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Success Story

Kapital Bank Turned Data Into Growth

35+

COUNTRIES COVERED

600+

MILLION END USERS CONNECTED WITH

20+

BILLION EVENTS PER DAY

How Kapital Bank Turned Customer Data into Growth

Kapital Bank is Azerbaijan’s largest financial institution, serving more than 5 million individuals and 22,000 businesses through an extensive network of 120 branches and 50 departments. Despite its 150-year history in banking and its leadership, the bank faced challenges in leveraging vast customer data, as traditional tools struggled to deliver real-time insights while ensuring privacy, compliance, and scalability.

To overcome these obstacles, Kapital Bank turned to Evam for a powerful real-time engagement solution. By integrating Evam’s cutting-edge capabilities into its systems, the bank was able to:

  • Launch and manage 96 active real-time scenarios, enabling hyper-personalized, cross-channel interactions.

  • Drive +16% incremental deposit sales compared to traditional bulk send-outs.

  • Achieve a +2.5% uplift in cash loan sales through well-timed, real-time offers.

  • Boost app downloads by 6% daily for first-time users and 15% overall through targeted outreach.

Fill out the form to download the success story and discover how Evam’s real-time solutions can deliver exceptional results for your customer engagement game.




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Trusted Voices, Proven Value

EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics.

Tarana Teymurova

Retail Products and Cross-Sales - Product Manager
Profile
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Real-life examples of real-time marketing excellence

  • Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.
    Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.
    Dec 20, 2024
    Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.
    READ MORE
  • Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.
    Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.
    August 29, 2024
    Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.
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  • By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.
    By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.
    August 26, 2024
    By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.
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  • Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.
    Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.
    October 3, 2023
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  • By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.
    By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.
    June 5, 2023
    By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.
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  • BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.
    BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.
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    BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.
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  • By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.
    By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.
    October 5, 2022
    By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.
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  • With Evam's real-time journey orchestration capabilities, Kapital Bank built seamless, personalized experiences across multiple channels. Within a short timeframe, the bank processed over 2 million customer events daily, simplified its processes, and significantly increased customer engagement.
    With Evam's real-time journey orchestration capabilities, Kapital Bank built seamless, personalized experiences across multiple channels. Within a short timeframe, the bank processed over 2 million customer events daily, simplified its processes, and significantly increased customer engagement.
    June 29, 2022
    With Evam's real-time journey orchestration capabilities, Kapital Bank built seamless, personalized experiences across multiple channels. Within a short timeframe, the bank processed over 2 million customer events daily, simplified its processes, and significantly increased customer engagement.
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  • Turkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.
    Turkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.
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