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Evam Talks: EVAM x Garanti BBVA: Speed, Flexibility & Personalization in Banking

In this exclusive interview, EVAM Marketing Director Dilara Acar sits down with Mr. Erhan, Head of CRM & Experience at Garanti BBVA, to explore the bank’s digital transformation journey.
The conversation reveals how Garanti BBVA replaced a globally recognized legacy platform with EVAM’s faster, more flexible, and user-friendly solution, aligning closely with strategic goals to deliver more personalized, timely customer interactions.
They discuss the two-phase transition process, starting with migrating email and SMS marketing campaigns, then expanding to more complex, AI-powered, real-time engagement scenarios. Mr. Erhan shares how EVAM’s integration capabilities helped the bank execute sophisticated, data-driven campaigns that reach customers with the right message at the right time—boosting both engagement and retention.
The interview also covers the impact of AI in customer experience, from AI-powered assistants for field staff to enhanced personalization strategies. Closing the discussion, they highlight why Turkey’s dynamic and fast-moving banking sector is recognized worldwide for its innovation and ability to quickly adapt to evolving customer needs.
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