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Success Story

How to Increase Credit Card Activation

12% Increase in cash advance usage

10% Increase in credit card activation rate

Kapital Bank increases credit card activation rate by 10% with EVAM

As Azerbaijan’s largest financial institution, Kapital Bank sought a smarter way to connect with customers, improve campaign success, and boost credit card activation rates.


With Evam's real-time journey orchestration capabilities, Kapital Bank built seamless, personalized experiences across multiple channels. Within a short timeframe, the bank processed over 2 million customer events daily, simplified its processes, and significantly increased customer engagement.


Discover how Kapital Bank achieved:

  • 10% increase in credit card activation rates
  • 12% growth in cash advance usage
  • Improved customer satisfaction with hyper-personalized campaigns


Download the full story to learn how Evam helped Kapital Bank transform customer engagement and drive measurable results.

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