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Building a Martech Stack for Enterprises in 2025

<h3>How To Build an Enterprise-Grade Martech Stack in 2025</h3><p>Let's say you’ve just launched a new campaign to engage customers across web, mobile, and social. Your marketing team is juggling tasks like segmenting leads, sending email marketing blasts, analyzing <a href="https://evam.com/glossary/glossary-c/conversion-rate" target="_blank"><b>conversion rates</b></a>, and tracking everything in spreadsheets. Now imagine a world where all these moving parts sync up seamlessly. That’s the promise of a modern <a href="https://evam.com/glossary/glossary-m/martech-stack" target="_blank"><b>martech stack.</b></a></p><p>Especially in high-stakes sectors like finance, telecom, retail, or travel piecemeal tactics rarely cut it. Leaders need a cohesive technology stack that brings data, automation, and personalization together under one umbrella.</p><p>Below, we’ll explore how to build a martech stack that boosts satisfaction, streamlines marketing operations, and sets you up for lasting success in 2025.</p>
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<h2>Why Your Martech Stack Matters More Than Ever</h2><p>Many organizations start by adding a few martech tools. Be it a CRM, SEO tools, or social media management software. However, building a holistic marketing technology stack is much more than random plug-ins. It’s a strategic move that can transform how customers perceive your brand at every stage.</p><h3>Better Customer Experience</h3><p>With a unified tech stack, you can guide people smoothly from awareness to purchase, and beyond. Whether it’s responding to real-time triggers or personalizing content, consistent interactions spark loyalty.</p><h3>Efficiency Across Teams</h3><p>A well-planned marketing tech ecosystem lightens the load. Automation frees up your marketers to focus on strategy, not grunt work. Your marketing team can quickly launch marketing campaigns without wrestling multiple platforms.</p><h3>Scalability and Innovation</h3><p>The right martech stack lets you pivot fast. If you decide to expand globally or roll out new products, you won’t be scrambling to retrofit outdated tools. You’ll be ready to adapt at each step.</p><p>In short, your marketing strategy will thrive when your technology stack aligns with core goals like lead generation, retention, and brand growth.</p><h3>Fundamentals of an Enterprise Martech Stack</h3><p>Enterprises often have sprawling footprints: multiple regions, complex sales models, and rigorous compliance standards. That’s why your marketing tech stack can’t just be a random selection of content marketing platforms. It should solve real business challenges, from cutting churn to boosting cross-sells.</p><p>Before adding new platforms or martech tools to your tech stack, start with a clear marketing strategy. Ask yourself: What’s the main goal? Do you want to increase retention, reduce churn, refine email marketing, or <a href="https://evam.com/evamx" target="_blank"><b>build a customer journey</b></a> that encourages loyalty?&nbsp;</p><p>Establishing these priorities will help you select the right components of your marketing technology stack, preventing wasted resources:&nbsp;</p><h3>Identify Your Target Outcomes</h3><p>Example objectives might include reducing churn by 15%, boosting cross-sell conversions, or encouraging up-sell to higher-tier services or plans. Map specific goals—like a 20% increase in <a href="https://evam.com/glossary/glossary-c/conversion-rate" target="_blank"><b>conversions</b></a> or a 10% rise in <a href="https://evam.com/glossary/glossary-a/average-order-value-uplift" target="_blank"><b>average order value</b></a>—to your technology stack capabilities. Setting measurable targets ensures accountability and underscores ROI for key stakeholders.</p><h3>Measure ‘Why’ Before ‘How’</h3><p>Instead of rushing to pick new platforms, clarify why you need them. Are you looking for deeper data analysis to spot churn signals? Is it lagging conversions? A lack of personalization? Fragmented data?</p><p>Only after pinpointing the “why” should you “design a martech stack” that fits your unique challenges.</p><h3>Future-Proof With Scalability</h3><p>Think bigger than today’s campaigns. If you plan to expand into new markets, add new products, or launch big marketing campaigns next year, your tools must handle heavier data or advanced workflows.</p><p>Look for open APIs and agile frameworks that let you integrate emerging solutions down the road.</p><h2>Core Components To Build a Martech Ecosystem&nbsp;</h2><p>When marketing teams discuss how to build a martech stack, they often focus on popular categories: email marketing, analytics, and SEO. These are essential, but enterprise-level needs go further, especially if you aim to differentiate on customer experience.</p>
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<h3>Customer Data Management</h3><p><b>Unified Profiles</b></p><p>Large organizations juggle data from CRM systems, billing platforms, and loyalty programs. By blending these into a single view, you ensure consistent messaging at every touchpoint.</p><p><b>Compliance and Governance</b></p><p>In sectors like banking or healthcare, failing to protect data can lead to huge fines. Tools that incorporate consent management, encryption, and role-based access guard you against costly missteps.</p><h3>Real-Time Data Analysis</h3><p><b>Event Processing</b></p><p>High-stakes industries can’t wait days to respond to user actions. If a customer shows interest in a high-value product, you want an instant notification or trigger.</p><p><b>AI-Driven Insights</b></p><p>Machine learning can spot churn risks or cross-sell chances long before a human does. Automated analysis saves time and reveals patterns hidden in massive data sets.</p><h3>Multi-Channel Orchestration</h3><p><b>Customer Journey Mapping</b></p><p>Enterprise buyers (or large-scale consumers) often interact through multiple channels—call centers, branches, or apps. Tools that unify these journeys create a frictionless experience.</p><p><b>Dynamic Personalization</b></p><p>Blanket marketing no longer works. Combine behavior data, preference tags, and real-time triggers to serve tailored content at just the right moment.</p><h3>Sales and Marketing Synergy&nbsp;</h3><p><b>Lead Management</b></p><p>Even if your funnel is B2C, you might track leads for high-value products like mortgages or telecom bundles. Detailed scoring based on usage or engagement helps prioritize follow-up.</p><p><b>Revenue Attribution</b></p><p>Tie closed deals or purchases back to specific campaigns. Knowing which efforts yielded conversions helps you refine your marketing strategy and justify budget allocation.</p><h3>Automation and Campaign Management</h3><p><b>Marketing Automation</b></p><p>Automating lead scoring, triggered emails, and re-engagement sequences frees your marketing team from repetitive tasks while improving response times. This often includes special workflows for <a href="https://evam.com/glossary/glossary-c/cross-selling" target="_blank"><b>cross-selling</b></a> a relevant product once a purchase is made or up-selling a premium service based on past <a href="https://evam.com/glossary/glossary-c/customer-behavior" target="_blank"><b>customer behaviors.&nbsp;</b></a></p><p><b>Batch, Real-Time, Hybrid Campaigns</b></p><p>Depending on your strategy, you might need a system that can send scheduled batch emails (like weekly newsletters), as well as respond in real-time (e.g., sending a push notification the moment a user abandons their cart). Reaching customers at the exact time they need that interaction is the key to marketing success, so you should consider choosing tools that are capable of flexible campaign management.</p>
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<h3>AI-Powered Decisioning</h3><p><b>Predictive Recommendations</b></p><p>Suggest relevant products or services based on a user’s past actions or profile. For instance, a telecom firm could promote a premium add-on to heavy data users.</p><p><b>Next-Best-Action</b></p><p>Dynamic engines assess real-time context—like site behavior or usage data—to decide whether a push notification or an SMS offer is more effective.</p><h3>Scalable Infrastructure</h3><p><b>Cloud-Ready</b></p><p>Choose solutions that spin up compute resources on demand. This matters for seasonal spikes, major product launches, or rapid growth.</p><p><b>Hybrid Deployments</b></p><p>Highly regulated sectors might prefer on-premises or private cloud setups. Ensure your chosen tech stack can adapt without losing key features.</p><h3>Integrated Customer Support</h3><p><b>Service-Driven Engagement</b></p><p>Tightly link marketing with support systems so your agents have a 360-degree view of each customer. This synergy can lead to faster resolutions and timely upsell opportunities.</p><p><b>Proactive Success</b></p><p>Monitor usage patterns to catch potential issues early. If a user struggles with a new banking feature, automated outreach can guide them before frustration sets in.</p><h3>Performance Analytics and Optimization&nbsp;</h3><p><b>Holistic Dashboards: </b>Synthesize metrics—like open rates, click-through rates, or subscription conversions—across all marketing platforms with <a href="https://evam.com/products/insight-tracker" target="_blank"><b>advanced reporting</b></a>. This single pane of glass drives quick decisions.</p><p><b>Testing Culture:</b> Run <a href="https://evam.com/glossary/glossary-a/ab-testing" target="_blank"><b>A/B testing</b></a> or multivariate tests to refine your marketing campaigns. Even small improvements in design or messaging can yield big revenue gains.</p><h2>Beyond Marketing: Why Martech Stack Is More Than Tools</h2><p>Many think martech tools revolve solely around content marketing, SEO, or social media management. But a truly mature marketing technology stack extends beyond standard “marketing” tasks:</p><h3>Bridging Organizational Silos</h3><p>Marketing operations intersect with sales, product, and customer success teams. A well-architected tech stack ensures data and insights flow smoothly across departments.</p><p>Everyone works off the same system, reducing confusion over which campaign is live or how many leads exist in the pipeline.</p><h3>Transforming Customer Experience</h3><p>Modern enterprise organizations aim to deliver consistent, context-aware interactions across an entire lifecycle—whether that’s monthly telecom bills or multiple financial products.</p><p>By orchestrating these touchpoints, you nurture deep brand loyalty and reduce churn.</p><h3>Empowering Continuous Innovation</h3><p>When your technology stack is flexible, your marketing team can test new channels, run quick pilots, or integrate the latest AI tool. This fosters a culture of constant experimentation and growth.</p><h2>Data Governance and Compliance</h2><p>Enterprises must protect sensitive customer data. Sloppy data handling can break trust, cause legal trouble, and damage your brand. Ensure your marketing tech choices support robust governance:</p><h3>Ethical Data Usage</h3><p>Gain explicit consent whenever you gather or use personal data. Clear disclaimers and an easy opt-out process build consumer trust.</p><p>Cut data clutter by collecting only what’s relevant to your marketing campaigns. This also minimizes risk if a breach occurs.</p><h3>Secure Storage and Transfers</h3><p>Adopt encryption, secure APIs, and role-based access to keep data safe at rest and in transit.</p><p>Evaluate third-party vendors thoroughly. If one provider fails to meet privacy standards, the entire tech stack can be compromised.</p><h3>Real-Time vs. Stored Data</h3><p>Some enterprises prefer real-time event processing to reduce stored personal info. This helps comply with strict regulations like GDPR.</p><p>Platforms that handle data in motion, not just data at rest, can drastically simplify compliance tasks.</p><h2>Marketing Automation And Personalization Tactics&nbsp;</h2><p>Tapping into marketing automation is a game-changer for high-volume campaigns, especially in enterprise settings:</p><h3>Segmentation and Dynamic Content</h3><p>Group users by location, behavior, or purchase history. Then tailor your email marketing or web pages with relevant offers.</p><p>Tools like Google Analytics or advanced data analysis solutions reveal high-value cohorts, guiding more targeted engagement.</p><h3>Lifecycle Marketing</h3><p>Whether it’s a “welcome” series or a “re-engagement” push, map out the full customer journey. Drip campaigns can spark consistent, automated contact.</p><p>A global retailer might send a “winter gear special” to users who historically buy in colder seasons. A travel brand might push last-minute flight deals to frequent flyers.</p><h3>Impact Measurement</h3><p>Use dashboards to see if your automated flows boost conversions or slash response times.</p><p>A/B test subject lines, send times, or promotional angles to fine-tune performance.</p><h2>The Art of Effective Integration</h2><p>Even if you select top-notch martech tools, you won’t see significant ROI unless they work together smoothly. Data silos can form when each platform runs in isolation, making data inconsistent and creating duplicate work for your marketing team that leads to inconsistent messaging and missed chances to cross-sell or nurture leads.</p><h3>Unified Data Hubs</h3><p><b>Single Source of Truth</b></p><p>Centralizing information in one database or CRM ensures consistent audience segmentation and performance tracking. Everyone across marketing, sales, and support references the same user data, streamlining new offers.</p><p><b>APIs and Connectors</b></p><p>Many marketing tech stack solutions offer native connectors to popular apps. Before committing to any platform, check if it has integrations for your existing tools or if you’ll need custom development. Seamless data flow is crucial for real-time personalization and advanced campaign triggers.</p><h3>Streamlined Workflows</h3><p><b>Cross-Functional Collaboration</b></p><p>Marketing, sales, and customer support teams should all be able to tap into the same system for leads, user histories, or campaign statuses. This transparency avoids miscommunications and fosters teamwork.</p><p><b>Automation Recipes</b></p><p>Pre-built workflows can speed up everyday tasks—like creating a lead in your CRM whenever someone completes a demo request or sending a thank-you offer after a user’s third purchase.</p><h3>Testing For Weak Links</h3><p><b>User Acceptance Testing (UAT)</b></p><p>Before rolling out any new integration, run controlled tests. Ensure that data flows properly between platforms, triggers fire as intended, and user experiences remain glitch-free.</p><p><b>Iterative Refinements</b></p><p>Even after a successful launch, keep an eye on logs, performance reports, and user feedback. In a dynamic ecosystem, small changes can have big implications for your entire technology stack.</p><h2>Practical Steps To Build A Martech Stack</h2><p>Sometimes, deciding how to build a martech stack can feel overwhelming. Break it down:</p><h3>Audit Existing Assets&nbsp;</h3><p>List your current tools. Are you already using blog posts for inbound, constant contact for email, or some analytics engine for data analysis? Identify gaps and redundancies.</p><p>Check how well these systems integrate. Do you have a single sign-on across platforms? Is your data consistent?</p><h3>Pilot and Iterate</h3><p>Don’t try to do everything at once. Start with a critical function, like lead generation or campaign orchestration.</p><p>Gather feedback from users and pivot as needed before scaling your entire marketing technology stack.</p><h3>Train Your People</h3><p>Even the best software can fail without proper adoption. Offer training sessions, how-to guides, or even <a href="https://evam.com/academy" target="_blank"><b>certification programs</b></a> for advanced features.</p><p>Encourage cross-functional knowledge. When marketing, sales, and support teams all understand the stack, collaboration soars.</p><h3>Track Progress</h3><p>Set metrics for each stage: Are you hitting your marketing operations goals? Are customer queries dropping because your personalization is more effective?</p><p>Use insights to refine tactics, add new martech tools, or retire underperforming ones.</p><h2>evamX: Real-Time Orchestration For Growth</h2><p>When it comes to orchestrating everything from first contact to loyal repeat business, evamX is designed for brands that need speed and flexibility. It handles batch, real-time, and hybrid campaigns, so you can engage your customers exactly when it matters most—whether you’re nudging a prospect toward a premium plan, selling a complementary product, or reactivating a once-loyal subscriber.</p><p><b>Key Advantages:</b></p><p><b>Cross-Channel Engagement:</b> Coordinate emails, push notifications, and SMS from one platform. Craft data-driven journeys that adapt to each user’s behavior.</p><p><b>No Heavy Data Storage:</b>&nbsp;evamX listens to both historical and streaming data without permanently storing it, easing privacy and compliance concerns.</p><p><b>Contextual Triggers:</b> Whether someone just made a purchase or lapsed in activity, EvamX can automatically deliver timely, relevant offers that boost up-sell or foster retention.</p><p><b>Scalable Framework:</b> As your product line or customer base grows, so does EvamX, letting you maintain real-time responsiveness without missing a beat.</p><p>By weaving evamX into your broader martech stack, you gain a dynamic orchestration layer that ensures every campaign, notification, or offer is delivered at the optimal time for maximum impact.&nbsp;<a href="https://evam.com/contact" target="_blank" style="background-color: rgb(255, 255, 255);"><b>Get in touch</b></a> to discover our comprehensive solutions and learn how we can help you unlock the value of your martech stack in 2025.</p>

<ul>
        <li>Why Your Martech Stack Matters More Than Ever
            <ul>
                <li>Better Customer Experience</li>
                <li>Efficiency Across Teams</li>
                <li>Scalability and Innovation</li>
            </ul>
        </li>
        <li>Fundamentals of an Enterprise Martech Stack
            <ul>
                <li>Identify Your Target Outcomes</li>
                <li>Measure ‘Why’ Before ‘How’</li>
                <li>Future-Proof With Scalability</li>
            </ul>
        </li>
        <li>Core Components To Build a Martech Ecosystem
            <ul>
                <li>Customer Data Management</li>
                <li>Real-Time Data Analysis</li>
                <li>Multi-Channel Orchestration</li>
                <li>Sales and Marketing Synergy</li>
                <li>Automation and Campaign Management</li>
                <li>AI-Powered Decisioning</li>
                <li>Scalable Infrastructure</li>
                <li>Integrated Customer Support</li>
                <li>Performance Analytics and Optimization</li>
            </ul>
        </li>
        <li>Beyond Marketing: Why Martech Stack Is More Than Tools
            <ul>
                <li>Bridging Organizational Silos</li>
                <li>Transforming Customer Experience</li>
                <li>Empowering Continuous Innovation</li>
            </ul>
        </li>
        <li>Data Governance and Compliance
            <ul>
                <li>Ethical Data Usage</li>
                <li>Secure Storage and Transfers</li>
                <li>Real-Time vs. Stored Data</li>
            </ul>
        </li>
        <li>Marketing Automation And Personalization Tactics
            <ul>
                <li>Segmentation and Dynamic Content</li>
                <li>Lifecycle Marketing</li>
                <li>Impact Measurement</li>
            </ul>
        </li>
        <li>The Art of Effective Integration
            <ul>
                <li>Unified Data Hubs</li>
                <li>Streamlined Workflows</li>
                <li>Testing For Weak Links</li>
            </ul>
        </li>
        <li>Practical Steps To Build A Martech Stack
            <ul>
                <li>Audit Existing Assets</li>
                <li>Pilot and Iterate</li>
                <li>Train Your People</li>
                <li>Track Progress</li>
            </ul>
        </li>
<li>evamX: Real-Time Orchestration For Growth</li>
    </ul>

Reading time 5 min,martech stack,design a martech stack,marketing technology stack,how to build a martech stack,marketing tech stack

What do customers want to feel in 2025

January 6, 2024

Master how to build a martech stack and design a martech stack that enhances your marketing technology stack, boosting your marketing tech stack success.

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2025 Customer Experience Trends: Personalization & AI


    <h2><br></h2>
    <p>
        Welcome to 2025, the year when <a href="https://evam.com/glossary/glossary-c/customer-experience-cx" target="_blank"><b>customer experiences</b></a> transcend the ordinary. Gone are the days when a generic email blast or a simple loyalty program could win hearts. Today, brands must deliver more meaning and real personal value. They must answer a vital question: what do customers want to feel? The answer might not be the same for everyone. But it all starts with listening, innovating, and acting on emerging customer trends in 2025.
    </p>
    <p>
        So we aim to explore the major 2025 customer experience trends shaping our landscape in this first blog post of the year. Whether you’re in banking, telecom, e-commerce &amp; retail, insurance, or aviation &amp; travel, these trends matter. They highlight what your customers truly expect from every product or service you offer.
    </p>

    <h2>Shifting Consumer Behaviors: The Roadmap to 2025</h2>
    <p>
        The business world moves fast. By now, we’ve seen how quickly consumer behaviors change. The global environment, evolving technology, and new social norms constantly push us to adapt yet the numbers are not optimistic. According to Forrester, this year, <a href="https://www.forrester.com/press-newsroom/forrester-2024-us-customer-experience-index/" target="_blank"><b>the average effectiveness of experiences fell to 64%, while the average ease of experiences fell to 66%.</b></a>
    </p>
    <p>
        These shifts can feel overwhelming. That’s why it helps to look at customer trends 2025 as a roadmap. They guide us through changing market demands.
    </p>
    <p>
        According to various industry predictions—like those from Forrester and other thought-leaders—<a href="https://www.forrester.com/blogs/predictions-2025-customer-experience-cx/" target="_blank"><b>brands that prioritize CX leaders’ strategies are set to outpace their peers.</b></a> They understand the power of customer engagement and appreciate the role of strong customer journeys. They see consumer trends evolving in real-time and make sure every step, from discovery to purchase, feels consistent and aligned with user expectations.
    </p>
    <p>
        Yet, staying ahead isn’t just about technology. It’s also about emotion. What do customers want to feel by the time they complete an interaction with you? Some might crave a sense of belonging. Others look for efficiency and speed. Some want an in-depth brand relationship.</p><p>
    </p>
    <p>
        By observing consumer spending habits and the feedback from different markets, you can deliver a tailored experience that resonates on a personal level. This is the essence of hyper-personalization.</p><p>
    </p>

    <h2>Hyper-Personalization: Making It Personal, at Scale</h2>
    <p>
        If you follow any customer experience (CX) discussions, you’ll notice hyper-personalization appears time and again. It’s a response to an overcrowded marketplace. Everyone is shouting for attention. Customers are tired of broad, one-size-fits-all messages. They want relevant offers, valuable content, and helpful service. They want brands to read between the lines of their behaviors.</p><p><strong>Tailored Recommendations:</strong> Think of product suggestions based on past purchases or browsing history. For instance, a telecom company might detect a user’s preference for data-heavy packages, and then suggest an upgrade that fits their usage patterns.</p><p><strong>Contextual Outreach:</strong> Some consumers hate spammy emails. Others welcome reminders if they’re about a special discount. By examining consumer behaviors, you can fine-tune your messaging to suit each audience segment.</p><p><strong>Real-Time Adjustments:</strong> The best approach is continuous. It's about testing, learning, and recalibrating. That means collecting data from interactions across social media, apps, and in-store. Then, you adjust your offers or tone based on fresh insights.</p>
    <p>
        McKinsey states that <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying" target="_blank"><b>companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.</b></a> So in 2025, CX leaders are doubling down on <a href="https://evam.com/glossary/glossary-p/personalization" target="_blank"><b>personalization.</b></a> They know it sparks deeper customer engagement while fostering loyalty. When people see real value, they return again and again. That’s how you turn occasional buyers into long-term advocates.
    </p>

    <h2>Generative AI: From Novelty to Necessity</h2>
    <p>
        For years, we’ve heard about AI-driven solutions. Some saw it as the future. Others felt it was hype. Now, generative AI has proved its worth across various industries. It’s no longer a sci-fi concept. It’s embedded in everyday tools, from chatbots that handle routine customer service queries to advanced analytics that detect anomalies in financial data.
    </p>
    <h3>Why is Gen-AI Gaining Momentum?</h3><p><b>Speed and Efficiency: </b>AI-powered systems can process data at lightning speed. They can generate product descriptions, draft personalized messages, and even predict user inquiries before they arise.</p><p><b>Cost Reduction:</b> In some sectors, employing multiple human agents for repetitive tasks can be costly. AI-driven bots tackle mundane issues 24/7, freeing human talent for more complex tasks.</p><p><b>Enhanced Creativity: </b>The term “generative” in generative AI speaks to its creative edge. It can craft new designs, marketing angles, or user flows that might not be intuitive to humans. It opens up fresh ideas for brand campaigns or packaging improvements.</p><p>But technology alone isn’t a magic bullet. The real value emerges when brands mix the best of machine efficiency with human empathy. Human agents still matter for nuanced inquiries and emotional connections. AI-driven solutions excel at tasks that require speed, data crunching, and pattern recognition. The synergy of both is what shapes top-notch customer experience trends.<br></p>

    <h2>Customer Service Reimagined: A Blend of AI and the Human Touch</h2>
    <p>
        Remember the days of waiting hours on hold, listening to dull elevator music? Those days are fading. In 2025, AI-powered chatbots resolve issues in seconds. Virtual assistants schedule appointments with ease. Yet, customers still want genuine human support for complex needs.</p><p><strong>Simple Tasks:</strong> Use AI-driven chatbots to answer FAQs, track packages, or handle basic troubleshooting. This is especially effective in e-commerce &amp; retail, where quick order updates can keep anxious buyers calm.</p><p><strong>Escalation to Humans:</strong> If the bot senses frustration, it should swiftly escalate the chat to a human. In banking, for instance, clients might need a person for deeper financial advice.</p><p><strong>Empathy and Understanding:</strong> Even the best AI can’t replicate the warmth of a concerned human. For emotional issues—like insurance claims after a crisis—it’s crucial to have human agents who can provide comfort.</p>
    <p>
        Brands that blend automation with empathy see the highest satisfaction rates. They reduce wait times, meet logical needs, but still connect with people’s emotional side. This leads to stronger loyalty and better outcomes in the long term.</p><p><br></p><p>
    </p>
<img src="https://cms.evam.com/Uploads/Content/53c6b8c62624411584946d0d4bd6d4a8.jpg" alt="Resim açıklaması" width="1100" height="500" style="width: 100%;">


    <h2><br></h2><h2>The Rise of Customer Journeys: Mapping Every Touchpoint</h2>
    <p>
        With so many channels available, from social media to offline stores, the modern customer journey isn’t linear. People jump from one platform to another. They read reviews, watch unboxing videos, and consult friends. They might browse on a phone, and then finalize their purchase on a desktop. That’s why you need a consistent message across channels.</p><p><strong>Centralized Data:</strong> Keep all customer info in a unified database. When a telco user asks for help in the app, the agent should see their purchase history, preferences, and previous support tickets.</p><p><strong>Smooth Transitions:</strong> If someone starts a query online, they shouldn’t have to repeat it if they move to phone support.</p><p><strong>Personalized Path:</strong> Each person’s path is unique. In aviation &amp; travel, for example, a traveler might begin searching for flights on a website, switch to a mobile app for seat selection, and contact chat support for upgrades. Map out these steps and tailor experiences to each stage.</p>
    <p>
        Ensuring a seamless flow is no longer optional. It’s part of core customer experience trends. The brand that does this well stands out in a crowded market as it shows it cares about the entire journey, not just the final sale.
    </p>

    <h2>Why Customer Experience Is the Future</h2>
    <p>
        When we talk about 2025 customer experience trends, we don’t only mean fancy new tools or creative campaigns. It’s a mindset that focuses on building strong, lasting relationships. It’s about answering “What do customers want to feel?” at every stage. Whether they’re depositing money into a new account or choosing a seat on a flight, the goal is to enrich their life in a tangible way.
    </p>
    <p>
        Brands that master customer experience see returns in the long term. That’s why <a href="https://www.pwc.com/us/en/executive-leadership-hub/cmo.html" target="_blank"><b>54% of chief marketing officers increased their budget for customer loyalty and retention this year.</b></a> They drive loyalty. They reduce churn. They spark organic advocacy. They become part of someone’s daily routine. People trust them. People recommend them. People defend them.
    </p>
    <p>
        In a year shaped by consumer trends, adopting an agile approach matters. Listen to your audience. Embrace new tools, like AI-powered solutions and generative AI, but never forget the human side. Keep focusing on customer engagement so they don’t drift to competitors. This combination of empathy, personalization, and innovation anchors modern CX trends.
    </p>

    <h2>Looking Ahead and Staying Competitive</h2>
    <p>
        We’ve seen many customer experience trends come and go over the years. But some fundamentals remain. People want convenience, efficiency, and a feeling that a brand sees them as individuals. As we head deeper into the future, keep these strategies in mind:</p><p><strong>Leverage AI, Maintain Humanity:</strong> Leveraging AI is vital for growth, but always keep human agents ready for critical touchpoints.</p><p><strong>Deliver Hyper-Personalization:</strong> Use data, machine learning, and gen-AI to create experiences tailored to each user.</p><p><strong>Stay Flexible:</strong> The next big disruption can arrive at any time. Be ready to pivot your product or service offerings fast.</p><p><strong>Focus on Value:</strong> Don’t just sell. Solve real problems. Answer what customers want to feel when they do business with you.</p><p><strong>Think Long Term:</strong> Great customer experience is a marathon, not a sprint. Build trust step by step.</p>

    <h2>How Evam Empowers Customer Experience</h2>
    <p>
        Evam’s real-time omnichannel martech platform, evamX, brings all your customer touchpoints into one intelligent marketing hub. With evamX you can design and run real-time, batch, or hybrid campaigns and win customers’ hearts by being there whenever they may need you the most.
    </p>
<img src="https://cms.evam.com/Uploads/Content/ea53f8091f1446c68f2ef73c00849704.png" alt="Resim açıklaması" width="1100" height="500" style="width: 100%;">

    <p>
        The AI-powered <a href="https://evam.com/glossary/glossary-c/customer-journey-orchestration" target="_blank"><b>customer journey orchestration</b></a> and design platform equips you with six powerful modules:</p><p><strong>Journey Designer:</strong> Craft end-to-end customer journeys with ease. Visualize, plan, and deploy multi-channel campaigns that adapt to real-time user behavior.</p><p><strong>Digital Engagement:</strong> Curate seamless, personalized experiences across the web, mobile, and more. Design effective <a href="https://evam.com/glossary/glossary-p/push-notification" target="_blank" style="background-color: rgb(255, 255, 255);"><b>push notifications</b></a>, SMS campaigns, and tailored web interactions visually and generate content with gen-AI to delight customers.</p><p><strong>Insight Tracker:</strong> Monitor performance at every step of your customer journey. Gain real-time metrics that help refine strategies and uncover hidden opportunities instantly.</p><p><strong>Customer Feedback:</strong> Collect feedback when it matters most. Design and trigger surveys to listen to customers after critical interactions, then optimize journeys based on their voices.</p><p><strong>NBX Decisioning:</strong> Harness AI-driven insights to predict customer needs. Offer next-best actions that feel uniquely personal and relevant.</p>
    <p>
        With evamX, you’re ready to build remarkable customer experiences. <a href="https://evam.com/contact" target="_blank"><b>Get in touch</b></a> to discover our comprehensive solutions and learn how we can help you elevate customer engagement and meet your KPIs in 2025.
    </p>


<h2>Table of Contents</h2>
<ul>
    <li>What Do Customers Want to Feel in 2025</li>
    <li>Shifting Consumer Behaviors: The Roadmap to 2025</li><li>Hyper-Personalization: Making It Personal, at Scale</li>
    
    <li>Generative AI: From Novelty to Necessity
        <ul>
            <li>Why is Gen-AI Gaining Momentum?</li>
        </ul>
    </li>
    <li>Customer service reimagined: A blend of AI and the human touch</li><li>The rise of customer journeys: Mapping every touchpoint</li><li>Why customer experience is the future</li><li>Looking ahead and staying competitive</li><li>How Evam empowers customer experience</li>

</ul>

Reading time 5 min,cx,customer trends,customer experience,Gen AI,Hyper Personalization,Customer service,customer journey

Discover the 2025 customer experience trends—from hyper personalization to generative AI—and learn how to deliver seamless CX at every touchpoint.

Push Notification Marketing: Strategies & Optimization

<p>With so many brands vying for the attention of their user base, consumers are flooded with constant notifications from every direction. This information overload often leaves them feeling overwhelmed and disengaged.</p>
<p>Push notifications, although a powerful marketing tool that fosters loyalty for consumers with an on-the-go mindset, are no exception to this phenomenon. According to <a href="#">Forrester</a>, 60% of consumers say push notifications have failed to elevate their app usage (by interaction), and 17% opt out of push notifications altogether.</p>
<p>In this article, we aim to highlight the importance of brands employing a push notification marketing strategy with a quality-over-quantity mindset. In this blog, we will be exploring how to craft such a strategy and providing tips for optimizing push notifications to ensure messaging is relevant, timely, and engaging.</p>

<h2>What is Push Notification Marketing?</h2>
<p><a href="https://evam.com/glossary/glossary-p/push-notification" target="_blank">Push notifications</a> are concise messages that are dispatched by a brand to a user’s device screen, whether it is a mobile device like a smartphone or tablet, a wearable such as a smartwatch, or a desktop computer.</p>
<p>Unlike other marketing channels, push notifications engage directly with the brand’s mobile app or website. This is one reason why push notifications tend to stand out more than email or SMS campaigns that often compete with other advertisements. Additionally, when a brand sends push notifications, they remain in a device’s notification center and can be interacted with anytime by the recipient.</p>
<p>The ability to appear directly on a user’s device screen and persist in a user’s view makes push notifications a powerful marketing tool for maintaining brand awareness among customer interactions.</p>
<p>To ensure that push notification campaigns achieve these goals and resonate with users, marketers need to develop a well-crafted push notification marketing strategy.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/22f69fde8e6a43a681509eeff80f5ee2.webp" style="width: 1000px;">
<h2>How to Build a Successful Push Notification Marketing Strategy</h2>
<p>There are five simple marketing team steps to take to ensure that push notification marketing strategy is effective with a brand’s user base:</p>

<h3>Define Goals and Objectives</h3>
<p>Set clear, realistic, and measurable goals that set specific and attainable goals that will steer each push notification campaign to achieve. Whether it’s increasing user engagement, growing the number of app downloads, driving traffic to your website, or boosting user retention with reminders of upcoming events or abandoned cart notifications, marketers must aim to add value to a digital experience.</p>

<h3>Segment Target Audiences
</h3><p>Once goals and objectives are set, marketing teams should then identify their target audience for their campaigns. After performing <a href="#">user segmentation</a>, where they divide their audience into smaller groups based on factors such as demographics, interests, and behavior, marketers should tailor their messages based on what would resonate most with each segment.</p>

<h3>Determine Frequency and Timing</h3>
<p>When setting a schedule for push messages, marketers should establish a schedule for sending notifications that strikes a balance between maximizing engagement and avoiding notification fatigue. Marketing teams can experiment with different times and frequencies to identify when their audience is most receptive and adjust their strategy accordingly.</p>

<h3>Evaluate Campaign Performance</h3>
<p>Marketers should regularly test different types of push notifications and strategies and analyze the results to adapt their approach. They can use methods such as A/B testing to experiment with various content, frequency, and timing, and conduct data analysis to assess key performance indicators such as open rates, click-through rates, and opt-out rates.</p>

<h3>Integrate with Other Marketing Strategies</h3>
<p>Ensuring that a brand’s push notification campaigns are aligned with its other marketing efforts is key to establishing an effective <a href="https://evam.com/blog/omnichannel-marketing-strategies-for-seamless-experiences" target="_blank">omnichannel marketing strategy</a>. This cohesive approach allows all channels to amplify the same message, ensuring consistency, and a user-centric experience.</p>
<p>By implementing these steps for building a successful push notification marketing strategy in place, the next crucial focus for marketers to focus on is optimizing push notification campaigns for performance.</p>

<h2>Push Notification Optimization Tactics</h2>
<p>In order to create relevant and engaging campaigns, marketing teams should implement the following five tactics for push notification optimization:</p>

<h3>Craft Engaging Content</h3>
<p>As the first piece of information the user notices of the campaign, marketers should design the content of a push notification message to be relevant and engaging. This could be done by using a mix of different types of content and media elements such as images, GIFs, videos, and interactive features. Additionally, compelling calls to action should be included to drive user engagement.</p>

<h3>Embrace Personalization</h3>
<p>By incorporating user personalization into push notifications as personalized content is preferred by individual users. Personalized push notifications take into consideration an individual’s preferences, demographics, behaviors, and circumstances to deliver more relevant, timely, and engaging content. Personalization also allows for dynamic changes in content based on factors such as location, time of day, and app usage habits for highly effective delivery personalization.</p>

<h3>Location-Based Messaging</h3>
<p>Marketers can deliver location-based push notifications to users to enhance the relevance and timeliness of their campaigns. For example, they can leverage geofencing to send promotional offers to users based on their physical proximity to a brand’s store, encouraging in-person purchases. Additionally, geo-targeting enables marketers to tailor the language of their campaigns, ensuring that messages are culturally relevant and appropriate.</p>

<h3>Time-Sensitive Notifications</h3>
<p>Marketers can also time-sensitive push notifications to communicate content that is relevant to specific timeframes. These notifications can include time deals, reminders for upcoming appointments or deadlines, tracking information and delivery updates, and last-minute offers. By emphasizing the urgency of the information, time-sensitive notifications promote immediate action and heightened awareness.</p>

<h3>Customizable Notification Preferences</h3>
<p>Marketers should allow users to customize their push notification preferences, including content, timing, and frequency to reduce the risk of notification fatigue. This means that brands should provide an option for users to pick what type of push notifications they want to receive and opt out of those that are not relevant. This communicates to users that a brand respects their opinions and feedback.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/655120af494c4b38853ce599d609ba66.webp" style="width: 1000px;">
<h2>How to Choose the Best Push Notification Marketing Tool</h2>
<p>Using a marketing tool that enables brands to design and orchestrate push notifications greatly improves efficiency and convenience for marketing teams.</p>

<h3>User-Friendly Interface</h3>
<p>A user-friendly marketing platform will allow marketing teams to set up and manage push notification campaigns intuitively, without needing support from IT.</p>

<h3>User Segmentation</h3>
<p>The platform should be able to perform contextual user segmentation based not only on demographics but user behavior, preferences, and current circumstances to create smaller, more focused segments.</p>

<h3>Personalization Features</h3>
<p>Personalizing push notifications to address individual users’ needs is crucial. The platform should support personalized, location-based, and time-sensitive campaigns for increased customer engagement.</p>

<h3>Automation Capabilities</h3>
<p>Automation features, such as sending behavioral triggers and scheduling the frequency and timing of push notifications, are key in creating campaigns that are timely and relevant.</p>

<h3>Integration Into Existing Systems</h3>
<p>The platform should seamlessly integrate with the brand’s existing CRM systems and data sources, ensuring no compatibility issues.</p>

<h3>Analytics and Reporting</h3>
<p>Reporting tools that track and analyze KPIs, such as conversion rates, open rates, and ROI, are essential in guiding marketers in their efforts and measuring campaign success.</p>

<h3>Cost and Scalability</h3>
<p>The platform should align with the brand’s budget and be flexible enough to scale with the brand’s growth, making it a worthwhile investment.</p>

<h3>Multi-Device Support</h3>
<p>A well-designed marketing tool should allow brands to enhance their user experience with a platform that can optimize push notifications for a variety of operating systems and devices seamlessly, increasing accessibility and user reach.</p>

<h2>The Ultimate Omnichannel Marketing Platform</h2>
<p>Brands that aim to deliver a seamless and cohesive user experience for their customers need a platform that can optimize push notifications for a variety of devices and operating systems.</p>
<p>A well-architected marketing platform lays the foundation for crafting successful push notification marketing strategies, enhances the effectiveness of push notification campaigns, and aligns them with the brand’s long-term goals.</p>

<p><a href="https://evam.com/contact" target="_blank">Contact us</a>.</p>

<h2>Table of Contents</h2>
<ul>
    <li>What is Push Notification Marketing?</li>
    <li>How to Build a Push Notification Marketing Strategy
        <ul>
            <li>Define Goals and Objectives</li>
            <li>Segment Target Audiences</li>
            <li>Determine Frequency and Timing</li>
            <li>Evaluate Campaign Performance</li>
            <li>Integrate with Other Marketing Strategies</li>
        </ul>
    </li>
    <li>Push Notification Optimization Tactics
        <ul>
            <li>Craft Engaging Content</li>
            <li>Embrace Personalization</li>
            <li>Location-Based Messaging</li>
            <li>Time-Sensitive Notifications</li>
            <li>Customizable Notification Preferences</li>
        </ul>
    </li>
    <li>How to Choose the Best Push Notification Marketing Tool
        <ul>
            <li>User-Friendly Interface</li>
            <li>User Segmentation</li>
            <li>Personalization Features</li>
            <li>Automation Capabilities</li>
            <li>Integration Into Existing Systems</li>
            <li>Analytics and Reporting</li>
            <li>Cost and Scalability</li>
            <li>Multi-Device Support</li>
        </ul>
    </li>
    <li>The Ultimate Omnichannel Marketing Platform</li>
</ul>


August 26, 2024

Explore effective push notification marketing strategies to optimize engagement and connect with your audience in real-time.

How CLV Drives Business Growth & Customer Loyalty

<h2>What is Customer Lifetime Value?</h2>
<p>Generating Customer Lifetime Value (CLV), also known as Lifetime Value (LTV), is crucial for measuring the exact revenue a single customer will bring to a business throughout their relationship. It provides businesses with insights into their customers’ worth and helps them in planning and implementing strategies to retain their most valuable customers.</p>

<h2>The Difference Between CLV and LTV</h2>
<p>While Customer Lifetime Value and Lifetime Value are similar, there are slight differences in how businesses focus on their metrics. CLV refers to the revenue a customer generates during their relationship with the business. LTV focuses more broadly on the profitability of customers over time.</p>

<h2>How to Calculate Customer Lifetime Value</h2>
<p>Customer Lifetime Value can be calculated using a simple formula by businesses willing to retain long-term relationships with their customers:</p>
<p><strong>CLV = Average Purchase Value × Average Purchase Frequency × Average Customer Lifespan</strong></p>
<p>For example, consider the following numbers for a business:</p>
<p><strong>Average Purchase Value: $50</strong></p>
<p><strong>Average Purchase Frequency: 12</strong></p>
<p><strong>Average Customer Lifespan: 3 years</strong></p>

<p>Using the formula:</p>
<p><strong>CLV = $50 × 12 × 3 = $1,800</strong></p>
<p>This means that, on average, each customer generates $1,800 in revenue throughout their relationship with the business.</p>
<p>This data helps businesses evaluate their customers’ profitability and align their financial and operational decisions accordingly.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/36529ebcdf2e464e928c3fc0300d9bc3.webp" alt="CLV Data Visualization" style="width: 1000px;">

<h2>Why is Customer Lifetime Value Important?</h2>
<p>Understanding and increasing Customer Lifetime Value allows businesses to focus on revenue and customer growth while improving relationship management. Here’s why it’s essential:</p>

<h3>1. Increasing Customer Acquisition</h3>
<p>CLV helps in identifying profitable customer segments, enabling businesses to invest more in acquiring high-value customers while reducing costs on less profitable ones.</p>

<h3>2. Improving Customer Retention Rates</h3>
<p>Calculating CLV can reveal important information regarding customers and their purchasing habits. <strong>Businesses can tailor their products and services to their customers’ needs by making informed decisions</strong> and developing loyalty programs, thereby improving retention rates.</p>

<h3>3. Reducing Churn</h3>
<p>By identifying patterns, studying CLV can show areas of weakness and enabling businesses to target at-risk behaviors. <strong>A focus on reducing churn creates a proactive approach to retaining valuable customers</strong>.</p>

<h3>4. Better Resource Allocation</h3>
<p>CLV can help businesses understand which customers are the most profitable and deserving of further investments while reducing costs on less profitable customers.</p>

<h3>5. Boosting ROI</h3>
<p>Businesses with strategies to improve CLV often see increased ROI as customers remain loyal, and the value derived from each customer grows over time.</p>

<h2>Effective Strategies for Businesses to Increase CLV</h2>
<p>There are several strategies businesses can implement to increase CLV:</p>

<h4>1. Contextual Customer Segmentation</h4>
<p>Divide customers into segments based on demographics, purchasing habits, and behaviors to create personalized marketing campaigns that engage and retain customers.</p>

<h4>2. Personalization</h4>
<p>Develop targeted campaigns based on customer data that address specific needs and preferences, ensuring relevancy and engagement.</p>

<h4>3. Cross-Selling and Upselling</h4>
<p>Offer related or complementary products to customers to increase average purchase value and engagement.</p>

<h4>4. Customer Retention Programs</h4>
<p>Design loyalty programs or offer discounts for repeat customers to encourage long-term relationships and consistent revenue streams.</p>

<h4>5. Open Communication</h4>
<p>Encourage regular feedback from customers to improve the relationship and keep them engaged with the brand.</p>

<h4>6. Omnichannel Customer Experiences</h4>
<p>Provide seamless transitions across different platforms and touchpoints, such as mobile apps, websites, and customer support channels, ensuring a consistent customer journey.</p>

<h2>EVAM: Empowering Businesses to Enhance CLV</h2>
<p>With advanced tools for segmentation, data analysis, and engagement, EVAM enables businesses to implement effective CLV strategies tailored to their unique customer base.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/69aea3966568461ba235c63d13503692.webp" style="width: 1000px;">
<p>Are you ready to discover how EVAM can help your business improve customer engagement and boost customer lifetime value?</p><p> <a href="#">Contact us</a></p>

<h2>Table of Contents</h2>
<ul>
    <li>What is Customer Lifetime Value?</li>
    <li>The Difference Between CLV and LTV</li>
    <li>How to Calculate Customer Lifetime Value</li>
    <li>Why Is Customer Lifetime Value Important?
        <ul>
            <li>Increasing Customer Acquisition</li>
            <li>Improving Customer Retention Rates</li>
            <li>Reducing Churn</li>
            <li>Better Resource Allocation</li>
            <li>Boosting ROI</li>
        </ul>
    </li>
    <li>Effective Strategies for Businesses to Increase CLV
        <ul>
            <li>Contextual Customer Segmentation</li>
            <li>Personalization</li>
            <li>Cross-Selling and Upselling</li>
            <li>Customer Retention Programs</li>
            <li>Open Communication</li>
            <li>Omnichannel Customer Experiences</li>
        </ul>
    </li>
    <li>EVAM: Empowering Businesses to Enhance CLV</li>
</ul>


How CLV Drives Business Growth and Customer Loyalty

July 22, 2024

Learn how Customer Lifetime Value (CLV) boosts business growth and fosters loyalty. Discover strategies to maximize long-term customer value.

Prevent Communication Overload with Channel Optimization

<p>In today’s digital landscape, customers prefer interacting with businesses that offer them flexibility and a well-rounded customer experience through multiple interconnected marketing channels.</p>
<p><strong>However, businesses must also be cautious not to overwhelm their customers by utilizing too many channels and presenting too much information at once.</strong></p>
<p>The most efficient way to strike this balance and prevent overload channel communication is by <strong>embracing an optichannel marketing approach that empowers businesses to optimize their marketing channels.</strong></p>

<h2>Too Much, Too Often: Understanding Overload Channel Communication</h2>
<p>Overload channel communication is a phenomenon where customers feel overwhelmed by the number of channels a business uses to interact with them and the amount of information they are presented with.</p>
<p>While keeping multiple lines open for communication is beneficial, <strong>utilizing every possible channel to reach a customer could start feeling repetitive and bothersome.</strong></p>
<p>Consider a scenario where a business has a product launch it wants to make its customers aware of. Their customers receive an email newsletter about the new product, followed by SMS messages, and push notifications. They constantly hear about the product on the business’s website, mobile app, and social media.</p>
<p>Instead of feeling excited about a product that would normally pique their interest, the customers’ frustration with the recurrent advertising could lead them to abandon the brand altogether.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/5191a41062ae4e5597b16030cde933be.webp" alt="Shot of a young businesswoman feeling stressed out in a demanding office environment" style="width: 1000px;">

<h2>The Main Causes of Channel Overload</h2>
<p>It’s not just the amount of information customers receive, but also its content that causes this overwhelm. Harvard Business Review refers to this as an <strong>information burden</strong>, and outlines four main reasons why such content creates distress:</p><p><strong>Repetitive:</strong> This occurs when a business communicates messages that are similar or identical too frequently. Consumers can find this behavior too persistent or patronizing.</p><p><strong>Inconsistent:</strong> The messages relayed to customers are inaccurate or conflicting across different channels. In a digital age where <strong>90% of customers expect consistency across all channels</strong>, ensuring uniformity in messaging is vital.</p><p><strong>Irrelevant:</strong> The content customers receive is too generic or unrelated to their interests or specific circumstances. Relevant communication is crucial, as <strong>76% of consumers state they feel frustrated when the products or services they receive lack personalization.</strong></p><p><strong><br></strong><strong>Time-Consuming:</strong> This occurs when customers have to spend too much time and effort to read or understand the content being delivered to them. In today’s fast-paced world, consumers are already juggling multiple tasks at once. They don’t want to keep up with a brand’s engagement campaigns to feel burdensome as well.</p>
<p><strong>In order to avoid creating a marketing campaign that falls into one or more of these four categories, businesses need to adopt a channel prioritization strategy.</strong></p>

<h2>What is Channel Prioritization?</h2>
<p>Channel prioritization is an engagement strategy where a business determines which channels will be more effective in reaching different segments of its audience, otherwise known as optichannel marketing.</p>
<p>Adopting this strategy prevents overload channel communication, which grants businesses benefits such as:</p><p><strong>Increasing Customer Satisfaction:</strong> Customers no longer feel stressed or overwhelmed by the communications they receive, leading to increased customer satisfaction.</p><p><strong>Enhancing Quality Customer Interactions:</strong> Utilizing optimized channels embraces quality over quantity, ensuring all customer interactions are meaningful and personalized.</p><p><strong>Boosting Conversion Rates:</strong> Targeted audience engagement ensures all communications are engaging and relevant, increasing the likelihood of capturing consumers’ interest and boosting conversion rates.</p><p><strong>Improving Customer Retention:</strong> Effective re-engagement channel optimization strategies can reduce churn and help with customer retention.</p><p><strong>Maximizing Return on Investment (ROI):</strong> Channel optimization in marketing ensures resources will be spent on campaigns that will be effective, saving precious time and maximizing ROI.</p>

<h2>Key Considerations for Channel Prioritization</h2>
<p>When determining which channels would be most suitable for certain marketing campaigns, there are various key considerations:</p><p><strong>Audience Segmentation:</strong> Not every channel resonates with every customer. It’s important for a business to segment its audience based on factors such as demographics, characteristics, usage patterns, and behaviors to determine the channels that would yield the most effective results with each group.</p><p><strong>Time-Sensitivity:</strong> For campaigns that are only active for a limited time or require immediate engagement, opting for marketing channels that elicit quicker responses is imperative. Customers engage with some marketing channels, such as push notifications, more frequently and quickly than other channels such as a business’s website.</p><p><strong>Content Intensity:</strong> Some marketing campaigns are lengthier or more content-heavy than others. In order to communicate such campaigns effectively, <strong>it’s important to determine which channels are better suited for shorter vs. longer content.</strong></p><p><strong>Accessibility:</strong> In order for a business’s marketing efforts to resonate with diverse audiences, such efforts need to embrace accessibility. Some important accessibility factors to consider when optimizing channels are internet connectivity, device compatibility, language and localization features, and inclusive design elements such as voiceover or alt text.</p>

<h2>Strategic Optichannel Integration within an Omni Channel Framework</h2>
<p>In comparison to traditional marketing strategies such as multi-channel or cross-channel marketing, an omnichannel marketing platform allows a business to interconnect all its channels to prioritize customer satisfaction.</p>
<p>Coupled with an optichannel marketing strategy that aims to personalize the customer journey through channel prioritization, <strong>businesses can deliver seamless and tailored customer experiences</strong> at every touchpoint.</p>

<h2>EVAM: A Leader in Unifying Optichannel &amp; Omnichannel Marketing Strategies</h2>
<p><strong>EVAM’s Marketing Suite</strong> is an omnichannel marketing hub operating with an optichannel approach through features such as:</p><p>Smart audience segmentation for contextual marketing efforts</p><p>Customer journey builders for rich, real-time, and hybrid strategies</p><p>Data-driven automation capabilities for consistent messaging across touchpoints</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/b50cbcb8ff74472db3b44be8ecf5f7ad.webp" alt="Shot of a young businesswoman feeling stressed out in a demanding office environment" style="width: 1000px;">
<p>Are you ready to discover how Evam can help you excel at channel optimization for more meaningful and relevant customer interactions?</p><p><a href="https://evam.com/contact/" target="_blank" rel="noreferrer noopener" style="-webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; font-family: Avenir; font-size: 16px;"><span style="-webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;">Contact Us</span></a></p><p> </p>


<h2>Table of Contents</h2>
<ul>
    <li>Too Much, Too Often: Understanding Overload Channel Communication</li>
    <li>The Main Causes of Channel Overload
        <ul>
            <li>Repetitive</li>
            <li>Inconsistent</li>
            <li>Irrelevant</li>
            <li>Time-Consuming</li>
        </ul>
    </li>
    <li>What is Channel Prioritization?
        <ul>
            <li>Increasing Customer Satisfaction</li>
            <li>Enhancing Quality Customer Interactions</li>
            <li>Boosting Conversion Rates</li>
            <li>Improving Customer Retention</li>
            <li>Maximizing Return on Investment (ROI)</li>
        </ul>
    </li>
    <li>Key Considerations for Channel Prioritization
        <ul>
            <li>Audience Segmentation</li>
            <li>Time-Sensitivity</li>
            <li>Content Intensity</li>
            <li>Accessibility</li>
        </ul>
    </li>
    <li>Strategic Optichannel Integration within an Omni Channel Framework</li>
    <li>EVAM: A Leader in Unifying Optichannel &amp; Omnichannel Marketing Strategies</li>
</ul>

Channel Optimization: How to Prevent Overload Communication

July 4, 2024

Optimize your communication channels to avoid overload. Deliver relevant, clear messages and improve customer experiences.

Build Impactful Personalized Push Notifications

<p>In today’s digital landscape, customers are bombarded with an overwhelming amount of information daily, making it challenging for businesses to stand out from competitors.</p>
<p>A key marketing strategy that businesses have adopted for cutting through the noise and connecting with their customers is <strong>personalized marketing</strong>. By embracing personalization, businesses can tailor their products and services for their customers based on their behavior and preferences, ensuring an engaging customer experience.</p>
<p>Among the most effective tools for delivering such personalized experiences is <strong>personalized push notifications</strong>, which empower marketers to reach their audience with timely and relevant messages that drive user engagement and enhance customer satisfaction.</p>

<h2>What Are Personalized Push Notifications?</h2>
<p><a href="https://evam.com/glossary/glossary-p/push-notification" target="_blank">Push notifications</a> are messages sent by a brand to appear on the screen of a user’s device, such as a smartphone, tablet, or computer. These notifications are attention-grabbing and short to the point in their content and pop up even if the user is not actively utilizing the brand’s mobile app or visiting its website.</p>
<p>Push notification personalization leverages contextual audience <a href="#">segmentation</a> and insights into user behavior, interests, and circumstances to ensure messages are more timely, relevant, and engaging.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/d218257f57894373895358bb37e0afe4.webp" style="width: 1000px;">

<h2>The Benefits of Personalizing Push Notifications</h2>
<p>Unlike generic push notification campaigns that deliver the same message to a brand’s entire user base, personalized push notifications are tailored specifically for individual users. There are several benefits of personalizing push notifications, which include:</p>

<h3>Enhanced Customer Engagement</h3>
<p>Personalized notifications contain offers, promotions, product recommendations, or information that are more aligned with the customer’s interests. This improves the likelihood that the customer will open and interact with the notification, <strong>leading to increased click-through rates, open rates, and overall customer engagement</strong>.</p>

<h3>Increased Conversion Rates</h3>
<p>By delivering push notifications that are relevant and timely for the customer’s unique circumstances, brands can drive higher <a href="#">conversion rates</a>. For example, brands can send push notifications to customers with abandoned carts, encouraging them to complete their purchases with a rewarding incentive.</p>

<h3>Improved Retention &amp; Customer Loyalty</h3>
<p>Push notifications that contain personalized content can address individuals’ specific needs at just the right moment, leading to improved customer satisfaction. <strong>Customers who feel their preferences and interests are understood and valued by a brand are much more likely to remain loyal to it</strong>.</p>

<h3>Reduced Churn Rates</h3>
<p>When customers receive personalized messaging during moments that matter to them instead of generic campaigns at irrelevant times, <strong>they’re less likely to experience notification fatigue</strong>. This lowers the chance of them unsubscribing from the brand’s communications or abandoning it altogether, leading to reduced churn rates.</p>

<h3>Heightened Brand Awareness</h3>
<p>Receiving relevant push notifications consistently creates a more positive impression of the brand in the customer’s mind, increasing overall brand awareness and recall. <strong>Through personalized messaging, brands not only reinforce their presence but form a stronger connection with their customers</strong>, leading to improved customer lifetime value.</p>
<p>Adopting a personalized push notification strategy lays the foundation for brands to form meaningful and long-lasting relationships with their customers.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/72e2ad0a35054666b430999caf46edf9.webp" style="width: 1000px;">
<h2>How to Build a Personalized Push Notification Strategy</h2>
<p>In order for brands to implement a successful personalized push notification strategy, they must follow these 5 steps:</p>

<h3>Segment Audiences</h3>
<p>Dividing users into smaller groups based on factors such as demographics, interests, purchasing habits, and behaviors allows for push notifications to be more specific and precise for each target audience. <strong>Gathering insights into which types of campaigns resonate more with each audience segment will help guide future marketing decisions</strong>.</p>

<h3>Contextual Targeting</h3>
<p>In addition to crafting unique messages for each audience segment, ensuring notifications are contextually relevant to users’ current circumstances is crucial for better customer interactions. <strong>Taking into account a user’s recent activity, their location, or dates that are significant to them presents valuable real-time engagement opportunities</strong>.</p>
<p>Here is an example for each:</p>
<p><strong>Activity:</strong> A user has just completed a transaction. A personalized push notification is sent, thanking the user for their business, and presenting them with a discount for their next purchase.</p>
<p><strong>Location:</strong> Upon detecting a user has arrived at the airport, a rideshare app sends them a personalized push notification welcoming them to the city. The notification includes a special promotional offer for transportation to their hotel.</p>
<p><strong>Date:</strong> As the deadline for a credit card payment approaches, the bank sends the user a push notification reminding them of the due date. The message includes a direct link to make the payment for the user’s convenience.</p>
<h3>Respect User Preferences</h3>
<p>Brands should allow users to customize their notification settings, such as subject matter or frequency, and provide them with the option to opt out or unsubscribe from messages. Doing this <strong>decreases the risk of users growing frustrated with receiving irrelevant or too many notifications</strong>. Allowing for customization also communicates to the users that their input is valued, therefore increasing customer satisfaction and loyalty.</p>

<h3>Test &amp; Optimize</h3>
<p>It’s important for brands to <strong>measure KPIs such as open rates and click-through rates</strong> and perform A/B testing to experiment with different targeting strategies. Evaluating the effectiveness of their personalized push notification campaigns through these methods will empower brands to make informed adjustments to their marketing efforts.</p>

<h3>Integrate with Other Marketing Channels</h3>
<p>Lastly, brands should ensure that <strong>their personalized push notifications are consistent with the content on their other marketing channels</strong>. This ensures no conflicting or outdated information is relayed to customers, paving the way for a cohesive brand experience and a <a href="https://evam.com/blog/omnichannel-marketing-strategies-for-seamless-experiences" target="_blank">successful omnichannel marketing strategy</a>.</p>

<h2>How Marketing Platforms Can Assist with Personalizing Push Notifications</h2>
<p>A marketing platform that can segment audiences, gather insight into user preferences and behaviors and assess campaign performance can be instrumental in achieving these five steps to implement a successful personalized push notification strategy.</p>
<p><strong>evamX</strong> is an omnichannel marketing platform with contextual audience segmentation, personalization, and real-time interaction capabilities. It empowers brands to gain valuable insights into their target audience’s interests, preferences, and habits, and seize real-time engagement opportunities for every step of the customer journey.</p>
<p>Brands can leverage personalized push notifications for various purposes, including reminding customers of upcoming events or deadlines, offering promotions to encourage more purchases, and requesting feedback through surveys regarding recent transactions. <strong>With EVAM’s AI-powered capabilities, brands can effortlessly design and preview personalized push notification messages for both desktop and mobile devices</strong>.</p>


<h2>Table of Contents</h2>
<ul>
    <li>What are Personalized Push Notifications?</li>
    <li>The Benefits of Personalizing Push Notifications
        <ul>
            <li>Enhanced Customer Engagement</li>
            <li>Increased Conversion Rates</li>
            <li>Improved Retention &amp; Customer Loyalty</li>
            <li>Reduced Churn Rates</li>
            <li>Heightened Brand Awareness</li>
        </ul>
    </li>
    <li>How to Build a Personalized Push Notification Strategy
        <ul>
            <li>Segment Audiences</li>
            <li>Contextual Targeting</li>
            <li>Respect User Preferences</li>
            <li>Test &amp; Optimize</li>
            <li>Integrate with Other Marketing Channels</li>
        </ul>
    </li>
    <li>How Marketing Platforms Can Assist with Personalizing Push Notifications</li>
</ul>

Personalized Push Notifications: Crafting Resonant Messages

August 9, 2024

Learn how personalized push notifications can enhance user engagement. Deliver relevant, resonant messages at the right time.

Cross-Channel vs Omnichannel vs Optichannel Marketing

<p>In an era shaped by rapid technological progress, customer expectations are constantly evolving. To stay relevant, companies must continuously refine their marketing strategy to meet these ever-changing demands.</p>
<p><strong>Opti-channel marketing emerges as the optimal channel approach to seamlessly deliver a cohesive and personalized customer experience through the channels customers prefer.</strong></p>
<p>Let’s compare how opti-channel marketing fares against traditional marketing strategies such as multi-channel and cross-channel marketing, and explore the benefits of adopting an opti-channel strategy for better customer engagement.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/ac8e6df9b1cc410ca23aaa8f01c9b8d0.webp" alt="Digital communication example" style="width: 1000px;">

<h2>Opti-Channel vs Multi-Channel Marketing</h2>
<p>Multi-channel marketing is a strategy where a business provides multiple channels for its customers to interact with, such as a website, social media, push notifications, and email newsletters. This is an efficient business practice as it offers customers diverse options rather than confining them to a single channel.</p>
<p>However, these marketing channels are functioning independently from one another. <strong>With no system in place to coordinate a consistent shopping experience across all channels, customer interactions are siloed, and there is potential for conflicting messages being communicated on different platforms.</strong></p>

<h2>Opti-Channel vs Cross-Channel Marketing</h2>
<p>Cross-channel marketing connects all physical and digital marketing channels, ensuring the brand experience remains consistent across all platforms.</p>
<p>While addressing the problems that arise in multichannel marketing due to siloed interactions, <strong>this channel strategy still needs to improve in maximizing opportunities for personalization during the customer journey.</strong></p>

<h2>Opti-Channel vs Omni-Channel Marketing</h2>
<p>Omnichannel marketing interconnects all channels to provide customers with a seamless experience across all touchpoints. This approach focuses on improving customer engagement by ensuring all channels are cooperating to present customers with consistent, relevant, and personalized offers.</p>
<p>Offering multiple engagement options is crucial for businesses that want to stay current, as <strong>73% of consumers prefer using multiple channels when interacting with a brand.</strong> However, there is also a concept known as “channel overload,” where customers feel overwhelmed by the number of choices they’re presented with.</p>

<h2>How to Prevent Overload Channel Communication</h2>
<p>Imagine a customer receiving an SMS about a marketing campaign, followed by an email newsletter, a push notification from the brand’s mobile app, and finally, a promotional social media post on their feed.</p>
<p>This could get quite repetitive, causing the customer to feel bombarded by receiving information from all directions. Instead of getting excited about a campaign that’s relevant to their interests, their exhaustion can result in them disengaging from the brand altogether.</p>
<p>Because of this phenomenon, <strong>it’s important for businesses to identify the preferred marketing channels each segment of their audience favors, and communicate with them through those.</strong></p>
<p>Adopting an <strong>opti-channel approach</strong> empowers businesses to achieve just that.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/59342024351d48e78809d031a1e05e97.webp" alt="Digital communication example" style="width: 1000px;">

<h2>What Does an Opti-Channel Approach Entail?</h2>
<p>The process for adopting an opti-channel approach could be summarized in three steps: <strong>customer segmentation, optimized channels, and tracking performance.</strong></p>

<h3>Customer Segmentation</h3>
<p>A business must segment its audience into smaller groups based on collected information such as demographics, characteristics, interests, and behavior to ensure the communication they receive is relevant to their circumstances.</p>

<h3>Optimized Channels</h3>
<p>The next step for a business is to figure out which marketing channels resonate the most with each segment and optimize communication efforts for those channels by building an opti-channel customer journey.</p>
<p>For example, an SMS message with time-sensitive offers would not be the optimal channel to engage with a customer who loves traveling and frequently has their phone on airplane mode when they’re visiting a different country. An email newsletter containing a one-time offer that could be used whenever the customer desires would be much more effective.</p>

<h3>Tracking Performance</h3>
<p>Lastly, a business must continuously track how its marketing channels are performing based on key performance indicators such as return on investment (ROI) and conversion rates, assess channels for any fixes or improvements, and adjust marketing strategies accordingly.</p>
<p>An omnichannel marketing platform combined with an opti-channel approach is the most effective solution for achieving these steps and improving customer satisfaction.</p>

<h2>The Merging of Optichannel and Omnichannel Marketing</h2>
<p>Rather than pitting opti-channel marketing vs omnichannel marketing against each other, <strong>it’s much more efficient for a business to build upon its existing omnichannel structure by integrating opti-channel strategies into its marketing approach.</strong></p>
<p>This integration allows for a business to leverage the strengths of both omnichannel and opti-channel marketing, and <strong>provide their customers with personalized and optimized offers.</strong></p>
<p>In addition to enhanced customer interactions and an improved customer experience, embracing this combined strategy also allows for <strong>better resource allocation for each channel campaign.</strong></p>

<h2>EVAM: An Omnichannel Marketing Hub Integrated with Optichannel Strategies</h2>
<p>EVAM’s omnichannel marketing platform, <strong>EVAM Marketing Suite</strong>, can integrate opti-channel marketing strategies through:</p><p>Performing contextual audience segmentation to optimize channels</p><p>Mapping out customer journeys that enable personalization and real-time engagement</p><p>Tracking link performance for every channel and making improvements accordingly</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/0cc932d1627a465ba6c4f3ca12306898.png" alt="Digital communication example" style="width: 1000px;">
<p>Ready to discover how EVAM can help you unlock the potential of opti-channel and omnichannel marketing’s combined strengths?</p>

<h2>Table of Contents</h2>
<ul>
    <li>Opti-Channel vs Multi-Channel Marketing</li>
    <li>Opti-Channel vs Cross-Channel Marketing</li>
    <li>Opti-Channel vs Omni-Channel Marketing</li>
    <li>How to Prevent Overload Channel Communication</li>
    <li>What Does an Opti-Channel Approach Entail?
        <ul>
            <li>Customer Segmentation</li>
            <li>Optimized Channels</li>
            <li>Tracking Performance</li>
        </ul>
    </li>
    <li>The Merging of Optichannel and Omnichannel Marketing</li>
    <li>EVAM: An Omnichannel Marketing Hub Integrated with Optichannel Strategies</li>
</ul>

Cross-Channel vs. Omnichannel vs. Optichannel Marketing

July 2, 2024

Compare cross-channel, omnichannel, and optichannel marketing strategies to find the best approach for customer engagement and business success.

Omnichannel Banking for Modern Financial Engagement

<p>As banks strive to meet modern consumer needs, an omnichannel banking approach is crucial for growth and competitive advantage. Think of this new way of banking as a personal financial assistant, available 24/7 across all favorite channels. Whether browsing on a mobile app, chatting on social media, or visiting a branch, omnichannel banking ensures a smooth, personalized experience every time.</p>
<p>Capgemini’s research indicates that approximately <strong>75% of banking customers are drawn to FinTech competitors</strong>. The reason? FinTechs deliver products and experiences that meet customer expectations by being fast, convenient, and cost-effective.</p>
<p>Thus, integrating an omnichannel banking platform is essential in today’s financial landscape. These platforms streamline operations and enhance customer engagement, satisfaction, and loyalty.</p>

<h2>Unifying Channels: What is Omnichannel Banking?</h2>
<p>Omnichannel, at its core, is a financial software development approach that ensures seamless synchronization of data and interactions across all channels, eliminating disruption and confusion.</p>
<p>Omnichannel banking integrates various banking channels, including physical branches, ATMs, online banking portals, and mobile apps. This ensures consistent, cohesive interactions across all touchpoints.</p>
<p>Whether customers start a conversation via live chat, continue through a phone call, or conclude via email, they enjoy seamless service without repeating information.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/d05d0316b2b541ff92856beae45d0292.webp" style="width: 1000px;">

<h2>Transforming Experiences: Benefits of Omnichannel Banking</h2>

<h3>Elevating Customer Experience</h3>
<p>Traditional banking involved long waits and limited access to services. Omnichannel banking removes these barriers, allowing customers to manage finances anytime, anywhere. Consistent integration across channels ensures smooth, informed interactions, boosting satisfaction and loyalty.</p>
<p>Let’s clarify this with an example. A customer sees an ad for a new credit card on social media, clicks on it, and gets a follow-up email with more details. They then receive a notification on their mobile app about the card’s benefits, prompting them to apply directly through the app. And this adds so much value to their personal experience.</p>

<h3>Boosting Engagement</h3>
<p>Omnichannel strategies enable banks to reach customers across multiple channels, enhancing engagement. For example, a customer exploring savings accounts online might receive personalized ads on social media, followed by an in-app message guiding them through the account setup process. This interconnected journey keeps customers engaged and informed at every step.</p>

<h3>Streamlining Operations</h3>
<p>By breaking down silos and leveraging automation, omnichannel banking improves operational efficiency. Banks can intelligently segment customers based on behavior, preferences, and lifecycle stages, allowing for targeted marketing and optimized resource allocation. This approach also facilitates quick access to relevant customer data, enhancing decision-making and service delivery.</p>
<p>Let’s say a bank uses real-time data to segment customers who frequently travel. These customers automatically receive offers for travel insurance and foreign currency exchange services, reducing manual workload and enhancing relevance.</p>

<h3>Expanding Cross-Selling Opportunities</h3>
<p>With a holistic view of customer data, banks can identify and act on cross-selling opportunities more effectively. Understanding customer preferences and behaviors enables personalized recommendations, increasing the likelihood of additional product adoption.</p>
<p>Imagine that a customer who recently bought a home receives a personalized offer for homeowners insurance through their mobile app, based on their recent mortgage application data.</p>

<h3>Securing a Competitive Advantage</h3>
<p>An omnichannel presence positions banks ahead of competitors by adapting to changing customer expectations. This adaptability ensures higher customer retention and acquisition, contributing to a stronger market position and higher customer lifetime value.</p>
<p>Here is a good example: A customer starts an investment query through an online banking portal, continues the discussion with a financial advisor via video call, and receives personalized investment tips through mobile app notifications. This seamless experience differentiates the bank from competitors who offer fragmented services.</p>

<h2>Key Features of an Omnichannel Banking Platform</h2>

<h3>Seamless Integration</h3>
<p>The platform must seamlessly integrate with existing systems, ensuring real-time data updates and a unified customer experience. This integration allows banks to streamline internal processes, reducing manual data entry and errors.</p>
<p>For example, integrating CRM systems with the omnichannel platform enables customer service representatives to access up-to-date information, providing more efficient and personalized support.</p>

<h3>Tailored Personalization</h3>
<p>Advanced personalization tools are essential for delivering tailored messages and offers, enhancing customer engagement and loyalty. These tools can even be used to create targeted training programs for employees based on their roles and performance. Externally, they enable banks to offer personalized financial advice and product recommendations, improving customer satisfaction and retention.</p>

<h3>Unified Customer Insights</h3>
<p>A centralized dashboard providing comprehensive insights into customer interactions and behaviors is crucial for informed decision-making and targeted marketing. This feature allows different departments, such as marketing, sales, and customer service, to collaborate effectively by sharing the same data. In the meantime, it helps craft personalized marketing campaigns and improve customer interactions across all touchpoints.</p>

<h3>Insightful Analytics and Reporting</h3>
<p>Real-time analytics and detailed reporting help monitor and optimize customer engagement strategies, improving service delivery and reducing churn. These analytics can provide insights into customer behavior, enabling banks to refine their services and offers continually while identifying bottlenecks in processes, tracking employee performance, and optimizing resource allocation.</p>
<h3>Robust Security and Compliance</h3>
<p>Strong security features and compliance with regulatory standards protect sensitive customer data, maintaining trust and reliability. This reduces the risk of data breaches and compliance violations, which can be costly and damaging to the bank’s reputation.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/99e28be830484b0eb3a2ba6a6d1004d5.webp" style="width: 1000px;">

<h3>Intense Flexibility and Scalability</h3>
<p>The platform should support scalability and flexibility to adapt to the bank’s evolving needs and growth, ensuring continuous and consistent service delivery.</p>

<h2>Inspiring Real-Time Engagement Examples</h2>

<h3>Personalized Alerts</h3>
<p>A bank can use real-time data to send personalized alerts for low balances, unusual transactions, or upcoming bill payments through SMS, email, or mobile app notifications. This proactive communication enhances the customer experience and prevents potential issues.</p>

<h3>Instant Loan Approvals</h3>
<p>Using real-time data integration and AI-driven decision-making, banks can provide instant loan approvals, enhancing customer satisfaction and reducing waiting times. This seamless experience can be promoted through multiple channels, including online banking and mobile apps.</p>

<h3>Location-Based Offers</h3>
<p>When a customer enters a shopping mall, the bank’s mobile app can send real-time location-based offers and discounts for nearby stores. This personalized, timely engagement increases the relevance of marketing messages and drives customer loyalty.</p>

<h3>Interactive Chatbots</h3>
<p>Advanced chatbots can handle real-time customer queries, provide personalized product recommendations, and guide users through complex processes like loan applications or account setup. This immediate assistance improves the customer journey and reduces the need for human intervention.</p>

<h2>Implementing an Omnichannel Banking Strategy</h2>

<h3>Evaluate Current Operations</h3>
<p>Assess existing processes and systems to identify bottlenecks, strengths, and opportunities for improvement. This comprehensive evaluation provides a clear view of the possible challenges of shifting to an omnichannel model. Start by analyzing all your online and offline touchpoints.</p>
<p>Use customer feedback to gain valuable insights into channel preferences and areas for enhancement. For example, surveys and user experience studies can reveal which channels customers prefer and where they encounter difficulties.</p>

<h3>Set Clear Objectives</h3>
<p>Define measurable and most importantly achievable goals, such as improving customer satisfaction, increasing operational efficiency, or boosting revenue. These objectives will guide the omnichannel strategy.</p>
<p>The omnichannel banking approach will have a significant impact on your objectives. If your objective is to support operational efficiency, implementing self-service options or knowledge bases would be a great choice. Or if you aim to boost customer engagement you need to use different touchpoints consistently and reach your customers across various channels.</p>

<h3>Invest in the Right Technology</h3>
<p>Choose a robust platform that supports multiple channels, provides real-time insights, and offers advanced AI capabilities for personalized experiences. The right technology enables seamless integration of all customer touchpoints, from online banking and mobile apps to in-branch services.</p>
<p>For instance, AI-driven analytics can provide personalized financial advice based on real-time data, while real-time communication tools ensure customers receive timely notifications and support.</p>
<h3>Integrate Channels</h3>
<p>Ensure seamless data synchronization and communication across all channels, providing a unified and consistent customer experience. Integration means that a customer’s journey can begin in one channel and continue in another without any disruption.</p>
<p>A customer might start a mortgage application online, get additional information via a mobile app, and finalize the process in a branch. This seamless transition builds trust and enhances the overall customer experience.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/48861aa272f049c1aa486b960a71a474.webp" style="width: 1000px;">
<h3>Encourage Digital Adoption</h3>
<p>Promote the adoption of digital channels among customers and employees through training, incentives, and ongoing support, enhancing the overall banking experience.</p>
<p>Provide comprehensive training programs for employees to ensure they can effectively use and promote digital tools. Offer incentives for customers to try new digital services, such as special rates for online account management or rewards for using mobile banking apps. Continuous support and education are key to driving adoption and maximizing the benefits of an omnichannel strategy.</p>

<h3>Insights on Digital Transformation in Banking</h3>
<p><strong>Digital transformation in banking</strong> is reshaping how financial institutions operate. The shift towards digital channels, driven by customer demand for convenience and personalization, necessitates a comprehensive omnichannel banking approach. As banks embrace digital banking, they must focus on delivering seamless, customer-centric experiences across all touchpoints.</p>
<p><strong>Retail banking</strong> is particularly affected by this transformation. Customers expect to conduct transactions, access information, and receive support through various channels, including mobile banking, online portals, and in-person visits. An effective omnichannel banking platform ensures that these interactions are consistent and integrated, providing a unified customer journey.</p>
<p><strong>Financial services providers</strong> must also prioritize data security and compliance. As more transactions occur online, safeguarding customer information is paramount. An omnichannel strategy that includes robust security measures builds trust and confidence among customers, further enhancing their banking experiences.</p>

<h3>Use the Power of Now to Boost Engagement and Revenue</h3>
<p>According to McKinsey, <strong>around 60% of banking customers now utilize digital channels</strong>, with <strong>80% of all customer touchpoints and 25% of sales occurring through these channels</strong>. Adopting an omnichannel banking platform is essential for modern banks to stay competitive and deliver exceptional customer experiences.</p>
<p>By integrating various channels, leveraging advanced analytics, and focusing on personalization, banks can build stronger relationships with customers, driving engagement, satisfaction, and growth.</p>
<p>For financial institutions seeking to implement an omnichannel banking approach, Evam offers comprehensive real-time martech solutions tailored to your needs. Evam’s real-time engagement and customer journey orchestration capabilities and unified platform ensure processing billions of data in milliseconds and provides seamless experiences across all touchpoints.</p>
<p>Ready to discover how Evam can transform your banking strategy?</p>

<p><a href="https://evam.com/contact" target="_blank">Contact Us</a></p>

<h2>Table of Contents</h2>
<ul>
    <li>Unifying Channels: What is Omnichannel Banking?</li>
    <li>Transforming Experiences: Benefits of Omnichannel Banking
        <ul>
            <li>Elevating Customer Experience</li>
            <li>Boosting Engagement</li>
            <li>Streamlining Operations</li>
            <li>Expanding Cross-Selling Opportunities</li>
            <li>Securing a Competitive Advantage</li>
        </ul>
    </li>
    <li>Key Features of an Omnichannel Banking Platform
        <ul>
            <li>Seamless Integration</li>
            <li>Tailored Personalization</li>
            <li>Unified Customer Insights</li>
            <li>Insightful Analytics and Reporting</li>
            <li>Dependable Vendor Support</li>
            <li>Robust Security and Compliance</li>
            <li>Intense Flexibility and Scalability</li>
        </ul>
    </li>
    <li>Inspiring Real Time Engagement Examples
        <ul>
            <li>Personalized Alerts</li>
            <li>Instant Loan Approvals</li>
            <li>Location-Based Offers</li>
            <li>Interactive Chatbots</li>
        </ul>
    </li>
    <li>Implementing an Omnichannel Banking Strategy
        <ul>
            <li>Evaluate Current Operations</li>
            <li>Set Clear Objectives</li>
            <li>Invest in the Right Technology</li>
            <li>Integrate Channels</li>
            <li>Encourage Digital Adoption</li>
        </ul>
    </li>
    <li>Insights on Digital Transformation in Banking</li>
    <li>Use the Power of Now to Boost Engagement and Revenue</li>
</ul>

Omnichannel Banking and the New Era of Financial Engagement

May 31, 2024

Explore how omnichannel banking transforms financial engagement. Deliver seamless experiences across every customer touchpoint.

Optichannel Marketing: Revolutionizing Engagements

<h2>Optichannel Marketing for Optimal Customer Engagement</h2>
<p>Imagine walking into a store where every product, every display, and every interaction feels like it was designed just for you. This isn’t a far-off dream; it’s the reality of optichannel marketing. <strong>Optichannel marketing crafts a tailored experience for each customer across multiple channels by seamlessly blending data, technology, and creativity.</strong></p>
<p>Ready to dive into a world where your brand speaks directly to every individual in real time? Let’s discover the magic of optichannel marketing and how it can elevate a brand to new heights.</p>

<h2>What is Optichannel Marketing?</h2>
<p>Optichannel marketing is all about using <strong>the most effective channel</strong> to interact with customers. Unlike omnichannel marketing, which focuses on creating a seamless experience across all channels, optichannel marketing prioritizes <strong>maximizing the performance of each individual channel</strong>. This approach involves carefully analyzing customer data, behaviors, and preferences for each channel and tailoring marketing efforts to optimize results.</p>
<p>Optichannel strategies aim to <strong>deliver the right message to the right audience at the right time through each channel</strong>. By focusing on the most suitable channel for each interaction, brands can increase engagement and drive higher conversion rates. The key is to understand which channels work best for different segments of your audience and to use this knowledge to create more impactful customer interactions.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/bcef937c3eab4ea9ad4502372e79e7f5.webp" style="width: 1000px;">

<h2>Enhancing Omnichannel Strategies with Optichannel Marketing</h2>
<p>Combining optichannel approaches with an omnichannel strategy can certainly enhance the efficiency and effectiveness of a company’s overall marketing efforts. It includes constantly monitoring and optimizing the channels within the omnichannel approach to personalize experiences, enhance customer engagement, and maximize results.</p>
<p>By integrating optichannel strategies into an omnichannel framework, companies leverage the strengths of both approaches to <strong>create more effective and personalized customer experiences across all channels</strong>. This hybrid strategy ensures that every customer interaction is optimized, resulting in a more cohesive and engaging customer journey.</p>

<h2>How to Create an Optichannel Engagement Strategy</h2>
<p>Creating an effective optichannel engagement strategy involves several steps:</p>
<ul>
    <li><strong>Collect and Analyze Data:</strong> Gather data from all customer touchpoints, such as website visits, social media interactions, and purchase history. Analyze this data to understand customer behaviors and preferences.</li>
    <li><strong>Segment Your Audience:</strong> Group your customers based on the data you have collected. Consider factors like age, location, and preferred communication channels.</li>
    <li><strong>Map the Customer Journey:</strong> Create detailed maps of the customer journey for each segment. Identify key touchpoints where you can engage customers effectively.</li>
    <li><strong>Optimize Channels:</strong> Find out which channels are most effective for each segment and optimize your messages for these channels.</li>
    <li><strong>Personalize Interactions:</strong> Use the data insights to personalize your messages. Tailor your offers and content to resonate with each segment.</li>
    <li><strong>Monitor and Adjust:</strong> Continuously monitor your optichannel strategy’s performance. Use analytics to track engagement and customer satisfaction, and make adjustments as needed.</li>
</ul>

<h2>The Role of Customer Segmentation in Optichannel Customer Engagement</h2>
<p>Customer segmentation is crucial in optichannel experience. It means dividing your audience into groups based on their characteristics and behaviors. This helps create personalized marketing campaigns that improve customer engagement and increase the chances of conversion.</p>
<p>For example, younger customers may prefer social media and push notifications, while older customers might like email newsletters. By understanding these preferences, you can tailor your messages to meet their needs, enhancing the customer journey.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/04778509014b4053b0c758f3c617fd6a.webp" style="width: 1000px;">
<h2>Benefits of Optichannel Marketing</h2>
<p>Implementing an optichannel marketing strategy offers several benefits:</p>
<ul>
    <li><strong>Enhanced Customer Experience:</strong> Personalized and relevant content through optimized channels creates a seamless customer experience, leading to higher satisfaction and loyalty.</li>
    <li><strong>Increased Engagement:</strong> Targeted interactions capture customer attention and drive engagement, resulting in higher open rates, click-through rates, and conversions.</li>
    <li><strong>Better Resource Allocation:</strong> Focusing on the most effective channels and messages ensures efficient use of marketing resources.</li>
    <li><strong>Real-Time Adaptation:</strong> Leveraging real-time data allows for continuous improvement and staying ahead of changing customer preferences.</li>
</ul>

<h2>Challenges and Solutions</h2>
<p>Optichannel marketing comes with its own set of challenges. Here are some common ones and how to overcome them:</p>
<ul>
    <li><strong>Data Integration:</strong> Combining data from multi channels and sources can be difficult. Use a strong data management platform to gather and analyze data from various touchpoints.</li>
    <li><strong>Channel Overload:</strong> Using too many channels can overwhelm customers. Focus on the most effective channels for each segment and prioritize quality interactions.</li>
    <li><strong>Consistency:</strong> Keeping messages consistent across channels is challenging. Develop a unified brand voice to ensure all communications align with your brand.</li>
</ul>

<h2>Real-World Optichannel Application Examples</h2>
<p>Here are a few examples of optichannel marketing in action:</p>
<ul>
    <li><strong>Telecommunications:</strong> A leading telecom company leverages real-time data to deliver targeted offers and service updates through SMS, mobile apps, and social media. For instance, if a customer is nearing their data limit, they receive a timely notification with an offer to upgrade their plan. This proactive approach enhances customer service and reduces churn.</li>
    <li><strong>Financial Services:</strong> A major bank uses customer segmentation to provide tailored financial advice and product offers through email, mobile banking apps, and personalized web experiences. By analyzing transaction history and financial behavior, the bank can suggest relevant investment opportunities or loan products, improving customer satisfaction and loyalty.</li>
    <li><strong>Travel Industry:</strong> A top airline employs optichannel marketing to engage travelers at every stage of their journey. Using real-time data, the airline sends personalized notifications about flight updates, gate changes, and special offers through email, SMS, and their mobile app. This ensures a smooth travel experience and fosters customer loyalty.</li>
</ul>

<h2>Evam Empowers Businesses for Optichannel Marketing Needs</h2>
<p>Evam is at the forefront of real-time omnichannel marketing, offering a comprehensive platform that integrates seamlessly with your existing systems. With Evam, you can harness the power of optichannel marketing to deliver personalized and impactful customer experiences.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/4b6469aa740046cc8c72b6278921fe77.gif" style="width: 1000px;">

<p>Ready to join the leading brands who trust Evam to elevate their customer engagement strategies? Experience the future of marketing with Evam’s powerful, real-time omnichannel solutions.</p>
<p><a href="#">Contact Us</a></p>

<h2>Table of Contents</h2>
<ul>
    <li>Optichannel Marketing for Optimal Customer Engagement</li>
    <li>What is Optichannel Marketing?</li>
    <li>Enhancing Omnichannel Strategies with Optichannel Marketing</li>
    <li>How to Create an Optichannel Engagement Strategy</li>
    <li>The Role of Customer Segmentation in Optichannel Customer Engagement</li>
    <li>Benefits of Optichannel Marketing</li>
    <li>Challenges and Solutions</li>
    <li>Real-World Optichannel Application Examples</li>
    <li>Evam Empowers Businesses for Optichannel Marketing Needs</li>
</ul>

Optichannel Marketing: The New Way of Revolutionizing Customer Engagements

May 29, 2024

Discover how optichannel marketing transforms customer engagement by delivering the right message through the most effective channels.

Choosing the Best Omnichannel Marketing Solution

<p>"The customer is always right." This is a business standard that’s already challenging to uphold, but in this digital age where customers have grown so accustomed to having everything at their fingertips, it can be especially difficult for businesses to ensure customer satisfaction.</p>
<p>With so many customer demands to meet and problems to solve, there are just as many omnichannel marketing solutions out there to address customer expectations of instant gratification and accessibility.</p>
<p>But how does a business decide which solution is the right one for its customers?</p>
<p>In our previous blog posts, we first <a href="#">explained the concept of omnichannel marketing</a> and explored its benefits for increased customer engagement, and then discussed the steps for implementing seamless omnichannel strategies.</p>
<p>Now, we will learn more about what an omnichannel marketing platform is, how it can <strong>help businesses with their marketing campaigns</strong>, and what are the points to consider when choosing the right omnichannel marketing software.</p>

<h2>What is an Omnichannel Marketing Platform?</h2>
<p>An omnichannel marketing platform is a marketing software that businesses use to manage their multiple channels, analyze data and gather insights from customer interactions, build a customer journey for different audience segments accordingly, automate marketing campaigns, and provide personalized experiences.</p>
<p>In short, it is a <strong>marketing hub that allows a business to control, automate, and measure the success of all marketing efforts</strong>.</p>

<h2>The Key Features of an Omnichannel Marketing Software</h2>
<p>The six key features of an omnichannel marketing software are as follows:</p>

<h3>Centralized Data Management</h3>
<p>An omnichannel marketing strategy operates in a customer-centric manner. All marketing channels are interconnected and work together to provide positive customer experiences.</p>
<p>For this to happen, <strong>omnichannel marketing software gathers and integrates data from several sources</strong>, including online and offline marketing channels, and third-party systems such as customer relationship management (CRM) systems. Presenting this information in a centralized and comprehensive view allows marketers to manage strategies for each channel from one place.</p>

<h3>Audience Segmentation</h3>
<p>To increase customer satisfaction and loyalty, a business must engage with its customers in a personalized and contextual manner rather than with a generic, “one size fits all” approach.</p>
<p>Customers are unique, not just based on their demographic characteristics such as age, gender, occupation, and location, but their preferences and behaviors. It’s important to address these individualities and act accordingly.</p>
<p>An omnichannel marketing software <strong>performs audience segmentation to divide a large group of customers into smaller, more focused groups</strong>—sometimes even individuals—so that marketing efforts can be relevant, appropriate, and interesting for each group.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/5d348b5f24f44c9fa90ac7739c716934.webp">

<h3>Customer Journey Mapping</h3>
<p>An omnichannel marketing platform lays out the stages of a customer journey and identifies all touchpoints for customer interactions.</p>
<p>Visualizing this journey helps marketing teams assess the effectiveness of all touchpoints and make any necessary improvements to provide better customer experiences. Personalizing each step of the customer journey and seizing opportunities for contextual real-time engagement also becomes easier through this process.</p>

<h3>Automation Capabilities</h3>
<p>A marketing hub with omnichannel automation allows for simple and repetitive tasks to be automated. Some examples include drafting promotional materials for email marketing campaigns or sending customer satisfaction surveys after an interaction with a call center so that customers know their feedback is valued.</p>
<p>This way, <strong>marketing teams are able to instead spend their time and energy on campaigns that require their creativity, problem-solving skills, and human touch</strong>.</p>

<h3>Personalized Customer Experiences</h3>
<p>In addition to handling repetitive tasks, omnichannel automation can leverage AI and machine learning tools to provide customers with <strong>personalized experiences at every step of their customer journey</strong>.</p>
<p>This means that customers are presented with the right offers that appeal to them, at the right time when they’re most likely to engage with them, and through the right channel that they’d prefer to be interacting with.</p>

<h3>Data Analytics &amp; Reporting</h3>
<p>Analytics and reporting tools gather data from multiple channels and present them in a consolidated way. This allows marketers to <strong>assess how effective their efforts are by gathering insight into customer preferences and behaviors</strong> and measuring important rates such as campaign performance and ROI.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/3abe1ae3ab0e47d7acebb29646165383.webp">

<h2>The Benefits of Using an Omnichannel Marketing Platform</h2>
<p>There are several benefits an omnichannel marketing platform can provide for a business:</p>

<h3>Consistent Branding</h3>
<p>One of the key points of adopting an omnichannel approach is to ensure consistent messaging across all channels such as emails, SMS, and push notifications.</p>
<p>Omnichannel marketing tools can make certain that the information and offers a business provides to its customers are accurate and consistent across all touchpoints. This allows for a <strong>more cohesive customer experience</strong> and fortifies the credibility of a business.</p>

<h3>A Unified View</h3>
<p>An omnichannel marketing hub gathers data from various marketing channels, including social media, a mobile app, an online store, email campaigns, and customer service, all in one place.</p>
<p>This holistic view <strong>makes it easier for a business to manage all its channels</strong>, observe its success in keeping a customer engaged, and adapt strategies accordingly.</p>

<h3>Easier-to-Track KPIs</h3>
<p>Once data from multiple channels are gathered in one place, analytics, and reporting tools can help marketing teams measure the success rate of their campaigns.</p>
<p>This makes it easier to track <strong>crucial KPIs such as conversion rates, ROI, churn rates, and customer acquisition costs</strong>. Based on these numbers, a business can adapt its marketing strategy in alignment with its goals.</p>

<h3>Automating Simple Tasks</h3>
<p>Omnichannel marketing platforms empower businesses to automate mundane and repetitive tasks to ensure marketing teams can refocus their efforts on more important matters.</p>
<p><strong>Streamlining omnichannel marketing efforts with automation allows for efficiency, convenience, and better resource allocation</strong>.</p>

<h3>Increased Personalization</h3>
<p>Offering personalized customer experiences leads to better customer engagement and increased customer loyalty.</p>
<p>It both <strong>boosts conversion rates by cultivating leads</strong> with appealing offers, and <strong>fosters relationships with current customers</strong> by remaining relevant in communications and rewarding them with offers such as loyalty programs, turning them into repeat buyers.</p>

<p><em>Jennifer Adams, Senior Forecast Analyst at Forrester</em>, states that using AI tools together with omnichannel marketing automation will increase marketing performance by improving predictive abilities and enabling marketers to scale their personalization efforts.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/b232f0fe5cd44a30abdbebd51fb4e083.webp">
<h2>Factors to Consider When Choosing an Omnichannel Marketing Platform</h2>
<p>There are numerous different products available that could provide businesses with an omnichannel marketing solution. How then, would a business know which solution is the best one for its specific goals and challenges?</p>
<p>Here are some determining factors that would help a business make the right choice:</p>

<h3>Integrating with Existing Systems</h3>
<p>When choosing an omnichannel marketing platform, <strong>it’s much more practical and efficient to choose a solution that can integrate into a business’ already existing systems</strong>. This way, a business won’t have to go through the arduous process of reworking its entire infrastructure to support the compatibility of a new platform.</p>

<h3>Scalability</h3>
<p>A good marketing solution not only has to solve problems in the present but also in the future. As a business grows, it will start experiencing a higher volume of customer traffic and data. <strong>The marketing platform must be prepared to handle this influx of data and scale by the business’s long-term growth strategy</strong>.</p>

<h3>User-Friendliness</h3>
<p>It’s advantageous for a platform to require little to no coding knowledge and feel intuitive for any user. Not all marketers have programming experience, so <strong>the more user-friendly the interface, the easier and quicker a marketing team will be able to comprehend and put the platform to good use</strong>.</p>

<h3>Security</h3>
<p>It is a business’s responsibility to ensure its customers’ data are protected. <strong>Choosing a platform that is secure, complies with data privacy laws and regulations, and does not compromise the privacy of customers</strong> while providing them with personalized experiences is of utmost importance.</p>

<h3>Automation Tools</h3>
<p>Having a wide range of automation tools is useful in various aspects. From automating repetitive tasks to using automation to craft personalized customer journeys, to performing A/B testing, omnichannel automation can truly transform marketing efforts.</p>

<h3>Personalization Features</h3>
<p>An omnichannel marketing platform that can provide personalized customer experiences is beneficial for businesses that want to especially focus on increasing customer engagement and loyalty. These features can include recommending products, tailoring messages, and presenting offers to customers based on their circumstances, preferences, and behavioral patterns.</p>

<h3>Real-Time Capabilities</h3>
<p>In today’s fast-paced world, not even seconds but milliseconds matter. A millisecond could be the difference between a customer deciding to interact with a business vs. walking away from the interaction. <strong>An agile omnichannel marketing platform that empowers a business to respond to scenarios and engage with customers in real-time brings incredible value to the table</strong>.</p>

<h3>Cost</h3>
<p>A business must assess if the pricing of the product, as well as the time required to implement the platform into the business’ infrastructure and train marketing teams on its usage, is a worthy investment that would yield successful results.</p>

<h2>EVAM Marketing Suite: A Leading Real-Time Omnichannel Martech Platform</h2>
<p><strong>EVAM Marketing Suite</strong> is a powerful omnichannel marketing platform that can empower businesses in various industries such as retail, telecommunications, and banking. Several businesses that have implemented EVAM’s marketing hub into their infrastructure have been able to provide their customers with hyper-personalized experiences and have seen an increase in KPIs such as conversion rates and offer acceptance rates.</p>
<p>The marketing hub’s AI-powered tools can gather and consolidate data from multiple channels, segment audiences accordingly, and craft personalized customer journeys. They can predict customers’ needs before they even have to voice them, decide on what offers would resonate most with each customer, and take action in real-time.</p>


<h2>Table of Contents</h2>
<ul>
    <li>What is an Omnichannel Marketing Platform?</li>
    <li>The Key Features of an Omnichannel Marketing Software
        <ul>
            <li>Centralized Data Management</li>
            <li>Audience Segmentation</li>
            <li>Customer Journey Mapping</li>
            <li>Automation Capabilities</li>
            <li>Personalized Customer Experiences</li>
            <li>Data Analytics &amp; Reporting</li>
        </ul>
    </li>
    <li>The Benefits of Using an Omnichannel Marketing Platform
        <ul>
            <li>Consistent Branding</li>
            <li>A Unified View</li>
            <li>Easier-to-Track KPIs</li>
            <li>Automating Simple Tasks</li>
            <li>Increased Personalization</li>
        </ul>
    </li>
    <li>Factors to Consider When Choosing an Omnichannel Marketing Platform
        <ul>
            <li>Integrating with Existing Systems</li>
            <li>Scalability</li>
            <li>User-Friendliness</li>
            <li>Security</li>
            <li>Automation Tools</li>
            <li>Personalization Features</li>
            <li>Real-Time Capabilities</li>
            <li>Cost</li>
        </ul>
    </li>
    <li>EVAM Marketing Suite: A Leading Real-Time Omnichannel Martech Platform</li>
</ul>


How to Choose the Best Omnichannel Marketing Solution

May 28, 2024

Find out how to select the ideal omnichannel marketing solution to create seamless and personalized experiences for your customers.

How to Choose the Best Omnichannel Marketing Solution  Read More Blog May 16, 2024 Omnichannel Marketing Strategies for Seamless 

Omnichannel Marketing Strategies for Seamless Experiences

<p>
        In a fast-paced world where customers expect businesses to be able to cater to their ever-evolving needs with ease and swiftness, embracing a customer-centric marketing approach becomes necessary.
    </p>
    <p>
        Adopting an omnichannel marketing strategy that prioritizes customers’ preferences and needs <strong>proves to be the most efficient and effective approach to increasing customer loyalty</strong>.
    </p>
    <p>
        <a href="#">In our previous blog post</a>, we went over what omnichannel marketing is and discussed its benefits for better customer engagement. Now, we will take a look at how businesses can craft an omnichannel marketing strategy that allows them to offer customer experiences that are timely and best meet customers’ needs.
    </p>

    <h2>The Steps to Build an Effective Omnichannel Strategy</h2>
<p>An effective omnichannel engagement strategy can help businesses create meaningful and long-lasting relationships with their customers. In order to implement such a strategy, a business must ensure it follows these 4 crucial steps:</p>

    <h3>1- Setting Clear Objectives</h3>
    <p>The first step to crafting a perfect marketing strategy is to clearly define a set of objectives that are <strong>Specific, Measurable, Achievable, Relevant,</strong> and <strong>Time-Bound (S.M.A.R.T)</strong>.</p>
    <ul>
        <li><strong>Specific:</strong> In order to avoid confusion and miscommunication, a business must set specific objectives.</li>
        <li><strong>Measurable:</strong> It’s important for objectives to be quantifiable so that their success can be measured afterward by analyzing data.</li>
        <li><strong>Achievable:</strong> Objectives must actually be attainable and within the business’ capabilities of achieving.</li>
        <li><strong>Relevant:</strong> The objectives a business sets must remain relevant to its mission, core values, priorities, and brand experience.</li>
        <li><strong>Time-Bound:</strong> Setting deadlines for an objective ensures allocation of adequate time for planning and implementing a strategy.</li>
    </ul>

    <h3>2- Segmenting Audiences</h3>
    <p>After defining a set of SMART objectives, it is time for a business to determine who its target audience will be for its omnichannel strategy. That is where <strong>audience segmentation</strong> comes in.</p>
    <p>However, it is not enough to rely solely on demographic data to determine customer expectations. Businesses must factor in additional elements such as customer preferences, values, and behaviors.</p>

    <h3>3- Mapping Out the Customer Journey</h3>
    <p>Mapping out each step of the customer journey and identifying all touchpoints your customers engage with makes it easier to find gaps or room for improvement in each of them.</p>
    <p>The 6 typical stages of a customer journey are as follows:</p>
    <ul>
        <li><strong>Awareness:</strong> The customer is looking to make a purchase and becomes aware of a brand and the product(s) they offer.</li>
        <li><strong>Research:</strong> The customer researches the brand and/or product to gain more information.</li>
        <li><strong>Consideration:</strong> The customer compares the brand and/or product with different options to decide what suits their needs.</li>
        <li><strong>Purchase:</strong> The customer decides to purchase the product and completes the transaction.</li>
        <li><strong>Post-Purchase:</strong> The customer engages with the brand positively after the purchase, ensuring a smooth experience.</li>
        <li><strong>Brand Advocacy:</strong> The brand gains loyal customers who are likely to make repeat purchases and recommend them to others.</li>
    </ul>

    <h3>4- Embracing Personalization</h3>
    <p>After setting smart objectives, segmenting audiences, and outlining the stages of the customer journey, a business must use the data gathered from these steps to personalize its customer interactions.</p>
    <p><a href="#">Omnichannel personalization</a> is proven to boost customer engagement, with additional benefits such as increased ROI, higher conversion rates, increased sales, and reduced churn rates.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/5360b9b0127d4d25a8bb07e4e1cffa5b.webp">

    <h2>The Key to Creating Seamless Omnichannel Experiences</h2>
    <p>Businesses must prioritize consistent messaging, cultivate relationships with customers, and provide engaging experiences tailored to their needs.</p>
<p>An omnichannel customer engagement strategy centers the customer’s satisfaction above all else. That’s why it’s crucial to provide customers with a shopping experience that is consistent and streamlined across multiple channels.</p>
    <p><strong>Matt Moorut, principal analyst for Gartner for Marketers</strong>, highlights that frictionless omnichannel experiences empower businesses to provide more purchase and fulfillment opportunities and allow their customers to switch between various channels smoothly without losing their progress.</p>
    <p>The two key components for creating seamless omnichannel experiences are <strong>consistent messaging</strong> and <strong>connecting with customers</strong>.</p>

    <h3>Consistent Messaging Across All Touchpoints</h3>
    <p>The information a business provides must be consistent across all platforms.</p>
    <p>Imagine a customer who is looking at an online store to purchase a pair of boots. The website states that while the boots are not in stock online, there is a pair available in the correct size at a physical store. The customer takes time out of their busy schedule and travels thirty minutes to the store, only to find out that the information on the website was outdated, and that the boots had been sold a few hours earlier.</p>
    <p>This interaction would naturally leave the customer with negative feelings towards the brand and might cause them to stop shopping from them altogether.</p>

    <h3>Cultivating Relationships with Customers</h3>
    <p>Customers prefer for businesses to know and care for them.</p>
    <p>For example, if a customer is experiencing a problem with a product or service and needs assistance, they will expect that any brand representative they interact with is already aware of the issue and working on resolving it.</p>

    <h2>How an Omnichannel Marketing Platform Assists in Implementing a Strategy</h2>
    <p>A good omnichannel marketing software will help businesses craft a strategy that prioritizes connection and effective communication with their customers.</p>
    <p><strong>EVAM Marketing Suite</strong> will combine data from multiple sources such as already existing databases, as well as customers’ behaviors and responses to different scenarios, and perform smart customer segmentation for contextual marketing.</p>

    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/5ee5541582f84e89b5c3033f83c27abd.png">

<p>Based on these audience segments, businesses will be able to take personalized actions for each group. EVAM’s AI powered capabilities and automation tools will allow businesses to determine which offers would resonate best with each customer and offer uniquely tailored campaigns for each step of the omnichannel customer journey.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/9bb54b82e9f7452183b7d365bfee0782.png">

    <h2>Successful Examples of Omnichannel Engagement with EVAM</h2>
    <p>EVAM has successfully assisted companies in various industries such as banking, telecommunications, and retail to increase customer engagement by embracing omnichannel marketing strategies. Here are some examples:</p>
    <ul>
        <li><strong>Home Credit:</strong> is an international finance provider that currently operates in various countries in Europe and Asia. Ever since partnering with EVAM to provide their customers with omnichannel experiences, Home Credit has observed a significant boost in conversion rates and an increase in revenue.</li>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/855eaddec94c459cafb3aafde0034a7e.png">
        <li><strong>Sigortam.net:</strong> Turkey’s first and largest digital insurance marketplace. After working with EVAM, Sigortam.net observed a 40% increase in insurance renewal rates.</li>
    </ul>

    <h3>Ready to Be the Next Success Story?</h3>
    <p>Learn how EVAM can help you craft the perfect omnichannel marketing strategy for your business.</p>
    <p><a href="#">Contact EVAM for a demo</a>.</p>

<h2>Table of Contents</h2>
<ul>
    <li>The Steps to Build an Effective Omnichannel Strategy
        <ul>
            <li>Setting Clear Objectives</li>
            <li>Segmenting Audiences</li>
            <li>Mapping out the Customer Journey</li>
            <li>Embracing Personalization</li>
        </ul>
    </li>
    <li>The Key to Creating Seamless Omnichannel Experiences
        <ul>
            <li>Consistent Messaging across All Touchpoints</li>
            <li>Cultivating Relationships with Customers</li>
        </ul>
    </li>
    <li>How an Omnichannel Marketing Platform Assists in Implementing a Strategy</li>
    <li>Successful Examples of Omnichannel Engagement with EVAM
        <ul>
            <li>Ready to Be the Next Success Story?</li>
        </ul>
    </li>
</ul>

May 16, 2024

Master omnichannel marketing strategies to provide consistent, seamless, and personalized experiences across all customer touchpoints.

Boost Customer Interactions with Omnichannel Marketing

 <h2>Omnichannel Marketing: Mastering Customer Engagement</h2>
    <p>In today’s digital world, customer expectations are evolving as rapidly as technological advancements, making it challenging for businesses to keep up with the level of demand for personalized customer experiences.</p>
    <p><strong>That’s where omnichannel marketing comes in.</strong> An omnichannel customer engagement strategy can segment customers based on their needs, preferences, and behaviors. This allows for personalized experiences that are timely, appropriate, and beneficial, meeting customers where they are.</p>
    <p>In this blog post, we will be exploring the concept of omnichannel marketing, comparing it to other marketing strategies, and discussing its significance in increasing customer engagement for businesses.</p>

    <h2>What is Omnichannel Marketing?</h2>
    <p>Omnichannel marketing is a marketing strategy that aims to provide customers with a <strong>seamless experience across all touchpoints</strong>. Whether a customer interacts with a brand digitally through social media, a website, a mobile app, in-person through brick-and-mortar stores, or by calling customer service, their <strong>customer experience as a whole must feel cohesive and unified</strong>.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/a9163b5198df4a51a10bf6a5fcf432ab.webp">
    <p>In contrast to older marketing strategies that focus on promoting the brand’s goods and services through as many marketing channels as possible, an omnichannel customer engagement strategy puts the customer at the forefront, prioritizing their satisfaction and comfort.</p>

    <h2>Multichannel vs. Cross-Channel vs. Omnichannel Marketing</h2>
    <p>Multichannel marketing has been the go-to strategy many businesses have embraced since the early days of e-commerce. However, in the past few years, various brands have adapted their marketing strategies, <strong>shifting from a multichannel to a cross-channel to finally an omnichannel marketing approach</strong>. Let’s take a quick look at what all these approaches entail, and how omnichannel marketing successfully addresses the shortcomings of the previous two.</p>

    <h3>Multichannel Marketing</h3>
    <p>Multichannel marketing has a <strong>brand-centric approach</strong>, where the goal is for businesses to advertise their products or services to customers through multiple channels. At first glance, this may seem like an efficient strategy, since it diversifies the shopping experience for customers and communicates with them on multiple platforms rather than through a single channel.</p>
    <p>However, these multiple channels are operating independently from each other, which means customer interactions are being siloed, and different – perhaps even conflicting – information is being delivered on different channels. <strong>This is why multichannel marketing often results in a customer experience that is inconsistent and inconvenient.</strong></p>

    <h3>Cross-Channel Marketing</h3>
    <p>Cross-channel marketing takes things one step further by connecting these multiple channels and allowing for information about the customer to be shared between different platforms.</p>
    <p>This addresses some of the problems that result from channels being disconnected, however, there is still room for more flexibility and personalization. The brand also remains the focal point of interactions.</p>

    <h3>Omni-Channel Marketing</h3>
    <p>Omnichannel marketing, on the other hand, operates with a <strong>customer-centric approach</strong>, where the goal is to provide a positive experience for the customer that is consistent throughout all platforms. Channels are interconnected, and the customer’s information can be exchanged between them in order to offer personalized experiences that are engaging and relevant.</p>
    <p>In a world where <strong>90% of customers state they expect their interactions to be consistent across all channels</strong>, adopting an omnichannel marketing strategy proves to be crucial for businesses that want to have meaningful customer interactions and create lasting connections with their customer base.</p>

<h2>Understanding the Omnichannel Customer Journey</h2>
    <p>Mapping out an omnichannel customer journey helps businesses identify all points of interaction their customers have with them through different channels.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/6fdd526682524d329ceca399a292b02b.png" style="width: 100%;">
    <p>Visualizing these stages of the customer journey makes it easier to analyze touchpoints for any flaws or room for improvement. From there, businesses can take the necessary steps to refine them, making sure all touchpoints are operating in coordination with each other. This integration is key to providing interactions that leave a positive impression, which leads to stronger and long-lasting customer relationships.</p>
    <p>Admittedly, putting this into practice may prove to be challenging. There are several reasons why businesses struggle to provide their customers with an omnichannel customer experience.</p>

    <h2>The Challenges of Embracing Omnichannel Marketing</h2>
    <p>Businesses often struggle with providing customers with omnichannel experiences. These challenges, known as the 4Cs, include:</p>
    <ul>
        <li><strong>Consistency:</strong> Omnichannel marketing empowers communication across different channels, allowing for messaging and the brand identity to remain consistent throughout. Achieving this consistency can be tough, especially if different channels are managed by different teams or individuals. However, it is imperative to strike this balance so that customers are able to switch between different channels conveniently without losing their progress or encountering interruptions.</li>
        <li><strong>Customer-Centricity:</strong> According to Forrester, 41% of B2C marketing decision-makers state that personalizing customer interactions is what they struggle with the most. Implementing omnichannel personalization can be a laborious task, but for a strategy that focuses on customer satisfaction above everything, it is absolutely necessary to do so.</li>
        <li><strong>Complex Technical Requirements:</strong> Collecting data from different channels to gain insights into customer preferences in itself can be technologically challenging. Then, once this data is collected, it must be integrated across all channels to provide personalized experiences. In addition to all that, businesses must conduct this data-gathering process while respecting customers’ privacy and sensitive information, or else risk falling victim to the privacy paradox.</li>
        <li><strong>Calculating Effectiveness:</strong> It’s important for a business to be able to determine how effective its omnichannel customer engagement efforts are, but calculating the success rate of such efforts can be complicated with a strategy that values quality over quantity. Even when there are positive results such as increased conversion rates or improved ROI, it can be difficult to estimate which efforts and campaigns are responsible for these numbers.</li>
    </ul>

    <h2>The Impact of Omnichannel Personalization</h2>
    <p>According to Gartner’s 2021 Personalization Survey, 86% of customers prefer some form of personalized marketing communication from brands.</p>
    <p>However, the same survey also reports that 55% of customers would stop doing business with a brand they find to be invading their privacy, and 44% would simply block a brand they find to be irrelevant or too persistent.</p>
    <p>These statistics only serve to highlight the importance of <strong>omnichannel personalization efforts in boosting customer engagement</strong>. It’s not enough to just know what offers customers would find appealing, but when and how to present them.</p>
    <ul>
        <li><strong>Higher Conversion Rates:</strong> These personalized offers can address customers’ preferences more directly and accurately, and this results in a higher chance of converting leads into customers.</li>
        <li><strong>Increased Sales:</strong> Not only are customers more likely to make a purchase when presented with personalized offers, they are also more likely to become repeat buyers, increasing sales for the brand overall.</li>
        <li><strong>Lower Costs:</strong> Resources for marketing efforts can be allocated based on gathered insights, ensuring that time and money won’t be wasted on campaigns that won’t yield the desired results.</li>
        <li><strong>Customer Loyalty:</strong> Customers who are satisfied with their personalized experiences are more loyal to a brand and recommend it to their circle of friends and family. When customers become brand advocates, they end up organically helping the brand with customer acquisition.</li>
    </ul>

    <h2>The Significance of a Martech Platform in Implementing Omnichannel Personalization</h2>
    <p>A martech platform can provide a unified view of the customer journey, managing data from all offline and digital marketing channels, and responding with actions that are relevant and agile via real-time data analytics and personalization processes.</p>
    <p>This simplifies the otherwise gargantuan task of segmenting customers and determining what offers would resonate deeply with each individual and provides a seamless, personalized customer experience at every stage of the customer journey.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/9414e3e680b8470499cd6bb0da88706b.webp">
    <h2>EVAM: A Leader in Delivering Real-Time &amp; Personalized Omnichannel Experiences</h2>
    <p>Empowering businesses in various industries such as retail, telecommunications, and banking, Evam emerges as a pioneer in delivering personalized omnichannel customer experiences.</p>
<iframe width="1000" height="500" src="https://www.youtube.com/embed/n5mmgP1FeW0?si=AXAhYmIkCl2qayLm" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe>
    <p>Evam is a comprehensive martech platform that can address the challenges faced by businesses with features such as:</p>
    <ul>
        <li><strong>Real-Time Data Processing:</strong> Processing billions of data in milliseconds and taking actions accordingly in real-time, allowing for hyper-personalized omnichannel experiences.</li>
        <li><strong>Customer Journey Design:</strong> Mapping out omnichannel customer journeys and identifying all touchpoints with a user-friendly interface that allows for the integration of multiple channels.</li>
        <li><strong>Easy to Scale Platform:</strong> Integrating into a business’ existing infrastructure quickly without the need for IT support, easing businesses’ worries regarding complex technical challenges.</li>
    </ul>
    <p>Are you ready to discover how Evam can help you master omnichannel marketing and form meaningful connections with your customers?</p>
    <a href="#">Contact Evam</a>

<h2>Table of Contents</h2>
<ul>
        <li>Omnichannel Marketing: Mastering Customer Engagement</li>
        <li>What is Omnichannel Marketing?</li>
        <li>Multichannel vs. Cross-Channel vs. Omnichannel Marketing
            <ul>
                <li>Multichannel Marketing</li>
                <li>Cross-Channel Marketing</li>
                <li>Omni-Channel Marketing</li>
            </ul>
        </li>
        <li>Understanding the Omnichannel Customer Journey</li>
        <li>The Challenges of Embracing Omnichannel Marketing</li>
        <li>The Impact of Omnichannel Personalization</li>
        <li>The Significance of a Martech Platform in Implementing Omnichannel Personalization</li>
        <li>EVAM: A Leader in Delivering Real-Time &amp; Personalized Omnichannel Experiences</li>
    </ul>

Increase Customer Interactions with Omnichannel Marketing

May 8, 2024

Learn how omnichannel marketing strategies can help businesses increase interactions and foster long-lasting customer relationships.

Boost Customer Engagement with Omnichannel Personalization

<h2>How to Enhance CX with Omnichannel Personalization</h2>
    <p>
        Today's customers, swiping through apps, scrolling on social media, or checking their emails, are searching for that special connection with brands – one that feels real and personal. 
        Businesses that get this right, blending the online and offline worlds, can see up to a 15% jump in revenue.
    </p>
    <p>
        Technology is the hero here, helping marketers design and launch personalized strategies. It’s about moving from just using multiple channels or a single channel to a seamless omnichannel experience, 
        focusing on individual people rather than broad groups. This change is transforming how we connect with customers.
    </p>
    <p>
        As we stand at the crossroads of this remarkable transformation of brand experiences, it’s crucial to examine the journey from a fragmented multi-channel marketing and multi-channel strategy to a cohesive 
        omnichannel personalization approach. We’ll now navigate through this transition, understanding its significance in the ever-evolving digital marketing landscape.
    </p>

    <h2>What is Omnichannel Personalization?</h2>
    <p>
        Personalization in omnichannel marketing is a dynamic blend of art and science. It’s way more than just sending out emails or posting on marketing channels. Omnichannel personalization is the smartest way 
        to engage customers.
    </p>
    <p>
        By combining data from different touchpoints such as online interactions, in-store and branch visits, and app usage, and using smart martech tools that learn and adapt, businesses can make 
        <strong>spot-on recommendations</strong>. This makes shopping feel like it was made just for the customer, no matter where they are.
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/f9433586231346b5bd327b72ecdbc2c0.webp">
    <h2>Unlocking Growth with Personalized Omnichannel Marketing</h2>
    <ul>
        <li>
            <strong>Increased Conversions and Revenue:</strong> By offering relevant, personalized interactions like push notifications, businesses can significantly boost their conversion rate. 
            When customers feel understood, they are more likely to make purchases.
        </li>
        <li>
            <strong>Enhanced Marketing Effectiveness:</strong> Tailored marketing messages resonate more deeply with your target audience, making marketing campaigns more effective and 
            <strong>increasing overall marketing ROI by 30%.</strong>
        </li>
        <li>
            <strong>Cost Effective Customer Acquisition:</strong> Personalization helps in attracting the right customer profile more efficiently, 
            <strong>reducing the resources spent on acquiring new customers by up to 50%.</strong>
        </li>
        <li>
            <strong>Strengthened Customer Loyalty and Retention:</strong> Personalized experiences build stronger emotional connections with customers, encouraging long-term loyalty and reducing churn.
        </li>
        <li>
            <strong>Heightened Customer Engagement:</strong> Personalization fosters a sense of relevance and value among customers, leading to increased engagement across all channels.
        </li>
    </ul>
<h2>Crafting an Effective Omnichannel Personalization Strategy</h2>
    <p>
        When wandering through the intricate maze of marketing, it’s not enough to have the tools. You need a solid strategy that will be your map that helps you 
        <strong>deliver the right messages to the right people</strong>, using what you know from their habits.
    </p>
    <p>
        <strong>63% of marketers still struggle with personalization technology.</strong> Companies often face difficulties because they lack a clear strategy that aligns with their goals and customer needs even if they possess the necessary tools and data.
    </p>
    <p>
        The key to shaping a successful cross channel marketing strategy lies in 
        <strong>understanding the intricacies of your customer base and aligning your marketing efforts with their evolving preferences.</strong> 
        By doing so, you create seamless experiences and build a bridge between your business and your customers, fostering deeper engagement and loyalty.
    </p>

    <h2>Steps for a Winning Omnichannel Personalization Strategy</h2>
    <ul>
        <li>
            <strong>Gather Comprehensive Customer Insights:</strong> Start by diving deep into your customer data. Use analytics tools to understand behavior across online and offline platforms, including cross channels. This step is crucial for uncovering what customers expect and finding patterns that will inform your strategy.
        </li>
        <li>
            <strong>Segment Your Audience Effectively:</strong> Not all customers are the same. Segment your potential customers based on their behaviors, preferences, and purchase history. This segmentation allows for more targeted and personalized recommendations, increasing the relevance of your interactions.
        </li>
        <li>
            <strong>Ensure Seamless Integration Across Channels:</strong> Your customers move fluidly between channels, and so should your marketing efforts. Integrate mobile apps, social media, email, and physical channels to provide a consistent customer journey.
        </li>
        <li>
            <strong>Leverage AI for Real-Time Personalization:</strong> Utilize AI and machine learning to deliver real-time personalization. This technology can predict customer preferences and deliver personalized content at the right moment, enhancing the brand experience and customer engagement.
        </li>
        <li>
            <strong>Continuously Monitor and Adapt:</strong> The digital landscape is ever-changing. Regularly review your strategy’s performance using metrics like conversion rates and customer engagement levels. Be prepared to adapt your approach in response to new trends and customer feedback. You can use 
            <a href="#">personalized customer surveys</a> to gather these insights.
        </li>
        <li>
            <strong>Focus on Consistent Experiences and Messaging Across Platforms:</strong> Consistency is key in omnichannel communication. Ensure that your brand message is uniform across all channels yet tailored to fit the unique context and strengths of each platform.
        </li>
    </ul>

    <h2>The Role of Omnichannel Personalization Technologies in Streamlining Marketing Efforts</h2>
    <p>
        In today’s digital marketing arena, channel personalization software is a necessity. This software should stand as the backbone of successful personalized marketing strategies, simplifying what would otherwise be a complex and overwhelming task.
    </p>
    <p>
        By harnessing the power of such martech software, businesses can effortlessly manage and analyze vast amounts of customer data from various channels, including social media, email marketing, and mobile apps.
    </p>
 <h2>The Importance of Omnichannel Personalization Software</h2>
    <p>
        The true magic of omnichannel personalization software lies in its ability to offer a unified view of the customer. This comprehensive perspective is crucial for creating personalized experiences that resonate with each customer at every touchpoint.
    </p>
    <p>
        With integrated real-time analytics and automated personalization processes, this software allows brands to respond swiftly to customer actions, ensuring that every interaction is as relevant and timely as possible.
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/e859d4fdff01462ea540891a170b8bf7.webp">


    <h2>Selecting the Right Omnichannel Personalization Tool</h2>
    <p>
        Look for something that fits in with what you already have, works fast, and can grow with you. It should help you see the complete customer picture and act on it quickly.
    </p>
    <p>
        Here are the main key factors that come into play when choosing the ideal omnichannel personalization platform:
    </p>
    <ul>
        <li>
            <strong>Integration Capabilities:</strong> The best personalization tool is the one that seamlessly integrates with your existing infrastructure and data sources. This integration is crucial for ensuring that customer data flows smoothly across different systems, enabling you to create a cohesive customer journey.
        </li>
        <li>
            <strong>Real-Time Processing:</strong> In the digital age, speed is of the essence. An omnichannel platform that processes data in real time is vital for delivering instant, relevant personalization. This capability allows businesses to engage with customers at the perfect moment, enhancing the customer experience and increasing the likelihood of conversion.
        </li>
        <li>
            <strong>Advanced Analytics:</strong> Choose an effective personalization platform equipped with machine learning and predictive analytics. These features provide deeper insights into customer behavior and preferences, enabling you to anticipate needs and tailor your marketing efforts more effectively.
        </li>
        <li>
            <strong>Flexibility and Scalability:</strong> The digital marketplace is ever-evolving, and your chosen tool should be capable of adapting to these changes. It should be flexible enough to accommodate new trends and scalable to grow with your business. This adaptability ensures that your marketing strategy remains effective and relevant, regardless of market dynamics.
        </li>
    </ul>
<h2>Evam: Pioneering Personalized Omnichannel Marketing</h2>
    <p>
        Evam stands out as a leader in real-time omnichannel marketing, offering a comprehensive martech platform that caters specifically to the needs of each industry. 
        Our real-time omnichannel personalization software is:
    </p>
    <ul>
        <li><strong>Designed to decode and process vast amounts of data in real time</strong></li>
        <li><strong>Enabling businesses to deliver hyper-personalized omnichannel marketing experiences</strong></li>
    </ul>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/76880d97a98b49f8a63de9644fc94b56.gif">

    <h2>Transform Your Customer Engagement with Evam</h2>
    <p>
        Partnering with Evam means more than just leveraging a martech tool. It’s about embracing a strategic omnichannel approach. Our real-time marketing engine empowers you to:
    </p>
    <ul>
        <li>Create dynamic, personalized customer journeys</li>
        <li>Ensure every interaction is impactful and resonates with your audience on a personal level</li>
    </ul>
    <p>
        <strong>Ready to elevate your omnichannel marketing strategy with hyper personalization?</strong>
    </p>
    <p>
        Start your real-time marketing journey toward unparalleled customer engagement and business growth today.
    </p>
    <p><a href="YOUR_CONTACT_LINK">Contact Evam</a></p>

<h2>Table of Contents</h2>
<ul>
        <li>How To Enhance CX with Omnichannel Personalization</li>
        <li>What is Omnichannel Personalization?</li>
        <li>Unlocking Growth with Personalized Omnichannel Marketing</li>
        <li>Crafting an Effective Omnichannel Personalization Strategy
            <ul>
                <li>Steps for a Winning Omnichannel Personalization Strategy</li>
            </ul>
        </li>
        <li>The Role of Omnichannel Personalization Technologies in Streamlining Marketing Efforts
            <ul>
                <li>The Importance of Omnichannel Personalization Software</li>
                <li>Selecting the Right Omnichannel Personalization Tool</li>
            </ul>
        </li>
        <li>Evam: Pioneering Personalized Omnichannel Marketing</li>
        <li>Transform Your Customer Engagement with Evam</li>
    </ul>

January 31, 2024

Learn how omnichannel personalization enhances customer engagement by delivering seamless, tailored experiences across every channel.

Ultimate Guide to Cross-Channel Marketing Strategies

<p>Between countless channels and fast customer traffic, it’s no longer enough to only make your brand’s voice heard. <a href="#">One in three consumers say they will walk away from a brand they love after just one bad experience.</a> Thus, the main goal is to create a smooth and personalized customer experience where your brand voice resonates clearly on all channels. For this, you have to know cross-channel marketing like the back of your hand and learn to use it most accurately.</p>

<p>In this comprehensive blog post, we’ll navigate the intricacies of crafting a successful cross-channel marketing strategy and explore how leveraging cross-channel marketing software and platforms can transform the way you connect with your audience.</p>

<h2>What is Cross Channel Marketing?</h2>
<p>At its core, cross-channel marketing is about integrating various marketing channels – such as email, social media, and push notifications – to create a unified, seamless customer journey.</p>

<p>Cross-channel marketing interlinks these channels, ensuring that each touchpoint on the customer journey is both a standalone experience and a part of a cohesive narrative at the same time. It’s a step beyond multichannel marketing, creating interconnected experiences rather than operating channels in isolation.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/8cb6df0fef034944acb53a5063fe2387.webp">

<h2>The Transition from Multichannel to Cross-Channel Marketing</h2>
<p>Multichannel marketing utilizes various channels to reach and engage customers. However, its major limitation lies in the independence of these channels, leading to a disjointed and inconsistent user experience.</p>

<h2>The Transition from Multichannel to Cross-Channel Marketing</h2>
<p>Multichannel marketing utilizes various channels to reach and engage customers. However, its major limitation lies in the independence of these channels, leading to a disjointed and inconsistent user experience.</p>

<p>In today’s day and age, multichannel marketing falls short primarily because consumer shopping habits have evolved dramatically. Modern shoppers might interact with a brand in numerous ways – seeing an advertisement on Meta, following the brand on Instagram, checking out the online store, reading reviews, signing up for newsletters, and more, often engaging in seven or more interactions before deciding to make a purchase.</p>

<h2<why embrace="" cross-channel="" marketing?<="" h2="">
<p>Customers are no longer just browsing among several stores gathered in a shopping mall and deciding between brands. Brands on the other hand are pushing boundaries to capture the attention of their target audience. 51% of companies use at least eight channels to interact with their customers, and consistent messaging across all channels can increase purchase intent by 90%.</p>

<p>At that point, without a unified approach to all touchpoints, delivering a cohesive experience becomes challenging. This highlights the crucial need for brands to adopt a cross-channel marketing strategy, ensuring all touchpoints are interconnected and effective. </p>

<p>What a cross-channel campaign promises is much more than brand awareness. It’s about creating an immersive customer experience that drives customer loyalty and deepens engagement in a personalized manner.</p>

<h2><br></h2><h2>KEY BENEFITS OF CROSS CHANNEL MARKETING</h2><p><span style="font-size: 14px;"><b>Comprehensive Customer Insights: </b>It lets you understand customer behaviors across different platforms, offering valuable insights into their preferences.<br></span><span style="font-size: 14px;"><b>Enhanced Customer Experience:</b> Personalized interactions across various channels result in a more satisfying customer experience.<br></span><span style="font-size: 14px;"><b>Increased Efficiency:</b> By integrating your marketing efforts across multiple platforms, you achieve a more effective outreach with fewer resources.<br></span><span style="font-size: 14px;"><b>Higher ROI:</b> Successful cross-channel marketing often leads to better conversion rates and a stronger marketing funnel.</span></p><h2>OPTIMIZING YOUR CROSS-CHANNEL MARKETING INFRASTRUCTURE</h2>
<p>In this section, we’ll focus on optimizing the infrastructure that underpins a successful cross-channel marketing endeavor. This involves a critical examination of the tools and technologies in play, and the way internal teams interact and collaborate. This foundational aspect is essential for ensuring that your cross-channel marketing efforts are not only efficient but also effective in reaching and engaging your audience.</p>

<p><strong><br></strong></p><p><strong>Step 1: Assess Your Technology Stack</strong></p>
<p>The initial step involves marketing teams comprehensively evaluating the technologies they employ for each channel. It’s crucial to understand the tools at your disposal and their impact on your marketing efforts. Are these tools integrated, or do they operate in silos? The goal is to have a technology stack that works harmoniously across all channels.</p>

<p><strong><br></strong></p><p><strong>Step 2: Facilitate Team Collaboration</strong></p>
<p>Often, internal teams like email, mobile, and direct mail work in isolation, lacking inter-departmental communication. Encouraging dialogue and collaboration among these teams is vital for a cohesive cross-channel strategy.</p>

<p><strong><br></strong></p><p><strong>Step 3: Rethink Customer Data Usage</strong></p>
<p>Understanding customer preferences is key. For instance, if a customer responds better to direct mail than email, but continually receives emails, there’s a clear disconnect. This issue often arises from siloed technology, where customer preferences aren’t effectively tracked or utilized. Cross-channel marketers must identify who their customers are and also understand their preferred channels and where they are in their journey.</p>

<p><strong><br></strong></p><p><strong>Step 4: Adopt a Phased Approach</strong></p>
<p>Embarking on cross-channel marketing should be a gradual process. Start by focusing on improving a few selected channels. For example, if you aim to enhance email campaigns, begin by tailoring them according to the customer’s journey stage. Once you’ve mastered this, you can expand your strategy to include additional channels that align with your consumer base’s preferences.</p>

<p>Incorporating these steps into your cross-channel marketing campaign ensures a more targeted, effective, and cohesive approach. Remember, the key is to evolve and adapt, integrating new channels and strategies as your understanding of your customer base deepens. This methodical approach will surely enhance customer engagement and optimize the potential for higher conversion rates.</p>

<h2><br></h2><h2>CRAFTING YOUR CROSS-CHANNEL MARKETING STRATEGY</h2>
<p>Developing a robust cross-channel marketing strategy involves understanding your audience, choosing the right mix of channels, and creating a unified message that resonates across each platform.</p><p><strong>Step 1: Know Your Audience</strong></p>
<p><a href="#">73% of shoppers expect brands to understand their unique needs and expectations.</a> Your target audience is the cornerstone of your strategy. Dive deep into their preferences, behaviors, and pain points. This understanding will guide the tone, content, and channels of your marketing efforts.</p><p><strong>Step 2: Select the Right Channels</strong></p>
<p>Not all channels will suit your brand or audience. Choose channels where your audience is most active and engaged, whether it’s email, social media, or others.</p><p><strong>Step 3: Create a Cohesive Message</strong></p>
<p>Your message should be consistent yet tailored to each channel. For example, the tone in an email marketing campaign might differ from a social media post, but the underlying message should remain unified.</p><p><strong>Step 4: Leverage Technology</strong></p>
<p>Using a cross-channel marketing platform can significantly streamline your efforts. These platforms offer tools to automate and analyze your campaigns in real-time.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/a6fa4d65941c4507907831f303b735fd.webp">
 <h2>Executing Cross-Channel Marketing Campaigns</h2>
    <p>Crafting a strategy is just the starting point, execution is where your strategy truly comes to life. Here's how to ensure your execution is as potent as your planning:</p>

    <h3>1. Start with a Clear Objective</h3>
    <p>Before diving into the nuts and bolts, ask yourself: What’s the end game? Whether it’s lead generation, ramping up sales, or elevating brand awareness, your objective should be the guiding star of your campaign. When you ensure clarity of intention, you guarantee that every marketing move you make is aligned and purposeful.</p>

    <h3>2. Use Data to Personalize</h3>
    <p>In today’s data-driven world, personalization is a necessity. Use the rich data at your disposal to tailor your messages to the specific needs, preferences, and behaviors of your target audience. Remember, a message that resonates is a message that converts.</p>

    <h3>3. Test and Optimize</h3>
    <p>The beauty of digital marketing lies in its measurability and adaptability. Continuously test different elements of your campaigns – from email subject lines to social media ad formats. Analyze the performance, learn what resonates with your audience, and refine your approach for optimized results. This cycle of testing and optimization is crucial for staying relevant and impactful.</p>

    <h2>The Power of a Cross-Channel Marketing Platform</h2>
    <p>While executing a cross-channel strategy can be intricate, working with a robust cross-channel marketing platform simplifies this complexity. Such a platform empowers you to synchronize your campaigns across different channels seamlessly, provides real-time marketing analytics for informed decision-making, and offers tools for effective personalization and optimization. Essentially, it makes certain that your execution is as intelligent and impactful as your strategy.</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/61311a70890747458dcea5daa9e3f08c.webp">

<h2><br></h2><h2>Your Partner in Cross-Channel Marketing: Evam</h2>
    <p>In the quest for successful cross-channel marketing, having the right ally makes all the difference. Evam stands at the forefront of this journey, offering an end-to-end real-time marketing platform designed to revolutionize how businesses reach customers.</p>

    <h2>Why Choose Evam?</h2><p><strong style="font-size: 14px;">Streamlined Campaign Management:</strong><span style="font-size: 14px;"> Evam simplifies the complexity of running omnichannel marketing campaigns. With our platform, managing all channels becomes a breeze.<br></span><strong style="font-size: 14px;">Real-Time Data Analysis:</strong><span style="font-size: 14px;"> Stay ahead with real-time insights. Evam’s real-time marketing hub analyzes customer interactions as they happen, allowing you to adapt swiftly to changing preferences.<br></span><strong style="font-size: 14px;">Personalization at Scale:</strong><span style="font-size: 14px;"> Personalize your marketing actions at an individual level. Evam’s technology helps create unique experiences for each customer, enhancing customer loyalty and engagement.<br></span><strong style="font-size: 14px;">Seamless Integration:</strong><span style="font-size: 14px;"> Our martech platform seamlessly integrates with your existing systems, ensuring that your marketing efforts are unified and efficient.</span></p>

    <div class="video-container">
        </div><div class="video-container"><br></div><div class="video-container"><iframe width="1000" height="500" src="https://www.youtube.com/embed/n5mmgP1FeW0?si=o4dfdZKCDJBSkm9b" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>
    </div>

  <h2><br></h2><h2>Transform Your Marketing Today</h2>
    <p>Embarking on a cross-channel marketing strategy with Evam means more than just spreading your message across various platforms. It’s about creating a harmonized marketing symphony that resonates with your audience at every touchpoint. Whether you’re focused on email marketing, social media, or any other channel, you can ensure that your voice is heard and also felt.</p>

    <p>In a world where <a href="#">73% of consumers point to customer experience as an important factor</a> in their purchasing decisions, omnichannel marketing and brand awareness are vital, and Evam is your partner in creating memorable and impactful customer journeys and customer engagements. Transform your approach to marketing, engage with your audience in real-time, and experience the unmatched benefits of a sophisticated end-to-end cross-channel marketing platform empowered by Artificial Intelligence (AI), Machine Learning (ML), and cutting-edge martech tools.</p>

    <p><strong>Ready to rev up your marketing game?</strong><br>
    Let’s redefine the future of your customer engagement together.</p></h2<why>

<h2>Table of Contents</h2>
<ul>
        <li>What is Cross Channel Marketing?</li>
        <li>The Transition from Multichannel to Cross-Channel Marketing</li>
        <li>Why Embrace Cross-Channel Marketing?
            <ul>
                <li>Key Benefits of Cross Channel Marketing</li>
            </ul>
        </li>
        <li>Optimizing Your Cross-Channel Marketing Infrastructure
            <ul>
                <li>Step 1: Assess Your Technology Stack</li>
                <li>Step 2: Facilitate Team Collaboration</li>
                <li>Step 3: Rethink Customer Data Usage</li>
                <li>Step 4: Adopt a Phased Approach</li>
            </ul>
        </li>
        <li>Crafting Your Cross-Channel Marketing Strategy
            <ul>
                <li>Step 1: Know Your Audience</li>
                <li>Step 2: Select the Right Channels</li>
                <li>Step 3: Create a Cohesive Message</li>
                <li>Step 4: Leverage Technology</li>
            </ul>
        </li>
        <li>Executing Cross-Channel Marketing Campaigns
            <ul>
                <li>Start with a Clear Objective</li>
                <li>Use Data to Personalize</li>
                <li>Test and Optimize</li>
            </ul>
        </li>
        <li>The Power of a Cross-Channel Marketing Platform</li>
        <li>Your Partner in Cross-Channel Marketing: Evam
            <ul>
                <li>Why Choose Evam?</li>
            </ul>
        </li>
        <li>Transform Your Marketing Today</li>
    </ul>

The Ultimate Cross-Channel Marketing Guide

January 19, 2024

Learn how to implement cross-channel marketing strategies to enhance customer engagement and deliver consistent brand experiences.

A Year of Evam Magic: Celebrating Success & Looking Ahead

<p>Now that we have welcomed 2024, we’re delighted to take a moment and spotlight how we went far beyond meeting our goals in 2023. Throughout a year of bold steps and breakthroughs, our team’s relentless drive for innovation and excellence has propelled us to new heights in the Martech world.</p>

<h2>Here are some of the key highlights for you not to miss:</h2>
<p>📈 Increased <b>our revenue by 64%</b></p>

<p>🌍 Expanded our global footprint with <b>offices in Pakistan &amp; Singapore.</b></p>

<p>💡 Launched over <b>50 new features</b> and <b>2 new groundbreaking products</b> are on the way!</p>

<p>🏆 <b>Recognized by the Forrester report</b> “The Cross-Channel Marketing Hubs Landscape Q1 2023” and bagged the <b>Martech Award for Best CRM Technology.</b></p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/44c4452d839c44a28b3ae5382870f7ae.webp">

<h2>Table of Contents</h2>
<ul>
        <li>Here are some of the key highlights for you not to miss?</li>
    </ul>

A Year of Evam Magic: Where We Soared & What’s Next!

 January 17, 2024

Discover Evam's key milestones from the past year and what’s next. See how innovation and growth are shaping the future of customer engagement.

The Role of Surveys in the Real-Time MarTech Ecosystem

<h2>The Rise of Real-Time Surveys in the Customer Journey</h2>
    <p>Real-time survey tools are becoming popular in omnichannel marketing hubs as the digital marketing industry evolves. With constant connectivity and fast data flow, this silent revolution is changing the way businesses gather consumer feedback. As businesses seek to navigate the intricate landscape of customer experience, these tools are becoming increasingly indispensable.</p>
    <p>Today’s digital natives, empowered by a world of instant gratification, not only desire but expect to be acknowledged in the very moment they interact with something. This shift from delayed reaction to immediate action signifies a profound change in the marketing landscape.</p>

    <h2>The Renaissance of Online Surveys with Omnichannel Marketing</h2>
    <p>At the heart of every impactful marketing strategy lies one crucial element: understanding the customer. In the realm of the survey world, real-time feedback mechanisms have radically transformed how businesses interpret and respond to consumer needs. Gone are the days when feedback collection was a prolonged, drawn-out process. Online survey software and online survey tools have ushered in an era where the voice of the customer is instantly heard and acknowledged.</p>
    <p>What has powered this transformation? The integration of engagement surveys into cross-channel marketing hubs. Not just any marketing hub, but one that’s omnichannel in nature. The reason behind this is that an omnichannel marketing platform provides a cohesive experience, regardless of the medium or device a customer chooses to engage with a brand.</p>

    <h2>Why Integrated Surveys Matter in the Martech Ecosystem</h2>
    <p>The real magic unfolds when businesses transition from isolated survey services to integrating these tools within an end-to-end martech hub. Solo survey platforms, no matter how sophisticated, often operate in silos. They lack the integrative capabilities that a unified marketing automation hub brings to the table.</p>
    <p>Consider a situation in which a customer submits feedback via a poll survey. In a standalone system, it could take hours or even days for this input to be relayed to the marketing team. Contrast this with an integrated cross-channel marketing hub, where the same feedback instantly triggers a set of actions across various marketing channels. The speed and responsiveness can spell the difference between a missed opportunity and a loyal customer.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/d5d70996242943cbaa0d8837f48ee512.webp" style="width: 100%;">
    <p>Through real-time survey tools, customer service transcends from being reactive to proactive, where feedback isn’t merely collected but instantaneously integrated into shaping customer interactions. It’s a perpetually refining cycle, making certain that the service continuously evolves, always in tune with customer sentiments, expectations, and desires.</p>

    <h2>The Customer’s Deep Desire to Be Valued and Heard</h2>
    <p>There’s an inherent human desire to be valued and acknowledged. In the digital arena, this translates to customers wanting their voices to be heard in real time. That’s the reason 77% of consumers view brands more favorably if they seek out and apply customer feedback. Integrated survey tools in a real-time martech hub ensure that businesses not only hear but also act upon the feedback they receive.</p>

    <h2>The Symbiosis Between Surveys and Social Media Platforms</h2>
    <p>In the realm of real-time feedback and instantaneous data collection, social media emerges as a critical ally. A gold mine of customer sentiment, social platforms enable businesses to tap into raw, unfiltered customer opinions and perspectives, shaping a genuine narrative around brand experiences.</p>

    <h2>From Feedback to Fidelity</h2>
    <p>In the world of business, acquiring a new customer often comes at a higher price than retaining an existing one. With shifting customer loyalties and a market inundated with choices, customer retention has emerged as a strategic cornerstone for long-term growth.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/de3d6808140446f886b1d98b3a45c9e9.webp">

    <h2>Ease and Elegance in Survey Crafting</h2>
    <p>Navigating through the labyrinth of market research in a world awash with data, businesses often stumble upon a common hurdle: ensuring a seamless and simple methodology for creating surveys. It’s not merely about gathering data but curating experiences that entice customers to willingly partake in survey questions, sharing their thoughts, feelings, and experiences candidly.</p>

    <h2>The Future of Customer Satisfaction is Here with Evam</h2>
    <p>As the digital landscape evolves, the power of real-time feedback and the role of integrated survey modules in martech hubs becomes undeniable. This isn’t just another passing trend but a transformative shift that industry leaders and visionaries are rapidly adopting.</p>

<h2>The Powerful Features and Capabilities of Evam Survey Manager</h2>
    
    <h3>User-Friendly &amp; Flexible Survey Design</h3>
    <p>You can generate trackable actor-based links. This turns collecting real-time customer feedback across all channels into an easy process and makes it possible to create hyper-personalized journeys.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/53fefd11d278492cbee22991e9a6ed8e.webp">
    
    <h3>Effortless &amp; Effective Survey Creation</h3>
    <p>You can craft surveys with multiple question types in a single survey. By using different elements like scoring, radio, emoji, star, and open-ended questions, you can generate survey flows that turn giving insights into a fun journey.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/f8e3d518abd942e2b833030769abda7e.webp">
    
    <h3>Preview and Test Your Survey</h3>
    <p>With the "Preview and Test" features, you can experience the survey as if you were a respondent, without affecting the scenario flow. Thus, it’s easy to fine-tune your survey and optimize its effectiveness before sharing it with your intended audience.</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/f4296ce75c9949fda5fc6958bade0439.webp">
    
    <h3>Enhanced Analysis &amp; Result Tracking with Evam Insight</h3>
    <p>You can enjoy advanced features for analyzing and reporting survey data and gain meaningful insights with actor-based survey analysis and reporting. With the integration of <strong>Evam Insight</strong> and Survey Manager modules, it’s now possible to track survey results in near real-time. This power duo helps you to make data-driven decisions swiftly, optimize campaign strategy, and drive better results.</p>
    <p><strong>With Evam Insight’s user-friendly general dashboard screens, you can effortlessly access the below-mentioned key primary metrics:</strong></p>
    <ul>
        <li><strong>Total Surveys:</strong> Get a clear overview of the total number of surveys conducted.</li>
        <li><strong>Completed Surveys:</strong> Measure the level of engagement and satisfaction among your respondents.</li>
        <li><strong>Total Opens:</strong> Understand the initial interest generated by your surveys.</li>
        <li><strong>Average Duration:</strong> Determine the typical amount of time respondents spend on your survey.</li>
    </ul>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/d83673c5733c46f7adaa0fcc7804c7fc.webp">
   <p> <b>With Evam Insight’s user-friendly general dashboard screens, you can effortlessly access the below-mentioned key primary metrics:</b></p>
    <ul>
        <li><strong>Total Surveys:</strong> Get a clear overview of the total number of surveys conducted.</li>
        <li><strong>Completed Surveys:</strong> Measure the level of engagement and satisfaction among your respondents.</li>
        <li><strong>Total Opens:</strong> Understand the initial interest generated by your surveys.</li>
        <li><strong>Average Duration:</strong> Determine the typical amount of time respondents spend on your survey.</li>
    </ul>
    <h2>Let’s Embark On Your Journey to Data-Driven Greatness Together</h2>
    <p>With its state-of-the-art Survey Manager and a suite of other cutting-edge tools, Evam, and its martech ecosystem stand as a beacon for those who truly understand the potential of real-time, omnichannel customer engagement.</p>
    <p>If you’re ready to dive into the future of surveys and learn how to harness survey data like a pro to truly engage with your customers in the moments that matter, we’re here to help.</p>
   <p> <a href="#">Contact Us</a></p>

<h2>Table of Contents</h2>
<ul>
        <li>The Rise of Real-Time Surveys in the Customer Journey</li>
        <li>The Renaissance of Online Surveys with Omnichannel Marketing</li>
        <li>Why Integrated Surveys Matter in the Martech Ecosystem</li>
        <li>The Customer’s Deep Desire to be Valued and Heard</li>
        <li>The Symbiosis Between Surveys and Social Media Platforms</li>
        <li>From Feedback to Fidelity</li>
        <li>Ease and Elegance in Survey Crafting</li>
        <li>The Future of Customer Satisfaction is Here with Evam
            <ul>
                <li>The Powerful Features and Capabilities of Evam Survey Manager
                    <ul>
                        <li>User-Friendly &amp; Flexible Survey Design</li>
                        <li>Effortless &amp; Effective Survey Creation</li>
                        <li>Preview and Test Your Survey</li>
                        <li>Enhanced Analysis &amp; Result Tracking with Evam Insight</li>
                    </ul>
                </li>
            </ul>
        </li>
        <li>Let’s Embark On Your Journey to Data-Driven Greatness Together</li>
    </ul>

The Role of Surveys in the Real-Time Martech Ecosystem

 October 9, 2023

Understand the importance of surveys in the real-time MarTech ecosystem to gather insights and refine customer engagement strategies.

Unlocking the Potential of the New MarTech Ecosystem

<h2>A Deep Dive into Omnichannel, Cross-Channel, and Multi-Channel Marketing Hubs</h2>
    <p>In a digital landscape as complex and dynamic as the human nervous system, different strategies, just like neural pathways, facilitate the seamless transmission of messages, adapting and evolving in response to an array of stimuli. The leaders in the corporate sphere endeavor to understand this intricate network, and a discerning focus on the most sophisticated hubs—omnichannel, cross-channel, and multi-channel—becomes imperative.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/f3f812fe381a49a196eb28653a24b7b6.webp" style="width: 100%;">
    <p>Let us embark on an intellectual journey through the synapses of the marketing field, delving deep into the intricacies of omnichannel marketing platforms, cross-channel marketing hubs, and multi-channel marketing hubs, painting a vivid picture of the immense potential locked within.</p>

    <h2>Understanding Marketing Automation Hubs</h2>
    <p>Marketing hubs incentivize connectivity and innovation, promising remarkable new ways for customer engagement. Each approach, from multi-channel to cross-channel and the apex of sophistication, the omnichannel marketing platform, bears distinct characteristics as the different biological systems working in harmony, guided by a central intelligence to foster dynamic and responsive interactions.</p>
    <p>This field is not just proficient in the theoretical sense; it also commands a powerful presence in the economy. As highlighted in the recent "The State of Martech 2022/23" report, the global market for martech and salestech is projected to reach an astounding valuation of $509.8 billion, reflecting its pivotal role in shaping contemporary business strategies and consumer engagement.</p>

    <h3>1- The Multi-Channel Marketing Hub: Neuronal Singularities</h3>
    <p>In the early stages of market evolution, we find the multi-channel marketing hub, a system that can be likened to separate neurons firing independently within a brain. Each neuron, similar to a distinct marketing channel, operates in isolation, reaching out to various aspects of the market with unique strategies and messages.</p>

    <h3>2- Cross-Channel Marketing Hubs: The Interconnected Neural Network</h3>
    <p>Evolving from the solitary neuronal activities, cross-channel marketing tools represent a more developed neural network, where pathways between neurons are established, enabling a level of coordination and responsiveness previously unattained.</p>
    <img src="https://cms.evam.rgmbeta.com/Uploads/Content/45b3a8f998d948f08eb689e6c063dab0.webp" style="width: 100%;">
    <p>In this paradigm, the marketing strategies are no longer isolated; actions and insights in one channel can influence and adapt strategies in another, forging a responsive and harmonized mechanism akin to neural pathways transmitting signals seamlessly across a network.</p>

    <h2>Omnichannel Marketing Platform: The Central Nervous System Commanding a Unified Organism</h2>
    <p>As we reach the peak of sophistication in the marketing landscape, we find the omnichannel marketing platform, a powerhouse analogous to the central nervous system commanding a fully coordinated organism, where every function and reaction is orchestrated in a symphony of perfectly timed responses and actions.</p>

    <h2>Transforming Customer Engagement: A Banking Journey from Multi-Channel to Omnichannel</h2>
    <h3>Multi-Channel Marketing Phase: The Fragmented Conversations</h3>
    <p><strong>Scenario:</strong> The bank launches a "Family Savings Plan" and promotes it independently across different platforms: emails detailing the savings plan, SMS alerts for new account bonuses, and social media ads showcasing happy families who have benefited from the plan.</p>

    <h3>Cross-Channel Marketing Phase: The Beginning of a Unified Dialogue</h3>
    <p><strong>Scenario:</strong> Transitioning to a more unified approach, the bank initiates a cross-channel strategy. If a customer clicks on the social media ad, this triggers a follow-up email that delves deeper into the features of the "Family Savings Plan."</p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/2f53221230834174bf5e2752740bc513.webp" style="width: 100%;">
    <h3>Omnichannel Marketing Phase: Crafting Personalized Customer Journeys</h3>
    <p><strong>Scenario:</strong> The bank advances to an omnichannel marketing platform, where a rich tapestry of customer insights creates a deeply personalized journey.</p>
    <p>Outcome: The bank delivers a seamless, holistic experience that anticipates customer needs at every junction, nurturing relationships grounded in trust and understanding.</p>

    <h2>Let’s Unlock the Full Potential of Omnichannel Strategies</h2>
    <p>As we conclude our exploratory journey through the dynamic landscape of marketing hubs, we visualize a progressive pathway that leads us from the isolated endeavors of multi-channel hubs to the synchronized harmony of omnichannel platforms.&nbsp;This pathway not only represents the advancement in technology but mirrors the<b> evolutionary strides in understanding and meeting the complex demands of today’s discerning customers.</b></p>

<p><b>At the intersection of innovation and efficiency stands Evam</b>, acknowledged by global analysts as a front-runner in real-time customer engagement and event stream processing. Evam facilitates a symbiotic omnichannel journey between enterprises and customers, grounded in real-time insights and personalized actions through an easy-to-use, drag-and-drop interface, simplifying the transformation of business strategies into responsive, customer-centric experiences.</p>

<p><b>Join the leaders in martech evolution. Discover how Evam, the ultimate real-time customer journey orchestration platform, can transform your business</b>.</p>

<p>Contact Us</p>


<h2>Table of Contents</h2>
<ul>
        <li>A Deep Dive into Omnichannel, Cross-Channel, and Multi-Channel Marketing Hubs</li>
        <li>Understanding Marketing Automation Hubs
            <ul>
                <li>The Multi-Channel Marketing Hub: Neuronal Singularities</li>
                <li>Cross-Channel Marketing Hubs: The Interconnected Neural Network</li>
                <li>Omnichannel Marketing Platform: The Central Nervous System Commanding a Unified Organism</li>
            </ul>
        </li>
        <li>Transforming Customer Engagement: A Banking Journey from Multi-Channel to Omnichannel
            <ul>
                <li>Multi-Channel Marketing Phase: The Fragmented Conversations</li>
                <li>Cross-Channel Marketing Phase: The Beginning of a Unified Dialogue</li>
                <li>Omnichannel Marketing Phase: Crafting Personalized Customer Journeys</li>
            </ul>
        </li>
        <li>Let’s Unlock the Full Potential of Omnichannel Strategies</li>
    </ul>

Unlocking the New Martech Ecosystem 

 September 27, 2023

Discover the evolving MarTech ecosystem and learn how it helps businesses streamline marketing efforts and achieve seamless integration.

Uniting Event Stream Platforms with CDP, CRM & DMPs

<p><strong>72% of consumers</strong> say they only engage with personalized messaging, prompting businesses to continually research new ways of delivering personalized experiences that resonate with customers at every stage of their journey.</p>
  
  <p>The key to achieving this level of personalization lies in collecting relevant customer data and analyzing it. For this reason, most companies use martech tools that enable them to make informed business decisions.</p>
  
  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/417fc28477c64909bc545c5ce3924fcd.webp">

  <p>Customer Data Platforms (CDP), Customer Relationship Management (CRM), and Data Management Platforms (DMP) are utilized to create connected journeys and are highly popular among marketers.</p>

  <p><strong>However, one prominent technology has revolutionized the way marketers craft contextually relevant journeys – Event Streaming Platforms.</strong></p>
  
  <p>This blog post will take you on an inspiring journey where the synergies between Event Streaming and other platforms are explained, along with how they empower businesses to cater to customer needs throughout the entire lifecycle. Let’s uncover the extraordinary potential of ESPs together!</p>

  <h2>Understanding the Foundation: What Are CDPs, CRMs, and DMPs?</h2>
  
  <p>Before delving into the realm of ESPs, it is essential to grasp the meanings of other tools. CDPs, CRMs, and DMPs are all platforms that collect and utilize customer data for varying purposes.</p>
  
  <p>Here is an in-depth examination of these platforms to delve into their capabilities.</p>

  <h3>Customer Data Platform (CDP)</h3>
  
  <p>A Customer Data Platform serves as a centralized repository that gathers, arranges, and harmonizes customer information from diverse sources, such as website interactions, email campaigns, social media, and offline touchpoints. Its core objective is to build a unified customer profile, presenting a comprehensive perspective of each individual’s engagements and behaviors across multiple channels.</p>
  
  <p>Gartner underscores that CDPs enhance message timing, targeting, and the effectiveness of customer engagement. They also facilitate the analysis of individual customer behavior over time.</p>
  
  <p>CDPs empower marketers to leverage customer data for various objectives, including:</p>
  <ul>
    <li><strong>Segmentation:</strong> Marketers can establish dynamic segments based on a combination of customer attributes and behaviors, such as demographics, purchase history, browsing behavior, and more.</li>
    <li><strong>Analytics:</strong> The CDP allows marketers to conduct various types of analysis on customer data, including descriptive, diagnostic, predictive, and prescriptive analytics.</li>
    <li><strong>Activation:</strong> Marketers can utilize CDPs to transmit data or segments to different marketing platforms like email service providers, content management systems, advertising platforms, and social media platforms.</li>
  </ul>

  <h3>Customer Relationship Management (CRM)</h3>
  
  <p>CRM systems are tools focused on managing customer relationships, encompassing sales, marketing, and customer service. They offer a structured approach to storing and handling customer information, including contact details, purchase history, support tickets, and interactions.</p>
  
  <p>While CRMs are essential for upkeeping data, they might lack the ability to aggregate and process data from multiple sources. On the other hand, CRM tools can serve different teams or departments within a business in ways such as:</p>
  <ul>
    <li>Sales teams utilize the CRM system to oversee their leads and opportunity pipelines, schedule appointments and follow-ups, send proposals and quotes, finalize deals, monitor sales performance, and more.</li>
    <li>Marketing teams can have the CRM system assist them in generating leads, executing campaigns, dispatching newsletters and promotions, tracking customer responses, measuring marketing ROI, and so forth.</li>
    <li>Customer service teams use CRMs to be instrumental in managing inquiries, resolving issues, providing support, gathering feedback, enhancing satisfaction, and more.</li>
    <li>Customers across teams can use CRM software to enhance customer retention, provide visibility, and engage in upselling and cross-selling opportunities.</li>
  </ul>
<h3>Data Management Platform (DMP)</h3>
  <p>
    A DMP specializes in collecting, structuring, and analyzing extensive sets of anonymous audience data, primarily sourced from third-party channels. Diverging from CDPs that concentrate on individual-level data, DMPs handle vast datasets to facilitate more precise advertising and audience segmentation for marketing campaigns.
  </p>
  <p>Marketers can utilize DMPs in the following ways:</p>
  <ul>
    <li>
      <strong>Audience Expansion:</strong> Through the DMP, marketers expand their reach by identifying and acquiring new customers who align with existing profiles or segments. The DMP locates and taps into these prospects from diverse sources like publishers, ad networks, and exchanges.
    </li>
    <li>
      <strong>Refined Targeting:</strong> Using the DMP, marketers enhance audience precision, delivering personalized ads across channels like display, video, social, and mobile. The DMP optimizes strategies through contextual, behavioral, and predictive data.
    </li>
    <li>
      <strong>Performance Insights:</strong> The DMP empowers marketers by analyzing metrics like reach, engagement, conversion, and more for customer segments. This aids in gauging campaign impact and effectiveness.
    </li>
  </ul>

  <h2>Elevating Engagement with Event Streaming Platforms</h2>
  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/3cd351cedcc041a0abaeb87cf67b94b0.webp">
  <p>
    Customers today expect personalized experiences across all digital channels within a brand. According to Microsoft’s research, 51% of consumers feel this is important. To meet this expectation, businesses need to collect customer data in real time and take instant actions.
  </p>
  <p>
    Managing and processing massive amounts of data generated at unprecedented speeds poses a significant challenge. In this context, Event Streaming Platforms (ESPs) play a crucial role in efficiently and effectively handling this data deluge.
  </p>
  <p>
    Event streaming represents a data processing paradigm that involves continuous, real-time processing of events as they unfold. These events are discrete pieces of data, each with a timestamp, that signify specific actions or state changes within a system. Examples of events include user interactions, application updates, sensor readings, transactions, and social media posts.
  </p>
  <p>
    By harnessing real-time data processing capabilities, ESPs manage and analyze data as it’s generated or received. Unlike traditional batch processing, which accumulates and processes data at fixed intervals, this approach provides real-time insights and facilitates actions based on the most up-to-date information available.
  </p>
  <p>
    ESPs’ versatility empowers businesses to construct event-driven architectures, where different components of the system respond independently to events. This decoupled approach enhances system resilience and scalability, enabling them to handle spikes in data volume without sacrificing performance.
  </p>
  <p>
    Furthermore, ESPs play a pivotal role in enabling real-time analytics and machine learning applications. Businesses can extract valuable insights by analyzing event data as it traverses the platform, enabling them to discern patterns, optimize processes, and deliver personalized experiences to customers precisely when needed.
  </p>

  <h2>Benefits of Integrating Event Streaming with Other Platforms</h2>
  <p>
    Integrating ESPs with other marketing technologies allows businesses to blend real-time event data with historical customer information, empowering personalized responses to be triggered and advertising efforts to be fine-tuned.
  </p>
  <p>
    This ultimately enhances customer satisfaction, drives business success, and offers businesses the chance to transform each interaction into a delightful customer experience.
  </p>

  <h4>A 360-Degree View of the Customer Journey</h4>
  <p>
    The unified power of Event Streaming and other tools empowers businesses to maintain a holistic view of customer interactions across numerous channels, including websites, mobile apps, social media, and offline touchpoints.
  </p>
  <p>
    This comprehensive perspective facilitates seamless experiences, allowing customers to transition between channels without losing context.
  </p>
  <p>
    For instance, if a customer begins exploring products on a mobile app and later visits the website, event streaming ensures that their preferences and browsing history stay synchronized.
  </p>

  <h4>Contextually Relevant Experiences at Every Touchpoint</h4>
  <p>
    Event data continuously flows, reflecting customer interactions across various touchpoints. By aligning these events with different stages of the customer journey, businesses can construct a comprehensive understanding of how customers interact with their brand over time.
  </p>
  <p>
    This journey mapping identifies critical touchpoints and moments where personalized interactions yield the most significant impact. Here is an example that illustrates this level of personalization:
  </p>
  <ul>
    <li>A customer is browsing a travel website and looking for flights to Paris.</li>
    <li>The system detects their location, search history, and loyalty status and offers a personalized package deal with a hotel and car rental in Paris on the website.</li>
    <li>If the customer doesn’t book the deal, the system sends them an email with a limited-time 10% discount on the package price.</li>
    <li>Intrigued by the offer, the customer clicks on the email link and returns to the website.</li>
    <li>The system follows up with a pop-up message congratulating them on their smart choice.</li>
    <li>This gesture leaves the customer feeling excited and happy with their travel plan.</li>
  </ul>

  <h4>Enhances Real-Time Interaction Management</h4>
  <p>
    Real-time interaction management involves delivering personalized and relevant messages to customers across multiple channels instantly. Event streaming with tools like CRM, CDP, and DMP supports this by providing a platform to collect, process, and deliver event data at scale.
  </p>
  <p>
    Moreover, businesses can utilize real-time analytics and machine learning to segment customers, predict their behavior, and optimize their messages.
  </p>
  <p>Consider this example:</p>
  <ul>
    <li>A customer exceeds their monthly data allowance. The system sends them an SMS, explaining potential extra charges and offering a one-time upgrade to a higher plan with unlimited data.</li>
    <li>If the customer doesn’t respond, the system sends another SMS with a limited-time 20% discount on the upgrade fee.</li>
    <li>Tempted by the offer, the customer chooses the upgrade with the discount code.</li>
    <li>The system follows up with a welcome SMS, celebrating their new plan choice.</li>
    <li>This gesture leaves the customer feeling relieved and satisfied with their internet provider.</li>
  </ul>

  <h2>Let’s Join Forces to Help You Embrace the New Paradigm of Data-Driven Customer Engagement</h2>
  <p>
    As a prominent marketing technology company specializing in customer journey orchestration, we offer our partners customizable and easily integrable solutions, complete with event streaming and real-time interaction management capabilities.
  </p>
  <p>
    Through Event Streaming, you can seize the most opportune business moments, craft contextually relevant journeys for your customers, and execute actions across multiple channels at the same pace as your customers.
  </p>
  <p>
    Want to discover how we can assist you in effectively connecting with your customers at the right time and through the right channels? Get in touch with us today!
  </p>
  <p><a href="contact-us.html">Contact Us!</a></p>

<h2>Table of Contents</h2>
<ul>
  <li>Understanding the Foundation: What Are CDPs, CRMs, and DMPs?
    <ul>
      <li>Customer Data Platform (CDP)</li>
      <li>Customer Relationship Management (CRM)</li>
      <li>Data Management Platform (DMP)</li>
    </ul>
  </li>
  <li>Elevating Engagement with Event Streaming Platforms</li>
  <li>Benefits of Integrating Event Streaming with Other Platforms
    <ul>
      <li>A 360-degree View of the Customer Journey</li>
      <li>Contextually Relevant Experiences at Every Touchpoint</li>
      <li>Enhances Real-time Interaction Management</li>
    </ul>
  </li>
  <li>Let’s Join Forces to Help You Embrace the New Paradigm of Data-Driven Customer Engagement</li>
</ul>


Uniting Event Stream Processing Platforms with CDP, CRM, and DMPs

 August 24, 2023

Explore how integrating event stream processing platforms with CDP, CRM, and DMPs creates unified and actionable customer insights.

The Future of CX with Embedded Insurance Solutions

<p>
    Insurance is a fast-changing and competitive industry, requiring industry players to advance in two main areas: <strong>creating differentiation by delivering the ultimate customer experience</strong> and <strong>keeping up with digital transformation</strong>.
  </p>
  <p>
    Currently, <strong>42% of customers within the insurance industry</strong> value seamless omnichannel experiences that entail various channels. However, traditional insurance models are too limited to provide this ultimate customer journey.
  </p>

  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/81aebb2012894dd0b0670adcdd32fe7b.png">

  <p>
    <strong>Embedded insurance</strong> is tackling this challenge by enabling insurance companies to deliver personalized and streamlined experiences that offer insurance products as a component of a connected journey through digital channels.
  </p>
  <p>
    It is expected that <strong>embedded insurance will make up more than 30% of all insurance transactions by 2028</strong>, showing that it is one of the innovations industry players need to adopt to maintain a competitive advantage.
  </p>
  <p>
    To assist you in acquiring an embedded approach toward delivering insurance products and services, <strong>this blog post will take an in-depth look into what embedded insurance is</strong> and share insightful examples to keep you inspired.
  </p>

  <h2>Understanding Current Challenges of Traditional Insurance Models</h2>
  <p>
    Embedded insurance is a straightforward concept, but understanding its importance lies in recognizing its distinctions from traditional approaches.
  </p>
  <p>
    The conventional insurance models revolve around selling standalone products through intermediaries like agents, brokers, or comparison websites. However, <strong>these models present several limitations and challenges:</strong>
  </p>
  <ul>
    <li>
      <strong>Inflexible Products:</strong> Insurance products are typically standardized and lack flexibility, making it difficult for customers to tailor policies to their specific needs.
    </li>
    <li>
      <strong>Limited Distribution Channels:</strong> Conventional insurers heavily rely on agents or brokers for distribution, restricting their direct access to specific geographic regions or customer segments.
    </li>
    <li>
      <strong>Low Customer Engagement:</strong> Typically, customers’ interactions with their insurers only happen when they buy a policy or make a claim. This minimal interaction with customers leads to a lack of engagement and understanding of customer preferences.
    </li>
    <li>
      <strong>Disconnected Ecosystems:</strong> Integration with other industries may prove challenging for traditional insurers, hindering their ability to provide insurance solutions at relevant touchpoints in their customers’ lives.
    </li>
  </ul>
  <p>
    By embracing an embedded approach, companies can overcome these challenges and offer more <strong>customized, accessible, and engaging insurance experiences</strong> to their customers.
  </p>

  <h2>Embedded Insurance: Definitions and Applications</h2>
  <p>
    <strong>Embedded insurance</strong> involves seamlessly integrating insurance products or coverage into non-insurance products or services, creating a unified offering for customers.
  </p>
  <p>
    By doing so, the insurance component becomes an integral part of the main product or service, <strong>providing added value and protection</strong> without the need for customers to buy a separate insurance policy.<img src="https://cms.evam.rgmbeta.com/Uploads/Content/b4c8d538b7e941ebb52c9db0a0a2f682.webp">


  </p>
 
    <p>Embedded insurance integrates complementary products into a highly targeted digital customer journey.</p>
 
  
  <p>
    <strong>Source:</strong> McKinsey &amp; Company
  </p>
  <p>
    Partnership lies at the heart of this <strong>innovative and customer-centric approach</strong>. It requires businesses and insurance companies to collaborate to embed relevant insurance offerings directly into products or services.
  </p>
  <p>
    Embedded insurance to customer journeys can be <strong>highly promising for industries</strong> where providing a hyper-targeted customer experience is the main differentiating factor—especially for industries like Financial Services, Telecommunication, and Aviation &amp; Transportation.
  </p>
<h2>Benefits of Embedded Insurance</h2>
  <p>
    The embedded approach offers insurance customers a connected journey, addressing their needs in real-time. This enables insurance companies to deliver the right offering at the right moment and through the appropriate message, turning every interaction into a positive customer experience. It can also provide several benefits for both customers in the market and insurers, such as:
  </p>
  <ul>
    <li><strong>Contextual Relevance:</strong> The insurance coverage is directly related to the use or purchase of the main product or service, making it highly relevant to the customer’s needs.</li>
    <li><strong>Personalization:</strong> Policies or insurance coverage can be customized to each customer’s preferences and circumstances, providing a more engaging experience.</li>
    <li><strong>Real-time Activation:</strong> Insurance coverage is automatically activated when the customer uses or purchases the main product or service, ensuring immediate protection and peace of mind.</li>
    <li><strong>Simplified Claims Process:</strong> Integrated systems and data sharing streamline the claims process, reducing the administrative burden on the customer.</li>
    <li><strong>New Revenue Streams:</strong> Insurance companies can tap into non-traditional markets thanks to digital channels. This creates new revenue streams and business opportunities for insurers.</li>
    <li><strong>Actionable Insights:</strong> An embedded system requires utilizing real-time interaction management in the insurance operations. This approach entails leveraging data analytics to gain insights into customer behavior and risk profiles, enabling more accurate underwriting and risk management.</li>
  </ul>
  <p>
    These benefits tackle the current challenges of conventional insurance by offering more flexible and personalized products that can be seamlessly integrated with various services.
  </p>
  <p>
    Currently, <strong>50% of customers</strong> place a high value on this level of personalization, but only <strong>17% of insurers</strong> prioritize delivering individual experiences to their customers. Therefore, there is a huge opportunity for companies that utilize embedded insurance to capitalize on the next big opportunities.
  </p>

  <h2>Implementing Embedded Insurance with Different Business Models</h2>
  <p>
    Embedded insurance presents an exciting opportunity for incumbent insurers to capitalize on their core strengths in product development, pricing, underwriting, claims management, and service operations to thrive in the market.
  </p>
  <p>
    Three business models that can benefit incumbent insurers are <strong>ecosystem orchestrators</strong>, <strong>insurance in a box</strong>, and <strong>B2B SaaS enablers</strong>.
  </p>
  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/efdd0543dbdf4451bbb70f0efbbcfe46.webp">
  <p><strong>Source:</strong> McKinsey &amp; Company</p>
  <p>
    Let’s take a deeper look into how these business models can function for companies that aim to unlock greater customer engagement in the insurance industry.
  </p>

  <h4>Ecosystem Orchestrators</h4>
  <p>
    One prominent approach to embedded insurance is the Ecosystem Orchestrator model. Under this model, insurers seamlessly integrate their insurance offerings with third-party products within their existing platform.
  </p>
  <p>
    By taking ownership of the entire insurance value chain, including underwriting, claims management, service operations, product development, and pricing, these insurers can create a seamless and efficient user experience for their customers.
  </p>

  <h4>Insurance in a Box</h4>
  <p>
    Another compelling business model is known as "Insurance in a Box." Here, B2B2C platforms collaborate with insurers to distribute insurance products to consumer-facing brands.
  </p>
  <p>
    These platforms aggregate supply from multiple insurers and facilitate end-to-end digital journeys for customers, from purchasing policies to managing claims.
  </p>

  <h4>B2B SaaS Enablers</h4>
  <p>
    The B2B SaaS Enabler model involves providing Application Programming Interfaces (APIs) that link insurers directly to distributors. These APIs serve as the interface through which insurers and distributors interact with and jointly serve the end customers.
  </p>
  <p>
    This model differs from "Insurance in a Box" where the B2B2C platform partner handles all post-purchase customer interactions and coordinates with the insurer in the background.
  </p>

  <h2>Embedded Insurance Case Studies to Get Inspired</h2>
  <h4>Trov and Lloyds Banking Group – Embedded Insurance for On-Demand Coverage</h4>
  <p>
    In a groundbreaking partnership, Trov, the leading insurance company, teamed up with Lloyds Banking Group to offer on-demand insurance coverage for personal belongings such as gadgets, electronics, and valuables.
  </p>
  <p>
    Lloyds Banking Group integrated Trov’s on-demand insurance platform into their banking services, making it easy for customers to access coverage through their banking app. Through this user-friendly mobile app, customers could purchase insurance when needed. <strong>The results were impressive:</strong>
  </p>
  <ul>
    <li><strong>New Revenue Streams:</strong> Lloyds Banking Group expanded beyond traditional banking services, generating new revenue by offering on-demand insurance.</li>
    <li><strong>Customer Engagement:</strong> The embedded insurance offering increased customer engagement within the banking app, leading to higher customer retention and cross-selling opportunities.</li>
    <li><strong>Reduced Overhead:</strong> Trov’s technology streamlined insurance processes, leading to cost-effective operations for Lloyds Banking Group.</li>
    <li><strong>Enhanced Market Presence:</strong> The partnership with Trov allowed Lloyds Banking Group to tap into the insurtech market, expanding its product portfolio.</li>
  </ul>

  <h4>JetBlue and Allianz – Embedded Travel Insurance for Customers</h4>
  <p>
    Allianz partnered with JetBlue Airways to offer embedded travel insurance coverage for its customers when booking flights and other travel services.
  </p>
  <p>
    JetBlue integrated Allianz’s insurance offerings into its booking platform, allowing customers to easily opt for travel insurance during the flight booking process.
  </p>
  <p>
    The travel insurance coverage included protection for trip cancellations, trip interruptions, baggage loss, medical emergencies, and other travel-related incidents. This collaboration brought remarkable benefits such as:
  </p>
  <ul>
    <li><strong>Enhanced Customer Experience:</strong> The embedded travel insurance gave customers peace of mind, leading to higher customer satisfaction and loyalty.</li>
    <li><strong>Increased Revenue:</strong> JetBlue generated additional income by offering travel insurance as an add-on during bookings.</li>
    <li><strong>Risk Mitigation:</strong> Allianz’s insurance coverage helped minimize risks associated with travel for customers.</li>
    <li><strong>Brand Loyalty:</strong> The customer-focused approach of JetBlue and Allianz attracted more satisfied and loyal customers.</li>
  </ul>
<h2>Streamlining Embedded Insurance with Evam</h2>
  <p>
    Evam’s real-time cross-channel martech platform, <strong>Evam Marketing Suite</strong>, enables insurance companies and key players from industries such as financial services and telecommunications organizations to streamline their embedded insurance efforts.
  </p>
  <p>
    This easily integrable and security-compliant platform collects and analyzes actionable customer data and utilizes a data-driven approach to decision-making, ensuring that the right actions are taken in milliseconds.
  </p>
  <p>
    <strong>Here is an example scenario you can create with Evam Marketing Suite</strong>, where the main aim is to remind users of the benefits of travel insurance and how they can easily purchase it.
  </p>
 <img src="https://cms.evam.rgmbeta.com/Uploads/Content/6488244692694cf19b3ea5458f7d37e0.webp">
<p>
  </p><ul>
    <li>Evam Marketing Suite tracks whether the user has logged in via the mobile app or the website (tracked by the "web login" and "app login" events).</li>
    <li>In case a specific user has logged in, the platform checks if the user has purchased a plane ticket using the "flight_purchased" event.</li>
    <li>
      If the user has purchased a plane ticket, Evam Marketing Suite triggers a mobile in-app message or a web push notification reminding them of the various benefits of travel insurance and providing information on how to purchase it.
    </li>
  </ul>
<p></p>
  <p>
    <strong>Let’s look at another scenario Evam Marketing Suite can trigger for an insurance company.</strong> This scenario is defined to track the events of customers buying travel insurance and offering them extra miles.
  </p>
  <ul>
    <li>Evam Marketing Suite checks if a user visits the travel insurance landing page.</li>
    <li>
      If the customer clicks on the "buy now" button and arrives at the purchase page, the platform displays a web push notification to the customer offering extra miles.
    </li>
  </ul>
  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/c24ab9626bdf4af68b59735f1a2db135.webp">

  <h3>Let’s Join Forces to Redefine the Ultimate Customer Experience in the Insurance Industry</h3>
  <p>
    Leveraging the power of embedded insurance requires utilizing a system capable of real-time interaction management.
  </p>
  <p>
    As a leading martech company specializing in customer journey orchestration, we can help you create an omnichannel insurance strategy that delivers contextually relevant and personalized experiences to your customers.
  </p>
  <p>
    Intrigued to learn how we can help you? Get in touch with us today!
  </p>
  <p><a href="contact-us.html">Contact Us!</a></p>

<h2>Table of Contents</h2>
<ul>
  <li>Understanding Current Challenges of Traditional Insurance Models</li>
  <li>Embedded Insurance: Definitions and Applications</li>
  <li>Benefits of Embedded Insurance</li>
  <li>Implementing Embedded Insurance with Different Business Models
    <ul>
      <li>Ecosystem Orchestrators</li>
      <li>Insurance in a Box</li>
      <li>B2B SaaS Enablers</li>
    </ul>
  </li>
  <li>Embedded Insurance Case Studies to Get Inspired
    <ul>
      <li>Trov and Lloyds Banking Group – Embedded Insurance for On-Demand Coverage</li>
      <li>JetBlue and Allianz – Embedded Travel Insurance for Customers</li>
    </ul>
  </li>
  <li>Streamlining Embedded Insurance with Evam
    <ul>
      <li>Let’s Join Forces to Redefine the Ultimate Customer Experience in the Insurance Industry</li>
    </ul>
  </li>
</ul>


The Future of Customer Experience with Embedded Insurance

August 11, 2023

Learn how embedded insurance solutions are transforming the customer experience, offering seamless protection within existing journeys.

How Neobanks and Fintechs Engage Generation Z

<p>
    The financial services industry has undergone significant transformations over the years. Neobanks and fintech companies have become major disruptors in the financial services industry, challenging the long-held dominance of traditional banks in primary financial relationships with consumers. These innovative players offer technology-driven solutions that cater to the evolving needs and preferences of today’s consumers.
  </p>
  <p>
    Established financial institutions also have to deal with the changing preferences of consumers, particularly among the Generation Z cohort. 
    <strong>Gen Z, the largest population group worldwide with considerable spending power of $360 billion</strong>, is now the focus of financial institutions’ attention. As the first truly digitally native generation, Gen Z has grown up with smartphones and has become accustomed to using mobile apps for almost every aspect of their lives, including banking. 
    As a result, they expect financial institutions to possess high-level digital capabilities, as well as operate seamlessly and provide them with personalized experiences during their interactions.
  </p>
  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/fe93970b961a464fa11e3e08c4e8d521.png">
  <p>
    To thrive in this rapidly evolving landscape, established financial institutions must embrace digital innovation and prioritize personalization. Understanding and effectively engaging with Gen Z customers will be essential to succeed in this competitive market.
  </p>

  <h3>The Characteristics of Gen Z Customers</h3>
  <p>
    Let’s define who Gen Z is before delving into the unique traits that make them special. Gen Z, also known as the iGeneration or Zoomers, refers to the group of individuals born between the mid-1990s and the early 2010s.
  </p>
  <p>
    They have grown up with technology at their fingertips and never experienced life without the internet, so they are highly comfortable navigating mobile apps, online banking, and digital payment platforms.
  </p>
  <p>
    Gen Z exhibits unique characteristics that distinguish them from their predecessors. They are known for valuing authenticity, being socially conscious, and prioritizing experiences over possessions.
  </p>
  <p>
    The COVID-19 global pandemic during their formative years has exposed them to uncertainties and disruptions. This has resulted in them developing a remarkable sense of financial caution and resilience. They approach financial institutions with a discerning and pragmatic mindset, actively seeking solutions that offer both security and adaptability to their ever-changing needs.
  </p>
  <p>
    Currently, there are approximately 72 million Gen Zers, and they will play a pivotal role in defining the ultimate customer experience in the financial services landscape. 
    Here are some key characteristics that banks should keep in mind when engaging with this generation:
  </p>

  <h4>Seamless Integration</h4>
  <p>
    By 2025, there could be 42.9 million Gen Z digital banking users. To meet the expectations of this significantly large customer base, financial institutions must provide all-inclusive mobile apps and platforms that can handle multiple tasks seamlessly, are intuitive and user-friendly, and contain no glitches nor delays.
  </p>
  <p>
    This could entail a suite of online financial services that combines investment, budgeting, and payment tools, delivering real-time experiences effortlessly.
  </p>

  <h4>Financially Conscious and Ready to Embrace Fintechs</h4>
  <p>
    Gen Zers didn’t directly experience the economic recession in 2008, but they saw how it affected their parents and families during their childhood, leading to higher financial anxieties.
  </p>
  <p>
    According to a survey, 81% of Gen Z consider money a major stress and 33% feel anxious about personal debt. As a result, they place a stronger emphasis on savings and effective money management. Practical financial decisions are a priority for them.
  </p>
  <p>
    The bad news is that they find traditional banking services more challenging and inconvenient, and 44% of Gen Z prefer conducting financial transactions with technology companies instead.
  </p>

  <h4>Mobile-First</h4>
  <p>
    Gen Z has a mobile-first mindset where they use their smartphones as their primary device for accessing information, shopping, entertainment, social media, and financial services.
  </p>
  <p>
    Research shows that 55% of Gen Z spend more than 5 hours online daily on their smartphones. This means that banks must optimize their mobile presence and ensure that their apps are responsive, fast-loading, and easy to navigate.
  </p>
  <p>
    Additionally, established banks must incorporate mobile features like biometric authentication, push notifications, QR codes, and chatbots into their apps. By doing so, they can significantly enhance the convenience and security of their services.
  </p>

  <h4>Diverse and Individualistic</h4>
  <p>
    Gen Z is the most diverse generation in history with a wide array of backgrounds, cultures, ethnicities, and identities represented among their population. They take pride in their uniqueness and express themselves through multiple platforms like social media, music, art, fashion, and activism.
  </p>
  <p>
    Banks must recognize and respect their diversity and individuality and demonstrate an understanding and appreciation for these personal traits.
  </p>
  <p>
    They can accomplish this through flexible and hyper-personalized marketing campaigns, active support for social and environmental causes, and tailored products and services to align with specific needs and preferences.
  </p>

<h3>Successful Strategies for Gen Z Customers</h3>
  <p>
    To win over Generation Z customers, established banks need to adopt a customer-centric approach and leverage digital innovation to cater to the unique preferences and expectations of this digitally native generation. Here are some key strategies that can help banks attract and retain Gen Z customers:
  </p>
  <img src="https://cms.evam.rgmbeta.com/Uploads/Content/f8a7f925ae744b85a7c2e0dfc5d42420.png">

  <h4>Leveraging the Power of Data for Hyper-Personalization</h4>
  <p>
    Neobanks and fintechs are leveraging technology to deliver highly personalized and customer-centric financial solutions. 
    <strong>Neobanks, in particular, operate entirely online</strong>, allowing them to gather extensive data about their customers’ financial behavior and preferences. 
    This data-driven approach enables them to offer personalized recommendations, better-targeted financial products, and more efficient customer service.
  </p>
  <p>
    Fintech companies, too, hold a competitive advantage over traditional banks in accessing extensive customer data. By harnessing advanced AI and machine learning technologies, these companies can effectively segment customers and analyze their behaviors and spending patterns. 
    This data-driven analysis allows fintech companies to provide tailored financial advice, helping customers make more informed decisions about their finances.
  </p>
  <p>
    The level of personalization achieved through these strategies not only enhances customer satisfaction but also increases customer retention and loyalty. When Gen Z customers feel that their specific needs and preferences are understood and catered to, they are more likely to remain loyal to a particular bank.
  </p>
  <p>
    Moreover, <strong>hyper-personalization goes beyond just recommending financial products</strong>; it extends to real-time and personalized marketing efforts as well. By analyzing customer data, banks can deliver targeted and relevant marketing campaigns to Gen Z customers, ensuring that promotional content aligns with their interests and financial goals.
  </p>

  <h4>Investing in Building Connected Journeys</h4>
  <p>
    <strong>88% of Gen Z prefer seamless and interconnected experiences across various platforms.</strong> To meet these expectations, banks must focus on building connected customer journeys that offer consistent and cohesive experiences across all touchpoints.
  </p>
  <p>
    For instance, a Gen Z customer may start a financial transaction on their mobile app, but later they might want to continue or review the details on their laptop or tablet. 
    By investing in omnichannel capabilities, banks can enable a smooth transition between devices and channels, ensuring that the customer’s journey remains uninterrupted and frictionless.
  </p>
  <p>
    Building connected journeys involves integrating data and systems across various platforms to provide a holistic view of the customer. This way, regardless of whether the customer interacts with the bank through the mobile app, website, social media, or in-person at a branch, the bank has access to relevant information and can deliver personalized and consistent experiences.
  </p>

  <h4>Creating Value and Differentiation with Real-Time Personalized Experiences</h4>
  <p>
    Personalization is a key element that can significantly enhance the functional benefits of financial products and services. 
    <strong>81% of Gen Z consumers worldwide consider personalization as a crucial feature</strong> that could strengthen their relationships with brands.
  </p>
  <p>
    To illustrate how personalization can make a difference, let’s consider a scenario involving a bank:
  </p>
  <ul>
    <li><strong>Mobile Payment Integration:</strong> A Gen Z customer uses your banking app and completes a transaction using one of the popular mobile payment platforms like Apple Pay, Google Pay, or Samsung Pay. The seamless integration of these mobile payment solutions allows the customer to make secure and convenient transactions directly from their mobile device.</li>
    <li><strong>Real-Time Notifications:</strong> As soon as the transaction is completed, the banking app sends a real-time push notification to the Gen Z customer. The notification provides an update on their account balance, reflecting the deducted amount from the recent mobile payment transaction. Additionally, the notification informs the customer about the reward points earned from the transaction, adding a sense of instant gratification and recognition for their engagement with the app.</li>
    <li><strong>Personalized Offers and Promotions:</strong> Based on the customer’s spending habits and transaction history, the banking app identifies relevant personalized offers and promotions. Shortly after the mobile payment transaction, the app sends another push notification, presenting the customer with exclusive deals or discounts tailored to their preferences and interests. This level of personalization fits into the customer’s overall banking experience and provides value-added benefits.</li>
    <li><strong>In-App Budgeting Tools:</strong> The app continuously keeps track of the customer’s spending patterns. If the customer’s spending exceeds a predetermined threshold within a seven-day period, the app triggers a proactive push notification or SMS. This notification encourages the Gen Z customer to take advantage of the in-app budgeting tool available in the banking app. The tool allows them to track their spending, set financial goals, and manage their money more effectively. In addition, the app provides personalized insights and tips to help the customer adopt responsible financial habits and stay on track with their budgeting goals.</li>
  </ul>

  <h3>Let’s Collaborate to Help You Connect with Gen Z</h3>
  <p>
    For established financial institutions aspiring to reach new heights in their businesses, <strong>the key lies in crafting connected customer journeys</strong> that make customers feel heard and valued.
  </p>
  <p>
    At Evam, we specialize in customer journey orchestration, enabling our partners to achieve their engagement goals. 
    With the <a href="evam-marketing-suite.html">Evam Marketing Suite</a>, you can seamlessly design and manage customer journeys across all channels and touchpoints while managing both batch and real-time marketing campaigns.
  </p>
  <p>
    Are you prepared to seize the next significant opportunities in the new financial landscape? We are fully equipped to discuss how our expertise can assist you!
  </p>
  <p><a href="contact-us.html">Contact Us!</a></p>

<h2>Table of Contents</h2>
<ul>
  <li>The Characteristics of Gen Z Customers
    <ul>
      <li>Seamless Integration</li>
      <li>Financially Conscious and Ready to Embrace Fintechs</li>
      <li>Mobile-First</li>
      <li>Diverse and Individualistic</li>
    </ul>
  </li>
  <li>Successful Strategies for Gen Z Customers
    <ul>
      <li>Leveraging the Power of Data for Hyper-Personalization</li>
      <li>Investing in Building Connected Journeys</li>
      <li>Creating Value and Differentiation with Real-time Personalized Experiences</li>
    </ul>
  </li>
  <li>Let’s Collaborate to Help You Connect with Gen Z</li>
</ul>

How Neobanks and Fintechs are Winning Generation Z Over

 August 2, 2023

Learn how neobanks and fintechs use innovation, technology, and tailored experiences to win over Generation Z in the digital age.

Real-Time Marketing Examples to Get Inspired | Evam

  <p>
    In today’s fast-paced marketing landscape, staying ahead of the competition requires businesses to grasp the opportunities arising from evolving consumer expectations and technologies.
  </p>
  <p>
    Marketing teams need to discover more data-driven methods of understanding their customers and creating marketing campaigns that drive contextual customer engagement.
  </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/ffec88f39a184ab58b19fc27bf5a8a5b.webp">
  <p>
    This is where real-time marketing (RTM) comes into play. RTM is a highly significant marketing strategy that empowers marketers to instantly connect with their customers through relevant messaging, channels, and offers.
  </p>
  <p>
    A real-time marketing strategy can increase customer retention, boost conversion rates, and improve brand perception for both B2C and B2B organizations.
  </p>
  <p>
    In this blog post, we will delve deeper into the concept of real-time marketing and provide insightful examples to assist you in understanding what it exactly entails.
  </p>

  <h2>The New Era of Customer Expectations</h2>
  <p>
    In today’s fully digitized world, we have become accustomed to having easy access to information, products, and services.
  </p>
  <p>
    As a result, customer expectations have transformed, reshaping the concept of customer experience. Customers now anticipate a higher degree of personalization and relevance. 72% of them only engage with personalized messages and offers.
  </p>
  <p>
    They desire businesses that truly understand their needs, preferences, and behaviors, and can promptly provide tailored solutions that align with their specific objectives.
  </p>
  <p>
    A staggering 81% of businesses recognize that customer experience plays a pivotal role in fostering loyalty, driving revenue growth, and achieving cost savings. Real-time marketing serves as a hidden superpower for businesses, enabling them to deliver exceptional experiences and make the most out of their customer relationships.
  </p>
  <p>
    Therefore, it is crucial to establish a structured and systematic approach to real-time marketing across all communication channels.
  </p>

  <h2>The Current State of Real-Time Marketing</h2>
  <p>
    RTM is a data-driven and always-on approach to marketing. It involves creating and delivering hyper-personalized marketing campaigns that respond to current events, trends, customer behavior, or feedback in real-time.
  </p>
  <p>
    The traditional way of implementing this real-time approach could be interpreted as responding to the target audience through social media during events or occasions. However, that was long before the emergence of big data, Artificial Intelligence (AI), and marketing technologies.
  </p>
  <p>
    Thanks to advancements in these areas, marketers today can take a comprehensive look at the customer journey, analyze available customer data, and utilize real-time interaction management to provide contextual engagement.
  </p>
  <h3>Characteristics of Real-Time Marketing:</h3>
  <ul>
    <li><strong>Data-driven:</strong> Leverages data and analytics to gain insights into the customer journey, segment the audience, seize opportunities, and gauge outcomes.</li>
    <li><strong>Agile:</strong> Demands a dynamic and responsive strategy that empowers marketers to swiftly and efficiently adapt to evolving circumstances and customer demands.</li>
    <li><strong>Creative:</strong> Entails crafting unique, captivating, and pertinent content that distinguishes itself and deeply connects with the target audience.</li>
    <li><strong>Collaborative:</strong> Involves fostering collaboration among various teams, including social media, content marketing, design, web development, sales, and customer service, to ensure a synchronized and cohesive content delivery.</li>
  </ul>
  <p>
    Research shows that only 7% of marketers can effectively implement a data-driven approach to real-time marketing. This is because achieving success in RTM requires a combination of skills, tools, and processes. Marketing teams must utilize various sources of information such as CRM tools, marketing technologies, and website analytics.
  </p>
  <p>
    By gathering up-to-date data from these sources, they can reap the benefits of real-time marketing and create customer-centric journeys.
  </p>

  <h2>Applications of Real-Time Marketing Across Industries</h2>
  <p>
    RTM offers great flexibility and can be applied to various industries, allowing businesses to customize it according to their specific goals and needs. Let’s explore some examples to understand how it can be utilized in different ways.
  </p>

  <h3>Real-Time Marketing in Financial Services</h3>
  <p>
    In the financial services industry, customers now expect banks to serve as reliable and accessible financial advisors around the clock. These organizations often possess a wealth of customer data, which can be leveraged to achieve personalized and contextually relevant customer engagement through real-time marketing.
  </p>
<p>
  </p><h4>Here’s an example scenario:</h4>
  <ul>
    <li>A customer starts a credit application on the bank’s mobile app but doesn’t complete it.</li>
    <li>When the customer visits a branch and takes a number, the branch representative receives an email with the credit application details.</li>
    <li>The representative reminds the customer about the credit option and offers an advantageous deal.</li>
    <li>The customer accepts the credit offer, receiving a real-time tailored offer at the branch.</li>
  </ul>
<p></p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/5afe7c8bf99044d6b3fe2c6314bdf836.png">

  <h3>Real-Time Marketing in Telecommunications</h3>
  <p>
    Telecommunication companies face various challenges such as profitability and increasing their Average Revenue Per User (ARPU) due to factors like market saturation, the substitution of traditional services, and price wars.
  </p>
  <h4>Consider the following scenario:</h4>
<p>
  </p><ul>
    <li>An operator’s customer, traveling abroad, arrives at the international departures terminal.</li>
    <li>The real-time marketing system processes the customer’s location data (GDPR compliant).</li>
    <li>The customer receives an SMS with relevant international usage packages.</li>
    <li>If eligible, the system sends a push notification for a joint promotion with an airport restaurant nearby, allowing for cross-promotional campaigns.</li>
  </ul>
<p></p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/e19056ab585e48ee809b2cab4ad3c77d.png">
  <h3>Real-Time Marketing in Retail</h3>
  <p>
    In the retail industry, customers expect a seamless integration between online and offline shopping experiences.
  </p>
  <h4>Consider this example:</h4>
  <ul>
    <li>A customer has many items in their online shopping cart but hasn’t proceeded to checkout yet.</li>
    <li>The system sends them a reminder email, accompanied by a limited-time offer of free shipping.</li>
    <li>The customer decides to complete their purchase before the offer expires.</li>
    <li>The system then follows up with a confirmation email, expressing gratitude and including a coupon for their next order.</li>
    <li>This gesture leaves the customer feeling satisfied and rewarded by the retailer.</li>
  </ul>

  <h2>Let’s Partner Up to Help You Move at the Speed of Your Customers</h2>
  <p>
    As a leading Martech company specializing in customer journey orchestration with intelligent capabilities, we empower our customers to elevate their marketing strategies to new heights.
  </p>
  <p>
    Evam’s event processing engine, Evam Actions, can be your partner in leveraging real-time marketing activities effectively, seizing the right business moments, and taking immediate action.
  </p>
  <p>
    Would you like to learn more about how we can assist you? Please feel free to reach out to us anytime!
  </p>
 <p> <a href="#">Contact Us</a></p>

<h2>Table of Contents</h2>
<ul>
  <li>The New Era of Customer Expectations</li>
  <li>The Current State of Real-Time Marketing</li>
  <li>
    Applications of Real-Time Marketing Across Industries
    <ul>
      <li>Real-Time Marketing in Financial Services</li>
      <li>Real-Time Marketing in Telecommunications</li>
      <li>Real-Time Marketing in Retail</li>
    </ul>
  </li>
  <li>Let’s Partner Up to Help You Move at the Speed of Your Customers</li>
</ul>


Real-Time Marketing Examples to Get Inspired

 July 26, 2023

Revolutionizing Customer Engagement with Generative AI | Evam

<p>
    Increasing customer engagement can be a daunting and time-consuming task for businesses in today’s fast-paced digital landscape. Thankfully, Generative AI technologies offer a multitude of possibilities for marketers to establish meaningful connections with customers and build brand loyalty.
  </p>
  <p>
    Instead of dedicating extensive hours to data analysis and segment definition, marketers now have the advantage of leveraging AI-driven tools to create personalized campaigns that boost customer engagement.
  </p>
  
  <p>
    80% of banks are planning to increase investment in AI over the next 5 years. This shows that AI is not a passing trend, but rather an integral part of an organization’s growth trajectory. Therefore, marketers need to embrace it now to develop future-proof strategies.
  </p>
  <p>
    To assist you, we’ll embark on a journey into the realm of Generative AI in this blog post. We’ll begin with the fundamentals, explore its benefits along the way, and delve into best practices.
  </p>
  
  <h2>Generative AI: Explanations, Tools, and Benefits</h2>
  
  <p>
    Generative AI is a type of artificial intelligence (AI) technology that can create various content such as text, images, audio, and synthetic data. Its origins can be traced back to the 1960s when it was first introduced in chatbots.
  </p>
  <p>
    This AI technology is making waves nowadays, due to the emergence of generative adversarial networks (GANs). These algorithms leverage deep learning to generate new outputs that closely resemble the input data.
  </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/1876c8dbc6fd4c6bb77e254651d32605.png">
  <p><em>Source: NVIDIA</em></p>
  <p>
    Generative AI has a wide range of applications in various fields. It is used for creating innovative product designs, optimizing business processes, empowering customer value management, and enhancing existing content, among other possibilities.
  </p>
  <p>
    As a practical example, a telco operator launched an AI-powered customer value management initiative and achieved a reduction of more than 10% in customer churn, along with a 20% increase in cross-selling.
  </p>
  <p>
    These AI and machine learning applications can be integrated into software products or accessed through tools such as ChatGPT, DALL-E, and Bard. Creating conversational chatbot experiences, generating user-friendly interfaces, and offering more personalized assistance to customers are just a few of the many opportunities these applications provide for improving the customer experience.
  </p>
  
  <h3>Most Popular Tools to Be on the Lookout for</h3>
  <ul>
    <li><strong>ChatGPT:</strong> Developed by OpenAI, ChatGPT is an AI chatbot that uses deep learning to generate human-like text based on user prompts. The platform interacts with users in a conversational way to provide them with answers or compose texts.</li>
    <li><strong>DALL-E:</strong> DALL-E is an image tool that generates custom images based on natural language prompts. It is an effective tool that can produce compelling visuals for marketing campaigns, product showcases, and branding materials.</li>
    <li><strong>Bard:</strong> Google’s experimental AI chatbot Bard is developed to complement Google Search as a creative collaborator. It can enable marketers to write compelling content, brainstorm ideas, and pull information from the web through the “Google It” button.</li>
  </ul>
  <p>
    These tools can provide a faster, better, and more scalable way to create content pieces that are more customer-centric and effective than traditional methods can.
  </p>
  
  <h3>The Benefits of Generative AI</h3>
  <p>
    AI is specifically developed to enhance human capabilities by minimizing errors, automating repetitive tasks, assisting content marketers, and contributing to the betterment of society. In fact, research shows that AI can improve human productivity by 35%.
  </p>
  <p>
    This technological advancement enables this level of productivity thanks to some of its following abilities:
  </p>
  <ul>
    <li><strong>Enhanced Decision-Making:</strong> Generative AI assists in making well-informed decisions by analyzing vast amounts of data and generating valuable insights. This ability can be extremely beneficial for various sectors such as finance, healthcare, and business intelligence.</li>
    <li><strong>Promotion of Exploration and Innovation:</strong> These tools open up diverse options and possibilities, encouraging exploration and pushing the boundaries of creativity and problem-solving.</li>
    <li><strong>Improved Personalization:</strong> By understanding individual preferences and behaviors, generative AI creates personalized customer experiences and recommendations, resulting in enhanced user satisfaction.</li>
    <li><strong>Streamlined Language Translation:</strong> Localization is an important aspect of creating engaging messages across channels. With its natural language processing and translation capabilities, generative AI tools can enable effective communication across different languages.</li>
  </ul>
  
  <h2>Leveraging Generative AI to Increase Engagement</h2>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/04b5f6aac7754d029c83fa227a5bc177.webp">
  <p>
    In today’s ever-changing marketing landscape, using a one-size-fits-all approach is no longer effective. Marketers are challenged with analyzing vast amounts of data and making sense of this data to deliver great customer experiences across all channels.
  </p>
  <p>
    Generative AI can tackle this challenge. It can help create and target data-driven marketing campaigns tailored to customer demographics, interests, and purchase history.
  </p>
  
  <h2>Ways to Utilize Generative AI to Enhance Customer Experience</h2>
  <ul>
    <li><strong>Create Segment-Driven Experiences:</strong> Generative AI can enhance the accuracy of data analysis, allowing you to extract more precise insights from your existing data. Moreover, it can identify patterns and trends, enabling you to make predictions about future customer behaviors.</li>
    <li><strong>Break Down Language Barriers:</strong> AI has the power to overcome language barriers by using automated translation and localization. Customer service interactions, websites, and social media platforms can be equipped with chatbots to enable effective communication in multiple languages.</li>
    <li><strong>Generate Tailored Content:</strong> AI can streamline content creation by identifying patterns and performing sentiment analysis. By feeding their inputs with these insights, marketers can create tailored content such as blogs, videos, social media posts, or ad texts that resonate with their target audience.</li>
    <li><strong>Streamline Customer Support:</strong> Embedded generative AI tools, such as chatbots, are beneficial for multilingual and 24/7 customer support.</li>
  </ul>
  
  <h2>How Generative AI Can Empower Telcos &amp; Banks</h2>
  <p>
    Nowadays, telcos face challenges such as market saturation, price wars, and alternative communication channels like messaging apps. These factors make it difficult for them to boost profitability and increase the average revenue per user (ARPU).
  </p>
  <p>
    Similarly, banks operate in challenging markets where they are expected to function as full-time financial advisors to their customers. While these industries have unique challenges, they also share some common characteristics. They possess vast amounts of customer data, and engagement is crucial for maintaining a competitive edge.
  </p>
  
  <h2>The Future is Promising with AI</h2>
  <p>
    As AI continues to evolve and become more sophisticated, its potential for the future of marketing becomes more promising. We don’t know exactly what AI will evolve into, but we can estimate that as it becomes more advanced and accessible, it will unlock new levels of personalization, efficiency, and creativity for marketers to stay ahead of the game.
  </p>

<h2>Table of Contents</h2>
 <ul>
    <li>Generative AI: Explanations, Tools, and Benefits
      <ul>
        <li>Most Popular Tools to Be on the Lookout for</li>
        <li>The Benefits of Generative AI</li>
      </ul>
    </li>
    <li>Leveraging Generative AI to Increase Engagement</li>
    <li>Ways to Utilize Generative AI to Enhance Customer Experience
      <ul>
        <li>Create Segment-Driven Experiences</li>
        <li>Break Down Language Barriers</li>
        <li>Generate Tailored Content</li>
        <li>Streamline Customer Support</li>
      </ul>
    </li>
    <li>How Generative AI Can Empower Telcos &amp; Banks</li>
    <li>The Future is Promising with AI</li>
  </ul>

Revolutionizing Customer Engagement with Generative AI

 July 10, 2023

Leveraging Decision Intelligence for Real-Time Marketing | Evam

<p>
    Decision intelligence empowers businesses to navigate the complexities of today’s landscape. It harnesses the synergistic power of machine learning, artificial intelligence, and human decision-making.
  </p>
  <p>
    DI effectively transforms raw data into actionable insights, enabling informed and strategic business decisions to be made that unlock unparalleled opportunities for success.
  </p>
  <p>
    Through our DI series, we embarked on a journey to help you understand and seize the opportunities provided by decision intelligence. In our first two blog posts, we explained the foundation of decision intelligence and explored its revolutionary impact on the marketing landscape.
  </p>
  <p>
    Now, we continue on our journey by delving into the smartest ways to utilize DI platforms. Additionally, we’ll be exploring our DI module, Evam Decisioning, through explanations and example scenarios.
  </p>

  <h2>Achieving Real-Time Interaction Management Through Decision Intelligence (H2)</h2>
  <p>
    According to statistics from Forbes, companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries. Even this data illustrates the importance of delivering real-time and relevant experiences to customers in today’s highly competitive market.
  </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/aadfe43739674ea4a4193c64d206dc9a.webp">
  <p>
    Achieving hyper-personalized experiences that are delivered at the right time requires a comprehensive approach that goes beyond merely understanding customer needs and interests.
  </p>
  <p>
    Businesses must adopt a holistic real-time interaction management (RTIM) approach that empowers them to leverage data-driven insights for campaign effectiveness.
  </p>
  <p>
    RTIM is a framework for delivering contextually relevant experiences, value, and utility to customers precisely when they are most engaged across multiple channels. It can introduce intelligent execution and delivery capabilities to businesses through a decision intelligence platform.
  </p>
  <p>
    DI platforms are enterprise marketing technologies that collect and analyze data from multiple data warehouses. They generate actionable recommendations, enhance omni-channel strategies, and provide tools for optimizing campaign effectiveness.
  </p>
  <p>
    When DI platforms are combined with an RTIM approach, businesses can ensure that customer communications are aligned with the context of user interactions.
  </p>
  <p>
    Harnessing these two concepts together offers numerous benefits for businesses, including:
  </p>
  <ul>
    <li>Boosting conversion rates and driving revenue growth,</li>
    <li>Reducing churn and improving customer retention, and</li>
    <li>Enhancing operational efficiency and achieving cost-effectiveness.</li>
  </ul>

  <h2>Smart Ways to Utilize Real-Time Decision Intelligence Platforms</h2>
  <p>
    DI platforms leverage artificial intelligence (AI) and machine learning (ML) capabilities to enhance a wide range of sectors, including telecommunications, retail, banking, transportation, and more.
  </p>
  <p>
    The specific applications of DI platforms within different sectors and operational processes will become increasingly apparent soon. Meanwhile, there are various current strategies for leveraging the power of RTIM and DI platforms effectively.
  </p>

  <h3>Understanding and Segmenting Customers</h3>
  <p>
    Decision intelligence platforms extend beyond traditional business intelligence (BI) technologies. These platforms focus on analyzing complex and multi-dimensional customer data to empower human decisions and generate automated insights.
  </p>
  <p>
    DI platforms collect and process data from diverse data sources such as websites, mobile apps, CRMs, and emails. They allow for the creation of detailed customer profiles encompassing demographic, psychographic, and contextual information.
  </p>
  <p>
    Businesses can use DI platforms to identify the most valuable, churn-prone, profitable, and inactive customers. Then, they can create tailored campaigns that align with those customers’ needs and expectations.
  </p>

  <h3>Optimizing Sales and Marketing Strategies</h3>
  <p>
    Comprehensive DI platforms can help optimize sales and marketing strategies. They can be used to create an actionable decision intelligence system in several ways.
  </p>
  <p>
    Firstly, businesses can identify new opportunities and potential customers. This allows for focused efforts on targeted acquisition. They can also maximize cross-selling and up-selling opportunities to increase revenue from existing customers.
  </p>
  <p>
    Additionally, these platforms can be used to facilitate strategic customer relationship management, which is essential to enhance customer lifetime value and overall profitability.
  </p>
  <p>
    Lastly, businesses can evaluate campaign performance using a DI platform and optimize their resource allocation accordingly.
  </p>

  <h3>Orchestrating Customer Journeys</h3>
  <p>
    Orchestrating customer journeys requires continuity and relevance throughout interactions.
  </p>
  <p>
    A key challenge in creating connected customer journeys lies in making informed and instant decisions based on data and insights. Businesses must determine the next best actions, offers, or messages for each customer based on their profiles and intents.
  </p>
  <p>
    They also need to execute customer interactions in real-time across various channels and devices. These interactions must be updated based on real-time feedback and results.
  </p>
  <p>
    DI platforms provide a real-time interaction management approach to address these challenges effectively and help businesses improve business outcomes.
  </p>

  <h3>Automating Decision-Making Processes</h3>
  <p>
    The ML and AI capabilities offered by DI platforms not only enhance the customer experience, but also enable businesses to achieve their goals more effectively and make well-informed decisions.
  </p>
  <p>
    These platforms streamline consolidated data from various sources and analyze it efficiently using AI and ML techniques.
  </p>
  <p>
    This approach empowers companies to make decisions that are not only prompt, but also accurate and consistent. By utilizing DI tools, businesses can optimize their automation processes, leverage AI-based decision-making in operational workflows, and minimize instances of overlapping and conflicting decisions.
  </p>
<h2>A Decision Intelligence Module Built for Agility: Evam Decisioning</h2>
    <p>
        Evam Decisioning is a customer-centric DI module that revolutionizes the way businesses make data-driven decisions, and automates their processes. It enables businesses to predict and meet the needs of their users seamlessly, both in online and physical channels.
    </p>
    <p>
        At its core, Evam Decisioning leverages predictive models to deliver tailored offers and messages to customers.</p><p>The module analyzes vast amounts of data and identifies patterns and preferences to anticipate customer needs accurately. This predictive capability allows businesses to move at the speed of their customers.</p><p> 
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/4a11d126cc22486c9f25343ae5da509d.png">
    <p><br></p>
    <p>
        One of the key features of Evam Decisioning is its rule-based offerings. This functionality enables businesses to define specific rules and probabilities, ensuring that unique and personalized offers are communicated to each user.</p>
    <p>
        Evam Decisioning automatizes the campaign delivery and execution processes. The module eliminates the need for manual intervention from marketing or business teams. Instead, it empowers businesses to focus on setting the scenario and criteria, while the module automatically sends the appropriate offers.</p>
    <h3>Continuous Learning</h3>
    <p>
        Evam Decisioning system utilizes easy-to-integrate ML decision modeling technologies that continuously gather data and facilitate the learning process. 
    </p>
    <p>
        The module is capable of evolving in real-time based on the actions and changing behaviors of customers. Evam Decisioning also stands out by seamlessly integrating both batch and real-time models simultaneously, enabling continuous learning from both historical and streaming data.
    </p>
    <h3>Scalability</h3>
    <p>
        The Evam Decisioning module is filled with ML functionalities that require no additional effort, allowing it to be seamlessly integrated into existing systems and operations. It brings together existing data sources to enable flexible and real-time decision-making.
    </p>
    <h3>User-Friendly Interface</h3>
    <p>
        The user-friendly interface is a key feature of the Evam Decisioning module, providing a smooth and intuitive experience for its users. The module allows for easy modification, revision, and updating of scenarios.
    </p>
    <p>
        Additionally, Evam Decisioning seamlessly integrates with all channels, empowering business users to swiftly edit scenarios and campaigns using a language they understand.
    </p>
    <h3>Shortest Time to Value</h3>
    <p>
        Compared to other DI solutions available, Evam Decisioning offers easier and faster integration and implementation with business operations. The solution facilitates model orchestration and empowers teams to make strategic decisions instantly.
    </p>
    <h2>Evam Decisioning in Action: Example Scenarios for Telcos &amp; Banks</h2>
    <p>
        RTIM is especially important for banks and telcos that operate in a highly competitive landscape. With digital technology no longer providing a competitive edge, the key to success for these companies lies in utilizing a data-driven approach to deliver hyper-personalized experiences.
    </p>
    <p>
        The ML and AI capabilities of Evam Decisioning can help key players in both industries tackle their challenges and increase customer loyalty and ROI.
    </p>
    <p>
        Many of the banks operating today are challenged by expanding their customer portfolio, turning inactive customers into active ones, and updating their complex systems to deliver customer-centric experiences.
    </p>
    <h3>Example Scenario for Banking</h3>
    <p>
        Similarly, telcos are operating in a highly competitive landscape where pricing is not the main differentiating factor. They are most challenged with preventing customer churn and increasing customer value.
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/01d52bd71b2a4eafb50e78fc353838f1.png">
 <p>
        Similarly, telcos are operating in a highly competitive landscape where pricing is not the main differentiating factor. They are most challenged with preventing customer churn and increasing customer value.
    </p>
    <h3>Example Scenario for Telcos</h3>
    <p>
        Thanks to Evam Decisioning’s instant action-taking capabilities, telcos can enhance the quality and frequency of their interactions with their customers and increase engagement to ensure retaining them.
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/41822ec8c9274b37944de0a09d1ebc24.png">
    <h2>Let’s Join Forces to Capitalize on the Next Big Experiences</h2>
    <p>
        Designing a DI platform with RTIM capabilities can be a complex and time-consuming project that requires a lot of technical skills.
    </p>
    <p>
        As a technology company specializing in customer journey orchestration through continuous intelligence capabilities, we offer our partners an agile DI module with instant action-taking capabilities.
    </p>
    <p>
        Evam Decisioning will enable you to leverage the power of decision intelligence and translate resulting actions into a campaign model while seamlessly communicating with the Evam Marketing Suite.
    </p>
    <p>
        Intrigued to learn more about Evam Decisioning? Get in touch with Evam today to capitalize on the next big experiences! <a href="mailto:contact@evam.com">Contact us!</a>
    </p>

<h2>Table of Contents</h2>
 <ul>
    <li>Achieving Real-Time Interaction Management Through Decision Intelligence (H2)</li>
    <li>Smart Ways to Utilize Real-Time Decision Intelligence Platforms
      <ul>
        <li>Understanding and Segmenting Customers</li>
        <li>Optimizing Sales and Marketing Strategies</li>
        <li>Orchestrating Customer Journeys</li>
        <li>Automating Decision-Making Processes</li>
      </ul>
    </li>
    <li>A Decision Intelligence Module Built for Agility: Evam Decisioning
      <ul>
        <li>Continuous Learning</li>
        <li>Scalability</li>
        <li>User-Friendly Interface</li>
        <li>Shortest Time to Value</li>
        <li>Evam Decisioning in Action: Example Scenarios for Telcos &amp; Banks</li>
        <li>Let’s Join Forces to Capitalize on the Next Big Experiences</li>
      </ul>
    </li>
  </ul>

Leveraging Decision Intelligence for Real-Time Marketing

June 19, 2023

How Decision Intelligence is Shaping the Future of Marketing | Evam

    <p>
        You turn on your computer, and instead of being bombarded with a sea of business data and unnamed KPIs, 
        <strong>you see a complete picture of what's happening in your business.</strong>
    </p>
    <p>
        You can understand why your metrics are changing and how these insights can affect the outcomes of your marketing strategy. 
        It's like having a crystal ball that shows you the future of your business. This might sound too good to be true, but it’s not. 
        <strong>With decision intelligence (DI), you can have this level of insight and clarity in the decision-making process.</strong>
    </p>
    <p>
        In the <a href="#">first blog post of our decision intelligence series</a>, we’ve explored what decision intelligence is and explained it as a 
        <strong>holistic decision-making mechanism</strong> that combines the power of AI and machine learning tools and the human mind for making more informed decisions.
    </p>
    <p>
        <strong>Through this blog post, we’ll continue our journey to assess the value of DI as a concept in commercial decision-making.</strong> 
        Then, we’ll take a closer look at the future of marketing and decision intelligence.
    </p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/1273505b9920478f864d757660f39d7a.webp">

<h2>Moving Beyond Business Intelligence</h2>
    <p>Over the past few decades, many companies have embraced the idea that <strong>“data is the new oil.”</strong> to shape their marketing campaigns or business processes. However, simply having a large amount of data does not necessarily lead to effective business decisions. This is important to keep in mind considering <a href="#">business performance is 95% correlated with effective decision-making</a>.</p>

    <p>To address this challenge, business intelligence (BI) tools were introduced over 20 years ago, promising to <strong>help marketers transform vast amounts of data into informed decisions.</strong></p>

    <p>Today, <a href="#">businesses use an average of 3.8 different BI tools</a>, which gather data from various sources to support marketing teams in <strong>strategic planning, operational decision-making, and identifying market conditions and customer trends.</strong></p>

    <p><strong>While artificial intelligence capabilities power some business intelligence (BI) tools, they often fall short of combining other technologies</strong> like machine learning, natural language processing, and reporting.</p>

    <p>This can create data silos that are inconsistent or incompatible with other business units. Additionally, <strong>BI tools can be too technical and require data scientists</strong> to conceptualize and transform data into reports or usable insights for marketers.</p>

    <p><strong>Decision intelligence (DI) tools take things a step further</strong> by incorporating machine learning and other advanced analytics techniques to <strong>help decision-makers make more informed and accurate decisions.</strong></p>

    <p>DI adopts a more holistic approach to decision-making, <strong>considering not just data, but also human expertise, intuition, and other factors</strong> that may influence the process.</p>

    <p><strong>DI platforms allow all parts of an organization, including non-technical teams, to gain access to trusted, repeatable insights in real-time.</strong> By leveraging the strengths of both humans and machines, these platforms create a more collaborative and efficient real-time decisioning process for marketers.</p>

    <p>Without the right tools and insights, <a href="#">98% of marketing managers fail to apply best practices when making decisions</a>. That’s why transitioning from BI to DI is crucial for marketers to mitigate risks and drive growth.</p>

 <h2>3 Advantages for Getting Started with Decision Intelligence</h2>
    <p>In today’s fast-paced and data-driven business environment, <strong>mastering the art of manipulating big data is paramount to gaining a competitive advantage.</strong> Every piece of data is like a story waiting to be told, and with the right tools, marketers can unlock the power of these stories to create compelling campaigns that resonate with their target audience.</p>

    <p>That’s where decision intelligence comes in and helps marketers choose the right stories to <strong>structure their marketing campaigns and offer hyper-personalized customer experiences that go beyond mere interactions.</strong></p>

    <p><strong>With DI, there is always more.</strong> Here is a detailed look at how decision intelligence and the future of marketing can evolve together.</p>

    <h2>Meeting Customer Demands</h2>
    <p>By structuring the data in the right way and creating meaningful insights from them, DI can help identify <strong>trends, patterns, and opportunities that may otherwise go unnoticed.</strong></p>

    <p>Moreover, DI is less about understanding the data and <strong>more about obtaining a vision to anticipate the outcomes of the next possible action.</strong></p>

    <p>Marketers can acquire a <strong>holistic understanding of customer data</strong> to determine which products and services are the most popular, which channels are most effective for reaching their target audience, and which messaging resonates best with their customers.</p>

    <p><strong>This allows for successfully meeting ever-changing demands,</strong> delivering more relevant customer experiences, and taking the next big actions.</p>
<h2>Solving Choice and Decision Dilemmas</h2>
    <p>Today’s marketers have a plethora of channels and techniques at their disposal to reach their target audiences. From email marketing to social media, influencer marketing to sponsorships, the options can be overwhelming. This abundance of choices can lead to two common forms of bewilderment: <strong>choice paralysis</strong> and <strong>decision paralysis.</strong></p>

    <p><strong>Choice paralysis</strong> occurs when presented with excessive options, making it challenging to determine the best course of action. On the other hand, <strong>decision paralysis</strong> arises when there are only a few options available, but insufficient data exist to make an informed decision.</p>

    <p>In this case, as a marketer, you’ll probably need to <strong>investigate your marketing reports</strong> to see the results of your channel strategies. You’ll discover flaws in your strategy, and brainstorm new ideas and test out different approaches until you find the one that works best.</p>

    <p>This investigation can be time-consuming. <strong>DI can help streamline this process</strong> by consolidating data from different silos and analyzing it in a structured manner. Furthermore, it can go beyond simply examining the results of marketing strategies by also exploring the relationships between them, providing a more nuanced view of marketing performance.</p>

    <h2>Lowering Costs and Improving ROI</h2>
    <p><strong>DI provides decision support</strong> that reduces guesswork and enables marketers to make more effective decisions with a data-driven approach. This eliminates the need for ineffective marketing actions and ensures that resources are allocated efficiently.</p>

    <p>Real-time decision intelligence can help businesses and marketers <strong>identify areas that are most profitable</strong> and use this information to enhance supply chains, tailor product offerings to the most profitable customer segments, and optimize marketing efforts.</p>

    <p>These benefits improve overall <strong>operational efficiency</strong> and enhance <strong>customer service and experience,</strong> which are key factors in a business’ profitability.</p>

    <h2>Gear Up for the Future of Marketing with EVAM Decisioning</h2>
    <p>Failing to make progress with DI can have the same negative impact for businesses as being late to adopt online technologies. It is imperative that all organizations implement a decision intelligence model or platform to <strong>assist decision-makers</strong> in ways that were previously impossible.</p>

    <p>Developing an in-house DI system from scratch can be a time-consuming and technically demanding process. As a <strong>technology company specializing in customer journey orchestration through continuous intelligence capabilities,</strong> we offer our partners a comprehensive decision intelligence platform that includes real-time decisioning abilities.</p>


<p>With Evam Decisioning Module, you can leverage the power of decision intelligence and translate resulting actions into a campaign model while seamlessly communicating with the Evam Marketing Suite.</p>

<p>Let us collaborate to help you make informed marketing decisions based on actionable insights and deliver hyper-personalized customer experiences!</p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/7b646b9ba0de40fbb22821ce458b6f97.webp">

<h2>Table of Contents</h2>
  <ul>
        <li>Moving Beyond Business Intelligence</li>
        <li>
            3 Advantages for Getting Started with Decision Intelligence
            <ul>
                <li>Meeting Customer Demands</li>
                <li>Solving Choice and Decision Dilemmas</li>
                <li>Lowering Costs and Improving ROI</li>
            </ul>
        </li>
        <li>Gear Up for the Future of Marketing with Evam Decisioning</li>
    </ul>

How Decision Intelligence is Shaping the Future of Marketing

 May 16, 2023

Understanding Decision Intelligence for Business Success

<p>
        Imagine you’re the captain of a ship navigating through a treacherous sea. Your decisions will determine whether you reach your destination safely or succumb to the dangers of the unknown.
    </p>
    <p>
        <strong>Similarly, data-driven decision-making is the cornerstone of success in the business world.</strong> Every year, about 
        <a href="#">three billion decisions</a> are made that impact a company’s bottom line, ranging from product development to marketing campaigns.
    </p>
    <p>
        With the advent of big data, decision-making has become more complicated than ever, and it’s easy to feel lost or overwhelmed. That’s where decision intelligence (DI) comes in, <strong>an emerging discipline that helps bridge the data-decision gap for marketers.</strong>
    </p>
    <p>
        If you’ve ever felt like navigating the sea of data-driven decision-making is like sailing without a compass, you’re not alone. But fear not, because <strong>this blog post will help you explore the question on every marketer’s mind – what is decision intelligence</strong> – and reveal how it can take your marketing performance to new heights with its informed decisions and insights.
    </p>
    <h2>Defining Decision Intelligence: An Overview</h2>
    <p>
        From the visionary mind of <a href="#">Dr. Lorien Pratt</a>, the term <strong>“Decision Intelligence”</strong> was born, offering a 
        <strong>groundbreaking solution for decision-makers</strong> that would soon capture the attention of industry titans such as Google and Alibaba.
    </p>
    <p>
        According to Gartner, <em>‘Decision intelligence is a practical domain framing a wide range of decision-making techniques bringing multiple traditional and advanced disciplines together to design, model, align, execute, monitor, and tune decision models and processes.’</em>
    </p>
    <p>
        <strong>With its commercial application of AI to the decision-making process, decision intelligence (DI) is a smart framework for businesses</strong> that overcomes the deficiencies of traditional AI and machine learning, leveraging data science and automation to enable rapid, sophisticated, and granular decision-making.
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/9f79283654c2441cae840c84009c22d2.webp">
<h2>From AI to DI: Combining the Powers of Data Science and Automation</h2>
    <p>
        AI is an invaluable tool for marketing automation. <strong>Still, humans and machines have different strengths and weaknesses in the decision-making process.</strong> Recognizing this, DI takes it one step further and combines the best of both worlds to create a holistic decision-making mechanism that makes decisions based on actionable insights.
    </p>
    <p>
        <strong>That’s why a decision intelligence model or platform includes analytics and AI technologies</strong> such as machine learning, reporting, Natural Language Processing, and alerting.
    </p>
    <p>
        <strong>Think of it this way:</strong> AI and machine learning can answer the question <em>"If I see X, what can I conclude?"</em> while DI goes beyond and answers <em>"If I take action X, what will be the outcome?"</em> This is particularly important when dealing with systems like complex event processing that involve feedback loops and a variety of moving parts.
    </p>
    <p>
        What decision intelligence is not is removing humans from the decision-making process entirely. <strong>It’s about empowering decision-makers with AI and machine learning to provide a more holistic and accessible view of all their business data.</strong> This enables them to use the insights and predictions they need to make accurate, efficient, and consistent decisions.
    </p>

    <h2>Benefits of Leveraging Real-Time Decision Intelligence for Marketing</h2>
    <p>
        <strong>Today, an astounding <a href="#">71% of global customers</a> expect companies to deliver hyper-personalized experiences.</strong> Therefore, it is imperative for businesses to equip themselves with smart, real-time decisioning capabilities to cater to the unique behavior and preferences of each customer.
    </p>
    <p>
        Leveraging the power of <a href="#">real-time decision intelligence</a> is paramount in <strong>creating connected journeys for customers.</strong> However, the potential benefits extend far beyond that for marketers. Let’s take an in-depth look at all of these advantages.
    </p>

    <h3>Real-Time Decisioning with High-Quality Data</h3>
    <p>
        Without accurate and relevant data, any decision made will be flawed. <strong>DI provides a structured approach to data management</strong> that enables marketers to identify specific quality requirements for data that is fit for use in decision-making.
    </p>
    <p>
        By doing so, decision intelligence empowers marketers to <strong>explore data and its context more effectively,</strong> leading to the use of accurate and timely data to make the right offerings at the right time, with the right messages.
    </p>

    <h3>Expanding Loyalty with Contextual Customer Engagement</h3>
    <p>
        Businesses that fail to offer personalization through contextual customer engagement risk losing <strong>33% of their customers.</strong> As the smartest enabler of personalization, DI can function as the basis for delivering personalized and relevant interactions with customers based on their current context or situation.
    </p>
    <p>
        DI technologies or platforms use real-time analysis of customer data, <strong>such as behavior, preferences, and location,</strong> to help marketers engage with customers in the most effective way at the right moment and offer tailored customer experiences.
    </p>

    <p><strong>Reach Your Customers in Moments that Matter with Evam</strong></p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/255026e061ad4544861a83630c307146.png">
<h3>Increased Marketing Capabilities</h3>
    <p>
        Decision intelligence can expand the capabilities of marketing professionals in numerous ways by enabling decision automation.
    </p>
    <p>
        <strong>Firstly, DI can help marketers solve the complexity ceiling of overlapping and contradicting decisions.</strong> This means no more shooting in the dark, but rather adopting a strategic and calculated approach to making informed decisions.
    </p>
    <p>
        <strong>Secondly, DI provides marketing teams with advanced analytics tools</strong> to detect emerging trends in customer behavior, and define the right persona and offerings. Armed with this information, teams can make informed decisions about resource allocation and prioritize campaigns for maximum impact.
    </p>
    <p>
        <strong>And, last but not least, DI enables marketing teams to measure the success</strong> of their campaigns with more accuracy than ever before with comprehensive and granular data.
    </p>

    <h2>Seize the Next Big Moments with an Agile Decision Intelligence Platform</h2>
    <p>
        Taking advantage of actionable data, wherever and whenever it presents itself, cannot be overstated for marketers. Such data can provide opportunities to seize the next big moments of customers and create memorable experiences that leave a lasting impression.
    </p>
    <p>
        <strong>Here at Evam, we believe in transforming every customer touchpoint into a meaningful experience using a data-driven approach.</strong> That’s why we provide our partners with holistic DI platforms with real-time action-taking capabilities. With <a href="#">Evam Decisioning Module</a>, you can harness the power of DI and convert resulting actions into a campaign model while handling communication with <a href="#">Evam Marketing Suite</a>.
    </p>
    <p>
        <a href="#">Get in touch with Evam</a> today to keep smart decision-making capabilities at your fingertips and reach your customers in the moments that matter!
    </p>

<h2>Table of Contents</h2>
 <ul>
  <li>Defining Decision Intelligence: An Overview</li>
  <li>From AI to DI: Combining the Powers of Data Science and Automation</li>
  <li>Benefits of Leveraging Real-time Decision Intelligence for Marketing
    <ul>
      <li>Real-time Decisioning with High-Quality Data</li>
      <li>Expanding Loyalty with Contextual Customer Engagement</li>
      <li>Increased Marketing Capabilities</li>
    </ul>
  </li>
  <li>Seize the Next Big Moments with an Agile Decision Intelligence Platform</li>
</ul>


Decoding Decision Intelligence: Foundations and Benefits

May 10, 2023

Discover the foundations and benefits of decision intelligence to enable smarter, data-driven decisions in today’s competitive landscape.

AI in Real-Time Marketing: Enhance Customer Engagement

 <p>
        Imagine this: It’s a bustling Monday morning, and your marketing team is gearing up for another action-packed day. 
        But instead of drowning in mundane tasks and drowning out in a sea of data, your team is powered by the cutting-edge 
        technology of Artificial Intelligence (AI). With AI at your side, you’re not just surviving, but thriving in the fast-paced 
        world of real-time marketing and customer engagement.
    </p>
    <p>
        In this blog post, we’re delving into the captivating realm of AI-powered real-time CX management, 
        <strong>where innovation meets creativity, and where data becomes a treasure trove of insights.</strong> So, let’s uncover AI’s 
        untapped potential in transforming how we engage with customers, create exceptional experiences, and leverage the power 
        of marketing teams.
    </p>
    <h2>AI for Personalization: Cracking the Code for a Better Understanding of Customers</h2>
    <p>
        As marketers, we know that <strong>understanding our customers is the key to increasing engagement and winning their loyalty.</strong> 
        At that exact point, AI comes in as a game-changer. By analyzing data from various touchpoints, 
        <strong>AI can create a holistic customer profile</strong> that reveals their preferences, behavior, and needs.
    </p>
    <p>
        In a world where <a href="#">80% of consumers state that they are more likely to make a purchase when brands offer personalized experiences</a>, 
        being armed with these insights will allow you to deliver <strong>hyper-personalized content, offers, and recommendations</strong> that resonate 
        with each individual customer in real-time.
    </p>
    <p>
        It’s like having a crystal ball that anticipates your customers’ desires even before they express them. Talk about 
        <strong>creating wow-worthy experiences that make your customers feel seen and valued!</strong>
    </p>
<img src="https://cms.evam.rgmbeta.com/Uploads/Content/ab4bd24276ea413280eae7db1da14b86.png">
<h2>AI for Higher Customer Engagement: Unleashing the Magic of Real-Time</h2>
    <p>
        In today’s digital age, <strong>customers demand relevance and immediacy.</strong> And that’s where AI works its magic in maximizing real-time customer engagement. 
        By <strong>analyzing customer interactions in real-time</strong>, such as website visits, app usage, and social media interactions, 
        <strong>AI can decipher customer intent and preferences.</strong>
    </p>
    <p>
        This enables marketing teams to <strong>deliver precisely targeted real-time engagement activities</strong> that hit the bullseye of customer interests and needs. 
        With <a href="#">AI-powered martech solutions</a> with <a href="#">Marketing Suite</a>, it is possible to 
        <strong>optimize marketing strategies, timing, and channels</strong> to create captivating and personalized customer experiences in real-time that leave a lasting impression. 
        It’s the kind of engagement that turns customers into loyal brand advocates.
    </p>

    <h2>AI for Customer Retention: Building Long-Lasting Relationships that Resonate</h2>
    <p>
        Customer retention is crucial for any business to thrive, and AI can play a pivotal role in <strong>creating opportunities for long-term customer relationships.</strong>
    </p>
    <p>
        AI-powered tools can analyze customer data to <strong>identify potential churn risks and proactively engage with customers to prevent them from leaving.</strong> 
        For instance, AI can analyze customer interactions and engagement metrics to identify customers who are showing signs of disengagement, 
        such as reduced website visits or decreased purchase frequency.
    </p>
    <p>
        Based on these insights, AI can <strong>trigger targeted campaigns, like Evam Actions,</strong> to re-engage these customers with personalized offers, promotions, or content, 
        increasing their retention rates and fostering customer loyalty.
    </p>
    <p>
        <strong>Reach Your Customers in Moments that Matter with Evam</strong>
    </p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/2e89a1b8941a4c04a339b6d8f63c2ef2.webp">

<h2>Predictive Analytics and Decision Intelligence in Data Driven Marketing: Empowering Your Marketing Superpowers</h2>
    <p>
        Predictive analytics and decision intelligence capabilities are at the heart of AI’s prowess in real-time marketing. 
        With predictive analytics, AI leverages <strong>machine learning algorithms to analyze historical data</strong> and make predictions about future outcomes, such as customer behavior and preferences.
    </p>
    <p>
        This empowers you to engage with <strong>customers proactively, and proactively deliver personalized offers</strong> or recommendations, 
        even before customers express their requirements, to stay one step ahead of their needs.
    </p>
    <p>
        Decision intelligence uses AI tools and AI powered algorithms to <strong>optimize decision-making by analyzing data</strong> and identifying the most effective, 
        next-best-actions to take that will surpass customer expectations.
    </p>
    <p>
        It’s like having a trusted advisor by your side, helping you <strong>make data-driven decisions</strong> with precision and confidence. With these superpowers at your fingertips, 
        you can take your real-time marketing game to a whole new level of excellence to easily increase customer satisfaction and create loyal customers by using the effective tools of the martech ecosystem.
    </p>

    <h2>AI for Increased Campaign ROI: Maximizing Campaign Performance</h2>
    <p>
        When it comes to marketing, ROI is the ultimate measure of success. And with AI in your corner, you can 
        <strong>unlock new levels of campaign performance and drive higher returns on your marketing investments.</strong>
    </p>
    <p>
        AI’s ability to <strong>analyze data, optimize decision-making, and deliver personalized content in real-time</strong> significantly impacts your campaign’s effectiveness and efficiency. 
        By leveraging predictive analytics and decision intelligence, you can:
    </p>
    <ul>
        <li>Identify the most lucrative opportunities,</li>
        <li>Target the right audience segments,</li>
        <li>And optimize your marketing efforts for maximum impact.</li>
    </ul>
    <p>
        AI can help you identify underperforming campaigns and take corrective actions promptly, 
        <strong>minimizing wasted resources and maximizing your ROI.</strong> With AI as your trusted ally, you can:
    </p>
    <ul>
        <li>Amplify your campaign results,</li>
        <li>Drive better business outcomes,</li>
        <li>And achieve a new level of marketing excellence.</li>
    </ul>

<h2>From Data Overload to Strategic Insights: Revolutionizing Marketing Analytics with AI-Driven Reporting</h2>
    <p>
        In the world of real-time marketing, the need for accurate and actionable reporting has never been more critical. 
        <strong>With AI-powered analytics, reporting takes on a whole new level of sophistication, empowering marketers with insights that drive strategic decision-making.</strong>
    </p>
    <p>
        With AI, reporting becomes more than just numbers and charts; it becomes a strategic tool that 
        <strong>unlocks valuable insights for optimizing marketing efforts.</strong> By harnessing the power of AI in reporting, 
        marketers can uncover hidden opportunities, identify trends, and make data-driven decisions with confidence.
    </p>
    <p>
        <strong>Real-time reporting enables marketers to stay agile and responsive,</strong> adapting their strategies on the fly to meet customer needs and market dynamics. 
        It’s a game-changer that empowers marketers to unleash their full potential and achieve marketing excellence.
    </p>

<img src="https://cms.evam.rgmbeta.com/Uploads/Content/2b2c031745ff4aebb22abf7e7770e675.webp">

<h2>AI for Operational Efficiency: Empowerment at Its Finest</h2>
    <p>
        Efficiency is the name of the game in today’s hyper-competitive landscape. And AI is the secret weapon that can propel your marketing efforts to new heights of productivity. 
        With AI-powered tools <strong>automating routine tasks like data collection, analysis, and resource allocation</strong>, your team can focus on strategic initiatives that truly drive results and put more effort on enhancing customer care services.
    </p>
    <p>
        Gone are the days of drowning in a deluge of data, thanks to AI’s ability to process and manage vast amounts of information in real-time. 
        With your marketing operations running like a well-oiled machine, you’ll <strong>have more time and energy to devote to crafting creative campaigns</strong> that capture the hearts and minds of your target audience.
    </p>

    <h2>Use the Magic of AI in Real-Time Customer Experience Management</h2>
    <p>
        As we’ve explored the incredible possibilities of AI in <a href="#">real-time marketing</a> and customer experience, it’s clear that this technology is a game-changer for businesses seeking to create exceptional customer journeys and <a href="#">improve customer experiences</a>.
    </p>
    <p>
        <strong>This is the main reason that investment in AI has become nearly ubiquitous among Fortune 1000 companies.</strong> An astounding 
        <a href="#">99% of companies report active investments in these technologies</a>, with 91.9% of them indicating that the pace of investment is rapidly accelerating. 
        So, if you’re ready to take your marketing efforts to new heights and stay ahead of the competition, it’s time to embrace the power of AI.
    </p>
    <p>
        <strong>Here at Evam, we provide our partners with an agile and holistic Martech ecosystem</strong> that has all the tools to establish actual real-time data processing &amp; event management. 
        With Evam’s innovative products and solutions, you can harness the full potential of AI in real-time marketing, leveraging predictive analytics, 
        <a href="#">decision intelligence</a>, and more to create meaningful customer interactions and drive business success.
    </p>
    <p>
        <a href="#">Get in touch with Evam</a> today and embark on your journey to marketing excellence.
    </p>

<h2>Table of Contents</h2>
  <ul>
        <li>AI for Personalization: Cracking the Code for a Better Understanding of Customers</li>
        <li>AI for Higher Customer Engagement: Unleashing the Magic of Real-Time</li>
        <li>AI for Customer Retention: Building Long-Lasting Relationships that Resonate</li>
        <li>Predictive Analytics and Decision Intelligence in Data Driven Marketing: Empowering Your Marketing Superpowers</li>
        <li>AI for Increased Campaign ROI: Maximizing Campaign Performance</li>
        <li>From Data Overload to Strategic Insights: Revolutionizing Marketing Analytics with AI-Driven Reporting</li>
        <li>AI for Operational Efficiency: Empowerment at Its Finest</li>
        <li>Use the Magic of AI in Real-Time Customer Experience Management</li>
    </ul>

AI in Real-Time Marketing and Customer Engagement

 May 3, 2023

Discover how AI powers real-time marketing to deliver personalized, impactful customer engagement. Boost results with smarter strategies.

Key Takeaways from Forrester CX 2022 Conference

 <h2>Time Changes. The World Changes. And That Will Continue.</h2>
    <p>
        Due to the pandemic, both ourselves and our lives have changed tremendously in the past years. 
        We are all aware of how quickly change can occur and how transformation can be right around the corner. 
        Along with many changing factors, our methods and focus areas must also change in order to design a successful business model.
    </p>
    <p>
        Did you know that only <strong>36%</strong> of the 100 largest companies in the world work with a customer-centric mindset? 
        The other 64% are <strong>more concerned with deadlines and competitors.</strong>
    </p>
    <p>
        This approach might be because the companies work to create “value.” 
        <strong>But neither a company nor a person can create value.</strong>
    </p>
    <p>
        Now, it is time to replace the idea of value creation with a different mentality. 
        Companies should give customers what they need while reaching for the “value” they are looking for. 
        <strong>The value comes when customers use it for a goal.</strong> And by this mindset, our business models should evolve to focus on the customer and the customer’s experience. 
        Let’s start by calling your customers HEROs, and the others left EXTRAs, and that makes perfect sense in a customer-centric world.
    </p>
    <p>
        <em>“Journey-centricity is key for companies not making progress with CX scores and programs.”</em>
    </p>
    <p>
        Customer-centric models help businesses to focus on their customers’ needs very profoundly. 
        This approach will increase <strong>revenue, reduce costs, and improve CX</strong> in the long run.
    </p>
    <p>
        Investigations show us that the businesses which have the customer-centric approach gain:
    </p>
    <ul>
        <li>20% to 40% increase in customer advocacy</li>
        <li>15% to 25% cost reduction</li>
        <li>10% to 20% increase in revenue</li>
    </ul>

<h2>Trust. Empathy. Transparency.</h2>
    <p>
        Creating an environment where customers can trust you will significantly affect your brand loyalty, and trust is related to empathy and transparency.
    </p>
    <p>
        Businesses that <strong>think like their customers</strong>, determine their needs instantaneously through empathy, and take action accordingly 
        see an increase of up to <strong>82%</strong> in their rate of recommendation by their customers.
    </p>
    <p>
        Additionally, a transparent relationship plays a critical role in maintaining the relationship without losing customer loyalty and trust, 
        even if there are problems with the business.
    </p>

    <h2>Wrapping Up</h2>
    <p>
        The goals of a company or customers are specific, and we need to build a balanced system for both in the long run.
    </p>
    <p>
        The more comfortable and smooth the customers are in a service purchasing phase, the more they will attain the values they aim for, 
        and the more businesses will increase their value.
    </p>
    <p>
        With Evam, we build a customer experience process where customers will feel comfortable and safe by 
        <strong>offering the right offers and solutions at the right time according to their needs.</strong> 
        We know the importance of <strong>delivering the right messages to the right audience</strong>, and we support each end-user to be the HERO of the story 
        by making the correct offers for their own journeys. For more information, feel free to 
        <a href="#">request a demo</a> from our team.
    </p>
    <p>
        <strong>Tuğçe Güner, Product Marketing Manager</strong>
    </p>
    <p>
        <em>References are from Forrester CX Event 2022</em>
    </p>

<h2>Table of Contents</h2>
  <ul>
        <li>Time changes. The world changes. And that will continue.</li>
        <li>Trust. Empathy. Transparency.</li>
        <li>Wrapping Up</li>
    </ul>

 June 30, 2022

Inferences After Forrester CX 2022

Discover valuable insights and trends from Forrester CX 2022 that can help you improve customer experience and drive business growth.

Modern Marketing Strategies for the Digital Age

<p>
        As we left the Industrial Age and entered the Internet Age, in other words, the Information Age, 
        a massive information flow started taking place in our lives. The most important reason for this is that 
        mobile devices, that is, devices that connect to the internet, have a bigger place in our lives with each passing day.
    </p>
    <p>
        The continuous growth of mobile data, cloud computing, machine learning, and IoT contribute greatly to the increase 
        in Big Data expenditures. By the year 2027, the revenue from “Big Data” is projected to be double what it is in 2019. 
        According to data from <a href="#">Statista</a>, as of April 2022, there were 4.95 billion internet users worldwide, 
        which is 62.5% of the global population. Of this total, 4.62 billion were social media users. 
        “In the third quarter of 2021, the <a href="#">mobile data traffic</a> reached almost 78 exabytes worldwide, 
        which is an increase of around 23 exabytes compared to the same quarter in the previous year.” In 2022, as the global 
        Big Data industry approaches a net worth of <a href="#">274.3 billion dollars</a>, more than 8.5 billion searches are 
        made on Google every day. <a href="#">Around 100 billion messages are sent every day on WhatsApp</a>, and while 79 
        zettabytes of data were generated in 2021, this number is expected to reach 180 zettabytes in 2025. Meanwhile, 95% of businesses struggle with managing unconfigured data.
    </p>
    <p>
        By looking at these numbers, it is possible to see that there is indeed an increase in information flow and data that correlates 
        with the increased use of mobile devices. Back in the day, we used to regard companies as wealthy if they owned factories, buildings, and land, 
        whereas today, these assets have now been replaced with companies’ data. Companies like Airbnb, Amazon, and Facebook (Meta) are among the most 
        powerful companies in the world, and their biggest asset that makes them stand out is the enormous data they own. Companies can now produce meaningful 
        data sets from big data and earn money through information flow. And with IoT, where we form connections with physical objects, entering our lives, 
        data production will certainly continue to increase.
    </p>

    <h2>Paradigms That Shift With Information Flow</h2>
    <p>
        Information flow being free of charge, placeless, and timeless caused 3 fundamental approaches to emerge in marketing. 
        The first one of these approaches is <strong>“real-time customer engagement”</strong>. This approach initially emerged with big data, but nowadays, 
        it is a priority to process data in real-time. Although ‘big data’ provides valuable information, because of its immobility, it can quickly grow 
        outdated in an age of speed where seconds and even milliseconds matter so much. Because pre-stored data does not reflect a customer’s current state 
        of mind, it is not always possible to generate productive and compelling engagements with it. Whereas with real-time data analysis techniques, 
        engagements with a much better response rate can be generated.
    </p>
    <p>
        The second approach is providing personalized offers. In addition to speed, consumers now prefer personalized products and services that cater to 
        their needs and goals. This is made possible through measuring and budgeting consumers’ behavior instantly when they occur. Thus, traditional marketing 
        techniques, although not completely, are starting to lose their validity, and it’s becoming more and more important to offer personalized solutions to individuals. 
        As a matter of fact, a new approach we refer to as “service-dominant logic” is starting to spread. This highlights the importance of generating insights from every 
        consumer experience and offering information and value with any kind of product and service.
    </p>

<h2>Did You Say “Segmentation”?</h2>
    <p>
        Once personalization met the Internet of Things, both our mobile devices and our devices at our workplaces and homes started generating data. 
        This in turn started affecting segmentation. Segmentation is an important criterion that emerges during the Information Age to create homogenous 
        markets that cater to consumers’ differing preferences in order to increase customer satisfaction. This also showed how transient the people in the 
        personae companies create to use data in real-time are. These personae were created in line with traditional marketing methods; however, they no longer 
        serve their need, and the transitions between segments are taking longer than expected. In fact, it’s no longer enough for segmentations to be rule-based 
        or in real-time. It is at this point that we as Evam use “smart segmentation” to automatically predict customers, even if they have never interacted with 
        a segment before, and direct them to the right segment through the help of artificial intelligence.
    </p>

    <h2>The Talents of Smart Segmentation</h2>
    <p>
        I want to demonstrate what the future of smart segmentation looks like with an example. Let’s say that we know a certain customer can look at their mobile 
        notifications more frequently during the day, but that they check their emails after 6 pm, and almost never look at or respond to their SMS. Through smart segmentation, 
        we can start learning more about this customer and getting to know them through their behavior, and place them in this segmentation with similar people without 
        establishing a rule. This shows the importance of going forward with real-time data in order to reach consumers. In addition to smart segmentations, as Evam, 
        we’re also able to automatically place individuals in different segmentations under customer journeys. For example, if we’re going to offer a $10 discount to people 
        who make 3 credit card purchases worth $100, after we go ahead with the first two, we assess the people who remained at the second in a different segment and generate 
        a campaign. And we can add a different segment by determining the people who are interested in this campaign but don’t quite meet the campaign criteria. When we can 
        differentiate this, we’re able to make more interesting and relevant offers. So as Evam, we’re able to offer smart segmentation and classic segmentation that have been 
        combined with real-time data. We have to think of segmentation and personalization as two interconnected applications. Segmentation groups customers according to their 
        definable qualities. Personalization on the other hand, doesn’t target the groups that these customers belong in, but optimizes individuals’ unique experiences and messages.
    </p>

    <h2>Unique Campaigns With Past and Real-Time Data</h2>
    <p>
        Using real-time and smart segmentation, as Evam we’re able to make the transitions between these segments occur instantaneously. 
        Hence, we are able to reach the target audience much more quickly and accurately. But even this is not enough, because a situation that is applicable for a group 
        may not be applicable for an individual. That’s why we have to come up with strategies that are unique to an individual, which leads us straight to personalization. 
        How do we do personalization? Evam uses the data from past behaviors, past purchasing experiences, and the behaviors or habits the customer has not displayed, and creates 
        campaigns and provides solutions according to them, thus allowing offers to be made to customers. We can realize this as a marketing tool or just for communication. 
        How Evam uses personalization is that when a customer accepts or refuses a personalized offer, it can present them the “next best offer” through the help of artificial 
        intelligence, thus ensuring success.
    </p>
    <p>
        <strong>Ahmet Kurtul, SEMEA Regional Manager</strong>
    </p>


<h2>Table of Contents</h2>
  <ul>
        <li>Paradigms That Shift With Information Flow</li>
        <li>Did You Say “Segmentation”?</li>
        <li>The Talents of Smart Segmentation</li>
        <li>Unique Campaigns With Past and Real-Time Data</li>
    </ul>

Revamped Marketing Strategies for the Internet Age

May 27, 2022

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Real-Time Data Analytics for Better Business Insights

<p>
        Businesses can gain a better understanding of customer behavior by using real-time data analytics. Enterprises have recently shifted 
        their strategies from broad audience targeting to personalized or tailored methods, with real-time data playing a key role.
    </p>
    <p>
        When you provide personalized and relevant offers to your customers at the right time, their satisfaction skyrockets. By definition, 
        it creates upsell and cross-sell opportunities. Because we all know that satisfied customers are much more likely to purchase from 
        you again. For enterprises, real-time data analytics has a number of actual advantages and benefits. I would like to mention the potential 
        benefits of real-time data analytics and managing customer journeys in this blog post.
    </p>

    <h2>Better and Quicker Decision-making &amp; Insight</h2>
    <p>
        One of the principal advantages of real-time data analytics is the ability to make better decisions more quickly. We are in an age of 
        velocity where customers expect their demands to be met quickly, in fact, immediately. This is an expectation that is now permanent and past 
        the point of no return. Everything is moving so quickly these days, so it’s a plus if you are able to interact with your customer at that 
        critical moment and put that interaction to good use. In contrast, if you miss that critical moment that occurs within seconds, it could 
        come back to you as a loss instead. Likewise, knowing and seizing these tendencies is valuable. In order to seize these opportunities, it 
        is incredibly important to be able to process data in real-time and instantly make a decision and take action accordingly.
    </p>
    <p>
        While collecting and processing the billions of data that are piled up in data pools, if you’re not able to use this data in real-time, 
        then it is not possible for you to make accurate and personalized decisions for each of your customers and act accordingly.
    </p>
    <p>
        For example, you may perform churn analytics at a bank. Reviewing your customers’ buying behaviors, flagging the potential customers 
        who might stop working with you, and predicting the ones with a high probability of leaving is what we call “customer churn analysis.” 
        You should have certain criteria in order to do this. You gather this criteria on certain days of the month and make a report. Firstly, 
        you need to look at what has changed in a customer. When you see that a customer’s mobile login patterns have changed, that they’re not 
        withdrawing money, or that they’re making a direct transfer with the money in their account, you may say that “There’s a chance of losing 
        said customer.” This data is a strong indicator that this customer will leave the bank. If the bank notices these indicators instantly and 
        uses real-time data analytics to see what they can do and make a decision right then, they seize the opportunity to win that customer back. 
        Making decisions and responding quickly to changes in customer behavior is crucial.
    </p>

<h2>Real-Time Analytics Take Personalized Action</h2>
    <p>
        The second advantage of real-time data analytics is the ability to offer personalized solutions. Companies have to be smarter 
        about using their data in order to exist in their market in a more quick and efficient way. Real-time data gives companies 
        that know and follow trends a big advantage in staying afloat in these times. Because when a competitor makes a move, 
        you have a powerful instrument in your hands to counter that move. Real-time data analytics is invaluable for all these 
        scenarios. Real-time data analytics lets you know what your customers need right now, what kind of an offer would make 
        them happy, and what would create an irrelevant exchange, providing you with a powerful and versatile tool. This provides 
        companies with a personalized marketing opportunity. Offering general campaigns might not meet a customer’s expectations 
        regarding their needs at that moment, or it might not fit their demographic characteristics. In certain situations, this 
        might even result in communication between a customer and a company coming to a complete halt. At this point, processing 
        real-time data while considering that customer’s behavior in the past, in addition to their current situation, and acting 
        accordingly, hugely increases the chance of winning them back.
    </p>
    <p>
        As a next-generation customer journey orchestration company, we at EVAM stand out with how we use real-time technology for 
        personalized marketing. In general, companies make decisions by using big data in data pools with artificial intelligence 
        and machine learning and take general actions for the customers they have divided into superficial segments. However, as EVAM, 
        we put artificial intelligence to action by using a real-time learning algorithm. If you do not run into a rule-based campaign, 
        then artificial intelligence can make you suggestions. In regard to customer service, it’s necessary to state how important 
        real-time data processing is in personalized marketing.
    </p>

    <h2>Destroy the Silos</h2>
    <p>
        One other problem that arises when companies don’t process data in real-time is the negative impact of channels that interact 
        with customers, or “silos,” acting independently with no awareness of each other. When data is not processed in real-time, 
        situations occur where no one knows what’s happening when there’s a problem. For example, a customer calls your customer service 
        representative to tell them a product they purchased has not yet arrived. Your customer service representative responds that 
        the product will reach them in three days. Meanwhile, another customer service representative, who is unaware that the product 
        has not arrived yet since data is not processed in real-time, calls the customer about their product and offers a customer 
        satisfaction survey. This will obviously leave a negative impression on your customer. This is just another example that 
        showcases the value of real-time data processing in all channels. The higher the customer satisfaction is, the higher the loyalty. 
        It is necessary to update your service and send instant notifications to your customers with up-to-date information.
    </p>

    <h2>Real-Time Analytics Solutions: Decrease Operational Costs &amp; Enhance Operational Efficiency</h2>
    <p>
        Another advantage of real-time data analytics is decreased operational costs. As customer service improves, customer satisfaction 
        will naturally increase, leading to an increase in the number of customers as well. This is not the only factor, but it is one 
        of the most important factors. In the meantime, it is important not to decrease the quality of service while the number of customers 
        increases. There are two ways to ensure this: either increase your personnel size or take advantage of next-generation technologies. 
        Any company that effectively uses real-time data analytics can produce work of higher quality without increasing their personnel size. 
        When data is processed in real-time, higher quality services can be offered more quickly with fewer resources. This also brings with 
        it a better customer service, more productivity in operational work, and a more agile organizational structure.
    </p>

<h2>Optimize All Processes</h2>
<p>
    In addition to all these advantages, the opportunity arises to track this process both on the marketing and 
    <a href="#">operational side</a>. In other words, “real-time monitoring” becomes possible. Real-time monitoring 
    and using real-time data provide companies the advantage of foresight and making accurate projections. Decisions 
    based on past data may be the wrong decisions for today or “right now”. Hence, instantly analyzing the situation in 
    milliseconds and making a decision and applying it gives you a unique competitive advantage. It is also important to 
    note if the work you do falls short of or exceeds expectations. Using real-time monitoring and optimizing a topic to 
    bring it to your desired level of outcome benefits the operation.
</p>
<p><strong>Ahmet Kurtul, SEMEA Regional Manager</strong></p>

<h2>Table of Contents</h2>
 <ul>
        <li>Better and Quicker Decision-making &amp; Insight</li>
        <li>Real-Time Analytics Take Personalized Action</li>
        <li>Destroy the Silos</li>
        <li>Real-Time Analytics Solutions: Decrease Operational Costs &amp; Enhance Operational Efficiency</li>
        <li>Optimize All Processes</li>
    </ul>

Real-time Data Analytics Gives Businesses Better Insights

April 14, 2022

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Key Digital Transformation Insights from MWC 2022

<h2>MOBILE WORLD CONGRESS 2022: KEY ELEMENTS OF DIGITAL TRANSFORMATION</h2>

<p>I wanted to share the projects that caught my attention and the industry-related things I noted after attending Mobile World Congress, which is held every year during the last week of February in Barcelona, Spain, and is considered one of the world’s largest trade events in the tech business.</p>

<p>I wanted to share the projects that caught my attention and the industry-related things I noted after attending Mobile World Congress, which is held every year during the last week of February in Barcelona, Spain, and is considered one of the world’s largest trade events in the tech business.</p>

<p>Despite the lack of interest in the previous two years due to the pandemic, the trade show took place this year with over 60,000 people in attendance – I still believe the pandemic had an impact on this year’s attendance rate – with the themes of CloudNet, 5G Connectivity, Internet of Everything (IoE), FinTech, sustainability, Tech Horizon, and AI Advance.</p>

<p>With 1500 corporations from 155 countries in attendance, practically every brand prioritized the theme of “sustainability.” It was interesting to see how some companies promoted sustainability by merging nature and technology, with big green plants in their booths and a virtual blue sky.</p>
<h2>DIGITAL TRANSFORMATION FOR TELECOMMUNICATION</h2>

<p>Other than sustainability, I would say that one of the most popular topics was FinTech. The telecom operators and big players at the event wanted to show that they were active in the FinTech market by putting forth their apps in this field. Another topic that garnered the attention of industry professionals was 5G and the advancements in 5G apps. While the applications of 5G for smart homes and smart cities have been clearly shown at the stands of the companies, my attention was especially drawn by one telecom company’s app, which they’d started using in a stadium in the Gulf region. This app, which uses 5G technology and can be managed via cell phone, creates a unique experience for visitors by providing them guidance in various areas, from giving directions at the parking lot to finding the optimum parking spot for their vehicle. This technology, which provides the ability to call self-driven vehicles on the app, go to any area you wish with said vehicles, and return to the spot you parked your vehicle in, delivers an unmatched customer experience by creating solutions that hit the nail on the head according to visitors’ needs. This app also takes your order by following the instructions you give via robots in the food – beverage section, and serves it to you. The remote games that were set up in Orange’s booth also showcased the power of 5G. They provided participants with the opportunity to have different experiences with remote-controlled race cars by connecting to a racecourse they built in their laboratory in Paris from their booth in Barcelona using 5G technology, with there being no latency or lag despite the thousand-kilometer distance between the two locations.</p>

<h2>DIGITAL TRANSFORMATION NEEDS FOR PERSONALIZATION</h2>

<p>Personalization and taking actions in real-time were once again among the functions that stood out at MWC. The concept of reaching a customer through the channel they want – personalization is becoming invaluable. For this reason, other companies manage this for organizations, providing the communication they would have with their end-users for them. This enables companies to adapt to smart home and smart workplace apps. As EVAM, our priority is to make individuals feel special through the solutions we provide to reach the end-users. Our ability to reach the right customer at the right time with the right message through the right channel by processing data in real-time and taking personalized actions in milliseconds is what forms our competitive power. Through the products we offer companies, we understand customers’ behavior and give instantaneous feedback, and provide the opportunity to increase surplus value by communicating in real-time.</p>

<h2>DIGITAL TRANSFORMATION FOR SAAS</h2>

<p>At this trade show where cloud and cloud technologies were at the forefront, it’s fair to say that the software world is aware they could reduce their costs by improving their technology and investing in this field. A product that meets the needs of a company today becomes obsolete tomorrow, and a completely new technology is needed. For this reason, the industry prefers to invest more in their own technologies in this field. At this trade show where digitalization is presented as a never-ending concept, we understand that a tech company who has not completed their digitalization will be limited in their success.</p>

<p><em>Ahmet Kurtul, SEMEA Regional Manager</em></p>



<h2>Table of Contents</h2>
 <ul>
    <li>Mobile World Congress 2022: Key Elements of Digital Transformation</li>
    <li>Digital Transformation For Telecommunication</li>
    <li>Digital Transformation Needs for Personalization</li>
    <li>Digital Transformation for SaaS</li>
</ul>


Mobile World Congress 2022: Key Elements of Digital Transformation

 March 21, 2022

Explore key elements of digital transformation revealed at Mobile World Congress 2022, shaping the future of technology and business.

A New Era of Humanity in Business Transformation

<h2>A New Era of Humanity in the Business World</h2>
<p>A new era of humanity is beginning in the business world. Korn Ferry presents compelling data regarding this new era with their report “Future of Work Trends 2022: The new era of humanity”. Employees are asking more humane questions regarding their work, and they rightfully don’t want to be seen as a cog in the machine.</p>

<p>A new era of humanity is beginning in the business world. Korn Ferry presents compelling data regarding this new era with their report “Future of Work Trends 2022: The new era of humanity”. Employees are asking more humane questions regarding their work, and they rightfully don’t want to be seen as a cog in the machine. Their search for a purpose is increasing. On the other hand, despite economic growth, people’s skills aren’t aligning with tasks that are high in demand. As digital innovations continue increasing, this gap in talent continues breaking records. And now, there is a much fiercer competition to win over new talents. According to the survey in the report, almost one third of employees (31%) are considering switching jobs.</p>

<p>For example, approximately 3% of the workforce in the US, one of our global markets, resigned in October 2021. This phenomenon caused a new term to emerge en.wikipedia.org/wiki/Great_Resignation The Great Resignation. The originator of the term, Anthony Klotz, who is an Associate Professor of Management at Texas A&amp;M University, states that “For talented individuals in high-demand industries like tech, we’re seeing a lot of movement. People are finding jobs that give them the right pay, benefits, and work arrangements in the longer term.”</p>

<p>Compared to the new job opportunities that emerged during the post-war economic boom, or to the colossal loss of employment during the Great Depression, the large-scale movements in today’s job market are much more different than previous big changes. Grace Lordan, who is an Associate Professor in Behavioral Science at London School of Economics, states that “What’s unique here is that people in professional work now have a choice. Now, IT professionals are in such high demand that there’s a skill shortage.”</p>

<p>Today, on top of finding the right talent, it’s incredibly important to protect the talents you have. In that case, we’re heading towards the right direction as EVAM. We are a leading tech company that specializes in empowering companies to manage their customer relations through real-time data processing and a next-gen digital approach. Thus, these advancements concern us the most. Consistently improving our work schedule and culture to one where our coworkers feel good in is of the utmost importance to us among our most crucial executive matters. The name change of our department from “Human Relations” to “Human and Culture” reflects this vision of ours as well.</p>

<p>We organize and renew our policies according to our employees’ needs so that they can be freer, happier, and more productive. The “human” is our most important value. With the pandemic entering our lives, new age working models have been implemented in Turkey and in the world. As EVAM, we had already established a principle of mutual trust with our employees long before the pandemic. At this point, our workplace changing with the options to work remotely and from home, being together with our families, and our employees being able to go through this period in a safe manner have all increased our performance. This is not only a period where the definition of a workplace changed, but also a period where consistency has become even more critical. It is extremely important to establish, primarily, the consistency of work, along with the consistency of communication, and the consistency of employees’ sense of responsibility and belonging towards their team and their company. In order to achieve this, we have implemented transparent channels of communication with our employees, uniting them with a single shared goal. We have allowed them to focus on the value we created and on the big picture, and thus, have created a highly motivated and successful organization. We will continue winning over new talents who enjoy competition in global markets to our company. You can glance on Customer Journey product.</p>

<p>Nowadays, what we refer to as “talent” is not limited to our industry, city, or country. Now, professionals live in a limitless environment. Today, with digitalization, we are able to form connections with people from various different regions in the world, deepen said connections, and conduct business from anywhere in Turkey. In this day and age, it’s not only important to find new talents and win them over, but to foster these talents as well. As EVAM, it has always been our objective to foster new talents in this industry, as we have conducted programs to do so for years, and henceforth, we will continue to conduct our programs not just in Turkey, but in other countries where we are active as well.</p>


<h2>Table of Contents</h2>
 <ul>
    <li>A New Era of Humanity in the Business World</li>
</ul>


A New Era of Humanity in the Business World

 February 15, 2022

Unveil how empathy and humanity are reshaping the business world, fostering sustainable growth, and driving meaningful customer experiences.

Leveraging Streaming Analytics to Improve Customer Experience | Evam


    <p>
        All businesses, especially financial services, insurance companies, communication service providers, retail companies, and airlines, have to deploy intelligent solutions to enhance the user experience.
    </p>
    <p>
        These intelligent solutions yield reduced churn, increased customer loyalty, and improved revenue generation stats. Having full visibility of client-related data and insights is critical for every company. Especially when it comes to shaping the customer experience positively for a better outcome. Without using the data and gaining these insights, business managers face challenges and operational limitations that no business can afford in the current competitive market.
    </p>

    <h2>Enhance Customer Experience with Streaming Analytics</h2>
    <p>
        Streaming analytics or stream processing is the analysis and monitoring of the huge in-motion and current data through the stream events. A specific action, a web post, a financial transaction, or an online purchase may trigger these streams as the outcome of the special event. Organizations and customer-experience experts use these streams from data-in-motion to extract the points that may help them to enhance their services, products, or business operations.
    </p>
    <p>
        Deploying these ML and AI-based solutions and analytic tools may not be possible for every organization due to technical limitations. At this point, EVAM helps SMEs and CSPs to shape customer journeys and experience in an effective way. EVAM can help a wide range of businesses and organizations to mitigate the risks and threats before they impact the regular business flow.
    </p>

<h2>Situational Awareness with Streaming Analytics</h2>
    <p>
        As problems and challenges start surfacing in the quality service sector, the whole customer experience cycle will take damage. Fraudulent activities, bogus transactions, dropped calls, poor customer experience keep pushing your business, and the end-user starts having a bad experience with your services and products. Not leveraging streaming analytics simply means that you are exposing your business operations to bigger threats and if these threats are not detected on time, you may end up losing a bunch of potential customers with every passing moment.
    </p>

    <h2>Customer Experience Monitoring with Streaming Analytics</h2>
    <p>
        Predictive and situational analysis are essential to optimize the <strong>customer experience</strong> of your clients, users, and subscribers. Imagine if telecommunication operators can detect the call connection failure due to bad weather conditions, they can easily reroute the other users without having major connection failure for the millions of users.
    </p>
    <p>
        The same goes for every organization and the business sector where millions of customers and users rely on the same service or application. Streaming analytics can effectively detect and mitigate threats before any disruption is caused for the masses.
    </p>

    <h2>Improve Customer Experience Strategy with Real-time Marketing Strategy</h2>
    <p>
        If an organization can monitor or track the activity of their subscribers or users, they can equip their business with micro-targeted and personalized solutions, offers, and promotions. Highly relevant and targeted marketing campaigns are more likely to generate more revenue and increase conversions, creating deeper connections with customers. For example, if telecom companies can infer that a user is about to turn off their subscription due to international travel, they may offer a limited-time offer for that user to help avoid international roaming charges.
    </p>
    <p>
        Batch data cannot help organizations to deal with such ever-changing statistics. As a customer journey orchestration platform through using streaming data, EVAM offers state-of-the-art streaming analytics and monitoring services to enhance and optimize the user experience for any business sector. It also offers <a href="#">real-time omnichannel marketing solutions</a>.
    </p>
    <p>
        Detecting and responding to severe threats is the key element in business success to boost productivity and reduce operational costs while enhancing <strong>operational efficiency</strong>. Leveraging streaming analytics and individualized analytics with EVAM increases your response rate against business challenges and limitations posed by different business events.
    </p>

<h2>Table of Contents</h2>
 <ul>

        <li>Enhance Customer Experience with Streaming Analytics</li>
        <li>Situational Awareness with Streaming Analytics</li>
        <li>Customer Experience Monitoring with Streaming Analytics</li>
        <li>Improve Customer Experience Strategy with Real-time Marketing Strategy</li>

</ul>


Leveraging Streaming Analytics to Improve Customer Experience

December 2, 2021

Create a Connected Customer Journey Across Your Organization | Evam

   <p> Businesses have come a long way since the traditional methods of marketing and conventional media. It has now become easier to communicate and reach out to their target audience. Organizations leverage print, radio, TV, and social media to generate more reach and increase brand awareness.</p>
    <p></p>
    <p>
        Today’s customers acquired full control over their buyer’s journey taking matters into their own hands. Before spending a dime on a vendor, you should consider the different aspects of their business model: From their ethics, <a href="#">customer services</a>, and the product’s quality, these account for customer retention. Furthermore, it is all the more reason for every organization’s function to accommodate their evolving needs and demands.
    </p>
    <p>
        Catering to the ever-changing customer needs, many enterprises established a <a href="#">connected customer journey</a> that applied across the organization. It should provide a consistent customer experience and drive business growth.
    </p>
    <h2>Aligning Your Customer Journey Map Across Profitable Business Growth</h2>
    <p>
        The customer journey refers to the end-to-end experience of a particular consumer across the organization. From all of the customer’s interactions across all channels to brand awareness and retention, it is up to the business to optimize the entire experience. Aligning the customer journey across the organization requires a shift in management. You must address every angle of the journey to achieve consistent progress toward your goal. Every department plays a fundamental role in measuring, monitoring, and optimizing the <a href="#">customer experience management</a>. Ultimately, it helps them fulfill the expectations of their customers.
    </p>
    <h2>Why Customer Journey Mapping Is Important?</h2>
    <p>
        Mapping a comprehensive customer journey allows businesses to acknowledge the people’s vast experiences that interact with their brand. Looking at the customer’s point of view lets them visualize their experience and optimize it according to their expectations.
    </p>
    <p>
        The customer journey allows the organization to know how every phase of the customer journey went down. In this way, they can address their shortcomings that empower both customers and perspectives. This plan accounts for faster sales cycles, increasing customer satisfaction, and retention.
    </p>
    <h2>Creating Customer Journey Without Coordination, There is No Consistency</h2>
    <p>
        Establishing a connected customer journey across the organization may seem complicated. However, the success of today’s reputable corporations usually stems from positive customer experiences.
    </p>
    <p>
        It can be challenging to apply an aligned customer journey for enterprises siloed with people in different departments that barely meet, let alone collaborate. If businesses would want to create a consistent customer journey, coordination must be cross-departmental. From marketing, sales, customer services, logistics, product management, data analytics to IT, they should coordinate with one another to establish a consistent customer experience. Overall, coordination across the organization paves the way for smoother implementation of a constant customer journey.
    </p>
    <p>
        However, you can make this entire process simpler for you with the help of EVAM. Evam specializes in building out a connected customer journey that is aligned throughout your organization with <a href="#">Marketing Suite &amp; Actions</a>.
    </p>

<h2>Table of Contents</h2>


        <ul>
        <li>Aligning Your Customer Journey Map Across Profitable Business Growth</li>
        <li>Why Customer Journey Mapping Is Important?</li>
        <li>Creating Customer Journey Without Coordination, There Is No Consistency</li>
    </ul>



Create a Connected Customer Journey Across Your Organization

November 29, 2021

Evam Explains the Essentials of Customer Journey Orchestration | Evam


    <p>
        Every business knows that there’s a lot of behind-the-scenes work that goes into making the customer’s experience with your brand a positive one.
    </p>
    <p>
        Fortunately, EVAM explains the essentials of customer journey orchestration and how your business can automate your process:
    </p>
    <h2>Step One: Process Streaming Data Grail for Businesses</h2>
    <p>
        Whether your business is a smaller part of a larger corporation, or you are a third-generation small, family business owner, the essentials of customer journey orchestration include gathering data from your clients. Long gone are the days when you could rely on home-grown customers alone.
    </p>
    <p>
        Now, customers have so many options when it comes to purchasing a product. In addition to having a quality product, businesses need to offer a personalized 
        <a href="#">customer experience management</a>.
    </p>
    <h2>Step Two: Discover Customer Behaviours</h2>
    <p>
        All business has a target market. Yet, within that target market, individual customers portray certain behaviors concerning their buying habits. As a business owner, it is essential to discover those customer behaviors and capitalize on them.
    </p>
    <h2>Step Three: Build Customer Journeys Experience &amp; Mapping</h2>
    <p>
        The third step is to orchestrate the customer journey. To accomplish this step accurately, analyze the information you receive from your customers. This analysis and orchestration of your customer’s journey will help you improve their overall experience.
    </p>
    <h2>Step Four: Predict with Deep Learning &amp; Machine Learning</h2>
    <p>
        Data is going to tell you the reactions of the past and the information about the present. However, it is up to you to predict what your customers will want in the future.
    </p>
    <h2>Step Five: Act in Real-Time Marketing</h2>
    <p>
        The quicker you know what needs fixing and handling, the faster you can act on it. This step is vital in the customer journey orchestration because it compels you to take action.
    </p>
    <h2>Step Six: Visualize &amp; Monitor Customer Journeys</h2>
    <p>
        The final step is more of an encouragement to continue. Customers and their opportunities continue to change. Therefore, their patterns are always changing.
    </p>
    <p>
        For more information or to start optimizing your customer journey orchestration, contact 
        <a href="#">Evam’s Marketing Suite</a> and 
        <a href="#">Evam’s Marketing Module</a>.
    </p>

<h2>Table of Contents</h2>


        <ul>
       <li>Step One: Process Streaming Data Grail for Businesses</li>
        <li>Step Two: Discover Customer Behaviours</li>
        <li>Step Three: Build Customer Journeys Experience &amp; Mapping</li>
        <li>Step Four: Predict with Deep Learning &amp; Machine Learning</li>
        <li>Step Five: Act in Real-Time Marketing</li>
        <li>Step Six: Visualize &amp; Monitor Customer Journeys</li>
    </ul>



Evam Explains the Essentials of Customer Journey Orchestration

November 22, 2021

Benefits of Creating End-to-End Customer Journeys

 <p>When organizations decide on improving the customer experience, they tend to focus on specific touchpoints. Businesses would often take a look at their previous transactions to determine what went wrong. They often revert to the interactions that took place with customer service, sales, and marketing teams.</p>
    
    <p>Although this accounts for the business operations, it does not represent the customer journey in its entirety. Focusing on the individual siloes enables companies to overlook the entire picture, which is the end-to-end <strong>customer journey</strong>. Knowing customer experiences through their own eyes is the only way to pinpoint the matters they can take to improve their delivery and performance.</p>
    
    <p>Here’s how organizations can take advantage of the entire journey taken by their customers to make profitable business decisions:</p>
    
    <h2>End-to-End Customer Journeys Allow Businesses to Identify the Most Effective Way to Make an Impact on Customers</h2>
    <p>The primary benefit of the end-to-end customer journey is identifying the methods that make the most impact on customers. Businesses must acknowledge that customers do not view their experiences across the organization individually. Instead, it is a cumulative experience with every interaction affecting their outlook. So, unfortunately, a single slip-up can turn their positive view towards your business upside down.</p>
    <p>Therefore, businesses must maintain the relationship with their customers holistically. Make sure that every step of the way offers a consistent impact.</p>
    
    <h2>With the Customer Journey Mapping in Mind, Organizations Can Leverage the Aspects that Drive Customer Satisfaction</h2>
    <p>When it comes to mapping out the customer journey, quantitative data is not the only necessity. Organizations must utilize the data to come up with factors that drive customer satisfaction. Instead of making assumptions on what the customers might like, the end-to-end customer journey is about making decisions backed by data. This well-thought-out journey produces more effective results that bring business growth and revenue.</p>
    <p>Once the business comes into terms with the <strong>end-to-end customer journey</strong>, it can utilize the customer’s point of view to determine the aspects of their performance. From their shortcomings to their excellence, they know the elements they need to focus on and improve.</p>
    
    <h2>Monitor Progress Towards Improvement The Customer Experience</h2>
    <p>Establishing an end-to-end <strong>customer journey</strong> allows organizations to track their progress and how their campaigns affected consumer behaviors. Whether or not they have met the customer expectations, they can take advantage of this information to improve. Fulfilling customer needs, recognizing their motivations, and identifying the best course of action, should benefit every state in the customer’s journey. With a complete <strong>end-to-end customer journey</strong>, you can design products and services that encompass a person’s experience engaging with the brand. It is integral that businesses recognize their customers’ impact and how their inconsistencies can bring them to their downfall. Leveraging a customer-centric approach means amplifying the aspects that elicit positive behavior from consumers. Ultimately, end-to-end customer journeys result in delivering valuable experiences while striving for customer loyalty. Contact EVAM’s <a href="#">marketing suite</a> today to get started on building out your end-to-end <strong>customer journey</strong> and start delivering more value to your customers.</p>
    
    <p>Also, discover our some related blogs, <a href="#">essentials of customer journey orchestration</a>, <a href="#">creating customer journey</a> and <a href="#">improve customer experience</a>.</p>

<h2>Table of Contents</h2>


        <ul>
       <li>End-to-End Customer Journeys Allow Businesses to Identify the Most Effective Way to Make an Impact on Customers</li>
        <li>With the Customer Journey Mapping in Mind, Organizations Can Leverage the Aspects that Drive Customer Satisfaction</li>
        <li>Monitor Progress Towards Improvement The Customer Experience</li>
    </ul>



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