Onic: From Manual Campaigns to Real-Time CLM at Scale | Evam

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Onic is PTCL Group's next-generation digital telco, built for the mobile-first era. With a rapidly growing subscriber base and a fully digital customer experience, spanning onboarding, plan management, recharge, and support, Onic needed more than better campaigns. It needed a CLM engine that could grow with the business.The challenge was structural. Customer data was siloed across systems, channels operated independently with no unified journey logic, and every campaign required manual execution. Segmentation was slow, A/B testing was limited, and the result was engagement that consistently lagged behind real customer behaviour.Onic partnered with Evam to rebuild its entire customer engagement stack from the ground up. Evam's real-time streaming architecture meant every activation, recharge, or inactivity signal triggered an immediate, personalised response, not hours later in a batch run. A no-code journey builder gave Onic's marketing team direct control over campaign logic, removing engineering dependency and cutting time-to-launch in half. And a flexible scenario engine let the team move from idea to live campaign in days, not sprints.With Evam in place, Onic deployed behaviour-triggered journeys across every stage of the customer lifecycle, onboarding nudges for incomplete steps, recharge reminders tied to balance thresholds, win-back flows for inactive subscribers, and CX journeys linked to SIM activation and plan expiry. Systematic A/B testing across message content and send timing made every campaign progressively sharper.The results were business-critical across every dimension: 44% overall engagement improvement, direct ARPU uplift from targeted recharge campaigns, a 2x increase in campaign turnaround speed, and 1.2% churn reduction among 90-day inactive users, with 100% of journeys running as fully automated, behaviour-driven flows.44% Engagement Uplift: Behaviour-triggered journeys replaced static, calendar-based campaigns across the full subscriber lifecycle.Direct ARPU Uplift: Targeted recharge campaigns drove measurable revenue impact at the subscriber level.2× Faster Campaigns: No-code journey building eliminated engineering dependency and cut time-to-launch.100% Automated: Every active journey runs on real-time triggers, no manual execution required.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Onic achieved success with Evam

Onic

Success Story

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EVAM has played a key role in enabling Onic's customer lifecycle strategy. The platform gave us the agility to move from manual, one-off campaigns to real-time, behaviour-driven engagement at scale. It has significantly improved how we engage and retain customers, while reducing operational overhead for our teams.

Head of Product, Onic

Ehsan Rashid

44% engagement uplift. 2x faster campaigns. 100% automated journeys. Onic now runs its entire CLM strategy in real time with Evam.

See how Onic used Evam to transform its customer lifecycle strategy—achieving 44% engagement growth, direct ARPU uplift, and 2x faster campaign turnaround with real-time, behaviour-driven journeys.

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How Onic Transformed Customer Lifecycle Management with Evam

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Moldcell transformed its marketing operations with Evam, a real-time customer engagement and journey orchestration platform. Evam ingests live customer signals—app interactions, web events, payments, usage, and service triggers—then maintains up-to-date context for every subscriber. Using AI decisioning together with eligibility, suppression, and prioritization rules, the platform selects the next-best action and launches personalized offers, alerts, and journeys across SMS, push, in-app, IVR, and web in milliseconds.By shifting from batch campaigns to event-driven orchestration, Moldcell’s teams ship campaigns 4× faster, target 10× smarter through precise audiences and rule-based controls, and operate 100% in real time. Reusable journey templates and centralized governance reduce manual work, while API-level integrations with existing systems make changes safe and auditable at scale. The outcome is timely, relevant interactions for millions of subscribers—fewer generic blasts, more context-aware moments that improve customer experience and operational efficiency.4× Faster: From idea to live campaign in a fraction of the time with reusable journeys and automation.10× Smarter: AI decisioning + eligibility/suppression rules choose the right offer for each subscriber.100% Real-Time: Event-driven orchestration across all channels, reacting as customers act.Controlled at Scale: Governance, prioritization, and telco-grade performance for millions of interactions.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Moldcell achieved success with Evam

Moldcell

In today’s fast-moving telecom landscape, the ability to act on real-time data and deliver personalized engagement across all channels isn’t just a competitive advantage - it’s a necessity. Breaking down silos and enabling end-to-end automation is key to scaling meaningful customer interactions.

Marketing Team

Moldcell JSC

4× faster. 10× smarter. 100% real-time Moldcell now turns every customer signal into the right action with Evam.

See how Moldcell used EvamX to deliver 100% real-time engagement—launching campaigns 4x faster and targeting 10x smarter with AI-driven journey orchestration.

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As a leading fashion brand operating in over 50 countries, LC Waikiki needed more than just traffic—they needed action. Facing a growing gap between user intent and conversions, the team partnered with Evam to unlock the power of real-time behavioral engagement and close the loop between browsing and buying.Using Evam’s real-time engagement platform, LC Waikiki began delivering hyper-personalized promotions triggered by real customer behavior. Whether a shopper abandoned a cart or favorited a product without purchasing, Evam responded instantly—automating time-sensitive campaigns across mobile push, email, and omnichannel channels.The impact was immediate. LC Waikiki saw a 20% increase in average order value (AOV) and successfully re-engaged 794,000 users. Behavioral triggers helped recover 4% of abandoned carts and convert 4.4% of favorited products into purchases, contributing to 3% of total weekly sales. With over 100,000 customers engaged each week, LC Waikiki scaled both loyalty and revenue—without increasing operational workload.This collaboration redefined what agility means in e-commerce, proving that real-time personalization is no longer a luxury—it’s a growth engine.<div style="text-align: center; display:flex; justify-content:center;"></div>

How LC Waikiki achieved success with Evam

LC Waikiki

Our collaboration with Evam enabled a significant breakthrough in real-time marketing. Personalized, timely campaigns boosted our customer conversions and satisfaction.

E-Commerce Global Growth Management Unit Manager, LC Waikiki

Fatih Türker

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Discover how LC Waikiki boosted conversions with Evam's real-time customer engagement platform, driving more sales through personalized, behavior-based campaigns.

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How Bank ABB achieved success with Evam

Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Leading Product Owner, Bank ABB

Kamran Ismayilov

+150% upsell. −50% call center traffic. Real-time engagement at scale.

Learn how Bank ABB boosted upsell growth by 150%, reduced call center traffic by 50%, and achieved cost savings with Evam’s real-time customer engagement and marketing automation

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Success Story - Turn Customer Data into Growth

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Kapital Bank is Azerbaijan’s largest financial institution, serving more than <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">5 million individuals<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">22,000 businesses<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> through an extensive network of <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">120 branches and 50 departments<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. Despite its 150-year history in banking and its leadership, the bank faced challenges in leveraging vast customer data, as traditional tools struggled to deliver real-time insights while ensuring privacy, compliance, and scalability.<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">To overcome these obstacles, Kapital Bank turned to <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Evam<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> for a powerful real-time engagement solution. By integrating Evam’s cutting-edge capabilities into its systems, the bank was able to:<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;">Launch and manage <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; font-weight: 700; vertical-align: baseline;">96 active real-time scenarios<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;">, enabling hyper-personalized, cross-channel interactions.<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;">Drive <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; font-weight: 700; vertical-align: baseline;">+16% incremental deposit sales<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> compared to traditional bulk send-outs.<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;">Achieve a <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; font-weight: 700; vertical-align: baseline;">+2.5% uplift<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> in cash loan sales through well-timed, real-time offers.<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;">Boost app downloads by <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; font-weight: 700; vertical-align: baseline;">6% daily for first-time users<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> and <span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; font-weight: 700; vertical-align: baseline;">15% overall<span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; vertical-align: baseline;"> through targeted outreach.<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Fill out the form to download the success story and discover how Evam’s real-time solutions can deliver exceptional results for your customer engagement game.<ul>
</ul>

How Kapital Bank achieved success with Evam

Kapital Bank

EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics.

Retail Products and Cross-Sales - Product Manager

Tarana Teymurova

Kapital Bank turned real-time data into +16% deposit growth with 96 active journeys.

Discover how Kapital Bank achieved +16% sales growth and transformed customer engagement with Evam’s real-time, data-driven solutions. Download the success story now!

Kapital Bank Turned Data Into Growth

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Jazz, Pakistan's leading digital communications company, is at the forefront of the nation’s digital evolution, driven by a commitment to corporate responsibility, strategic partnerships, and digital innovation.Recognizing the need to transform its data management and marketing capabilities, Jazz sought a Martech solution provider capable of designing and launching a self-service marketing platform tailored specifically for enterprises and SMEs.This led to a collaborative journey with Evam, resulting in the development of a groundbreaking platform—<a href="https://evam.com/partner-up" target="_blank">PartnerUp</a>—designed to unlock the untapped potential of telecom data and empower telecom operators and their partners with real-time, data-driven marketing capabilities.The collaboration between Jazz and Evam addressed Jazz’s immediate challenges and also laid a strong foundation for future growth by incorporating Evam’s innovative <a href="https://evam.com/glossary/glossary-d/data-monetization" target="_blank">data monetization</a> product, PartnerUp.This success story is essential reading for telecom operators and marketers eager to unlock the full potential of their data. Discover how to bridge the gap between data potential and impactful marketing execution, and learn how PartnerUp is revolutionizing telecom marketing.﻿

How Jazz achieved success with Evam

Unlocking Telecom Data Potential

Evam's agile approach, dynamic feature set, and innovative solutions have been instrumental in our project's success. Their dedication and services exceeded our expectations, delivering exceptional results.

Expert CVM & Contextual Marketing

Umer Faizan

500+ real-time triggers and 20+ partner campaigns turning telecom data into scalable, revenue-generating marketing

Discover how PartnerUp enabled Jazz to unlock the full potential of telecom data, transforming from a traditional telco to a service-driven company.

Channels

Success Story - How tbi bank doubled conversions with real-time engagement

tbi bank, a digital-first challenger bank with 2.4M+ customers across Southeast Europe, partnered with Evam to elevate its real-time engagement and customer journey automation. Facing challenges in onboarding, partner integration, and market education, tbi selected Evam for its agile deployment and powerful real-time ETL capabilities.By leveraging over 100 automated scenarios with Evam’s Marketing Suite, tbi significantly improved onboarding success (up 12%), personalized customer interactions, and optimized campaign performance—doubling conversion rates and slashing communication costs by shifting 77% of traffic to low-cost digital channels.Evam enabled the team to scale from 200K to over 5M messages/month without increasing headcount—transforming how tbi bank drives growth, engagement, and operational efficiency.<div style="text-align: center; display:flex; justify-content:center;"> </div>

How tbi bank achieved success with Evam

tbi bank

<div>Better data management and automated communications powered by advanced event processing are just a few benefits of our partnership with Evam. This collaboration enables us to enhance operations and customer experience in a increasingly complex environment. We remain committed to continuous growth and anticipating customer needs.</div>

Head of Reengagement Campaign Engineering, tbi bank

Igor Shumytskyi

77% cost reduction and 2x conversion rates by shifting from manual campaigns to real-time, automated journeys.

Discover how tbi bank scaled real-time engagement, cut communication costs, and doubled conversion rates with Evam’s Marketing Suite—achieving a 12% onboarding uplift and 11.9% triggered offer conversions.

triggered offer conversion rate vs. 5.8% bulk

11.9%

of communications now via cost-effective channels