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Success Story

How ABB drove +150% to upsell growth with a single engagement

Trusted Voices, Proven Value

Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Kamran Ismayilov

Leading Product Owner, Bank ABB
Profile

30M+

Monthly Communications

1.5M+

Unique Customers Reached

50%

Reduction in call volume

150%

Increase in Credit Card Limits

Summary

Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions.

Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.

What’s in the full story?

Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually. 

See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%. 

Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.

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