EVAM and Misyon Bank Announce Strategic Partnership at Money 20/20 Europe

Amsterdam, June 3, 2025 – EVAM, a global leader in real-time customer engagement solutions, and Misyon Bank, a rising regional player with a platform-first model spanning custody, finance supermarket, and crypto services, have announced a strategic partnership at Money 20/20 Europe, one of the fintech industry’s most influential gatherings.

The agreement marks a key milestone for both organizations as they join forces to transform customer engagement in banking - making every interaction faster, smarter, and more meaningful. 

Through this partnership, Misyon Bank will deploy Evam’s Marketing and Digital Studio Modules to orchestrate real-time, hyper-personalized journeys through Türkiye’s first digital finance superapp, which aggregates credit, deposit, fund, bond, and crypto products from local and global banks, fintechs, and crypto firms. This move empowers the bank to go beyond generic campaigns and deliver relevant, impactful experiences from the first touchpoint to conversion.

“This partnership with Misyon Bank goes beyond technology - it’s a shared commitment to redefine digital banking,” said Doruk Mutlu, CEO of Evam. “As one of the most forward-thinking neobanks in the region, Misyon is pioneering a finance supermarket approach that reimagines the way customers access and compare financial products - just like e-commerce transformed retail. By adopting our Marketing Suite and Digital Studio, Misyon is equipping itself to act in real time, create smarter journeys, and deliver personalized experiences that truly connect. This is how next-generation banking gets built.” 

“Banking should move beyond products, toward intelligent platforms,” said Dr. Önder Halisdemir, Founding CEO of Misyon Bank. “Proud to collaborate with Evam, an ever-evolving leader in its field, and its CEO Doruk Mutlu on our finance superapp which stands out in the region with its user experience standards.” 

Together, Evam and Misyon Bank are laying the foundation for a new era in intelligent, data-driven banking - one that moves at the speed of the customer.