May 5, 2026

EVAM Named in Forrester’s Customer Journey Orchestration Platforms Landscape, Q2 2026

EVAM has been named in Forrester Research’s Customer Journey Orchestration Platforms Landscape, Q2 2026, an overview of 21 vendors shaping the customer journey orchestration (CJO) market globally.


The report highlights a critical shift underway in the CJO market: organizations are moving from managing customer journeys to enabling AI to act on them autonomously in real time, and with measurable business impact. Forrester identifies agentic AI as the top market disruptor, compressing journeys and raising the bar for traceability, regulatory compliance, and outcome-driven decisioning.

EVAM is recognized in the report for its EMEA presence and industry focus across financial services, retail, and telecommunications with extended use case strengths in AI-powered and agentic journey orchestration, customer and business value optimization, and customer-driven, AI-powered journey decisioning.

"We built EVAM on the belief that AI wouldn’t just assist decisions it would make them, in real time, at scale. The market is now catching up to that vision. Agentic AI is no longer a roadmap item; it’s in production with our customers today. Being recognized in this Forrester Landscape is a reflection of the architecture we’ve been committed to from day one: real-time context, autonomous decisioning, and outcomes that are measurable and accountable." — Doruk Mutlu, CEO, EVAM

The full report is available to Forrester subscribers or for purchase at Forrester

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