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Success Story
tbi bank

How tbi bank doubled conversions with real-time engagement

2x

increase in campaign conversion rates

12%

onboarding uplift

11.9%

triggered offer conversion rate vs. 5.8% bulk

77%

of communications now via cost-effective channels

Industry

Banking

Solutions

Mobile & Web SDK

EEC & Surveys

Marketing Suite

Channel

Push Notifications

In-App Messaging

Email

Voice (reduced usage)

Better data management and automated communications powered by advanced event processing are just a few benefits of our partnership with Evam. This collaboration enables us to enhance operations and customer experience in a increasingly complex environment. We remain committed to continuous growth and anticipating customer needs.
Profile

Igor Shumytskyi

Head of Reengagement Campaign Engineering, tbi bank

How tbi bank achieved success with Evam

tbi bank, a digital-first challenger bank with 2.4M+ customers across Southeast Europe, partnered with Evam to elevate its real-time engagement and customer journey automation. Facing challenges in onboarding, partner integration, and market education, tbi selected Evam for its agile deployment and powerful real-time ETL capabilities.

By leveraging over 100 automated scenarios with Evam’s Marketing Suite, tbi significantly improved onboarding success (up 12%), personalized customer interactions, and optimized campaign performance—doubling conversion rates and slashing communication costs by shifting 77% of traffic to low-cost digital channels.

Evam enabled the team to scale from 200K to over 5M messages/month without increasing headcount—transforming how tbi bank drives growth, engagement, and operational efficiency.

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Real-life examples of real-time marketing excellence

  • tbi bank boosted onboarding, doubled conversions, and cut costs using Evam’s real-time engagement—scaling from 200K to 5M+ messages monthly without adding headcount./resources/success-story/how-tbi-bank-doubled-conversions-with-real-time-engagement
    tbi bank boosted onboarding, doubled conversions, and cut costs using Evam’s real-time engagement—scaling from 200K to 5M+ messages monthly without adding headcount.
    Apr 3, 2025
    tbi bank boosted onboarding, doubled conversions, and cut costs using Evam’s real-time engagement—scaling from 200K to 5M+ messages monthly without adding headcount.
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  • ABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story./resources/success-story/evam-x-bank-abb-upsell-growth-success-story
    ABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story.
    Jan 27, 2025
    ABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story.
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  • Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success./resources/success-story/kapital-bank-turned-data-into-growth
    Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.
    Dec 20, 2024
    Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.
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  • Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation./resources/success-story/jazz
    Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.
    August 29, 2024
    Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.
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  • By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam. /resources/success-story/tbi-bank
    By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.
    August 26, 2024
    By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam.
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  • Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results./resources/success-story/home-credit-bank-kazakhstan
    Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.
    October 3, 2023
    Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.
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  • By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam./resources/success-story/garanti-bbva
    By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.
    June 5, 2023
    By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.
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  • BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM./resources/success-story/belbim
    BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.
    December 19, 2022
    BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.
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  • By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions./resources/success-story/turkcell
    By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.
    October 5, 2022
    By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.
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  • Turkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results./resources/success-story/sigortamnet
    Turkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.
    September 8, 2022
    Turkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.
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