Memorial: From Batch to Real-Time Patient Engagement | Evam

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Backround: <a href="https://www.memorial.com.tr/en" target="_blank">Memorial Healthcare Group</a> is one of Türkiye’s leading private healthcare providers, operating 14 hospitals and medical centers across Istanbul, Ankara, Kayseri, Antalya, Diyarbakır, Bodrum and Romania. Since welcoming its first patient in 2000, the group has combined advanced medical technology, experienced clinical teams and a patient-centered approach to care. As it strengthened its digital capabilities, Memorial set out to build a more connected communication model, one able to respond to individual patient needs with greater relevance and speed.Challenge: Before Evam, patient engagement ran across multiple systems without a unified structure. Communication depended largely on manually created, batch-based segments, which took significant operational effort and slowed the launch of new engagement scenarios. With channels managed separately and integrations limited, Memorial could not easily coordinate communication across touchpoints or respond to patient events as they happened.Solution: Memorial chose Evam to establish a unified engagement model. The decision rested on five capabilities: real-time engagement, no-code usability, unified channel integrations, reporting visibility and a secure technology foundation. Together they gave Memorial’s teams the means to respond to live events, reduce manual effort, coordinate channels, personalize journeys, report performance and meet security requirements.Implementation: Dedicated project and technical teams worked closely with Memorial through three stages. In the first, Aligned to Memorial, the teams defined healthcare requirements and built a structured plan. In the second, Connected for real time, they delivered integrations, connected early to digital channels and set up Kafka quickly. In the third, Enabled for the future, Memorial received tailored training and responsive support to strengthen its internal capability.Memorial began with scenarios that strengthen patient follow-up and connect relevant healthcare moments with timely guidance. When a physician records a recommendation, Memorial can initiate timely communication that helps the patient understand and take the next step in their care journey. Health-awareness communications can be paired with suitable services, such as presenting check-up options alongside breast cancer awareness initiatives. Patients who received care in specific specialties can receive check-up recommendations based on their previous healthcare journey, and additional scenarios communicate relevant benefits and renewal opportunities at appropriate moments.

How Memorial achieved success with Evam

Memorial

Success Story

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Evam isn’t just a software provider; they are a key strategic ally in elevating every step of the patient journey.

Marketing Analytics and CRM Manager, Memorial Healthcare Group

Görkem Uk

Memorial’s move from batch messaging to real-time patient journeys

Memorial replaced batch messaging with event-driven patient journeys on Evam, with no-code scenario building and unified digital channels.

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How Memorial Transformed Patient Engagement with Evam

Onic: From Manual Campaigns to Real-Time CLM at Scale | Evam

Onic is PTCL Group's next-generation digital telco, built for the mobile-first era. With a rapidly growing subscriber base and a fully digital customer experience, spanning onboarding, plan management, recharge, and support, Onic needed more than better campaigns. It needed a CLM engine that could grow with the business.The challenge was structural. Customer data was siloed across systems, channels operated independently with no unified journey logic, and every campaign required manual execution. Segmentation was slow, A/B testing was limited, and the result was engagement that consistently lagged behind real customer behaviour.Onic partnered with Evam to rebuild its entire customer engagement stack from the ground up. Evam's real-time streaming architecture meant every activation, recharge, or inactivity signal triggered an immediate, personalised response, not hours later in a batch run. A no-code journey builder gave Onic's marketing team direct control over campaign logic, removing engineering dependency and cutting time-to-launch in half. And a flexible scenario engine let the team move from idea to live campaign in days, not sprints.With Evam in place, Onic deployed behaviour-triggered journeys across every stage of the customer lifecycle, onboarding nudges for incomplete steps, recharge reminders tied to balance thresholds, win-back flows for inactive subscribers, and CX journeys linked to SIM activation and plan expiry. Systematic A/B testing across message content and send timing made every campaign progressively sharper.The results were business-critical across every dimension: 44% overall engagement improvement, direct ARPU uplift from targeted recharge campaigns, a 2x increase in campaign turnaround speed, and 1.2% churn reduction among 90-day inactive users, with 100% of journeys running as fully automated, behaviour-driven flows.44% Engagement Uplift: Behaviour-triggered journeys replaced static, calendar-based campaigns across the full subscriber lifecycle.Direct ARPU Uplift: Targeted recharge campaigns drove measurable revenue impact at the subscriber level.2× Faster Campaigns: No-code journey building eliminated engineering dependency and cut time-to-launch.100% Automated: Every active journey runs on real-time triggers, no manual execution required.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Onic achieved success with Evam

Onic

EVAM has played a key role in enabling Onic's customer lifecycle strategy. The platform gave us the agility to move from manual, one-off campaigns to real-time, behaviour-driven engagement at scale. It has significantly improved how we engage and retain customers, while reducing operational overhead for our teams.

Head of Product, Onic

Ehsan Rashid

44% engagement uplift. 2x faster campaigns. 100% automated journeys. Onic now runs its entire CLM strategy in real time with Evam.

See how Onic used Evam to transform its customer lifecycle strategy—achieving 44% engagement growth, direct ARPU uplift, and 2x faster campaign turnaround with real-time, behaviour-driven journeys.

How Onic Transformed Customer Lifecycle Management with Evam

Moldcell: Real-Time Marketing 4x Faster with Evam | Evam

Moldcell transformed its marketing operations with Evam, a real-time customer engagement and journey orchestration platform. Evam ingests live customer signals—app interactions, web events, payments, usage, and service triggers—then maintains up-to-date context for every subscriber. Using AI decisioning together with eligibility, suppression, and prioritization rules, the platform selects the next-best action and launches personalized offers, alerts, and journeys across SMS, push, in-app, IVR, and web in milliseconds.By shifting from batch campaigns to event-driven orchestration, Moldcell’s teams ship campaigns 4× faster, target 10× smarter through precise audiences and rule-based controls, and operate 100% in real time. Reusable journey templates and centralized governance reduce manual work, while API-level integrations with existing systems make changes safe and auditable at scale. The outcome is timely, relevant interactions for millions of subscribers—fewer generic blasts, more context-aware moments that improve customer experience and operational efficiency.4× Faster: From idea to live campaign in a fraction of the time with reusable journeys and automation.10× Smarter: AI decisioning + eligibility/suppression rules choose the right offer for each subscriber.100% Real-Time: Event-driven orchestration across all channels, reacting as customers act.Controlled at Scale: Governance, prioritization, and telco-grade performance for millions of interactions.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Moldcell achieved success with Evam

Moldcell

In today’s fast-moving telecom landscape, the ability to act on real-time data and deliver personalized engagement across all channels isn’t just a competitive advantage - it’s a necessity. Breaking down silos and enabling end-to-end automation is key to scaling meaningful customer interactions.

Marketing Team

Moldcell JSC

4× faster. 10× smarter. 100% real-time Moldcell now turns every customer signal into the right action with Evam.

See how Moldcell used EvamX to deliver 100% real-time engagement—launching campaigns 4x faster and targeting 10x smarter with AI-driven journey orchestration.

How Moldcell Runs Real-Time Marketing with Evam

LCW Boosts Conversions with Real-Time Engagement | Evam

As a leading fashion brand operating in over 50 countries, LC Waikiki needed more than just traffic—they needed action. Facing a growing gap between user intent and conversions, the team partnered with Evam to unlock the power of real-time behavioral engagement and close the loop between browsing and buying.Using Evam’s real-time engagement platform, LC Waikiki began delivering hyper-personalized promotions triggered by real customer behavior. Whether a shopper abandoned a cart or favorited a product without purchasing, Evam responded instantly—automating time-sensitive campaigns across mobile push, email, and omnichannel channels.The impact was immediate. LC Waikiki saw a 20% increase in average order value (AOV) and successfully re-engaged 794,000 users. Behavioral triggers helped recover 4% of abandoned carts and convert 4.4% of favorited products into purchases, contributing to 3% of total weekly sales. With over 100,000 customers engaged each week, LC Waikiki scaled both loyalty and revenue—without increasing operational workload.This collaboration redefined what agility means in e-commerce, proving that real-time personalization is no longer a luxury—it’s a growth engine.<div style="text-align: center; display:flex; justify-content:center;"></div>

How LC Waikiki achieved success with Evam

LC Waikiki

Our collaboration with Evam enabled a significant breakthrough in real-time marketing. Personalized, timely campaigns boosted our customer conversions and satisfaction.

E-Commerce Global Growth Management Unit Manager, LC Waikiki

Fatih Türker

20% AOV growth by converting intent into action with real-time journeys.

Discover how LC Waikiki boosted conversions with Evam's real-time customer engagement platform, driving more sales through personalized, behavior-based campaigns.

How LCW is Boosting Conversions with Evam's Real-Time Engagement

ABB Bank: +150% Upsell Growth with Real-Time Engagement | Evam

Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions.Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually. See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%.&nbsp;Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.

How Bank ABB achieved success with Evam

Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Leading Product Owner, Bank ABB

Kamran Ismayilov

+150% upsell. −50% call center traffic. Real-time engagement at scale.

Learn how Bank ABB boosted upsell growth by 150%, reduced call center traffic by 50%, and achieved cost savings with Evam’s real-time customer engagement and marketing automation

How ABB drove +150% to upsell growth with a single engagement

Kapital Bank Success Story: +16% Deposit Sales | Evam

About Kapital Bank:&nbsp;Kapital Bank was founded in 1874 and is headquartered in Baku. It is a leading financial institution in Azerbaijan, serving more than 5 million individuals and 22,000 legal entities. It runs a large service network of 120 branches and 50 departments, bringing banking to urban and rural areas alike.The Challenge:&nbsp;Kapital Bank wanted to improve customer activation, retention, engagement and sales by using its large volume of customer data. The goal was efficient conversion and steady incremental uplift through dynamic journeys that reach customers at the right moment.To do that, the bank needed a platform that could process very large volumes of data as events happen. Standard CRM and CDP tools struggled with this. They often rely on SDKs and engagement platforms to collect and process data, which raises privacy and compliance concerns for an institution of the bank's size. The existing systems also lacked the agility and scale to run journeys based on event and action scenarios.In short, the bank needed to unlock the value of its data while keeping it secure and compliant.Why Kapital Bank Chose Evam:&nbsp;Evam has a proven record across banking worldwide. Kapital Bank also had employees who had worked with Evam before and valued its versatility across many scenario types. The bank judged that Evam could integrate seamlessly and much faster than other solutions on the market.The Solution:&nbsp;Kapital Bank rebuilt its customer engagement around contextual, event-action scenarios. Evam's data processing, journey design and event management were integrated into the bank's systems within three months.After that, the bank launched 20 unique scenarios a month and now has 96 active scenarios running across multiple channels. Evam gave the bank three things:A full view of the customer journey. Mapping each touchpoint let the bank engage customers across their whole lifecycle.Event-based campaigns. Triggers set off personalized interactions at the right moments and lifted conversions and satisfaction.Omnichannel orchestration. Customers are reached where they are most active, from app notifications to SMS, with a consistent experience across channels.The Results:&nbsp;Event-triggered campaigns delivered 16% more incremental sales than bulk send-outs, with deposit sales as the standout result.Cash loan upsell offers produced 2.5% incremental sales from real-time touches. Cash advance promotions delivered 3% incremental sales compared with the control group.The bank launched 9 lottery campaigns. Live updates on the chances each customer had earned kept them engaged through each campaign.App download campaigns raised daily first-time downloads by 6% and total daily downloads by 15%, which widened customer access to the bank's digital services."EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics." Kapital Bank Representative

How Kapital Bank achieved success with Evam

How Kapital Bank Turned Customer Data into Growth with Evam

EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics.

Retail Products and Cross-Sales - Product Manager

Tarana Teymurova

Kapital Bank: 96 Live Scenarios and +16% Deposit Sales

How Kapital Bank integrated Evam in 3 months, runs 96 active scenarios and lifted deposit sales 16% over bulk send-outs.

Kapital Bank Turned Data Into Growth

Success Story - How tbi bank doubled conversions with real-time engagement

tbi bank, a digital-first challenger bank with 2.4M+ customers across Southeast Europe, partnered with Evam to elevate its real-time engagement and customer journey automation. Facing challenges in onboarding, partner integration, and market education, tbi selected Evam for its agile deployment and powerful real-time ETL capabilities.By leveraging over 100 automated scenarios with Evam’s Marketing Suite, tbi significantly improved onboarding success (up 12%), personalized customer interactions, and optimized campaign performance—doubling conversion rates and slashing communication costs by shifting 77% of traffic to low-cost digital channels.Evam enabled the team to scale from 200K to over 5M messages/month without increasing headcount—transforming how tbi bank drives growth, engagement, and operational efficiency.<div style="text-align: center; display:flex; justify-content:center;"> </div>

How tbi bank achieved success with Evam

tbi bank

<div>Better data management and automated communications powered by advanced event processing are just a few benefits of our partnership with Evam. This collaboration enables us to enhance operations and customer experience in a increasingly complex environment. We remain committed to continuous growth and anticipating customer needs.</div>

Head of Reengagement Campaign Engineering, tbi bank

Igor Shumytskyi

77% cost reduction and 2x conversion rates by shifting from manual campaigns to real-time, automated journeys.

Discover how tbi bank scaled real-time engagement, cut communication costs, and doubled conversion rates with Evam’s Marketing Suite—achieving a 12% onboarding uplift and 11.9% triggered offer conversions.

triggered offer conversion rate vs. 5.8% bulk

11.9%

of communications now via cost-effective channels

Success Story

How tbi bank doubled conversions with real-time engagement

2x

12%

11.9%

77%

Igor Shumytskyi

How tbi bank achieved success with Evam

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