How ABB drove +150% to upsell growth with a single engagement

Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions.

Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.

What’s in the full story?

Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually. 

See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%. 

Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.