Daily Active User (DAU)

Daily Active Users (DAU) represents the proportion of users who perform a specific action within your app. Assessing the performance of your mobile application is crucial for growth. It’s not just about the number of daily users but rather the count of regular active users who consistently contribute value to your business. Utilize this metric to gain insights into your users’ app experience.

To compute your DAU, divide the total number of daily app sessions by the total number of daily unique users:

DAU = Total Number of Daily App Sessions / Total Number of Daily Unique Users

For instance, if your app registers 20,000 sessions in a day with 200 unique users, your daily active users amount to 100 (20,000/200).