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Success Story

Home Credit Bank Kazakhstan

6x Higher

Conversion Rate

36% Increase in

Activation of Inactive Customers

20 Source channels

Integrated

50 Active

Campaigns

Up to1M Events processed

Daily

How tbi bank Reshaped Its Event-Based Marketing Strategy

With a commitment to delivering high-quality service and innovative solutions to its customers, Home Credit Bank Kazakhstan was seeking an effective way to engage customers in real-time.


The company's primary goal was to provide personalized offers and recommendations to its customers in real-time and increase conversion rates. To achieve this level of engagement, they needed a solution that would allow for the fastest deployment of campaigns possible.


Considering Evam's effortless installation, seamless adaptation, and hassle-free integration, the bank decided to partner with Evam to utilize its customer journey orchestration solution.


This partnership led to a transformation of the bank's interaction channels with an event-based marketing strategy, ultimately resulting in boosted conversion rates, hyper-targeted experiences, and an increased number of active users.


Download our case study to explore how partnering with Evam also enabled Home Credit Bank Kazakhstan to:



Achieve contextual customer engagement

Introduce complex event processing capabilities to its operational processes

Reactivate its dormant portfolio

Acquire a data-driven approach to understanding customer needs, preferences, and satisfaction

Fill in the form and download

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