Rich Push Notifications

What are Rich Push Notifications? 

Push notifications are short messages sent by a brand to appear on the screen of a user’s device, such as a smartphone, tablet, computer, or smartwatch.  

Rich push notifications encompass push notifications enriched with multimedia elements. While push notifications have conventionally been associated with brief, text-centric messages, the introduction of iOS 10 in 2016 expanded the possibilities to include images, GIFs, audio, videos, and other immersive features within the notifications. 

What are Some Different Types of Rich Push Notifications? 

There are various types of rich push notifications that brands can use to create more engaging experiences for their users: 

Image Push Notifications

These notifications include an image or thumbnail alongside the text to make them more visually appealing. 

Example: An airline company includes an image of a popular travel destination when sending a push notification to encourage flight sales there.

Video Push Notifications

A short video or animated content is embedded within the notification to convey information in a more dynamic format. 

Example: A streaming platform sends a push notification with a trailer to promote a new movie’s release. 

GIF Push Notifications

Graphic Interchange Format, better known as GIFs, are often utilized to add a light-hearted and humorous tone to a push notification. Example: An e-commerce brand sends a push notification with a GIF of a popular meme to inform its audiences about ongoing promotional offers.

Example: An e-commerce brand sends a push notification with a GIF of a popular meme to inform its audiences about ongoing promotional offers. 

Voice Push Notifications 

Voice push notifications incorporate audio clips or voice messages, which can be more practical for users who’re on-the-go and improve accessibility for users who are visually impaired. 

Example: A navigation app sends a voice push about traffic updates or directions. 

Interactive Push Notifications 

These push notifications include interactive elements such as Call-to-Action buttons, ratings, or survey options, allowing users to respond directly via the notification and simplifying the customer feedback process. 

Example: A mobile app sends a push notification to its users with a “Rate Your Experience” button. 

Rich Text Push Notifications

These notifications allow for more complex formatting such as bold, italics, bullet points, and links within the notification text, improving readability and clarity. 

Example: A news app sends a breaking story with important headlines in bold and clickable links.

Location-Based Push Notifications

These notifications are triggered by the user’s location using geofencing technology. They include relevant, local content such as nearby store promotions, events, or offers. 

Example: A brand sends a push notification with a discount offer to a user who is nearby its physical store. 

Web Push Notifications

Web push notifications are interactive messages dispatched to visitors’ devices via a website. These notifications are highly contextual and timely in order to engage, re-engage, and retain website visitors. 

Example: A website can send a push notification with a discount offer to a visitor who has abandoned their cart to incentivize them to complete their purchase. 

What are the Benefits of Rich Push Notifications? 

Rich push notifications offer several key benefits for brands, helping them engage users in more dynamic and personalized ways. Here are some of their main advantages: 

Enhanced User Engagement

While text-only messages are effective in many cases, the integration of multimedia elements empowers marketers to convey more information and craft engaging customer experiences within a single push notification. When deployed strategically, these notifications can significantly enhance user engagement and increase conversion rates. 

Improved Click-Through Rates (CTR) 

By incorporating multimedia and interactive elements like Call-to-Action buttons, brands can make their notifications stand out in the user’s notification tray, encouraging more clicks. This often results in higher CTR compared to standard push notifications. 

Increased Brand Awareness

The use of visually appealing notifications helps brands reinforce their visual identity, ensuring that users remember the brand. Consistent use of rich media such as brand logos and color palettes can help with better brand recognition and recall.

Personalization

With rich content, notifications can be personalized to be tailored more effectively to each user’s preferences and circumstances, improving relevance and increasing the likelihood of a response. 

Real-Time Customer Interactions

Rich push notifications can be used to send real-time, location-based updates, such as flash sales, limited-time offers, or event reminders, enhancing urgency and encouraging immediate action.

evamX: Crafting Resonant Rich Push Notifications

A marketing platform that can perform dynamic segmentation, gather insight into user behaviors and interests, and assess campaign performance by tracking KPIs is essential for creating a winning rich push notification strategy. 

evamX is an omnichannel marketing platform that empowers brands to design and orchestrate rich push notifications with its modules such as Digital Engagement, improving efficiency and convenience for marketing teams. 

Here are some characteristics of evamX that are beneficial for crafting resonant rich push notifications: 

User-Friendly Interface

With an intuitive drag-and-drop interface, evamX allows marketing teams to set up and manage rich push notification campaigns without relying on IT teams for support.

Contextual Segmentation

With its modules such as Journey Designer, evamX can perform smart and contextual segmentation to categorize customers not only based on demographics, but also behavior, location, purchasing patterns, and various other factors. Contextual segmentation allows rich push notifications to be more specific and relevant for the audience they’re catering to. 

Personalization Capabilities

evamX can harness AI insights to get to know users better and address their individual needs more effectively. Sending contextual, location-based, and time-sensitive rich push notifications can make users feel more understood, increasing engagement and customer loyalty.

 AI-Powered Automation Features

evamX can automate repetitive and time-consuming tasks such as sending behavioral triggers and scheduling the frequency of rich push notifications to build effective campaigns, as well as leave marketers more time to focus on projects that require more creativity. 

Analytics and Reporting Tools 

With modules such as Insight Tracker and Customer Feedback, evamX can assist marketing teams in analyzing push notification campaign performance. By tracking KPIs and communicating with users in real-time about their experience, evamX can ensure the rich push notifications a brand sends out are hitting the mark.