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Success Story
ABB

How ABB drove +150% to upsell growth with a single engagement

30M+

Monthly Communications

1.5M+

Unique Customers Reached

50%

Reduction in call volume

150%

Increase in Credit Card Limits

Industry

Banking

Solutions

real-time engagement

Channel

real-time push scenario

Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Profile

Kamran Ismayilov

Leading Product Owner, Bank ABB

How Bank ABB achieved success with Evam

Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions.

Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.

What’s in the full story?

Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually. 

See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%. 

Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.

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Real-life examples of real-time marketing excellence

  • ABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story./resources/success-story/evam-x-bank-abb-upsell-growth-success-story
    ABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story.
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  • Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results./resources/success-story/home-credit-bank-kazakhstan
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  • By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam./resources/success-story/garanti-bbva
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  • By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions./resources/success-story/turkcell
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