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Success Story
Moldcell

How Moldcell Runs Real-Time Marketing with Evam

4x

faster launch of contextual, event-driven campaigns

10x

increase in customer engagement

+14%

improvement in conversion rates through better personalization

Industry

Telecommunication

Solutions

Rule-based targeting & suppression

Omnichannel campaign automation

Event-driven customer engagement

Channel

SMS

Push Notification

In-App

IVR

In today’s fast-moving telecom landscape, the ability to act on real-time data and deliver personalized engagement across all channels isn’t just a competitive advantage - it’s a necessity. Breaking down silos and enabling end-to-end automation is key to scaling meaningful customer interactions.
Profile

Moldcell JSC

Marketing Team

How Moldcell achieved success with Evam

Moldcell transformed its marketing operations with Evam, a real-time customer engagement and journey orchestration platform. Evam ingests live customer signals—app interactions, web events, payments, usage, and service triggers—then maintains up-to-date context for every subscriber. Using AI decisioning together with eligibility, suppression, and prioritization rules, the platform selects the next-best action and launches personalized offers, alerts, and journeys across SMS, push, in-app, IVR, and web in milliseconds.

By shifting from batch campaigns to event-driven orchestration, Moldcell’s teams ship campaigns 4× faster, target 10× smarter through precise audiences and rule-based controls, and operate 100% in real time. Reusable journey templates and centralized governance reduce manual work, while API-level integrations with existing systems make changes safe and auditable at scale. The outcome is timely, relevant interactions for millions of subscribers—fewer generic blasts, more context-aware moments that improve customer experience and operational efficiency.

4× Faster: From idea to live campaign in a fraction of the time with reusable journeys and automation.

10× Smarter: AI decisioning + eligibility/suppression rules choose the right offer for each subscriber.

100% Real-Time: Event-driven orchestration across all channels, reacting as customers act.

Controlled at Scale: Governance, prioritization, and telco-grade performance for millions of interactions.

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Real-life examples of real-time marketing excellence

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  • Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation./resources/success-story/jazz
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