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Process billions of customer data from all touchpoints in real-time, orchestrate customer journeys, and engage your customers across +20 channels.
Don't just reach your customers - engage them and deliver on customer expectations.
Deliver on customer expectations for in-the-moment hyper-personalized experiences
across all touchpoints, in real time
Yes, it is definitely possible to run both batch and real-time campaigns with Evam Marketing Suite. This comprehensive platform allows enterprises to create and execute batch, real-time and hybrid campaigns that incorporate both batch and real-time steps in one seamless scenario. For example, you could start with a batch campaign that sends SMS messages to a large segment of your audience. Then, as customers interact with your campaign, their actions can trigger real-time actions across various channels. With Evam, business users can create these real-time logic workflows without having to deal with complex data streams. Instead, they can visually map out the journey of events, devices, and systems using an actor-based approach. The benefit of this approach is that it allows marketers to create highly personalized and targeted campaigns that respond in real-time to customer behaviors. Overall, Evam’s Marketing Module provides a powerful tool for businesses looking to optimize their marketing efforts and drive better results.
Evam Marketing Suite provides an intuitive platform that puts business users in control. Unlike other event processing platforms that require developers or data analysts to create business logic through code or SQL, Evam enables both technical and non-technical resources to design batch, real-time and hybrid scenarios. Creating customer journeys with Evam is easy and straightforward. Marketers can quickly execute campaigns using campaign workflows and add notes to campaign journeys. Evam uses an actor-based approach to manage real-time events and enable business users to design scenarios. Rather than dealing with complex data streams, business users can visually draw the journeys of their events/devices/systems and determine the actions to take at each step. These drawings/scenarios visually depict all the logic, making it easier for business users to create and manage customer journeys.
Evam Marketing Suite is designed to help enterprises reach their customers through the most effective channels possible. Our software utilizes customer data and analytics to determine the right channel, message, and timing for engaging with each individual customer. To achieve this, Evam offers a decisioning module that centralizes all of the decision-making logic for both ML-based and rule-based decisioning. This module supports both real-time and batch algorithms that can run within Evam or on other systems for maximum flexibility. In addition, Evam provides business users with a powerful visual interface that allows them to define how decisions will be made and choose which machine learning algorithms to use for each request. This state-of-the-art technology enables businesses to optimize marketing campaigns and achieve the best possible results. Overall, Evam’s Decisioning module is a critical component of our Marketing Suite, providing businesses with the insights and tools they need to engage with their customers in the most effective ways possible.
Evam’s all-in-one marketing hub gathers data in real time from both legacy and online data sources. This enables businesses to gain up-to-date insights into customer behavior and engagement, which can be used to optimize their marketing efforts and improve customer experiences. To accomplish this, Evam uses API connections or pre-built listeners to integrate to all of a business’s core systems without the middleware and observe the behavior of each customer. Based on triggers set up to monitor customer activities, EVAM creates personalized reactions to best suit each customer’s needs in real time. This is achieved through visually scripted customer journeys that allow for straightforward reactions at the perfect time for each customer. For more complex responses, Evam uses machine learning to analyze customer behavior and improve the offers and services provided to customers over time.
Absolutely! One of the key strengths of EVAM’s real-time multichannel marketing hub is its ability to track the effectiveness of campaigns and actions. With EVAM Insights, you can gain access to real-time data from both Evam and your own databases, allowing you to monitor the performance of your marketing campaigns and actions in real-time. This means that you can quickly identify areas where your campaigns may be underperforming and make adjustments to your strategies accordingly. You can also optimize your marketing efforts based on the real-time insights you gain from EVAM Insights, ultimately helping you to achieve better results and drive more conversions. In addition, EVAM Insights can help you to demonstrate the real impact of your marketing campaigns to key stakeholders. By providing detailed analytics and performance metrics, you can show the ROI of your marketing efforts and make a strong case for continued investment in your marketing programs. Overall, EVAM’s real-time multichannel marketing hub is a powerful tool for any business looking to optimize their marketing efforts and drive real results.
