NBX

Decide Smarter. Act Faster. Power the Next Best Experience.

NBX uses AI-driven logic to help you deliver the right offer — to the right customer — at the exact moment they show up. Personalized, prioritized, and perfectly timed to create the experience they expect.

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    Why the First Moment Matters More Than Ever

    NBX powers real-time, personalized engagement with AI-driven precision and speed.


    From the second your customer opens your app, logs into your digital branch, or enters a
    self-service channel, NBX evaluates every offer available and selects the one that
    matters most — to them.


    From Slow & Static → To Smart & Real-Time

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    1

    Predict

      2

      Decide

        3

        Act

          No More One-Size-Fits-All-

          -Deliver personalized experiences in real time — with AI-powered precision that adapts to each
          customer’s behavior preferences, and context the moment they engage.

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          Real-Time Intelligence. Adaptive Decisions.

          NBX gives your team the control and intelligence to manage personalized, high-impact customer interactions in the exact moment they happen.
          Designed for real-time precision, it combines business rules with AI logic to select and deliver the most relevant offer across any channel.

          Adaptive Data Integration

          Adaptive Data Integration

          Seamlessly connects to live customer data and digital channels to ensure every decision reflects the most current context — without delay.
          Smart Eligibility & Suppression

          Smart Eligibility & Suppression

          Easily control who sees what — and when — while automatically hiding offers that are no longer relevant or already shown.

          Offer Management

          Offer Management

          Easily create, manage, and prioritize offers across your digital landscape — with full control over rules, timing, and display logic
          Response-Driven Logic

          Response-Driven Logic

          Let customer actions guide the next move. NBX uses real-time response data to refine what’s next — improving engagement with every interaction.
          Simulator

          Simulator

          Before anything goes live, test how logic will behave in real scenarios. Validate eligibility, scoring, and display outcomes directly — no external tools required.

          Built to Adapt. Designed to Empower.

          NBX is more than just a smart engine — it’s a flexible, enterprise-ready solution
          that fits seamlessly into your ecosystem and gives full control to the teams that drive customer engagement.

          Modular Platform

          Modular Platform

          Use NBX as a standalone engine — or extend its power by integrating it with EvamX’s journey orchestration or our Realtime CDP for a complete decisioning + delivery loop. .

          Visual UI for Business Users

          Visual UI for Business Users

          Use NBX as a standalone engine — or extend its power by integrating it with EvamX’s journey orchestration or our Realtime CDP for a complete decisioning + delivery loop. .No-code/low-code experience means campaign designers and CX teams can configure, test, and optimize decision logic — without waiting on dev teams.

          Real-Time Execution Across Channels

          Real-Time Execution Across Channels

          NBX decisions are delivered instantly, enabling contextual engagement across digital channels, apps, and systems — exactly when your customer is active.

          Discover the other modules to get the full power of evamX

          • Journey Builder

            Journey Designer

            Curate immense customer journeys with confidence

            Compose resonating customer journeys with drag-n-drop simplicity, and empower customers to get things done.

            Learn More

          • Journey Builder

            Digital Engagement

            Be incredibly customer-centric

            Design hyper-contextual marketing messages and hyper-personalized customer engagements, powered by gen-AI.

            Learn More

          • Journey Builder

            Insight Tracker

            Measure the difference you made

            Use visualized data to learn from the campaign results and enhance your strategy with data-driven decisions.

            Learn More

          • Journey Builder

            Customer Feedback

            Fuel marketing KPIs and increase your customer satisfaction

            Make customers feel heard and valued. Ask their opinion to turn valuable insights into relevant actions, every step on the way.

            Learn More

          evamx-cta

          No more worrying about ROI

          No use case is complicated when you have the right tools to boost customer experience. Get in touch to discover how Evam can help you achieve success.