Success Story
How ABB drove +150% to upsell growth with a single engagement
30M+
Monthly Communications
1.5M+
Unique Customers Reached
50%
Reduction in call volume
150%
Increase in Credit Card Limits
Industry
Banking
Solutions
real-time engagement
Channel
real-time push scenario
Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.
Kamran Ismayilov
Leading Product Owner, Bank ABB
How Bank ABB achieved success with Evam
Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions.
Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.
What’s in the full story?
Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually.
See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%.
Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.
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Real-life examples of real-time marketing excellence
/resources/success-story/tbi-bankBy integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.August 26, 2024
/resources/success-story/home-credit-bank-kazakhstanHome Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.October 3, 2023
/resources/success-story/garanti-bbvaBy leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.June 5, 2023
/resources/success-story/belbimBELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.December 19, 2022
/resources/success-story/turkcellBy processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.October 5, 2022
/resources/success-story/sigortamnetTurkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.September 8, 2022
/resources/success-story/how-tbi-bank-doubled-conversions-with-real-time-engagementtbi bank boosted onboarding, doubled conversions, and cut costs using Evam’s real-time engagement—scaling from 200K to 5M+ messages monthly without adding headcount.Apr 3, 2025
/resources/success-story/evam-x-bank-abb-upsell-growth-success-storyABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story.Jan 27, 2025
/resources/success-story/kapital-bank-turned-data-into-growthKapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.Dec 20, 2024
/resources/success-story/jazzJazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.August 29, 2024
- /resources/success-story/tbi-bankBy integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.August 26, 2024
- /resources/success-story/home-credit-bank-kazakhstanHome Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.October 3, 2023
- /resources/success-story/garanti-bbvaBy leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.June 5, 2023
- /resources/success-story/belbimBELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.December 19, 2022
- /resources/success-story/turkcellBy processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.October 5, 2022
- /resources/success-story/sigortamnetTurkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.September 8, 2022
- /resources/success-story/how-tbi-bank-doubled-conversions-with-real-time-engagementtbi bank boosted onboarding, doubled conversions, and cut costs using Evam’s real-time engagement—scaling from 200K to 5M+ messages monthly without adding headcount.Apr 3, 2025
- /resources/success-story/evam-x-bank-abb-upsell-growth-success-storyABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story.Jan 27, 2025
- /resources/success-story/kapital-bank-turned-data-into-growthKapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.Dec 20, 2024
- /resources/success-story/jazzJazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.August 29, 2024
- /resources/success-story/tbi-bankBy integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.August 26, 2024
- /resources/success-story/home-credit-bank-kazakhstanHome Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.October 3, 2023
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