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Evam Success Stories

Success Story - How ABB drove +150% to upsell growth with a single engagement

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Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions. Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.<h2 style="text-align: center; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">What’s in the full story?</h2><h2 style="text-align: center; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually.&nbsp;</h2><h2 style="text-align: center; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%.&nbsp; </h2><h3 style="text-align: center; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.</h3><ul>
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Summary

Success Story

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Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Leading Product Owner, Bank ABB

Kamran Ismayilov

ABB Bank revolutionized customer engagement with 40+ active scenarios, 1.5M customers reached monthly, and 25M AZN in cash loan sales in just 3 months. Discover their real-time success story.

Learn how Bank ABB boosted upsell growth by 150%, reduced call center traffic by 50%, and achieved cost savings with Evam’s real-time customer engagement and marketing automation

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How ABB drove +150% to upsell growth with a single engagement

Success Story - Turn Customer Data into Growth

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Kapital Bank is Azerbaijan’s largest financial institution, serving more than <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">5 million individuals<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">22,000 businesses<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> through an extensive network of <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">120 branches and 50 departments<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. Despite its 150-year history in banking and its leadership, the bank faced challenges in leveraging vast customer data, as traditional tools struggled to deliver real-time insights while ensuring privacy, compliance, and scalability.<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">To overcome these obstacles, Kapital Bank turned to <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Evam<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> for a powerful real-time engagement solution. By integrating Evam’s cutting-edge capabilities into its systems, the bank was able to:<ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Launch and manage <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">96 active real-time scenarios<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, enabling hyper-personalized, cross-channel interactions.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Drive <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">+16% incremental deposit sales<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> compared to traditional bulk send-outs.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Achieve a <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">+2.5% uplift<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> in cash loan sales through well-timed, real-time offers.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Boost app downloads by <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">6% daily for first-time users<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">15% overall<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> through targeted outreach.</li></ul><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Fill out the form to download the success story and discover how Evam’s real-time solutions can deliver exceptional results for your customer engagement game. <ul>
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American Telco

EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics.

Retail Products and Cross-Sales - Product Manager

Tarana Teymurova

Kapital Bank unlocked the potential of real-time data with Evam—launching 96 active scenarios, achieving +16% incremental deposit sales, and driving customer engagement across channels. Discover how Azerbaijan’s largest bank transformed its customer journeys and achieved measurable success.

Discover how Kapital Bank achieved +16% sales growth and transformed customer engagement with Evam’s real-time, data-driven solutions. Download the success story now!

Kapital Bank Turned Data Into Growth

How Jazz transformed from Telco to ServCo with PartnerUp

Jazz, Pakistan's leading digital communications company, is at the forefront of the nation’s digital evolution, driven by a commitment to corporate responsibility, strategic partnerships, and digital innovation. Recognizing the need to transform its data management and marketing capabilities, Jazz sought a Martech solution provider capable of designing and launching a self-service marketing platform tailored specifically for enterprises and SMEs. This led to a collaborative journey with Evam, resulting in the development of a groundbreaking platform—PartnerUp—designed to unlock the untapped potential of telecom data and empower telecom operators and their partners with real-time, data-driven marketing capabilities. The collaboration between Jazz and Evam addressed Jazz’s immediate challenges and also laid a strong foundation for future growth by incorporating Evam’s innovative data monetization product, PartnerUp. This success story is essential reading for telecom operators and marketers eager to unlock the full potential of their data. Discover how to bridge the gap between data potential and impactful marketing execution, and learn how PartnerUp is revolutionizing telecom marketing.﻿<ul>
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Unlocking Telecom Data Potential

Evam's agile approach, dynamic feature set, and innovative solutions have been instrumental in our project's success. Their dedication and services exceeded our expectations, delivering exceptional results.

Expert CVM & Contextual Marketing

Umer Faizan

Jazz harnessed the power of its telecom data with PartnerUp—launching 20+ real-time campaigns, empowering SMEs, and building an empowering partner ecosystem. See how Jazz transformed from a Telco into a ServCo and drove innovation.

Discover how PartnerUp enabled Jazz to unlock the full potential of telecom data, transforming from a traditional telco to a service-driven company.

How tbi bank reshaped its event based marketing strategy

<div>As a leading challenger bank that operates in Eastern Europe and a premier provider of alternative payment solutions, tbi bank stands out from its competitors with its customer-centric approach and innovative business model. Embracing this philosophy, tbi bank embarked on the mission to craft an agile and sophisticated customer re-engagement strategy, with the aim of delivering hyper-personalized experiences to its valued customers. Recognizing the imperative of a real-time customer engagement hub in light of its strategic shift towards a mobile app and the introduction of its new card product 'neon,' the bank sought a strategic partnership with Evam.</div><div> </div><div>Through its collaboration with Evam, tbi bank set out to elevate its customer experience, re-engagement efforts, and customer retention using an event-driven methodology. The integration of Evam Marketing Suite into the bank's core banking system, front-end infrastructure, card processing systems, mobile application, contact center operations, and external courier services has empowered tbi bank with Evam's advanced event processing capabilities and real-time campaign management tools. These resources have been instrumental in helping the bank achieve its business objectives while ensuring unparalleled customer satisfaction and unwavering loyalty.</div><div> </div><div>Discover the full story of how Evam's partnership has enabled tbi bank to:</div><div> </div><div>- Improve customer experience and educate them</div><div>- Segment customers for informed offerings</div><div>- Enhance customers’ cross-channel journeys</div><div>- Utilize a Test &amp; Learn approach.</div>

How tbi bank reshaped its event-based marketing strategy

Embedding Evam's solution in the re-engagement and retention activities, as well as in the improvement of customer experience with the mobile app and neon card was instrumental in our success. It allowed us to challenge the market with complex products while having a comprehensive view of the entire customer journey and excelling at managing our customers' experience.

Head of Campaign Engineering - Tbi Bank

Igor Shumytskyy

By integrating real-time event processing and campaign tools, tbi bank delivered hyper-personalized experiences, boosted customer retention, and brought its new card product 'neon' to life. Learn how tbi bank redefined customer re-engagement with Evam. 

Discover how Evam helped tbi bank achieve its business objectives while ensuring unparalleled customer satisfaction and unwavering loyalty.

Home Credit Bank Kazakhstan | Evam

With a commitment to delivering high-quality service and innovative solutions to its customers, Home Credit Bank Kazakhstan was seeking an effective way to engage customers in real-time. The company's primary goal was to provide personalized offers and recommendations to its customers in real-time and increase conversion rates. To achieve this level of engagement, they needed a solution that would allow for the fastest deployment of campaigns possible. Considering Evam's effortless installation, seamless adaptation, and hassle-free integration, the bank decided to partner with Evam to utilize its customer journey orchestration solution. This partnership led to a transformation of the bank's interaction channels with an event-based marketing strategy, ultimately resulting in boosted conversion rates, hyper-targeted experiences, and an increased number of active users. Download our case study to explore how partnering with Evam also enabled Home Credit Bank Kazakhstan to: Achieve contextual customer engagementIntroduce complex event processing capabilities to its operational processesReactivate its dormant portfolioAcquire a data-driven approach to understanding customer needs, preferences, and satisfaction<ul>
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Home Credit Bank Kazakhstan

Home Credit Bank Kazakhstan transformed customer engagement with Evam’s event-based marketing solution. With hyper-targeted campaigns and real-time actions, they achieved a 6x higher conversion rate and reactivated dormant customers. Discover their journey to smarter, faster results.

Garanti BBVA | Evam

Recognizing the pivotal role of technology in delivering exceptional service, Garanti BBVA, Turkey's second-largest private bank , has consistently invested in strengthening its technological infrastructure through its cutting-edge "Technological Center of Excellence," known as Garanti BBVA Technology . Both Garanti BBVA and Garanti BBVA Technology continuously strive to surpass customer expectations by leveraging actionable data to enhance agility and offer personalized experiences that set them apart from their competitors. To achieve this ambitious goal, Garanti BBVA Technology sought a solution that could capture real-time data and enable informed decision-making and personalized customer offerings. That's where Evam came into the picture. By partnering with Evam and leveraging its best-in-class technology and proven real-time scenario orchestrator, Garanti BBVA were able to achieve remarkable results within a short span of six weeks. Download our case study to explore how Evam’s partnership enabled Garanti BBVA to:-Simplify the Marketing Stack-Increase time-to-market-Build real-time scenarios-Create hyper-personalized experiences.<ul>
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Garanti BBVA

Thanks to Evam, we've been able to adopt a real-time personalized campaign model alongside the mass campaign model. But more than that, Evam has been our strategic partner throughout our three-year journey. Together, we've developed this tool, with minor and major releases, to meet our evolving needs. The product's flexibility has allowed it to evolve based on our requirements, and the managed services team has been responsive to all our requests and needs. Our highly customized use of Evam is only possible through the collaborative and dedicated partnership we've established. I believe this approach sets Evam apart from other tools in the industry, and we're grateful for their ongoing support.

Head of CRM - Garanti BBVA

Erhan Hatem

By leveraging Evam, Garanti BBVA harnessed real-time data and decision-making to simplify their marketing stack, accelerate time-to-market, and create hyper-personalized journeys—all in just six weeks. Discover the full story and the impressive results achieved with Evam.

Garanti BBVA's Hyper-Personalized Experiences Across Channels

Success Story - Belbim's Data Innovation with Evam

BELBIM, a pioneer in electronic money and payment systems under the Istanbul Metropolitan Municipality, sought to enhance the digital capabilities of its flagship product, Istanbulkart, as part of its vision to make Istanbul a smart city. Collaborating with EVAM, a leader in real-time customer engagement and campaign management, BELBIM successfully revolutionized its user engagement strategies and significantly expanded the scope of Istanbulkart usage.Through the integration of EVAM’s cross-channel campaign management tools and smart segmentation capabilities, BELBIM launched innovative campaigns targeting customer acquisition, retention, and loyalty. The partnership resulted in an end-to-end digital transformation that brought Istanbulkart’s services to the forefront of fintech innovation.Key milestones achieved through this collaboration include:<ul><li>7x Growth in QR Code Payments: The number of users making payments via QR codes surged from 70,000 to 500,000 within a year, showcasing a dramatic increase in adoption.</li><li>2x Increase in Non-Transportation Transactions: Istanbulkart, once known primarily for transportation payments, witnessed a doubling of transactions in other areas, broadening its appeal as a versatile digital payment solution.</li><li>8x Growth in Mobile App Top-Ups: User adoption of the Istanbulkart Mobile App for topping up balances grew exponentially, demonstrating the success of BELBIM’s mobile-first strategy.</li></ul>EVAM’s data-driven approach enabled BELBIM to analyze over 7 million daily transactions, both transportation and non-transportation-related. By creating personalized campaigns and delivering targeted notifications via SMS, email, and push notifications, BELBIM effectively improved user habits and satisfaction.The partnership also played a crucial role in BELBIM’s digitalization journey by:<ul><li>Centralizing customer data to provide a seamless, end-to-end user experience.</li><li>Utilizing real-time communication to engage users at critical moments.</li><li>Rewarding customer behaviors to drive loyalty and satisfaction.</li></ul><ul>
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Transforming Digital Payments

As BELBIM, we’re digitalizing our payment systems in Istanbul and pursuing our goal of transforming Istanbul into a smart city through the power of technology. Through our collaboration with EVAM, we were able to present our users with valuable campaigns via our Istanbulkart services. The projects we’ve been developing for over a year with the goal of increasing customer loyalty have also increased user satisfaction. We have widened the scope of our user base. As an organization that prioritizes municipal social services, we have taken steps to ensure we can come up with innovative solutions that are able to respond to ever-changing community needs.

Chief Marketing Officer

Ceyda Ünal

BELBIM has achieved to digitalize the payment systems in Istanbul and reached its goal of transforming Istanbul into a smart city through the power of technology with EVAM.

Learn how Belbim used Evam’s platform to enhance data-driven decision-making, boost operational efficiency, and improve customer service.

Success Story - Turkcell's Real-Time Data Transformation with Evam

Turkcell, a leader in Turkey's telecommunications industry with a 45% market share, faced the challenge of enhancing its customer engagement strategy. Managing over 1,000 customizable packages for customers across various channels, Turkcell aimed to deliver real-time personalized experiences to meet ever-changing customer preferences. To achieve this, Turkcell partnered with Evam. Through seamless integration with Turkcell’s 15+ outbound marketing channels, Evam enabled the processing of 1.8 billion events daily. This collaboration empowered Turkcell to design 200+ complex, real-time marketing and customer experience scenarios, supported by over 100 automated personalization strategies. These advancements helped Turkcell double mobile customers’ acceptance rates for next-best offers and significantly improve customer retention.<ul>
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Turkcell's Real-Time Data Transformation with Evam

We achieved our goal of accelerating the MarTech (marketing technology) transformation, improving our real-time marketing capabilities, and reaching our customers in new ways with our business partner Evam over the years. We can see our customers’ behavior and meet their needs faster by using the real-time data analytics technology in the RTA (Real Time Analytics) Platform that we implemented in collaboration with Evam. For Turkcell, the RTA Platform processes 1.8 billion data points per day and implements over 200 complex real-time marketing and customer experience scenarios in milliseconds. This way, we can reach our customers at the right time, through the right channel, with the right offer. As a result, we managed to double both our mobile consumers’ offer acceptance rate and our customer retention rate. Through the RTA Platform, we can carry out both real-time and mass communication campaigns. We appreciate EVAM for their collaboration and endless support in turning our marketing automation story into a success. In this day and age when communication and digitalization are becoming more important than ever, we’re able to continue providing full service to our customers thanks to our strategic areas of focus.

Artificial Intelligence & Analytics Solutions Director

İnanç Çakıroğlu

By processing 1.8 billion events daily and creating 200+ real-time scenarios, Turkcell delivered hyper-personalized offers at scale. Discover how Evam helped Turkcell enhance engagement, boost retention, and drive growth with cutting-edge marketing solutions.

Learn how Turkcell leveraged Evam's platform to optimize real-time data analytics and enhance operational efficiency in telecommunications.

Kapital Bank's Success Story

As Azerbaijan’s largest financial institution, Kapital Bank sought a smarter way to connect with customers, improve campaign success, and boost credit card activation rates. With Evam's real-time journey orchestration capabilities, Kapital Bank built seamless, personalized experiences across multiple channels. Within a short timeframe, the bank processed over 2 million customer events daily, simplified its processes, and significantly increased customer engagement. Discover how Kapital Bank achieved:<ul><li>10% increase in credit card activation rates</li><li>12% growth in cash advance usage</li><li>Improved customer satisfaction with hyper-personalized campaigns</li></ul> Download the full story to learn how Evam helped Kapital Bank transform customer engagement and drive measurable results.<ul>
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Kapital Bank

With Evam's real-time journey orchestration capabilities, Kapital Bank built seamless, personalized experiences across multiple channels. Within a short timeframe, the bank processed over 2 million customer events daily, simplified its processes, and significantly increased customer engagement.

Kapital Bank's Success Story	Discover how Kapital Bank transformed its operations using Evam's real-time data solutions to enhance efficiency and improve customer experience.

How to Increase Credit Card Activation

Success Story - SigortamNet Enhances Data Analytics with Evam

Sigortam.net, Turkey's leading digital insurance platform, transformed its customer engagement strategy with Evam's advanced real-time marketing solutions. By embracing Evam's cutting-edge marketing technology, Sigortam.net achieved a 40% increase in insurance renewal rates, reaching over 50,000 end users daily.Key Achievements:<ul><li>Real-time Marketing Success: Leveraged Evam’s platform to build dynamic, personalized offers.</li><li>Faster Implementation: Completed integration and launched 13 tailored scenarios in just six months.</li><li>Boosted Renewal Rates: Achieved a 40% increase in renewal rates by targeting the right offers at the right time.</li></ul>Download the full story to see how Sigortam.net optimized its marketing strategy, re-engaged customers, and improved business results through personalized, data-driven campaigns.<ul>
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How to increase insurance renewal rates by 40% 

As Sigortam.net, we serve 7 million customers, all with ever-changing needs and circumstances. Thanks to Evam’s real-time data processing technology, we’re able to carry out real-time scenarios that can address those needs and circumstances with the right offers and create a better customer experience overall.

Bora Uludüz

Turkey's leading digital insurance platform boosted renewal rates and redefined customer engagement with real-time, personalized campaigns. Read the full story to see the results.

Discover how Turkey's leading digital insurance platform boosted renewal rates by 40% and reached 50K users daily with real-time, personalized campaigns powered by Evam.

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