Leveraging Streaming Analytics to Improve Customer Experience

All businesses, especially financial services, insurance companies, communication service providers, retail companies, and airlines, have to deploy intelligent solutions to enhance the user experience.

These intelligent solutions yield reduced churn, increased customer loyalty, and improved revenue generation stats. Having full visibility of client-related data and insights is critical for every company. Especially when it comes to shaping the customer experience positively for a better outcome. Without using the data and gaining these insights, business managers face challenges and operational limitations that no business can afford in the current competitive market.

Enhance Customer Experience with Streaming Analytics

Streaming analytics or stream processing is the analysis and monitoring of the huge in-motion and current data through the stream events. A specific action, a web post, a financial transaction, or an online purchase may trigger these streams as the outcome of the special event. Organizations and customer-experience experts use these streams from data-in-motion to extract the points that may help them to enhance their services, products, or business operations.

Deploying these ML and AI-based solutions and analytic tools may not be possible for every organization due to technical limitations. At this point, EVAM helps SMEs and CSPs to shape customer journeys and experience in an effective way. EVAM can help a wide range of businesses and organizations to mitigate the risks and threats before they impact the regular business flow.

Situational Awareness with Streaming Analytics

As problems and challenges start surfacing in the quality service sector, the whole customer experience cycle will take damage. Fraudulent activities, bogus transactions, dropped calls, poor customer experience keep pushing your business, and the end-user starts having a bad experience with your services and products. Not leveraging streaming analytics simply means that you are exposing your business operations to bigger threats and if these threats are not detected on time, you may end up losing a bunch of potential customers with every passing moment.

Customer Experience Monitoring with Streaming Analytics

Predictive and situational analysis are essential to optimize the customer experience of your clients, users, and subscribers. Imagine if telecommunication operators can detect the call connection failure due to bad weather conditions, they can easily reroute the other users without having major connection failure for the millions of users.

The same goes for every organization and the business sector where millions of customers and users rely on the same service or application. Streaming analytics can effectively detect and mitigate threats before any disruption is caused for the masses.

Improve Customer Experience Strategy with Real-time Marketing Strategy

If an organization can monitor or track the activity of their subscribers or users, they can equip their business with micro-targeted and personalized solutions, offers, and promotions. Highly relevant and targeted marketing campaigns are more likely to generate more revenue and increase conversions, creating deeper connections with customers. For example, if telecom companies can infer that a user is about to turn off their subscription due to international travel, they may offer a limited-time offer for that user to help avoid international roaming charges.

Batch data cannot help organizations to deal with such ever-changing statistics. As a customer journey orchestration platform through using streaming data, EVAM offers state-of-the-art streaming analytics and monitoring services to enhance and optimize the user experience for any business sector. It also offers real-time omnichannel marketing solutions.

Detecting and responding to severe threats is the key element in business success to boost productivity and reduce operational costs while enhancing operational efficiency. Leveraging streaming analytics and individualized analytics with EVAM increases your response rate against business challenges and limitations posed by different business events.

Frequently Asked Questions (FAQ)

1. What is Streaming Analytics, and why is it important for customer experience?

Streaming analytics (or stream processing) is the real-time analysis of data-in-motion, such as transactions, clicks, or network events. It helps businesses detect problems instantly, personalize offers, and optimize operations — improving customer satisfaction and loyalty.

2. Which industries benefit most from streaming analytics?

Financial Services & Insurance: Fraud detection and instant transaction approvals

Telecom & Communication Service Providers (CSPs): Call rerouting, network optimization, and churn prevention

Retail & Airlines: Personalized promotions, demand forecasting, and proactive service alerts

3. What are the key benefits of using streaming analytics for businesses?

Reduce churn by predicting customer dissatisfaction

Improve loyalty & revenue through micro-targeted offers

Detect threats proactively (fraud, network failures) before impacting customers

Increase operational efficiency by responding to issues in real time

4. How does Streaming Analytics improve situational awareness?

By continuously monitoring live data streams, businesses can:

Detect fraud or bogus transactions instantly

Identify service failures (e.g., dropped calls, failed transactions)

Take immediate corrective action to protect the customer experience

5. How does Streaming Analytics enhance Real-Time Marketing strategies?

Streaming data reveals real-time intent signals, allowing businesses to:

Offer personalized, relevant promotions based on customer actions

Prevent churn with behavior-based offers (e.g., telecoms offering roaming discounts before a user cancels)

Increase conversions through timely, contextual engagement

6. What’s the difference between streaming data and batch data for customer experience?

Batch data = Historical, processed after events occur → good for trend analysis but too slow for immediate action

Streaming data = Real-time, processed instantly → essential for churn prevention, fraud detection, and proactive customer engagement

7. How does EVAM help organizations leverage Streaming Analytics?

EVAM provides:

AI & ML-powered streaming analytics to detect threats and opportunities in real time

Customer Journey Orchestration that reacts instantly to data signals

Real-time omnichannel marketing tools for targeted, personalized engagement

Situational monitoring dashboards to track service quality and prevent failures

8. Can small and medium-sized businesses (SMEs) use streaming analytics?

Yes. EVAM’s platform is designed to be accessible for SMEs and CSPs, enabling them to:

Monitor operations without complex technical setups

Respond to issues in real time

Deliver personalized campaigns at scale, just like enterprise-level organizations