Evam Talks: tbi bank Cuts Costs by 70% with Real-Time Engagement

In this video, TBI Bank shares how they’ve reimagined the customer journey by embracing real-time marketing and a fintech-driven mindset. The discussion covers their shift to an AI-powered engagement strategy that enables personalized interactions across all channels — without overwhelming the customer.

By orchestrating real-time customer journeys and embedding intelligent automation into their core processes, TBI Bank achieved up to 70% cost reduction while improving activation and retention. Their focus on hyper-local relevance and speed of execution helped them stay ahead of larger global competitors.

A standout quote from the conversation captures the essence of their vision:

“We’re moving towards a world where banks understand the customer’s need before the customer even makes a request.”

This video offers a clear look into how data-driven decision making, agile banking operations, and customer-centric orchestration are redefining what’s possible in the future of digital banking.