan:&nbsp;Home Credit Bank Kazakhstan is part of the international investment group PPF, which operates in 25 countries across Europe, Asia and North America. The bank has served the Kazakhstan market since 2005 and offers closed-end loans, savings accounts, cards and other banking services to more than 5 million customers. It is one of the leaders in consumer finance in Kazakhstan, with over 186 branches and 683 terminals.The Challenge:&nbsp;Customers expect banks to act like trusted financial advisors, not product pushers. Home Credit Bank Kazakhstan wanted to understand each customer's context, intent and expectations at any moment, and then deliver the most valuable offer at once.The bank already had strong experience in cross-selling. It ran outbound campaigns through telemarketing, push notifications and SMS. It started with a simple follow-up campaign based on customer actions during the loan application, built as a minimum viable product with the technology it had. After a two-month pilot, conversion rates rose.Then two problems appeared. Communication was arriving with a delay of around two hours, and the timing mattered. The bank also saw that event-based campaigns converted better than cold calls, but its internal solution took about one month to launch a campaign.The bank needed an easy-to-plug-in solution for interaction management and journey orchestration that fit its existing infrastructure and raised the number of event-based campaigns.The bank set four objectives.Hyper-personalized experiences. Offer the right product with the right message at the right time.Faster time to market. Shorten the gap between spotting a customer need and offering a solution.Lower cost, higher conversion. Make communication more efficient and reduce cost per contact.A more data-driven approach. Use customer feedback and lifecycle events to inform customers at the right moment.Why Home Credit Bank Kazakhstan Chose Evam:&nbsp;The bank wanted a partner that could deploy campaigns as fast as possible. Evam integrated with the bank's current CRM architecture with simple installation and no heavy rework.Deployment took as little as three days for a simple campaign with a single data source, and up to seven days for a complex one. Evam is low-code, integrates with a wide range of technologies and lets business users build scenarios with drag and drop.The Solution: Evam works as an actor-based journey orchestrator. It senses what customers do, analyzes it and acts, so the bank could design, deploy and run event-based campaigns and connect them into journeys.One example scenario shows how it works. The bank makes a standard outbound call and offers a product. The call audio is transcribed to text. The Evam campaign reads the transcript and analyzes key words. If the customer showed no interest, an instant follow-up sends a retention offer that matches the needs found in the analysis.The Results: The effects were visible right after launch. Conversion rates for closed-end loan products rose up to six times compared with conventional outbound broadcast communication. Across all event-based campaigns launched through Evam, conversion rose three times on average.The bank also used Evam campaigns to reactivate its dormant portfolio, with a 36% increase in the activation of inactive customers. It launched operational campaigns that collect customer feedback and notify customers about upcoming lifecycle events.Today the bank runs 50 active campaigns, integrates 20 source channels and processes up to 1 million events a day."It's pretty cool to see how fast our product ideas become real and get to our customers when they actually need them. Evam isn't just a great tool for making sales, it also helps other businesses in the banking sector be more efficient and respond right away to different things happening with their customers."Alfiya Khussainova, Director of Customer Value Management and Cross-Selling Processes Department, Home Credit Bank Kazakhstan

How Home Credit achieved success with Evam

How Home Credit Bank Kazakhstan Reached Up to 6x Higher Conversion with Evam

With the help of Evam, we've been able to speed up how we put together our events and campaigns, and we've moved towards customizing what we offer to our customers.

Director of Customer value management and cross-selling processes department

Alfiya Khussainova

Home Credit Kazakhstan: From a Month to 3 Days per Campaign

How Home Credit Bank Kazakhstan reached up to 6x higher loan conversion with Evam, launching campaigns in 3 days instead of a month.

Garanti BBVA Success Story: 124 Scenarios in 6 Weeks | Evam

About Garanti BBVA:&nbsp;Garanti BBVA is one of Turkey's largest banks. It serves every banking segment, from retail, SME and corporate to private and investment banking, and it also runs pension, life insurance, leasing, factoring, brokerage and asset management businesses.More than 13 million customers use the bank's mobile app as their main point of contact. Garanti BBVA Technology, the bank's technology arm, supports that experience. It handles software development, system management, security, data and project management, and it manages millions of online transactions around the clock.The Challenge:&nbsp;Garanti BBVA wanted to go beyond customer expectations. To do that, it needed to turn data into contextually relevant, highly personalized experiences, and to do it fast.Garanti BBVA Technology needed an easy-to-plug-in solution that could capture data and act on it as events happened. It also had to work as the primary campaign engine for interactions across the bank's systems.The bank set four objectives.Simplify the marketing stack. One engine that integrates into all systems and runs interactions as they happen.Expand the customer portfolio. Identify non-customers and onboard them through digital channels.Increase sales and unique offerings. Optimize inbound and outbound channels to deliver customer-centric offers.Keep customers loyal and prevent churn. Take contextual action at the right time with hyper-personalized offers.Behind these sat broader goals: better loyalty, more cross-selling and up-selling, higher collection ratios, and more triggered campaigns alongside traditional mass marketing. The bank also wanted to give customers a digital gateway without losing a personal, human touch across physical and digital touchpoints.Why Garanti BBVA Chose Evam:&nbsp;Evam integrated with the bank's infrastructure and captured and processed data for instant action. Four strengths made the difference:Fastest implementation and faster ROI. The team wanted value quickly.High integrability. Evam connects with a wide range of technologies.User-friendly scenario building. Business users build scenarios with drag and drop.Low-code platform. It is built on a fast scenario processing engine.The Solution: Evam collects each customer's interactions across channels. Its data processing engine updates with every event, so results stay current and accurate.Business users draw customer journeys visually. A journey reacts to triggers from customer activity and responds at the right moment. It can sense what happens, and also what does not happen. Scenario building blocks cover positive, timed, recurring, negative and analytic conditions. Actions go out through push, e-mail, SMS and triggers to other systems, with no limit on the number of interactions.The platform follows a sense, analyze and act method. That makes it suitable for complex business requirements and lets organizations process billions of customer data points in seconds.Implementation: The Evam and Garanti BBVA Technology teams worked together. They implemented Evam Actions first, then the Enterprise Cache solution, and then activated the campaign scenarios.In six weeks, Evam's data streaming engine was integrated into the bank's online and legacy systems. From that point the bank could process data as it arrived and build scenarios that deliver personalized experiences at critical moments. Business users stayed in control of the scenarios.Results:&nbsp;The first scenario already made a difference. Garanti BBVA saw a significant boost in credit-based scenario sales, particularly through the mobile application.The bank also gained a substantial increase in time-to-market and development speed. Teams could respond quickly to changing requests and adapt to the pace of campaign management.Evam also acts as a decision engine that redirects customers to various digital assistants and tools. That supports the bank's goal of keeping experiences personal and human as it adds digital innovation.Today the bank uses Evam beyond campaign management, for operational efficiency and better data collection. The numbers behind the program: 124 scenarios up and running, 52 modules integrated and 95 million events processed daily."Our highly customized use of Evam is only possible through the collaborative and dedicated partnership we've established. I believe this approach sets Evam apart from other players in the industry, and we're grateful for their ongoing support."Erhan Hatem, Head of CRM and Customer Experience, Garanti BBVA Technology<ul>
</ul>

How Garanti BBVA achieved success with Evam

Garanti BBVA

Thanks to Evam, we've been able to adopt a real-time personalized campaign model alongside the mass campaign model. But more than that, Evam has been our strategic partner throughout our five-year journey.

Head of CRM - Garanti BBVA

Erhan Hatem

Garanti BBVA: Contextual Banking Across 13M Mobile Customers

How Garanti BBVA Technology went live with Evam in 6 weeks: 124 scenarios, 52 modules and 95M daily events powering personalized banking journeys.

Turkcell Success Story: 2x Next Best Offer Acceptance | Evam

About Turkcell:&nbsp;Turkcell is a leading integrated telecommunications and technology services company. It holds a 45% share of the telecommunications market in Turkey and provides phone, data, TV and value-added services to consumers and enterprises over mobile and fixed networks.The Challenge:&nbsp;Turkcell offers more than 1,000 prepaid and postpaid data and voice packages. Customers can customize them by digital services, tariff fees and other parameters. Turkcell wanted every customer to get a personalized offer in every inbound channel, and it needed to keep pace with fast-changing preferences.The company was also running a MarTech transformation across its group companies: Superonline, Paycell, Digital Services (BiP, TV+, Fizy) and Guvencell. The goal was marketing impact that scales across all channels, with outbound and inbound connected into one omnichannel experience. A consumer-focused program for outbound marketing automation was set up through a strategic partnership with Evam.Why Turkcell Chose Evam:&nbsp;Time to value. Evam's setup is quick and straightforward, so it starts to generate value from the first day of implementation.Time to market. Business teams design new scenarios with minimal support from development teams, so new customer journeys go live fast.Experimentation. Marketing teams test hypotheses inside a single journey and optimize scenarios quickly based on the results.The Solution:&nbsp;Evam integrated with Turkcell's 15+ outbound marketing channels and now processes 1.8 billion events a day. That data feeds personalized, multi-channel journeys with a measurable effect on acquisition, retention and upsell.Turkcell runs more than 200 complex marketing and customer experience scenarios and over 100 automated personalization strategies, executed in milliseconds. Through Evam's Marketing Hub, the team can apply personalization strategies in all channels for each micro-segment, so decisions use the customer's context at that moment.The Results:&nbsp;The acceptance rate of next best offers among mobile customers doubled.Evam's gamification capabilities increased active user engagement across Turkcell's Digital Services (BiP, TV+, Fizy). Superonline achieved a substantial ARPU uplift in the first year, thanks to inbound and outbound marketing on the same platform. Turkcell's technical investment also continues to benefit its insurtech brand Guvencell and its fintech brand Paycell.

How Turkcell achieved success with Evam

Turkcell's Real-Time Data Transformation with Evam

We have achieved our goal of accelerating the MarTech transformation, improving real-time marketing capabilities and deepening customer knowledge.

Artificial Intelligence & Analytics Solutions Director

İnanç Çakıroğlu

Turkcell: Doubling Next Best Offer Acceptance at 1.8 Billion Events a Day

How Turkcell doubled next-best-offer acceptance with Evam: 1.8 billion events a day, 200+ scenarios and 15+ outbound channels in one decisioning layer.

Sigortam.net Success Story: 40% Higher Renewal Rates | Evam

About Sigortam.net:&nbsp;Sigortam.net is a leading digital insurance platform in Turkey, established in 2000. It has close to 7 million customers, more than 20 contracted insurance companies and nearly 700 employees.The platform compares the offers it receives and shows each customer three options: the lowest priced, the best in price and performance, and the most comprehensive. Customers also get 24/7 consultancy during purchase and after sales, which brings technology and human experience together.The Challenge:&nbsp;Insurance products are more complex and more customer-specific than products in most other industries. That makes a personalized experience at every point that affects the customer essential, and it has to happen at the moment of need.The most critical issue for Sigortam.net was to find a model that could predict what a customer might want next, for each insurance product, as the customer acts.Why Sigortam.net Chose Evam:&nbsp;Fastest implementation. The integration was completed in six months. The first scenarios went live in just three months, while integration was still in progress.Multiple scenario options. The team worked on many scenario models at the same time, for needs from lead conversion to insurance renewal.Customer-centric solutions. Offers were personalized by identifying each user's needs. This matters especially in insurance.The Solution:&nbsp;Sigortam.net built its scenarios on the Evam platform. Scenarios covered a wide range of needs, from converting leads to renewing policies. The team also ran campaign scenarios such as prize draws, where high participation is the goal.Sigortam.net runs personalized campaigns and continues its mass communication campaigns on the same Evam products. Using one platform also helped it avoid the operational cost of working with several companies.The Results: In six months, Sigortam.net prepared 13 scenarios on the Evam platform. Through these scenarios it reaches 50K end users per day.The scenarios built for earthquake insurance renewals increased renewal rates by 40%.The team measured the effect of scenarios with A/B tests. In draw scenarios, participation rose 2-3 times.Scenarios that bring dropped leads back into the funnel and convert them are still being tracked. Their results will be added to the reports.

How Sigortam.net achieved success with Evam

How to increase insurance renewal rates by 40% 

As Sigortam.net, we serve 7 million customers, all with ever-changing needs and circumstances. Thanks to Evam’s real-time data processing technology, we’re able to carry out real-time scenarios that can address those needs and circumstances with the right offers and create a better customer experience overall.

Bora Uludüz

Sigortam.net: 40% Higher Earthquake Insurance Renewals

How Sigortam.net raised earthquake insurance renewals by 40% and draw participation 2-3x with Evam. First scenarios went live in 3 months.

Evam Success Stories