How Moldcell Runs Real-Time Marketing with Evam

About Moldcell: 

Moldcell is a mobile network operator in Moldova with more than 1.2 million active subscribers. It is part of the CG Corp Global group and focuses on innovation, digital inclusion and customer-centric services.

Its portfolio runs from mobile voice and data to digital financial solutions and self-service platforms.

The Challenge: 

As Moldcell's customer base grew and its product lines diversified, orchestrating real-time, personalized campaigns got much harder. Marketing teams depended on fragmented, manual processes that involved IT, analytics and product teams. The result was slow execution, limited agility and late go-to-market timelines.

Four problems stood out.

Limited scalable personalization. Personalization could not scale across segments.

Technical prioritization issues. Marketing triggers were delayed because they competed for technical resources.

Decentralized communication channels. Different teams owned different channels, which slowed cross-channel coordination.

Manual campaign execution. Manual steps created operational bottlenecks.

These inefficiencies limited Moldcell's ability to act on real-time signals. That affected conversion rates, customer satisfaction and revenue potential.

Why Moldcell Chose Evam: 

Moldcell wanted a unified, easy-to-use solution that would let marketers build journeys on their own, without IT support. It also needed to support both simple and complex customer lifecycle campaigns, process events in real time for contextual engagement, integrate with legacy and modern channels, and give teams visual dashboards for optimization. A major goal was a big increase in the volume of relevant, personalized offers.

The ultimate goal was to deliver personalized, high-impact experiences to every customer, at the right time, on the right channel.

Evam offered drag-and-drop campaign building, flexible scenario logic and strong streaming data capabilities in one platform. Its real-time engine and business-user focus let Moldcell launch, change and scale campaigns quickly, with integrations to internal data sources and communication channels.

The Solution: 

Moldcell partnered with Evam to modernize its campaign operations. Seven capabilities made the difference.

Unified journey building. One journey can span SMS, email, push, in-app and IVR.

Real-time behavioral triggers. Evam detects customer actions and responds instantly.

Multi-branch campaigns. Campaigns range from single-message flows to lifecycle journeys across the whole customer base.

High-performance offer engine. It processes up to 1 million events a day.

End-to-end personalization and segmentation. Decisions use user preferences, behavior and eligibility.

Out-of-the-box integrations. Modern and legacy systems connect for seamless data and channel unification.

Fast setup and visual dashboards. An intuitive interface lets business teams iterate quickly, and dashboards with deep filtering support analysis, testing and continuous optimization.

By putting scenario creation and personalization in marketers' hands, Moldcell reduced its reliance on technical teams, shortened time to market and now runs event-based, personalized experiences across the customer lifecycle.

The Results: 

Campaigns that are contextual and event-driven now launch 4 times faster. Campaign setup effort fell by 50%.

The platform processes 1 million real-time events a day across more than 50 marketing and customer experience offers. Customer engagement increased 10 times, and conversion rates improved by 14% through better personalization.