Evam & Forrester: AI, Trust & Engagement Webinar

Evam Hosts Insightful Webinar with Forrester on AI, Trust, and Real-Time Customer Engagement

On March 26, Evam hosted a thought-provoking webinar in partnership with Forrester, bringing together Doruk MUtlu , CEO of Evam, and Rusty Warner, VP, Principal Analyst at Forrester, for a deep dive into one of the most pressing questions in marketing technology today:

Is AI the silver bullet for customer engagement?

The discussion explored how organizations can use AI responsibly and effectively to deliver real-time, personalized experiences that customers can trust. A key highlight was Rusty Warner’s breakdown of Forrester’s Financial Services Trust Index, which outlines the critical components of trust in AI-driven environments:

Expected outcomes: Define business and customer outcomes clearly, especially when using personal data.

Transparent privacy policies: Ensure customers understand how their data is used.

Consent practices: Collect data thoughtfully and communicate the value in exchange.

Processes to enforce privacy rights: Respect and uphold user rights, particularly in genAI contexts.

Human-in-the-loop intervention: Maintain empathy and transparency in AI usage to build confidence and trust.

During the session, Doruk Mutlu emphasized the importance of real-time thinking in delivering on the promise of AI: “Real-time engagement starts with real-time thinking. If your systems can’t act on data in the moment, you’re already behind.”

Rusty Warner added: “AI is not the goal—it’s the enabler. The real objective is delivering timely, relevant, and contextual experiences.”

The session drew strong interest from across industries, reflecting the growing urgency around building trust in the age of AI.

Stay tuned for more insights, events, and updates as Evam continues to shape the future of customer engagement.