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Glossary

Discover Evam’s glossary of real-time data terms. Master key concepts in stream processing, analytics, and decision-making technologies.

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What is A/B Testing | Evam

<p>A/B testing, also known as split testing, is a method used to compare two versions of a digital customer experience to determine which one performs better.</p><p>In a typical A/B test, the audience is randomly split into two groups. One group sees Version A, and the other sees Version B. The performance of each version is measured based on a key metric, such as click-through rate, conversion rate, or engagement.</p><p><img src="https://cms.evam.com/Uploads/Content/f1e138d46f1448d78c5051d110679ce5.webp" style="width: 100%;"></p><h2>Why Does A/B Testing Matter?&nbsp;</h2><p>Marketers often use A/B testing to experiment with things like subject lines in emails, CTA button text on landing pages, or even the layout of a product page. By making small, measurable changes and testing them in controlled conditions, teams can move away from guesswork and start making decisions backed by actual <a href="https://evam.com/glossary/glossary-c/customer-behavior" target="_blank"><b>customer behavior</b></a>.&nbsp;</p><p>Here are some of the key benefits A/B testing provides businesses:</p><h3>1. Better Customer Insights</h3><p>Each test reveals patterns in user behavior, helping businesses understand what motivates clicks, sign-ups, or purchases and make data-driven decisions. A/B tests can also uncover surprising preferences or friction points, deepening businesses’ knowledge of user needs and expectations.</p><h3>2. Increased Personalization Opportunities</h3><p>Knowing what resonates with different segments allows businesses to tailor experiences at scale, boosting relevance and response.&nbsp;</p><h3>3. Improved Campaign Performance</h3><p>Whether it’s an email subject line, a homepage hero image, or a checkout flow, small changes can lead to meaningful lifts in engagement and conversions.&nbsp;</p><h3>4. Enhanced Marketing ROI</h3><p>By allocating resources on what performs best, businesses ensure their team’s time and budget are going toward the highest-impact content or experiences.&nbsp;</p><h3>5. Reduced Bounce Rate</h3><p>By testing variations of page content, layout, or messaging, brands can keep visitors engaged longer and guide them toward conversion paths more effectively.&nbsp;</p><h3>6. Minimized Risk Before Big Rollouts</h3><p>Testing on a smaller audience helps businesses avoid costly mistakes by identifying what doesn’t work before scaling it to everyone.&nbsp;</p><h3>7.&nbsp;Optimized SEO&nbsp;</h3><p>By SEO A/B testing different headlines, meta descriptions, or on-page content variations, businesses can identify which changes improve click-through rates and search rankings, driving more organic traffic to their website.&nbsp;</p><h2>Best Practices and Pitfalls to Avoid</h2><p>Getting value from A/B testing isn’t just about running experiments; it’s about running them well. Here are some key elements businesses should consider testing, along with common mistakes to watch out for:&nbsp;</p><h3>Best Practices:</h3><p><b>Campaign Titles:</b> A/B testing social media captions, variations of push notification titles, email subject lines, website titles, and other campaign messaging can help identify which messages resonate best.&nbsp;</p><p><b>CTAs:</b> Testing variations of call-to-action buttons, links, and prompts can help optimize conversion rates by identifying which CTAs are most compelling and persuasive to users.&nbsp;</p><p><b>Creatives:</b> Testing different images, videos, graphics, and visual elements can provide valuable insights into which creative assets perform best in capturing audience attention and conveying key messages effectively.&nbsp;</p><p><b>Placement of Elements:</b> Testing the placement and layout of sticky bars, banners, in-app messages, and other interactive elements can help optimize visibility and usability, leading to better overall user experience and engagement.&nbsp;</p><p><b>Content:</b> Testing variations of content, including headlines, body copy, product descriptions, and value propositions can help identify which messaging resonates most strongly with the target audience.&nbsp;<br></p><p><b>Design Elements:</b> Testing different design elements such as color schemes, font styles, and overall aesthetics can help optimize visual appeal and brand perception, leading to higher engagement and conversions.<br></p><p><b>Audience Segmentation:</b> Testing variations of campaigns targeted at different audience segments can help tailor messaging and offers to maximize relevance and effectiveness.</p><h3>Pitfalls to Avoid</h3><p><b>Ending Tests Too Soon:</b> A short test period can lead to misleading results. Give experiments enough time to reach reliable conclusions.&nbsp;</p><p><b>Overcomplicating the Test:</b> Testing too many variables at once without a large sample size can muddy the results.&nbsp;</p><p><b>Ignoring “Losing” Variants:</b> There’s often as much to learn from what didn’t work. Document failures and revisit them as they may inform future ideas.</p><h2>How Real-Time Martech Enhances A/B Testing</h2><p>Traditional A/B testing platforms gives businesses valuable insights, but real-time martech takes it to the next level. By combining testing with live data streams and dynamic content delivery, businesses can respond to customer behavior as it happens, not days or weeks later.&nbsp;</p><p>Here’s what that looks like in practice:&nbsp;</p><h3>1.&nbsp;Instant Feedback Loops</h3><p>Real-time data lets businesses monitor test performance as soon as it begins, so teams can identify winning variants and adjust quickly.</p><h3>2. Dynamic Experience Delivery</h3><p>Businesses can automatically serve the best-performing version of a page, message, or CTA in real time.&nbsp;</p><h3>3. Omnichannel Experimentation</h3><p>Marketing teams can run coordinated A/B testing for mobile apps, web, email, social media, and more channels, all powered by a centralized decisioning engine that adapts in the moment.&nbsp;</p><h3>4. Smarter Segmentation and Personalization</h3><p>Businesses are empowered to combine A/B test results with real-time behavioral signals to personalize experiences at scale, improving relevance and results.&nbsp;</p><h3>5.Faster Time to Value</h3><p>Real-time capabilities help teams learn, iterate, and optimize campaigns faster, shortening the gap between insight and action.&nbsp;</p><p><a href="https://evam.com/request-demo" target="_blank"><img src="https://cms.evam.com/Uploads/Content/157b7b0413d9455b992630d3669675f6.png" style="width: 100%;"></a><br></p><h2>evamX: Unlocking the Potential of A/B Testing</h2><p>By integrating A/B testing into a real-time <a href="https://evam.com/glossary/glossary-m/martech-stack" target="_blank"><b>martech stack</b></a>, you don’t just test, you learn and adapt continuously, creating a more agile and effective marketing engine.&nbsp;</p><p>With <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a>, launch experiments across channels, respond to user behavior in real time, and automatically deliver the top-performing experience to every audience segment - no waiting, no guesswork.&nbsp;</p><p>A/B testing is one of the most powerful tools in a marketer’s toolbox, but its real potential is unlocked when paired with real-time data and dynamic decisioning. Start optimizing with confidence.</p><p></p><p><a href="https://evam.com/request-demo" target="_blank"><b>Request a demo</b></a> or <a href="https://evam.com/contact" target="_blank"><b>contact us</b></a> about how our platform helps marketing teams test, learn, and grow faster.&nbsp;</p><p><a href="https://evam.com/product-demo-hub" target="_blank"><img src="https://cms.evam.com/Uploads/Content/7e98adb6770c44389cc30cd907826435.jpg" style="width: 100%;"></a><br></p>

<ul>
<li>Why Does A/B Testing Matter?</li>
<li>Best Practices and Pitfalls to Avoid</li>
<li>How Real-Time Martech Enhances A/B Testing</li>
<li>evamX: Unlocking the Potential of A/B Testing</li>
</ul>

Reading time 7 min,A/B Test,Customer Behavior,Omni Channel,evamX

A/B Testing

<p><span data-start="51" data-end="66" style="">A/B testing</span> is a method to compare two versions of content to see which performs better. It helps marketers make data-driven decisions, improve personalization, boost conversions, and reduce risk. When combined with <span data-start="271" data-end="292" style="">real-time martech</span> tools like <span data-start="304" data-end="313" style="">evamX</span>, A/B testing becomes even more powerful—enabling instant feedback, dynamic experience delivery, and smarter omnichannel personalization. This leads to faster optimization and better marketing ROI.<br></p>

Discover what A/B testing is and how real-time martech platforms like evamX help you test, learn, and optimize faster across web, mobile, email, and social channels.

What is Acquisition | Evam

<h2>What is Acquisition?</h2><p>Acquisition refers to the overall process of attracting new individuals into a brand’s ecosystem and engaging them, whether that be getting them to download an app, sign up for an account, or make their first purchase. Acquisition is the first critical step in the <a href="https://evam.com/glossary/glossary-c/customer-journey-orchestration" target="_blank"><b>customer journey</b></a>, focused on turning awareness into action.&nbsp;</p><p>Depending on the business model, acquisition may target users or customers.&nbsp;</p><h2>What is the Difference Between User &amp; Customer Acquisition?</h2><table class="table table-bordered"><tbody><tr><td><b>User Acquisition<br></b></td><td><b>Customer Acquisition</b><br></td></tr><tr><td>User acquisition is often used in freemium or ad-supported models where the goal is to grow a base of active users, whether or not they pay right away. This includes actions such as signing up for an account, downloading an app, or starting a free trial. These users may later convert to paying customers, but the initial goal is engagement and usage.<br></td><td>Customer acquisition typically refers to acquiring paying customers, individuals or businesses, who have made a purchase or subscribed to a service. It’s most relevant for B2B and B2C companies where revenue is tied directly to conversions.&nbsp;<br></td></tr></tbody></table><h2>Strategies for Customer Acquisition</h2><p>Digital marketers leverage a blend of diverse marketing channels to drive traffic to their website or app and convert that traffic into paying customers.&nbsp;</p><h3>Traditional Media</h3><p>Traditional marketing channels such as TV, radio, print, and billboards help build brand awareness at scale, and are especially effective for audiences without access to digital channels.</p><h3>Content Marketing</h3><p>Content such as blog posts, articles, webinars, and eBooks that are valuable, educational, or entertaining attract potential customers and builds trust throughout the customer journey.&nbsp;&nbsp;</p><h3>Social Media Marketing</h3><p>Social media marketing involves using platforms like Instagram, Facebook, LinkedIn, X, TikTok, and others to build brand awareness, engage with potential customers, and drive traffic to a brand’s website or app. Actions can include regular content posting, responding to comments and DMs, running contests and polls, going live, and participating in viral trends.&nbsp;</p><h3>Email Marketing</h3><p>Email marketing is a direct and highly effective way to engage potential and existing customers through targeted messaging, including <a href="https://evam.com/glossary/glossary-t/triggered-email" target="_blank"><b>triggered emails</b></a> based on user actions and behaviors. Emails can include newsletters, promotional offers, onboarding sequences, informative content, and much more.</p><h3>Push Notification Marketing</h3><p><a href="https://evam.com/glossary/glossary-p/push-notification" target="_blank"><b>Push notifications</b></a> are short, real-time messages sent directly to a user's device to encourage engagement and drive action. They're highly effective for re-engaging users, promoting time-sensitive offers, or nudging someone toward completing a purchase or returning to an app.</p><h3>Brand Ambassadors</h3><p>By cultivating <a href="https://evam.com/glossary/glossary-c/customer-loyalty" target="_blank"><b>customer loyalty</b></a>, brands can incentivize their existing customers to refer friends and family to their products and services. Referral marketing is a cost-effective marketing strategy that encourages customers to act as brand ambassadors and rewards their trust. Additionally, partnering with credible professionals, influencers, or celebrities for promotional purposes extends a brand’s reach and drives faster conversions.</p><h3>Paid Advertisements</h3><p>Platforms like Facebook, Instagram, LinkedIn, and TikTok allow businesses to run highly <a href="https://evam.com/glossary/glossary-p/personalization" target="_blank"><b>personalized</b></a> ad campaigns based on demographics, interests, behaviors, and past interactions with a brand. These paid placements can take many forms such as sponsored posts, Stories, and video ads.</p><h3>Search Engine Optimization (SEO)</h3><p>Search engine optimization refers to optimizing a website’s content and structure so that it ranks higher on search engines, such as Google and Bing, bringing in organic traffic from people actively looking for related products or services.</p><h3>App Store Optimization (ASO)</h3><p>App store optimization improves an app’s visibility and conversion rate in app stores such as Google Play and The App Store through using more popular and relevant keywords, descriptions, visuals, and ratings to drive more downloads.&nbsp;</p><h2>Key Metrics for Acquisition Measurement</h2><p>There are a few core metrics marketers use to measure how effective their acquisition strategies are.&nbsp;</p><h3>Customer Acquisition Cost (CAC)&nbsp;</h3><p><a href="https://evam.com/glossary/glossary-c/customer-acquisition-cost-cac" target="_blank"><b>Customer Acquisition Cost (CAC)</b></a> is the total cost of acquiring a new customer - including expenses across marketing, sales, tools, and labor - divided by the number of customers acquired.&nbsp;&nbsp;</p><p>Measuring the Average Customer Acquisition Cost shows a brand how much they’re spending on average to win each customer, and whether that spending is sustainable and scalable. Customer Acquisition Cost by industry can vary significantly, as different marketing strategies are needed for each brand’s sector, business model, and customer profile.</p><p><b>Formula:&nbsp;</b>CAC = Total Acquisition Costs / Number of New Customers Acquired</p><h3>Customer Lifetime Value (CLTV)&nbsp;</h3><p>Customer Lifetime Value is the total revenue a brand can expect from a single customer over their entire relationship. CLTV helps brands determine how much they can spend to acquire a customer while still staying profitable.&nbsp;</p><p><b>Formula:</b> CLTV = Average Purchase Value x Average Purchase Frequency x Customer Lifespan</p><h3>Return on Investment (ROI)&nbsp;</h3><p>ROI helps brands understand whether their marketing and sales activities are generating a worthwhile return. A positive ROI means the brand is earning more than it’s spending, which is essential for long-term growth and scalability.&nbsp;</p><p><b>Formula:&nbsp;</b>ROI = (Net Profit / Cost of Investment) x 100</p><p>In addition to these key metrics, supporting metrics such as Conversion Rate, <a href="https://evam.com/glossary/glossary-c/click-through-rate" target="_blank"><b>Click-Through Rate (CTR)</b></a>, and <a href="https://evam.com/glossary/glossary-r/retention-rate" target="_blank"><b>Retention Rate</b></a> are helpful in analyzing the effectiveness of customer engagement efforts.</p><h2>evamX: Driving Acquisition with Omnichannel Intelligence</h2><p>A real-time, omnichannel marketing platform such as evamX plays a central role in both enhancing customer acquisition efforts and tracking the KPIs that show whether those efforts are working.</p><p><a href="https://evam.com/product-demo-hub" target="_blank"><img src="https://cms.evam.com/Uploads/Content/f411ee2a2e8648db9ec703c647a6a480.jpg" style="width: 100%;"></a><br></p><p></p><p>evamX provides a unified customer view across multiple channels to build a complete picture of the customer acquisition funnel. Modules such as Journey Designer harness the power of AI and machine learning to deliver personalized campaigns for different customer segments, and Insight Tracker track key acquisition metrics such as CAC, CLTV, and ROI in real-time.&nbsp;&nbsp;<br></p>

<ul><li>What is Acquisition?</li><li>What is the Difference Between User &amp; Customer Acquisition?</li><li>Strategies for Customer Acquisition</li><li>Key Metrics for Acquisition Measurement</li><li>evamX: Driving Acquisition with Omnichannel Intelligence<br></li></ul>

Customer Acquisition,Customer Journey,CLTV,Content Marketing,Social Media Marketing,Email Marketing,Push Notification Marketing,Paid Advertisements,Search Engine Optimization (SEO),App Store Optimization (ASO),Customer Acquisition Cost (CAC),Customer Lifetime Value (CLTV),Return on Investment (ROI)

Acquisition

<p>Acquisition in digital marketing refers to the process of gaining new customers or users for a website or app. It’s a key aspect of business growth, focusing on attracting visitors through channels like social media, search engines, and email campaigns. Successful acquisition strategies often include targeted advertising, content marketing, and SEO efforts to increase visibility and attract a relevant audience.</p>

Learn about customer acquisition strategies in growth marketing. Explore methods for attracting and engaging new users across channels.

What is Active User | Evam

<p>An engaged user refers to an individual who regularly and meaningfully utilizes your product or services within a specified timeframe. These active users are typically categorized and evaluated based on their frequency of interaction, as follows:</p><p><b>Daily Active User (DAU): </b>Individuals who engage with the product or service on a daily basis.</p><p><b>Weekly Active User (WAU):</b> Individuals who interact with the product or service at least once per week.</p><p><b>Monthly Active User (MAU): </b>Individuals who engage with the product or service a few times per month or less frequently.</p><p>For instance, in the context of an online media publication, an active user would be someone who consistently logs into their account.</p><h2>The Importance of Tracking Active Users</h2><p>Establishing a loyal and sustainable customer base is a primary objective for any business. Monitoring the traffic to your app or website offers insights into the number of users exploring your offerings, returning after initial visits, and engaging with your platform regularly.</p><p>Each active user represents a potential customer. Therefore, effectively engaging and retaining these users are critical factors for business success. Monitoring your active user base enables you to understand the level of interest in your service on a daily, weekly, or monthly basis. However, it’s essential to actively engage these users to ensure their continued return.</p><p>Once you’ve established a baseline for your active users, tracking this metric over time provides a valuable benchmark for assessing and enhancing business performance. Nonetheless, it’s important to remember that active user metrics are not the sole indicators of growth. Incorporating measurements such as DAUs, WAUs, and MAUs, while setting corresponding goals, serves as a straightforward approach to fostering business growth.<br></p>

<ul><li>The Importance of Tracking Active Users<br></li></ul>

<p>An active user regularly engages with a product or service, indicating their interest and loyalty. In digital platforms, tracking active users is crucial for understanding the appeal and efficacy of the service or app. It helps businesses to analyze user behavior, refine their offerings, and improve user retention. Metrics like daily or monthly active users provide insights into the health and growth potential of the digital service.</p>

Active User

Learn the importance of tracking Daily, Weekly, and Monthly Active Users (DAU, WAU, MAU) to enhance engagement and drive business growth.

What is Adoption Rate | Evam

<p>Adoption rate is a key metric that measures how widely a product or service is accepted by users. It indicates the percentage of users who have adopted the product or service out of the total potential users. A high adoption rate reflects popularity and success, while a low rate suggests unmet user needs. To improve adoption rates, it’s crucial to understand customer needs, enhance ease of use, and provide robust support.</p><h2>What is Adoption Rate?</h2><p>Adoption rate shows the success of a product or service by indicating how many users have adopted it. A high adoption rate signifies that the product is popular and successful. Increasing this rate involves understanding user needs, creating a user-friendly experience, and providing adequate support and resources.</p><p>Factors Affecting Adoption Rate and How to Increase It<br></p><p>Adoption rates can be influenced by:</p><p><b>User Experience: </b>An intuitive, user-friendly design encourages adoption.<br></p><p><b>Pricing:</b> High prices can deter users, so consider discounts or free trials.</p><p><b>Marketing: </b>Strong marketing strategies, including social media and email campaigns, can boost adoption rates.</p><h2>5 Strategies to Increase Adoption Rate</h2><p><b>Prioritize Customer Experience:</b> Ensure the product is easy to use and meets user needs.</p><p><b>Marketing and Promotion:</b> Make sure your target audience is aware of the product and its benefits.</p><p><b>Excellent Customer Service:</b> High-quality support enhances user experience and adoption rates.</p><p><b>Training and Tutorials: </b>Provide comprehensive training materials to help users understand how to use the product.</p><p><b>Feedback:</b> Regularly seek user feedback and use it to improve the product.</p><h2>How to Measure Adoption Rate</h2><p>To measure adoption rate, track user engagement metrics and referral rates:</p><p><b>User Engagement: </b>Monitor metrics like login frequency and task completion rates to see how often users interact with the product.</p><p><b>Referral Rates: </b>Check how many users recommend your product, indicating its acceptance and popularity.</p><p>By tracking these metrics, you can identify areas for improvement and make informed decisions to boost adoption rates. A high adoption rate validates the product’s value and contributes to long-term sustainability through referrals and positive reviews.</p><p>In summary, understanding and improving adoption rate is crucial for a product’s success. By focusing on user experience, marketing, and feedback, you can increase adoption rates and ensure your product meets user needs and expectations.</p>

<ul><li>What is Adoption Rate?</li><li>5 Strategies to Increase Adoption Rate</li><li>How to Measure Adoption Rate</li></ul>

2 min reading time,Glossary,Adoption Rate

<p>Adoption rate measures product success by indicating how many users adopt it. High rates show popularity; low rates suggest unmet needs. Improve adoption by enhancing user experience, marketing, customer service, training, and gathering feedback. Track engagement and referrals to identify areas for improvement and ensure long-term success.</p>

Adoption Rate

Boost your product's adoption rate by understanding user needs, enhancing experience, and implementing effective marketing and support strategies.

What is Agile Marketing | Evam

<p>Agile marketing has emerged in response to the ever-changing landscape of modern marketing driven by technological advancements. It offers a methodology that embraces the fluidity, uncertainty, and necessity for swift adaptation inherent in today’s marketing environment.</p><h2>Definition of Agile Marketing</h2><p>Agile marketing represents a contemporary approach to marketing that draws inspiration from the principles of agile software development. This methodology underscores flexibility, collaboration, and iterative processes to swiftly respond to evolving market conditions and customer requirements. It involves breaking down marketing strategies into smaller, manageable tasks that can be executed within short timeframes. This enables marketing teams to adapt and refine their strategies based on real-time feedback and insights.</p><p><b>Illustrative Example:</b><br></p><p>Consider a scenario where there’s a mandate to launch a marketing campaign within a two-week timeframe. With agile marketing, a team is assembled, and individual responsibilities are defined for the campaign’s launch. Daily sprints are conducted to develop, test, analyze, and optimize the campaign. This approach facilitates the identification and resolution of any impediments, thus ensuring a smoother path toward achieving the desired objective.</p><h2>Core Principles of Agile Marketing</h2><p>Prioritizing individuals and interactions over processes and tools</p><p>Embracing change over adhering to predefined plans</p><p>Focusing on task completion over extensive documentation</p><p>Prioritizing customer collaboration over contract negotiation</p><p>Implementation Strategies for Agile Marketing</p><p>Implementing agile marketing necessitates a significant shift in mindset and operational processes. However, the potential benefits in terms of adaptability and efficiency make this effort worthwhile. Here’s a step-by-step guide to successfully integrating agile marketing principles into your team’s workflow:</p><h3>1. Establish Cross-Functional Teams</h3><p>Form cross-functional teams comprising individuals with diverse skill sets relevant to marketing activities, such as content creation, design, data analysis, and social media management. This collaborative approach ensures a comprehensive perspective in campaign development.</p><h3>2. Adopt Sprints and Backlog Creation</h3><p>Introduce sprints—focused, time-bound periods during which specific tasks are completed. At the onset of each sprint, collaboratively create a backlog of tasks—a prioritized list of marketing activities. This backlog is continuously adjusted and reprioritized based on feedback and evolving priorities.</p><h3>3. Conduct Daily Stand-Up Meetings</h3><p>Hold brief daily stand-up meetings with the team to update progress, address challenges, and discuss plans for the day. These meetings foster communication, alignment, and early identification of potential obstacles.</p><h3>4. Emphasize Iterative Feedback and Data</h3><p>Regularly solicit feedback and insights from stakeholders, including customers, to inform ongoing campaigns. Utilize a marketing platform equipped with real-time data analytics to glean insights into campaign performance, guiding decision-making processes.</p><h3>5. Embrace Adaptive Planning</h3><p>Maintain flexibility in planning and be open to adjustments based on new information, market dynamics, or unforeseen developments. Agile marketing encourages a responsive approach to change while remaining steadfast in pursuit of objectives.</p><h3>6. Facilitate Rapid Execution</h3><p>Break down tasks in the backlog into smaller, manageable components that can be completed within a single sprint. Rapid execution within condensed timeframes sustains momentum and enables the team to observe tangible progress swiftly.</p><h2>The Significance of Agile Marketing</h2><p>Conventional marketing methods often follow linear and compartmentalized approaches, which struggle to keep pace with the rapid shifts in consumer behaviors seen today.</p><p>Outlined below are five compelling reasons to integrate agile marketing practices within your team:</p><h3>1. Adaptability to Swift Changes</h3><p>The contemporary marketing landscape is characterized by constant flux. Agile marketing empowers teams to swiftly modify strategies, ensuring campaigns remain pertinent and efficacious amidst evolving consumer behaviors and market dynamics.</p><h3>2. Expedited Response Times and Time-to-Market</h3><p>By embracing an iterative approach and employing short sprints, agile marketing facilitates swifter execution. Marketing teams can seize emerging opportunities and promptly react to trends, thereby gaining a competitive advantage and expediting time-to-market.</p><h3>3. Customer-Centric Focus</h3><p>Agile marketing prioritizes the customer experience. Regular feedback loops and thorough data analysis offer insights into customer preferences and behaviors, enabling campaigns to be personalized for maximum engagement and satisfaction.</p><h3>4. Data-Driven Decision-Making</h3><p>Relying on real-time data and performance metrics ensures that marketing strategies are grounded in empirical evidence rather than conjecture. This data-driven approach mitigates risks and facilitates informed decision-making.</p><h3>5. Ongoing Improvement and Innovation</h3><p>Agile marketing cultivates a culture of continuous learning and refinement. Regular sprint reviews prompt teams to evaluate successes and failures, driving ongoing enhancement and fostering innovation within campaigns.</p><h2>Illustrative Examples of Agile Marketing</h2><h3>1. Product Launch Optimization</h3><p>In preparation for the launch of a new smartphone model, a tech company employs agile marketing principles. The marketing team dissects the launch strategy into sprints, focusing on specific elements like content creation, social media initiatives, and influencer collaborations. Daily stand-up meetings and a cross-channel marketing platform facilitate progress tracking, insights sharing, and real-time adjustments based on customer feedback and engagement metrics, ensuring a successful launch aligned with target audience preferences.</p><h3>2. Event Promotion Adaptation</h3><p>A nonprofit organization orchestrating a charity event leverages agile marketing methodologies. The event marketing team divides the promotional efforts into sprints, experimenting with various event descriptions, visuals, and promotional channels. Monitoring engagement metrics and attendee registrations through their marketing platform provides real-time insights, enabling the team to refine promotion tactics and optimize event attendance and support.</p><h3>3. Email Campaign Refinement</h3><p>A subscription-based service seeks to enhance its email marketing endeavors. The marketing team initiates sprints to optimize different facets of email campaigns, such as subject lines, content layouts, and calls-to-action. Through continuous testing and analysis using their email marketing platform, the team swiftly identifies the most effective strategies, enhancing engagement and conversion rates.</p><h2>Embrace Agile Marketing with Real-Time Analytics</h2><p>Ready to adopt agile marketing practices, track metrics, and adapt campaigns in real-time? Evam offers comprehensive, real-time data analytics and AI-driven behavior predictions, empowering you to maintain campaign relevance amidst rapid changes. Initiate your journey today with a brief demo.</p><p><a href="https://evam.com/product-demo-hub" target="_blank"><img src="https://cms.evam.com/Uploads/Content/da2c39da43c3408483e54fd7d6819fdf.jpg" style="width: 100%;"></a><br></p>

<ul><li>Definition of Agile Marketing</li><li>Core Principles of Agile Marketing</li><li>The Significance of Agile Marketing</li><li>Illustrative Examples of Agile Marketing</li><li>Embrace Agile Marketing with Real-Time Analytics<br></li></ul>

3 min reading time,Glossary,Agile Marketing

<p>Agile Marketing is a flexible, fast-paced methodology that adapts to the evolving landscape of modern marketing. It emphasizes quick iterations, collaboration, and customer feedback to rapidly respond to market changes. Agile teams focus on short-term goals and data-driven strategies, allowing for quick pivots and continuous improvement in marketing efforts.</p>

Agile Marketing

Embrace the dynamic agility of modern marketing with our Agile methodology. Navigate uncertainty and adapt swiftly for optimal results.

What is AI Insights | Evam

<h2>What are AI Insights?</h2><p>AI insights refer to the advanced understanding and revelations obtained from data through artificial intelligence (AI) and AI-driven tools and techniques. These insights help uncover patterns, trends, and correlations in data that are not easily detectable by humans.</p><p>Modern AI systems process billions of data points in real time, across web, app, social media, transactions, sensors, and customer interactions. By translating raw data into meaningful context, AI insights help organizations understand what customers are doing, why they are doing it, and what actions they are likely to take next.</p><p>This foundational intelligence enables predictive, real-time, and hyper-personalized customer engagement.<br></p><p><img src="https://cms.evam.com/Uploads/Content/abe0e69163f14b9b846d61990159b699.jpg" style="width: 100%;"><br></p><p></p><h2>Why are AI Insights Important?</h2><p>AI insights empower organizations to make data-driven decisions, improve efficiency, enhance customer experiences, and optimize internal processes. Their impact spans across various industries:</p><h4>1. Marketing:&nbsp;</h4><p><b><a href="https://evam.com/glossary/glossary-p/personalization" target="_blank">Personalization</a><a href="https://evam.com/glossary/glossary-p/personalization" target="_blank">:</a></b>&nbsp;AI studies customer behavior to deliver hyper-personalized content and recommendations.<br></p><p><a href="https://evam.com/glossary/glossary-p/predictive-analytics" target="_blank" style=""><b>Predictive Analytics:</b></a>&nbsp;Predicts customer trends, intent, and likely outcomes to optimize marketing campaigns.</p><p><a href="https://evam.com/glossary/glossary-m/marketing-automation" target="_blank"><b>Marketing Automation:</b></a>&nbsp;Automates repetitive tasks such as scheduling content, scoring leads, and tracking KPIs.</p><p><b>Next Best Action:&nbsp;</b>AI determines the optimal timing, channel, and message for each user in real time.</p><h4>2. Telecom:</h4><p><b>Network Optimization: </b>Detects traffic anomalies, predicts failures, and improves network reliability.</p><p><b>AI Assistants:</b>&nbsp;Chatbots and virtual agents provide 24/7 customer support.</p><p><b>Churn Prediction:</b> By analyzing user behavior, AI can predict churn and empower telecom companies to enhance customer retention with personalized incentives.</p><h4>3. Healthcare:</h4><p><b>Early Disease Detection:&nbsp;</b>AI analyzes imaging and medical records to detect diseases at early stages.</p><p><b>Personalized Treatment: </b>Tailors care plans based on genetic and historical patient data.</p><p><b>Operational Efficiency:</b> Automates billing, scheduling, and documentation for a seamless patient journey.</p><h4>4. Finance:</h4><p><b>Fraud Detection:</b>&nbsp;Identifies unusual activity in real time to prevent fraud.</p><p><b>Algorithmic Trading:</b>&nbsp;.Uses AI insights to optimize investment strategies</p><p><b>Risk Assessment:&nbsp;</b>Powering faster and more accurate credit scoring.</p><h4>5. Travel &amp; Hospitality</h4><p><b>Cross-Selling</b><b> Opportunities:</b> Identifies upsell moments during the booking journey<b>.</b></p><p><b>Dynamic Pricing:&nbsp;</b>Adjusts prices based on demand, seasonality, and competitor trends.</p><p><b>Personalized Travel Recommendations: </b>AI insights suggest destinations, hotels, and activities based on user preferences.</p><p>In summary, AI insights are no longer just data analysis, they are intelligence that powers decision-making. Organizations that leverage AI effectively create personalized experiences, boost loyalty, reduce churn, and maintain a competitive edge.</p><h2>What Powers AI Insights?</h2><p>AI insights, and AI as a whole, are driven by three core components:</p><h4>1. Machine Learning</h4><p>Machine learning allows algorithms to learn from data and improve over time. ML models identify patterns, predict outcomes, and automate decision-making without explicit programming.</p><p><b>Use cases include:&nbsp;</b>Fraud detection, Spam prediction, Churn modeling, Product recommendations, Image recognition, Customer segmentation</p><p>In marketing, ML models continuously refresh audience segments, detect intent signals, and optimize engagement strategies.</p><h4>2. Big Data</h4><p>Big data refers to vast and intricate data sets that can be analyzed to uncover valuable insights. It is typically defined by three key characteristics: volume, velocity, and variety.</p><div style="text-align: center;"><b>The 3 Vs of Big Data</b></div><table class="table table-bordered"><tbody><tr><td style="text-align: center;"><b>Volume</b></td><td style="text-align: center;"><b>Velocity</b></td><td style="text-align: center;"><b>Variety</b></td></tr><tr><td>Huge quantities of data generated daily from digital interactions.<br></td><td>The speed at which new data arrives and must be processed.<br></td><td>Different formats such as text, logs, clicks, videos, images, transactions, sensor data, and more.</td></tr></tbody></table><p>Big data provides the fuel for powerful AI insights. Combined with real-time processing, it enables instant understanding of customer behavior.<br></p><h4>3. Quantum Computing</h4><p>Quantum computing uses quantum bits (qubits) that enable exponentially larger processing power compared to classical computers.<br></p><p><b>Potential applications include:&nbsp;</b>Complex predictive analytics, Large-scale simulations, High-speed optimization, Ad spend modeling, Fraud and risk analysis</p><p>Although still emerging, quantum computing promises to dramatically accelerate AI capabilities.</p><h2>How Marketing Platforms Leverage AI Insights</h2><p>Marketing platforms integrate AI insights into their core functions to improve performance and automate decision-making.<br></p><h4>1. Data Integration and Analysis</h4><p>Marketing platforms collect and unify real-time data from every customer touchpoint, including website visits, mobile app behavior, social interactions, email engagement, call center records, offline events, and transactional data.</p><p>AI then analyzes this unified data stream to identify patterns, emerging trends, micro-segments, and customer intent signals.</p><p>Platforms like <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> enhance this process by processing millions of events per second, ensuring that insights are not only generated but also instantly actionable.</p><p>This real-time data foundation enables: 360° customer profiles, Behavioral clustering, Intent scoring, Dynamic audience refinement, Predictive trend identification</p><p>evamX’s always-on data layer ensures that insights are never static, they update continuously as customer behavior changes.</p><h4>2. Personalization at Scale</h4><p>AI applies insights to deliver personalized experiences that evolve with each customer action. This includes tailored product recommendations, adaptive content, behavioral targeting, and dynamic customer journeys.</p><p>With evamX’s real-time journey orchestration, personalization goes beyond static rules. </p><p>evamX dynamically adjusts: messaging, timing, channel, offer, sequence, journey logic</p><p>...based on live context, such as browsing behavior, app activity, location, transaction history, and engagement patterns.</p><p>This level of real-time personalization: increases engagement, boosts conversions, reduces drop-offs, strengthens loyalty</p><p>NBX Decisioning evaluates every moment and selects the next best experience for each user automatically.</p><h4>3. Marketing Automation</h4><p>AI automates repetitive and time-consuming tasks such as lead scoring, email scheduling, channel selection, and KPI monitoring.</p><p>With evamX, automation becomes adaptive, not just pre-scheduled or rule-based. The system continuously evaluates: customer state, intent changes, lifecycle position, preferred channels, behavior patterns</p><p>This enables real-time automated flows that evolve without manual intervention, allowing marketers to focus on: strategy, growth experiments, creative work, value-oriented initiatives</p><p>evamX acts as a real-time execution engine, ensuring that marketing automation is not only efficient but contextually intelligent.</p><h4>4. Predictive Analytics</h4><p>AI insights make it possible to forecast critical business outcomes such as customer churn, purchase likelihood, offer affinity, and campaign performance.</p><p>evamX extends this capability through: real-time churn prediction, journey-level conversion modeling, propensity scoring, lifetime value prediction, offer response probability</p><p>These predictions feed directly into <a href="https://evam.com/products/nbx-decisioning" target="_blank"><b>NBX Decisioning</b></a>, which triggers the right action at the right moment&nbsp; whether that’s sending a retention incentive, surfacing a product recommendation, or suppressing irrelevant communication.</p><p>This allows marketers to shift from reactive strategies to proactive engagement.</p><h4>5. Real-Time Decision-Making</h4><p>AI continuously monitors customer behavior changes, engagement patterns, and live campaign performance.</p><p>evamX takes this further by enabling decisions in milliseconds, not minutes or hours.</p><p>The system instantly adapts journeys and campaigns based on events such as: page visits, price checks, abandoned carts, app actions, location changes, payment activity, inactivity or drop-offs</p><p>This real-time decisioning ensures brands can: capture micro-moments, prevent churn instantly, react to critical behavior spikes, deliver hyper-contextual experiences, optimize message timing on the fly</p><p>Winning brands are those that act when it matters, in the moment, not after.</p><h4>6. ROI Measurement and Reporting</h4><p>AI-powered dashboards give organizations deep visibility into performance by providing attribution insights, real-time metrics, and budget optimization recommendations.</p><p>evamX strengthens this with: journey-level analytics, multichannel attribution, real-time funnel breakdowns, offer-level performance insights, predictive KPI monitoring, anomaly detection, budget reallocation suggestions</p><p>By connecting decisions, actions, and outcomes in one place, evamX empowers teams to:</p><p>understand what truly drives conversions</p><p>eliminate wasted spend</p><p>optimize channels continuously</p><p>improve campaign ROI with each iteration</p><p>Continuous optimization becomes a daily cycle not a quarterly activity.</p><h2>How AI Insights Become Action With Real-Time Customer Engagement</h2><p>AI insights are powerful, but they create real value only when they translate into real-time actions.</p><p>A real-time customer engagement platform uses AI insights to:</p><p>- Detect intent shifts</p><p>- Trigger hyper-personalized messages</p><p>- Recommend the next best offer</p><p>- Adjust journeys based on live behavior</p><p>- Route customers to the right channel</p><p>- Predict churn or conversion moments</p><p>- Maintain consistent experiences across web, app, email, and offline channels</p><p>This turns insights into real business outcomes.</p><h2>How AI Fuels AI Marketing Automation</h2><p>AI-powered automation uses insights to optimize: Audience selection, Lifecycle journeys, Lead nurturing, Offer and content selection, Campaign timing, Channel preferences, Retention and loyalty triggers</p><p>AI doesn’t just automate tasks, it automates decisions.</p><h2>How evamX Leverages AI Insights</h2><p>evamX amplifies the impact of AI insights through real-time processing, contextual decisioning, and omnichannel orchestration.</p><p><img src="https://cms.evam.com/Uploads/Content/6c07915a64534832b4a5db4f2f1cab80.jpg" style="width: 100%;"><br></p><h4>1. Real-Time Customer Engagement</h4><p>evamX processes billions of events clicks, app actions, web behavior, location changes, transactions, call-center events, and more—in mere milliseconds.</p><p>This ultra-low-latency architecture allows EvamX to understand, evaluate, and react to customer behavior as it happens, not hours later.<br></p><p><b>With real-time event streaming, evamX can:</b></p><p>- Detect high-intent behavior instantly (e.g., loan application steps, cart abandonment, plan upgrade interest)</p><p>- Trigger personalized messages at the exact moment relevance peaks</p><p>- Update customer segments dynamically based on fresh behavior</p><p>- Route customers into the most relevant journey without delay</p><p>- Prevent churn by identifying risk indicators in real time</p><p>- Deliver contextual actions before the opportunity is lost</p><p>This makes evamX a true “moment-aware” engagement platform, where every customer interaction is evaluated in context creating seamless experiences across digital and physical channels.</p><p>Real-time engagement is not just speed.</p><p>It is precision, context, and timing all working together to increase conversions, loyalty, and lifetime value.</p><h4>2. NBX Decisioning Engine</h4><p>NBX is the core intelligence layer of evamX an AI-powered decisioning engine that continuously learns from customer behavior and predicts what should happen next.</p><p>NBX uses advanced AI and machine learning models to:</p><p>- Score behavior &amp; intent (e.g., likelihood to buy, upgrade, churn)</p><p>- Predict next actions based on live and historical data</p><p>- Forecast purchase likelihood &amp; offer affinity</p><p>- Detect churn risk signals before customers disengage</p><p>- Evaluate journey performance in real time</p><p>- Determine the Next Best Action (NBA) or Next Best Experience (NBX) for each individual customer</p><p>- Orchestrate dynamic journeys that shift automatically as behavior changes</p><p>The engine evaluates thousands of signals per user, such as: Recency &amp; frequency, On-page behavior, Transaction history, Channel preference, Product affinity, Session patterns, Device &amp; location data, Micro-interactions (scroll depth, tap patterns, etc.)</p><p>Unlike traditional rule-based personalization, NBX continuously adapts decisions based on live data ensuring that every customer receives the most relevant experience at the exact right moment.</p><p>This transforms marketing from static campaigns into intelligent, self-optimizing journeys.</p><h4>3. Omnichannel Activation</h4><p>AI insights only drive value when they turn into meaningful customer actions.</p><p>evamX ensures this through true omnichannel activation, connecting all touchpoints—online and offline—into a single, consistent experience.</p><p><b>evamX activates personalized experiences across:</b></p><p>SMS (real-time triggers, transactional messages, upsell notifications)</p><p>Push Notifications (dynamic, behavior-based, targeted)</p><p>In-App Messaging (contextual journeys, onboarding flows)</p><p>Email (automated lifecycle sequences, personalized offers)</p><p>Web Personalization (real-time content adjustments and recommendations)</p><p>Call Center (agent assist, next best offer, churn prevention prompts)</p><p>Chatbots &amp; IVR (context-aware responses and guidance)</p><p>Offline Systems (POS, kiosks, ATMs, store interactions)</p><p>What makes evamX unique is not just channel coverage — it is channel coherence.</p><p>No matter where the customer interacts, evamX ensures: Consistent messaging, Aligned offers, Real-time updates, Seamless transitions between channels, A unified view of the customer journey</p><p>If a customer clicks a loan option in the app, the call center sees it.</p><p>If they abandon a cart on web, the mobile app journey updates instantly.</p><p>If they show churn behavior during a session, retention messaging fires automatically.</p><p>This is true end-to-end journey orchestration, powered by real-time decisioning and delivered across every channel the customer uses.</p><p><a href="https://evam.com/product-demo-hub" target="_blank"><img src="https://cms.evam.com/Uploads/Content/7d9eca28b6ba443da8b965f40a834685.jpg" style="width: 100%;"></a><br></p><h4>4. Continuous Learning</h4><p>Every customer action every click, scroll, purchase, pause, login, drop-off, or support interaction — becomes fresh training data for evamX.</p><p>Instead of relying on static rules or one-time models, evamX continuously learns from real user behavior and updates its decisions in real time.</p><p>This means the platform gets smarter with every interaction.</p><p>Through continuous learning, evamX can:</p><p>▸ Improve prediction accuracy automatically</p><p>NBX refines churn models, purchase likelihood models, affinity scores, and intent signals based on live outcomes.</p><p>If a prediction is wrong, the model learns instantly and updates itself.</p><p>▸ Adapt journeys based on performance</p><p>EvamX identifies which steps in a journey work and which ones don’t.</p><p>If a message underperforms, timing is off, or an offer doesn’t resonate, EvamX shifts the journey logic automatically.</p><p>▸ Refine personalization in real time</p><p>Customer interests, preferred channels, and micro-behaviors evolve constantly.</p><p>Continuous learning ensures each user’s experience evolves with them.</p><p>▸ Optimize channel selection dynamically</p><p>evamX learns which channels deliver the best engagement for each individual SMS, push, in-app, email, etc.</p><p>The system automatically assigns the most effective channel for the next interaction.</p><p>▸ Improve next-best-action decisions</p><p>The more data EvamX processes, the more accurately NBX can recommend: the next best offer, the next best message, the next best journey path, the next best channel, the next best timing</p><p>▸ Prevent churn earlier and more accurately</p><p>As patterns shift, NBX updates churn indicators instantly.</p><p>This allows evamX to detect risk earlier and fire retention journeys before customers disengage.</p><p>▸ Create a self-optimizing marketing engine</p><p>With continuous learning, evamX never stops improving.</p><p>Marketers don’t need to manually update rules, rebuild segments, or reconfigure strategies the system learns, adapts, and optimizes on its own.</p><p>AI insights are becoming the backbone of modern marketing. Organizations that harness them effectively gain the power to predict, personalize, and act in real time.</p><p>Platforms like <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> take AI insights beyond analysis, transforming them into real-time decisions and omnichannel experiences that increase customer engagement, conversion, and loyalty.</p><p><a href="https://evam.com/request-demo" target="_blank"><img src="https://cms.evam.com/Uploads/Content/f8ffde7fdaa2480b83471ab7aa6617f2.png" style="width: 100%;"></a><br></p>

<ul><li>What are AI Insights?</li><li>Why are AI Insights Important?</li><li>What Powers AI Insights?</li><li>How Marketing Platforms Leverage AI Insights</li><li>How AI Insights Become Action With Real-Time Customer Engagement</li><li>How AI Fuels AI Marketing Automation</li><li>How evamX Leverages AI Insights</li></ul>

5 min reading time,Glossary,AI,AI Insights

AI Insights

AI insights leverage advanced tools and techniques to uncover hidden patterns in data, aiding better decision-making across industries. Powered by machine learning, big data, and quantum computing, AI insights enhance marketing, finance, and healthcare by automating tasks, personalizing experiences, and optimizing processes.

Uncover hidden data patterns and drive decisions with AI insights powered by machine learning, big data, and quantum computing in marketing, finance, and healthcare.

What is App Stickiness | Evam

<p>App stickiness refers to the frequency with which users return to your app and engage in activities. In the realm of mobile app marketing, stickiness reflects the app’s memorability, utility, and ability to become a habit for users. It quantifies the percentage of users who consistently revisit the app on a monthly basis. </p><p>To compute app stickiness, divide your Daily Active Users (DAUs) by your Monthly Active Users (MAUs) and multiply the result by 100:</p><p><b>App Stickiness = (DAU / MAU) * 100</b></p><p>This metric is pivotal for gauging user engagement and not only indicates whether users are actively using your app but also reveals the frequency of their engagement. To enhance app stickiness, it’s imperative to comprehend user behavior and discern what motivates them to revisit and utilize your app.</p><p>Make app stickiness a focal metric that you routinely monitor to enhance user experience and mitigate churn rates. It significantly influences decisions pertaining to app design, development, and marketing initiatives.</p><p>After gaining insights into users’ app usage patterns, it’s essential to ensure that they undertake valuable actions by measuring conversions. Conversion encompasses various user actions beyond mere product purchases, such as account creation, login activities, or exploration of specific product categories. The key lies in defining diverse user behaviors and evaluating the frequency of desired conversions.</p><p>To bolster app stickiness, devise campaigns that encourage users to engage in actions that deliver substantial customer value. These initiatives are pivotal for fostering long-term user loyalty and retention.</p>

<p>App Stickiness refers to the frequency and duration of user engagement with a mobile app. It’s a measure of the app’s ability to retain users over time. High stickiness suggests that users find the app useful and engaging, which is crucial for long-term success. Enhancing user experience, offering regular updates, and personalizing content are strategies to increase app stickiness.</p>

App Stickiness

App stickiness: Calculate and enhance user engagement in mobile apps. Understand user behavior, encourage valuable actions, and foster loyalty

What is App Uninstall Rate | Evam

<p>For mobile app marketers, retaining customers poses a persistent challenge, given that acquiring new customers incurs significantly higher costs. Consequently, brands bear the responsibility of fostering strong customer loyalty and preserving their hard-won clientele.</p><p>To mitigate the risk of losing customers, apps must prioritize crafting engaging and enjoyable mobile experiences. Dissatisfied or underwhelming experiences often prompt customers to uninstall apps and seek alternatives, leading to customer churn. Reinstalling an app is laborious for users and necessitates meticulous planning.</p><p>The app uninstall rate denotes the proportion of users who remove the app within a defined timeframe. For marketers, analyzing the app uninstall rate and comprehending the reasons, timing, methods, and demographics associated with uninstallations are crucial for optimizing user experience (UX), managing expectations effectively, and mitigating churn risks.</p><p>Alarmingly, nearly half of all apps are uninstalled within a mere month of installation on users’ devices. Consequently, mobile app marketers must devise a clear and well-defined strategy to retain customers and minimize churn. Explore six effective methods for reducing the uninstall rate of mobile apps.</p>

App Uninstall Rate

<p>The App Uninstall Rate is the percentage of users who remove an app after installation. It’s an important metric for understanding user satisfaction and app performance. A high uninstall rate may indicate issues with app functionality, user experience, or value. Monitoring and analyzing uninstall rates can help developers and marketers make necessary improvements to reduce churn.</p>

Mobile app marketers tackle customer retention amid rising costs. Learn to foster loyalty in a competitive landscape.

What is Application Programming Interface (API) | Evam

<p>An Application Programming Interface (API) serves as a computing interface utilized to facilitate communication among various applications. APIs provide developers with tools and guidelines to construct and integrate multiple software applications efficiently. They are commonly employed to facilitate data exchange between programs, thereby enhancing database connectivity and technological integration. By furnishing developers with guidance, APIs enable the seamless interfacing of two applications, thereby unlocking possibilities for enhanced user experiences and the consolidation of user data.</p>
<p>When utilizing a mobile application, the application establishes a connection to the internet and transmits information to a server. Following the execution of necessary actions, the server retrieves, interprets, and transmits the data back to the mobile device. Subsequently, the application interprets this data and presents it in a user-readable format. The API acts as the intermediary interface between the mobile device and the server executing these actions.</p>
<p>Integrating Customer Relationship Management (CRM) systems with other databases is often necessary to provide comprehensive user experiences. API capabilities play a pivotal role in this integration process. Marketers should collaborate with developers to ensure they possess the requisite documentation to execute desired campaigns and generate reports effectively.</p>
    
    <b>Understanding API Functionality</b>
    <p>The process of creating a ‘Call an API’ request within a journey enables the triggering of outsourced tools, vendors, or CRM systems. This functionality allows for:</p>
    <p>Real-time provision of information to other systems and applications.</p>
    <p>Transmission of data to backend systems.</p>
    <p>Sending data to external systems such as Salesforce, SMS, and Email vendors.</p>
    
    <b>How API Operations Function</b>
    <p>The ‘Call an API’ feature dispatches a request to a predefined outsourced tool or vendor system, accompanied by a specified payload, using the ‘Call an API’ element within a journey. Upon successful transmission of the request, the user advances to the subsequent step in the workflow. However, if the request fails, the user is directed out of the ‘Call an API’ element.</p>

An Application Programming Interface (API) is a set of protocols and tools for building software applications. In digital marketing, APIs facilitate integration and communication between different software platforms, enabling automation and data sharing. They are essential for creating seamless user experiences and for the efficient operation of digital marketing tools.

Application Programming Interface (API)

Enhance app integration with APIs. Boost communication and streamline workflows. Empower marketers with CRM integration.

What is Average Order Value (AOV) | Evam

<p>Average Order Value (AOV) represents the average total value of orders placed by individual customers within a specific timeframe. It is computed by dividing the total revenue generated from customer orders by the total number of orders.</p><p>For instance, consider an eCommerce platform offering products priced at $15, $17, $19, $20, and $23. If the platform records monthly sales of $120,000 from 6000 orders in October, the AOV for that month would be $20 ($120,000 divided by 6000).</p><p>Enhancing AOV directly contributes to improving Customer Lifetime Value (CLTV). To optimize AOV, focus on increasing the average cart value per order. This can be achieved by addressing three key components in tandem:</p><p><b>1. Cart Conversions:</b> Every completed cart transaction elevates the AOV. Employ strategies such as creating a sense of urgency to expedite cart closures and offering incentives for meeting minimum cart thresholds to encourage higher AOV.</p><p><b>2. Product Quantity: </b>There are two approaches to consider regarding this metric. Encourage customers to purchase complementary products alongside their primary selection through cross-selling techniques. Alternatively, prompt them to increase the quantity of their primary product through volume discounts.</p><p><b>3. Product Pricing:</b> Encourage customers to opt for higher-priced variants of the products they are interested in and effectively upsell when feasible to elevate AOV.<br></p>

<p>Average Order Value (AOV) measures the average amount spent each time a customer places an order. It’s a key metric in e-commerce, helping businesses understand customer purchasing behavior. Increasing the AOV can significantly boost revenue. Strategies to increase AOV include product recommendations, bundling products, and offering incentives for larger purchases.</p>

Average Order Value (AOV)

AOV: Average order value explained. Improve CLTV with strategies on cart conversions, product quantity, and pricing.

What is Average Order Value Uplift

<p>Average order value (AOV) is calculated by dividing the total value of orders by the number of orders placed. When executing personalization campaigns, particularly in sectors like e-commerce, understanding the additional value generated as a result of personalization is crucial in terms of actual order value. </p><p>In A/B tests, where there’s an existing version known as the control group and personalization serves as a variation of it, AOV uplift emerges as the metric indicating the net increase in the average order value within the test group compared to the control group. This metric is typically presented in monetary terms or as a percentage.</p><h2><span style="font-family: Poppins;">Why is it Important to Monitor Average Order Value Uplift?</span></h2><p>During A/B testing, both versions (A and B) will exhibit varying conversion rates, resulting in disparate order values. Ideally, the personalized version should demonstrate a superior average order value compared to the standard version.By tracking AOV uplift and refining personalization strategies accordingly, you can directly enhance revenue generation and attain a higher return on investment (ROI) from your campaigns.</p>

<p>Average Order Value Uplift refers to the increase in the average order value resulting from specific marketing actions, such as personalization or promotional offers. It indicates the effectiveness of these strategies in encouraging customers to spend more per purchase.</p>

Average Order Value Uplift

Learn how tracking AOV uplift enhances revenue and ROI from your strategies.

Glossary B

What is B2B (Business to Business) | Evam

<p>B2B stands for business to business, denoting the trade of products and services from one business entity to another. It encompasses the exchange of goods, services, or informational resources exclusively among businesses, distinct from transactions involving businesses and consumers.</p><p>B2B enterprises operate across diverse sectors and industries, spanning from manufacturing to retail. They play integral roles in facilitating supply chains, fostering innovation, and driving economic growth on a global scale.</p><p>In B2B transactions and sales, a business typically sells its products and services to another business entity. For instance, Amazon Web Services offers server-level infrastructure for cloud computing to other businesses operating within the cloud environment.</p><p>The decision-making process regarding what to offer and how to deliver it significantly impacts the operations and success of a business, particularly in the context of B2B transactions. Additionally, geographical constraints may influence business strategies until they expand globally. Adapting to varying regulatory frameworks, cultural nuances, and logistical challenges in different regions can present both opportunities and hurdles for B2B enterprises looking to establish a global presence and optimize their operations.</p><p>Furthermore, as technology continues to evolve, B2B businesses must remain agile and innovative to stay competitive in an ever-changing marketplace, continually exploring new strategies and solutions to meet the evolving needs of their clients and partners. Embracing digital transformation, leveraging data analytics, and nurturing strategic partnerships are just a few ways B2B enterprises can adapt and thrive in today’s dynamic business environment.</p><h2>Let’s explore different types of B2B enterprises:</h2><h3>1. Product-Based</h3><p>Product-based businesses primarily focus on tangible goods and may operate exclusively online, maintain physical stores, or utilize a combination of both approaches.</p><h3>2. Service-Based</h3><p>Service-based enterprises may operate solely online or maintain brick-and-mortar establishments, similar to businesses offering tangible products. However, this choice is largely determined by the nature of the services being provided.</p><h3>3. Software-Based</h3><p>Software-based B2B enterprises are typically web-based and often involve subscription-based models offering software solutions tailored to address various business needs or challenges.</p>

<p>B2B, or Business to Business, refers to transactions between businesses, such as a manufacturer selling to a retailer. B2B marketing focuses on meeting the needs of other businesses and involves different strategies compared to consumer marketing, including longer sales cycles and more decision-makers.</p>

B2B (Business to Business)

Explore B2B transactions, the exchange of goods and services between businesses. Learn about decision-making processes, global strategies.

What is B2C (Business to Consumer) | Evam

<p>B2C, which stands for business to consumer, pertains to the direct sale of products and services from a business to individual end consumers. The concept of B2C was pioneered by Michael Aldrich in 1979, utilizing television as the primary medium to reach consumers.</p><p>For instance Amazon operates as an online retail platform facilitating direct sales to end consumers.</p><p>Businesses employing B2C models must prioritize maintaining positive customer relations to encourage repeat purchases. In contrast to business-to-business (B2B) transactions, which typically focus on demonstrating the value of a product or service, B2C businesses aim to elicit emotional responses from their customers through marketing efforts.</p><h2>Various B2C business models include:</h2><h3>1. Direct Sellers</h3><p>This prevalent B2C model involves consumers purchasing products directly from business-operated stores or online retailers.</p><h3>2. Online Intermediaries</h3><p>In this model, a business serves as an intermediary between product or service providers and end consumers.</p><h3>3. Advertising Based</h3><p>Businesses employing this model leverage substantial online traffic to attract visitors and generate revenue through advertising, which, in turn, promotes the sale of products or services to consumers.</p><h3>4. Community-Based</h3><p>Businesses utilizing this model engage online communities centered around shared interests, facilitating direct marketing of products or services to community members by advertisers.</p><h3>5. Fee-Based</h3><p>In this model, businesses charge a subscription fee for access to their products or services. Typically, a limited amount of content is offered for free initially, with fees imposed for full subscription access.</p>

<p>B2C, or Business to Consumer, denotes transactions between businesses and individual consumers. B2C marketing focuses on driving sales and often involves more emotional decision-making. Strategies include advertising, promotions, and creating a strong brand identity to appeal to consumers.</p>

B2C (Business to Consumer)

B2C, or business to consumer, involves direct sales to individual consumers. Learn about various B2C models and the importance of customer relations for repeat purchases.

What is Behavioral Analytics | Evam

<p>Behavioral analytics is the process of collecting and analyzing data on how users interact with digital channels, such as what they click, view, search for, or abandon to uncover patterns, preferences, and intent.&nbsp; &nbsp;&nbsp;</p><p>It goes beyond surface-level metrics like pageviews, <a href="https://evam.com/glossary/glossary-c/click-through-rate" target="_blank"><b>click-through rates</b></a>, or open rates to reveal why users behave the way they do.&nbsp;</p><p><img src="https://cms.evam.com/Uploads/Content/72ba4525303b47f0a8bc4e9131cdde6b.jpg" style="width: 100%;"><br></p><h2>Why is Behavioral Analytics Important?&nbsp;</h2><p>In modern marketing, behavioral analytics is essential for understanding the full customer journey. Here are some key benefits customer behavior analytics provides businesses:&nbsp;</p><h3>1. Smarter Audience Segments</h3><p>Behavioral analytics empowers businesses to group users not just based on demographics, but on actions, patterns, and intent. This contextual <a href="https://evam.com/glossary/glossary-s/segmentation" target="_blank"><b>segmentation</b></a> allows for targeting to be more relevant and campaigns more effective.</p><h3>2. Faster &amp; Data-Driven Decisions</h3><p>Real-time behavioral insights give marketing teams the clarity they need to move quickly and confidently. From creative choices to campaign timing, product prioritization, and even customer service interventions, behavioral data helps every team align around what’s actually working.&nbsp;</p><h3>3. Optimized Customer Journeys</h3><p>Behavioral analytics connects signals across several touchpoints, such as a website, mobile app, email, and various marketing channels, to reveal where to improve UX, reduce friction, or reinforce momentum.&nbsp;</p><h3>4. <a href="https://evam.com/glossary/glossary-p/personalization" target="_blank"><b>Personalized</b></a> Experiences at Scale</h3><p>By recognizing behavioral patterns in real time, businesses can dynamically tailor messaging, offers, and experiences to each user across all marketing channels.&nbsp;</p><h3>5. Predicting Future Behavior with AI</h3><p>Behavioral data fuels <a href="https://evam.com/glossary/glossary-p/predictive-analytics" target="_blank"><b>predictive models</b></a> that estimate outcomes like likelihood to purchase, churn risk, or engagement drop-off so that businesses can act before it happens.&nbsp;</p><h2>Use Cases by Industry</h2><p>Here’s how different industries leverage user behavior analytics to personalize experiences, reduce churn, and drive growth:&nbsp;</p><h3>1.&nbsp;Retail &amp; E-Commerce</h3><p>Retail companies can track browsing behavior, cart activity, and purchase patterns to identify high-intent shoppers and personalize product recommendations. For example, a user who frequently views eco-friendly products but hasn’t purchased anything yet may be served a limited-time discount on sustainable items, nudging them to convert.&nbsp;</p><h3>2. Fintech</h3><p>Fintech companies can detect behavioral patterns which indicate financial milestones, fraud risks, or engagement drop-offs. For example, a user who stops checking their balance or hasn’t opened the app in weeks might trigger an <a href="https://evam.com/glossary/glossary-i/in-app-messages" target="_blank"><b>in-app message</b></a> promoting a new budgeting tool or personalized goal reminder.&nbsp;</p><h3>3. Telecom</h3><p>Telecom companies can leverage behavior analytic solutions to monitor feature usage, plan comparisons, and support interactions to flag churn risk, as well as cross-sell and upsell opportunities. For example, if a customer reduces their data usage and starts exploring cheaper plans, behavioral signals can trigger a retention offer or proactive outreach.&nbsp;</p><h3>4. Travel &amp; Hospitality</h3><p>Companies in the travel &amp; hospitality industry can analyze search filters, itinerary views, and booking steps to deliver relevant offers based on trip intent and timing. For example, a traveler browsing destinations in July with flexible dates could receive dynamic pricing alerts or bundled hotel recommendations based on their behavior.&nbsp;</p><h2>The Challenges of Implementing Behavioral Analytics&nbsp;</h2><p>While behavioral analytics offers tremendous potential, it’s not without its challenges. Here are the key obstacles marketers face when implementing and deriving value from behavioral data, and how to overcome them:&nbsp;</p><h3>1.&nbsp;Data Overload</h3><p>With the vast amounts of customer behavior data generated across multiple channels, it’s easy to fall into the trap of tracking everything without focusing on what matters. Businesses should prioritize key insights that align with their goals and streamline their tracking in order to reduce noise.&nbsp;</p><h3>2. Lack of Context</h3><p>Behavioral signals can be noisy if not interpreted with the right context, whether it’s user <a href="https://evam.com/glossary/glossary-l/lifecycle-marketing" target="_blank"><b>lifecycle stage</b></a>, intent, or external factors like seasonality. Businesses must combine behavioral data with contextual information such as user profiles, past interactions, and demographic details to get a more complete picture.&nbsp;</p><h3>3. Real-Time Capabilities</h3><p>Many businesses collect behavioral data, but the real value comes from acting on it in real time. Waiting too long to respond can lead to missed opportunities or irrelevant messaging. <a href="https://evam.com/evamx" target="_blank"><b>Leverage marketing platforms</b></a> with real-time behavioral analytics and decision engines to trigger personalized actions immediately.&nbsp;</p><h3>4. Complexity of Predictive Models</h3><p>While predictive behavioral analytics can forecast future actions, building and maintaining accurate models is complex and requires high-quality data. Invest in AI and machine learning tools that continuously improve as they ingest more data. With enough historical behavior data, predictive models can become more reliable, giving businesses a clearer picture of future user actions.&nbsp;</p><h3>5.&nbsp;Privacy &amp; Compliance Concerns</h3><p>The collection of user behavior data must comply with regulations like GDPR, CCPA, and others. Ensuring that user privacy is respected while leveraging this data for business insights is a delicate balance. Adopt a privacy-first approach, anonymize sensitive data, and stay up to date with compliance regulations. Transparency with users about data collection and usage builds trust while minimizing risk.&nbsp;</p><h2>evamX: Leveraging Behavioral Analytics for Smarter Customer Engagement</h2><p>Behavioral analytics has the potential to transform your marketing strategy, but it’s only valuable if you can act on it in real time and with precision. That’s where <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> comes in.&nbsp;</p><p>The AI-powered, omnichannel marketing platform collects, analyzes, and acts on behavioral data in real time so that businesses can personalize experiences across web, email, social media, mobile app, and more.</p><p><img src="https://cms.evam.com/Uploads/Content/ebd4425f57f14aad8a85cd12bf46830e.webp" style="width: 100%;"></p><p>Whether you’re a business operating in the retail, fintech, travel, or telecom industry, evamX can help you:&nbsp;</p><p><b>- Break through data overload by focusing on the insights that matter most.&nbsp;</b></p><p><b>- Interpret behavioral data in the context of user intent, lifecycle, and external factors.&nbsp;</b></p><p><b>- Trigger real-time, personalized actions that drive engagement and conversions.&nbsp;</b></p><p><b>- Build predictive models that evolve with your audience and improve over time.&nbsp;</b></p><p><b>- Ensure compliance with data privacy regulations without missing a beat.&nbsp;</b></p><p>Ready to put behavioral analytics to work for your business?&nbsp;</p><p>Request a demo or contact us to learn how <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> can help you make smarter decisions and deliver more relevant experiences across all channels.&nbsp;</p>

<p>Behavioral Analytics involves studying how users interact with websites and apps. This data helps businesses understand user preferences, improve user experiences, and make data-driven decisions. It’s crucial for personalizing marketing efforts and enhancing customer engagement.</p>

Behavioral Analytics

Learn how data-driven approaches track and predict user actions, empowering marketing teams to make informed adjustments for enhanced value.

What is Bounce Rate | Evam

<p>Frequently utilized in web traffic analysis, the bounce rate signifies the percentage of single-page visits to a webpage at a given time. It occurs when a user lands on a specific webpage from a source and promptly departs the site without exploring other pages.</p><p>The Bounce Rate of a Webpage is calculated as the Total Number of Bounces on a Webpage divided by the Total Number of Entrances on the Same Webpage. </p><p>Meanwhile, the Bounce Rate of a Website is determined by dividing the Total Number of Bounces on All Webpages by the Total Number of Entrances on All the Webpages. Bounces refer to the count of single visits to a particular webpage or website, whereas Entrances denote the frequency of visitors entering the webpage or website.</p><p><b>HubSpot has compiled rough benchmarks for bounce rates across various industries, presenting average bounce rates for different types of sites:</b></p><p>Content websites: 40% – 60%</p><p>Lead generation websites: 30% – 50%</p><p>Blog posts: 70% – 90%</p><p>Retail / eCommerce websites: 20% – 40%</p><p>Service websites: 10% – 30%</p><p>Landing pages: 70% – 90%</p><p><b>Bounce rates prove helpful in various scenarios:</b></p><p>When utilized as a diagnostic reference for the conversion funnel.</p><p>When compared over time to discern if internal modifications or external influences have altered behavior.</p><p>When benchmarked against relevant industry competitors.</p><p><b>However, there are instances when bounce rates are not particularly beneficial:</b></p><p>When employed in lieu of conversion actions to denote “success.”</p><p>When compared against irrelevant “competitors” and other sites.</p><p>When not considered over time or in conjunction with traffic sources.</p>

<p>Bounce Rate is the percentage of visitors who leave a website after viewing only one page. It’s an indicator of site engagement and effectiveness. A high bounce rate might suggest that the site’s content, layout, or usability needs improvement.</p>

Bounce Rate

Understand bounce rates: the percentage of single-page visits to a webpage or site in web traffic analysis.

Glossary C

What is Click-Through Rate (CTR) | Evam

<h2>What is Click-Through Rate (CTR)?</h2><p>Click-Through Rate (CTR) is an important metric in digital marketing. It shows the percentage of users who click on a link after seeing an ad, email, or search result. To calculate CTR, divide the number of clicks by the number of impressions. Then, multiply the result by 100 to get a percentage.</p><p><b>CTR Formula:</b></p><p>CTR = (Number of Clicks / Number of Impressions) × 100</p><p>For example, if an ad receives 1,000 impressions and 50 users click on it, the CTR would be: </p><p>(50 / 1,000) × 100 = 5%</p><p>CTR measures how effective digital ads, search engine listings, email campaigns, and social media promotions are. This is a frequently utilized tool for that purpose.</p><p><img src="https://cms.evam.com/Uploads/Content/79fec99a9b064f42b0a0a77cfbc88625.jpg" style="width: 100%;"><br></p><h2>Click-Through Rate Calculator</h2><p>A click-through rate calculator helps marketers quickly determine the CTR of their campaigns. By inputting the number of impressions and clicks, users can instantly calculate their CTR and assess their campaign's performance. Marketers commonly use online CTR calculators for paid search campaigns, <a href="https://evam.com/glossary/glossary-e/email-marketing" target="_blank"><b>email marketing</b></a>, and social media ads.</p><h2>How to Use a CTR Calculator:</h2><p>Input the count of impressions.</p><p>Input the total click count.</p><p>The tool will calculate and display the CTR percentage.</p><p>Many digital marketing platforms, like Google Ads and Facebook Ads Manager, have CTR calculators. These tools help advertisers improve their campaigns.</p><h2>Click-Through Rate Manipulation</h2><p>Click-through rate manipulation means using unfair or misleading methods to boost CTR. You can achieve this through click farms, bots, or misleading ad creatives that trick users into clicking on links. Search engines and advertising platforms actively combat CTR manipulation by using sophisticated algorithms to detect suspicious activity.</p><p>Marketers should use real strategies to boost CTR. They can do this by improving ad copy, using relevant keywords, and targeting the right audience.</p><h2>Click Rate vs. Click-Through Rate</h2><p>While people often use click rate and click-through rate in the same way, these two metrics remain distinct.</p><p><b>Click Rate:</b> Measures the total number of clicks on a link in an email or advertisement, without considering impressions.</p><p><b>Click-Through Rate (CTR): </b>Measures the percentage of users who clicked after seeing an ad or email.</p><p>CTR provides a more accurate assessment of how compelling an ad or email is in attracting user engagement.</p><h2>What’s a Good Click-Through Rate on Facebook Ads?</h2><p>A good click-through rate for Facebook Ads depends on the industry, ad format, and target audience. However, the average CTR for Facebook Ads is typically between 0.90% and 1.60% across industries. Higher CTRs can be achieved by:</p><p>Using high-quality visuals and engaging ad copy.</p><p>Targeting the right audience with Facebook’s advanced segmentation tools.</p><p>A/B testing different creatives and messaging.</p><p>Including a strong call-to-action (CTA) in the ad.</p><h2>Good YouTube Impressions Click-Through Rate</h2><p>On YouTube, impressions click-through rate (CTR) measures how often users click on a video after seeing its thumbnail. The average YouTube CTR is between 2% and 10%. A higher CTR indicates that the video thumbnail and title are compelling enough to attract clicks.</p><h2>How to Improve YouTube CTR:</h2><p>Use eye-catching thumbnails with bold colors and clear imagery.</p><p>Create engaging and curiosity-driven video titles.</p><p>Optimize video descriptions and tags for search visibility.</p><p>Monitor YouTube Analytics to identify what works best.</p><p>Click-Through Rate (CTR) is an important measure in digital marketing. It helps businesses see how well their online campaigns are working.</p><p>Optimizing CTR is important for search ads, display ads, <a href="https://evam.com/glossary/glossary-e/email-marketing" target="_blank"><b>email marketing</b></a>, and social media ads. It leads to better engagement and higher conversion rates. By understanding CTR and applying the right strategies, marketers can enhance their campaign performance and maximize ROI.</p>

<ul><li>What is Click-Through Rate (CTR)?</li><li>Click-Through Rate Calculator</li><li>How to Use a CTR Calculator:</li><li>Click-Through Rate Manipulation</li><li>Click Rate vs. Click-Through Rate</li><li>What’s a Good Click-Through Rate on Facebook Ads?</li><li>Good YouTube Impressions Click-Through Rate</li><li>How to Improve YouTube CTR:<br></li></ul>

Reading Time 5 min,CTR,Click Through Rate

Click Through Rate (CTR)

<p>Click-Through Rate (CTR) measures how often users click on a link after seeing an ad, email, or search result. A good CTR varies by platform, with Facebook Ads averaging 0.90%–1.60% and YouTube impressions CTR ranging from 2%–10%. Marketers can improve CTR through audience targeting, compelling creatives, and A/B testing. Understanding and optimizing CTR is key to boosting engagement and maximizing ROI.<br></p>

Learn everything about Click-Through Rate (CTR), including how to calculate it, CTR manipulation, click rate vs. CTR, and what makes a good CTR for Facebook Ads and YouTube. Optimize your campaigns today!

Click-Through Rate (CTR)

What is Conversion Funnel | Evam

<p>The rise of digital technologies has revolutionized how people shop, consume, and interact with businesses, significantly altering the marketing landscape over the past decade. A key focus within this shift is optimizing conversion funnels, a marketing concept aimed at enhancing the buyer’s journey.</p><p>This guide covers everything you need to know about digital conversion funnels, including their definition, functionality, and the benefits of focusing on them for your business.</p><h2>What is a Conversion Funnel?</h2><p>A conversion funnel represents a potential customer’s journey from initial awareness of your product or service to becoming a paying customer. It includes stages such as Awareness, Interest, Consideration, and Action. Starting with brand awareness, the funnel narrows as interested leads are attracted and eventually converted into customers. This visualization helps identify areas for improvement to boost conversion rates.</p><p>The buyer’s journey parallels the conversion funnel, encompassing the customer’s path from brand awareness to purchase, involving various touchpoints with the brand. Understanding this journey allows businesses to tailor their marketing strategies, providing relevant information at each stage and creating a positive customer experience.</p><p>Every customer’s journey is unique and influenced by multiple factors. Tailoring strategies to individual journeys, analyzing pain points, and offering targeted solutions can maximize conversion opportunities.</p><h2>Benefits of Optimizing Your Conversion Funnel</h2><p><b>Improved Customer Experience:</b> Enhancing the conversion funnel can lead to better customer experiences by providing the right information at the right time.</p><p><b>Targeted Marketing: </b>Tailoring marketing messages to the customer’s buying journey allows for more effective targeting of interested prospects.</p><p><b>Better ROI: </b>Optimizing the conversion funnel enables tracking and correlating investment with results, allowing adjustments to maximize returns.</p><p><b>Enhanced Lead Generation:</b> Understanding lead interactions through the funnel facilitates targeted campaigns, improving lead generation.</p><p><b>Increased Conversions: </b>Providing seamless and relevant information helps convert leads into paying customers, significantly boosting conversion rates.</p><p>Understanding and optimizing the conversion funnel and buyer’s journey is essential in digital marketing. By identifying and addressing stages within the funnel, businesses can enhance the customer experience, improve ROI, generate more leads, and increase conversions. Investing time and resources in funnel optimization can yield significant benefits for your business.</p>

<p>Digital technologies have revolutionized shopping and business interactions, shifting the marketing landscape. Optimizing conversion funnels, which guide customers from awareness to purchase, is crucial. This enhances customer experience, targets marketing efforts, boosts ROI, and increases conversions. By understanding and improving these funnels, businesses can significantly improve their marketing effectiveness and performance, making funnel optimization essential for success in the digital age.</p>

Conversion Funnel

Learn how optimizing digital conversion funnels can enhance customer experience, target marketing efforts, improve ROI, and increase conversions for your business.

What is Conversion Rate | Evam

<h2>What Is a Conversion Rate?</h2><p>In simple terms, conversion rate measures the number of conversions compared to your overall website traffic. Conversions can come in many forms, like turning potential customers into paying customer accounts or turning leads generated on a landing page into full-fledged clients. Whatever the goal, you first decide which desired action matters most—like completing a purchase or signing up for a newsletter—and then see how many website visitors actually do it.</p><p><b>Formula: </b>Conversion Rate=Number of ConversionsWebsite Visitors×100%\text{Conversion Rate} = \frac{\text{Number of Conversions}}{\text{Website Visitors}} \times 100\%Conversion Rate=Website VisitorsNumber of Conversions​×100%</p><p><b>Example: </b>If 1,000 people land on your site and 50 make a purchase, your customer conversion rate is 5%.</p><p>An average conversion rate varies by industry, audience, and product offering. But whether your target audience is small or massive, you can always find new ways to increase conversions and refine your process.</p><h2>Why do Conversion Rates Matter?</h2><h3>Efficiency</h3><p>High conversions mean you get the most out of your marketing campaigns. You spend less per sale or lead, making your initiatives more profitable.</p><h3>User Behavior</h3><p>Every conversion rate fluctuation can reveal insights into user behavior. Are visitors dropping off at checkout? Are they abandoning forms on your web page? By analyzing these patterns, you can update designs or messages to solve pain points.</p><h3>Better Targeting&nbsp;</h3><p>If your ads or emails aren’t matching the interests of your potential customers, your conversion rates will suffer. When you pivot to more relevant content, you can capture interest faster and increase conversions.</p><h3>Resource Allocation</h3><p>A good conversion rate reduces wasted spending. The more you understand which channels convert best, the easier it is to allocate the budget effectively.</p><h2>What is Conversion Rate Optimization (CRO)?</h2><p>Conversion rate optimization is the process of fine-tuning your digital experience to improve the number of conversions. It often involves CRO tests, data analysis, and iterative changes. By doing so, you elevate your customer conversion metrics and increase conversions without drastically raising your website traffic budget.</p><h3>Key CRO Strategies</h3><p><b>A/B Testing</b></p><p>Trying two versions of a landing page to see which drives higher conversions. These CRO tests often focus on headlines, images, or call-to-action buttons.</p><p><b>Personalized Messaging</b></p><p>Tailoring content to your target audience. Different segments might respond better to specific offers or tones of voice.</p><p><b>Trust Signals</b></p><p>Adding customer testimonials, security badges, or return policies. These elements can push hesitant buyers to take the desired action.</p><p><b>Mobile Optimization</b></p><p>If users face a slow or clumsy mobile layout, they might leave fast. Streamlined mobile designs can increase conversions significantly.</p><h3>The CRO Mindset</h3><p>Conversion rate optimization CRO isn’t an about overnight success. It’s a cycle of experimenting, learning, and refining. You measure how changes affect your average conversion rate, implement what works, and discard what doesn’t. Over time, these small tweaks add up to big gains in engagement and revenue.</p><p><b>Common Pitfalls</b></p><p>Even well-planned marketing strategies can stumble if you overlook certain details:</p><p><b>Unclear Calls to Action</b></p><p>If visitors can’t figure out the next step, they won’t convert. Clear, prominent buttons or links guide them toward your desired action.</p><p><b>Slow Load Times</b></p><p>A sluggish web page kills momentum. People are quick to exit if images or forms take too long to appear, hurting your conversion rate in the process.</p><p><b>Poor Targeting</b></p><p>Sending every campaign to everyone rarely helps. By segmenting your target audience, you’ll craft more relevant messages and produce more leads generated.</p><p><b>Lack of Consistency</b></p><p>If your ad promises a discount but the landing page doesn’t mention it, visitors may leave. Align each step in your funnel for a seamless experience.</p><p><b>Measuring Success</b></p><p>Most marketers watch their customer conversion rate like a hawk. But there are other metrics to track too:</p><p><b>Bounce Rate</b></p><p>The percentage of visitors who leave your site after viewing just one page. High bounce rates can indicate a disconnect between expectations and reality.</p><p><b>Cart Abandonment</b></p><p>How often do shoppers add items to their cart but never check out? Improving these numbers often involves retargeting emails or simpler forms.</p><p><b>Cost Per Acquisition</b></p><p>How much do you spend on ads, content, or tools to land a single paying customer? A strong conversion rate usually means a lower CPA.</p><h2>Integrating Real-Time Customer Journeys With evamX<br></h2><p>For enterprise brands looking to push conversion rate growth even further, tools like <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> can offer robust support. It orchestrates interactions across various channels—web, mobile, and beyond—in real-time, batch, or hybrid modes.</p><p><b>Dynamic Engagement</b></p><p>By processing historical and live data without storing it, evamX can react instantly when website visitors exhibit specific behaviors. For example, if someone lingers on a pricing page, the system can trigger a timely offer.</p><p><b>Customized Journeys</b></p><p>Through easy drag-and-drop workflows, you can design targeted experiences that consider each user’s preferences and prior steps. This helps potential customers move toward conversion more fluidly.</p><p>Scalable Automation</p><p>As your traffic or marketing strategies expand, evamX adapts without retooling your tech stack. That keeps your funnel flexible for new product launches or special promotions.</p><p><b>Consistent Messaging</b></p><p>Whether users open an email on a desktop or browse offers on mobile, evamX ensures that your campaigns look and feel uniform, helping you increase conversions by removing friction.</p><p>While any brand can run basic marketing campaigns, enterprise-level success often depends on real-time orchestration and smart personalization. Platforms like evamX are crafted to handle these complexities, so you can optimize customer conversion at scale.</p>

<p>Conversion Rate is the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. It’s a crucial metric for evaluating the effectiveness of marketing strategies and website design.</p>

Conversion Rate

Understand conversion rates in business and marketing, tracking visitor actions to optimize campaigns for better performance.

What is Conversion Rate Uplift | Evam

<p>Brief Overview: Conversion rate uplift refers to the disparity in conversion rates observed between a test group and a control group in an A/B test. It signifies the change, whether an increase or decrease, in the conversion rate of the personalized version compared to the control group, typically presented as a percentage.</p><p>The conversion rate is determined by dividing the total number of conversions by the number of visitors. In A/B testing, the control group represents the existing version, while personalization constitutes a variation of it.</p><h2>Why Monitor CRU?</h2><p>A/B testing enables marketers to discern which version of elements like headlines, subheads, content, images, or videos resonates most effectively with their audience, making it invaluable for personalized messaging. During A/B testing, both versions—A and B—exhibit distinct conversion rates. Ideally, the personalized version should outperform the standard version in terms of conversion rate. Monitoring conversion rate uplift provides insights into the efficacy of implemented personalization strategies in driving revenue. Additionally, tracking conversion rate uplift aids in optimizing the conversion rates of personalized campaigns, thereby enhancing revenue and ROI derived from campaign endeavors.</p>

<p>Conversion Rate Uplift refers to the increase in conversion rate as a result of specific marketing initiatives like personalization or A/B testing. It indicates the effectiveness of these strategies in improving the desired user actions on a website or app.</p>

Conversion Rate Uplift

Understand conversion rate uplift in A/B testing, indicating changes in conversion rates between a test group and control group.

What is Cross-selling | Evam

<p>Cross-selling represents a savvy marketing tactic aimed at increasing revenue and the average order value per session by suggesting additional products that complement the customer’s initial interest. An advanced AI-driven recommendation engine can analyze past browsing history and current customer behavior to offer tailored suggestions. For instance, if a customer orders a burger through a restaurant app, the app may suggest upgrading to a meal with fries and a beverage. Customers are more inclined to accept such recommendations, perceiving added value in purchasing a meal at a slightly discounted rate.</p><p>Cross-selling can occur in real-time as customers browse products on a website or mobile app, allowing brands to promptly enhance their average order value. However, the process extends beyond that initial interaction. Brands can continue targeting customers even after a purchase is completed by leveraging other marketing channels to engage them. Recommending complementary products through email and push notifications serves as an effective means to re-engage customers and drive conversions, even after they have left the website or app.</p>

<p>Cross-selling involves suggesting related or complementary products to customers during a purchase. It’s an effective strategy to increase the average order value and enhance customer satisfaction by offering additional value.</p>

Cross-selling

Utilize AI-driven recommendations for tailored suggestions and continue post-purchase engagement through email and push notifications.

Customer Acquisition Cost (CAC) | Evam

<p>Customer Acquisition Cost (CAC) represents the total expenditure a business incurs in acquiring a new customer, encompassing marketing outlays, sales endeavors, and related expenses. This metric is pivotal in marketing, aiding businesses in assessing strategy efficacy and making informed resource optimization decisions.</p><h2>Definition of Customer Acquisition Cost</h2><p>CAC quantifies the financial investment needed to acquire a single new customer, covering various costs like marketing campaigns, advertising, sales team salaries, and other direct expenses associated with attracting and converting prospects into paying customers. Analyzing CAC provides businesses insights into their marketing efficiency, facilitating adjustments to strategies to reduce costs.</p><p>Over the past five years, CAC has increased by an average of 60%, presenting challenges despite the objective of minimizing costs.</p><p>Calculating Customer Acquisition Cost:</p><p>The formula for determining CAC involves gathering specific data points:</p><p><b>CAC = (Total Marketing and Sales Expenses) / (Number of New Customers Acquired)</b></p><p>For instance, if a company spends $10,000 on marketing and sales efforts in a month and acquires 100 new customers during that period, the CAC would be $100 ($10,000 / 100).<br></p><h3>Determining a Favorable Customer Acquisition Cost:</h3><p>While there’s no universal standard for a “good” CAC, it depends on factors like business nature, industry, and lifecycle stage. Startups and companies in competitive sectors might have higher CAC due to initial marketing investments, while established businesses may enjoy lower CAC due to brand recognition and customer loyalty. Comparing CAC to Customer Lifetime Value (CLV) provides a useful benchmark, ensuring that acquisition costs align with the long-term value customers bring to the company.</p><h3>Utilizing Customer Acquisition Cost Data:</h3><p>CAC data serves marketers in several ways:</p><p><b>1. Budget Allocation: </b>By knowing CAC, marketing teams can allocate budgets effectively across different channels and campaigns, prioritizing those with optimal results and lowest cost per acquisition.</p><p><b>2. Performance Assessment: </b>CAC enables evaluation of strategy and campaign effectiveness over time, highlighting areas for improvement.</p><p><b>3. Pricing Strategies: </b>Understanding CAC assists in setting competitive prices for products and services, ensuring acquisition costs align with revenue generated from customers.</p><p><b>4. Identifying High-Value Channels:</b> CAC data helps identify marketing channels that bring in customers with higher CLV, allowing focus on those channels.</p><h2>Strategies to Reduce Customer Acquisition Cost</h2><p>Minimizing CAC is a common goal for businesses, directly impacting profitability and growth. Effective strategies include:</p><p><b>1. Targeted Marketing: </b>Tailoring efforts to reach audiences most likely to convert, reducing spending on less promising demographics.</p><p><b>2. Segmentation: </b>Dividing the audience into specific segments based on demographics, behavior, and interests to create tailored campaigns.</p><p><b>3. Lookalike Audiences: </b>Targeting users similar to existing customers to expand reach.</p><p><b>4. Optimize Conversion Funnel: </b>Streamlining the customer journey to improve conversion rates.</p><p><b>5. Referral Programs: </b>Leveraging satisfied customers as brand advocates through incentivized referral programs.</p><p><b>6. A/B Testing: </b>Continuously testing different strategies, landing pages, and calls to action to identify the most efficient approaches.</p><p>Consistently monitoring and optimizing CAC allows marketers to refine efforts, reduce costs, and attract valuable customers. Book a demo with our partner success team to explore how Evam could assist in improving your CAC.</p>

<p>Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including all marketing and sales expenses. It’s an important metric for understanding the value of a customer and for evaluating the efficiency of acquisition strategies.</p>

Customer Acquisition Cost (CAC)

Understand Customer Acquisition Cost (CAC) and its significance in marketing. Learn how to calculate, optimize, and reduce CAC effectively.

What is Customer Behavior | Evam

<p>Customer behavior encompasses all actions taken by customers in relation to your brand through engagement with marketing campaigns across various channels. These behaviors are user actions that brands monitor and analyze to enhance their marketing endeavors. Marketers focus on discerning both actions and inactions that provide insights for building relationships. In the realm of mobile platforms, such behaviors typically entail forms of engagement like views, downloads, opt-ins, or purchases.</p><p>Understanding the types of customer behavior data that your CRM and CDP can gather is crucial, as it enables leveraging this information to target specific behaviors through personalized marketing campaigns. Identifying which interactions and behaviors contribute to achieving your objectives is insightful.</p><p>For instance, if your objective is to “increase engagement within one month of app download,” you may concentrate on monitoring the impact of your efforts on metrics such as app opens, activity levels, or responses to offers in push notifications. Additionally, identifying triggers that encourage users to remain on the app for longer durations is essential. Valuable insights can also be gleaned regarding the most responsive times of day and the types of outreach that prompt users to click and explore further.</p><p>The data collected aids in refining segmentation and personalization efforts, thereby enhancing the likelihood of reaching the appropriate audience with the relevant message, at the opportune moment, through the appropriate channel.</p>

<p>Customer Behavior involves the actions of customers in relation to a brand or product. Understanding customer behavior is crucial for tailoring marketing strategies, improving customer experiences, and driving sales.</p>

Customer Behavior

Understand customer behavior data to optimize marketing campaigns effectively.

What is Customer Data Platform | Evam

<h2>What is a Customer Data Platform (CDP)?</h2><p>A Customer Data Platform (CDP) is a type of software that helps businesses collect, manage, and analyze customer data from various sources to create a unified view of each customer. The goal of a CDP is to consolidate and organize data from different touchpoints such as website visits, email interactions, and social media into one central database to better understand <a href="https://evam.com/glossary/glossary-c/customer-behavior" target="_blank"><b>customer behavior</b></a> and preferences.&nbsp;</p><p><img src="https://cms.evam.com/Uploads/Content/e3805e8a21be4e30be81a280c524198c.webp" style="width: 100%;"></p><h2>The Key Features of a Customer Data Platform</h2><p>The key features of a CDP are as follows:&nbsp;</p><h3>1.&nbsp;Data Integration</h3><p>A CDP aggregates data from <a href="https://evam.com/glossary/glossary-m/multichannel-marketing" target="_blank"><b>multiple marketing channels</b></a>, such as email campaigns, mobile apps, and SMS.</p><h3>2.&nbsp;Unified Customer Profiles</h3><p>From this collected data, it creates a single, comprehensive profile for each customer to obtain a holistic understanding of them.&nbsp;</p><h3>3.&nbsp;Dynamic Segmentation</h3><p>With a unified view of customer data, a CDP can then segment customers based on various attributes such as demographics, behavior, preferences, and past purchase history.&nbsp;</p><h3>4. Personalized Experiences</h3><p>A customer data platform segment can help businesses understand customers more deeply in order to create personalized experiences and <a href="https://evam.com/glossary/glossary-c/customer-journey-orchestration" target="_blank"><b>orchestrate customer journeys</b></a> accordingly.&nbsp;</p><h3>5. Analytics &amp; Reporting</h3><p>Analytics and reporting features allow businesses to evaluate campaign effectiveness and overall user engagement and satisfaction.&nbsp;</p><h2>What are the Benefits of Using a Customer Data Platform?</h2><p>Businesses could harness several benefits from utilizing a CDP for their marketing efforts.&nbsp;</p><h3>1. Better Customer Insights</h3><p>By collecting and analyzing data across several touchpoints, businesses can gain valuable insights into customer behavior, preferences, and trends. These insights can then be used to provide customers with experiences that are timely and resonant.&nbsp;</p><h3>2. Increased Efficiency</h3><p>CDPs automate data collection, analysis, and integration processes. This reduces the manual effort needed to manage customer data, increasing efficiency while also allowing marketing teams to focus on tasks that require their creativity.&nbsp;</p><h3>3. Improved <a href="https://evam.com/glossary/glossary-c/customer-retention" target="_blank"><b>Customer Retention</b></a></h3><p>By understanding customer behavior and anticipating their needs, a CDP can also predict when customers are likely to churn. Businesses can use that information to implement retention strategies, such as loyalty programs and promotional discounts, to keep those users engaged.&nbsp;</p><h3>4. Data-Driven Decision Making</h3><p>A CDP can provide businesses with actionable insights to ensure decisions such as determining which marketing channels to utilize with each segment, or optimizing products and services, are based on accurate and up-to-date customer information.&nbsp;</p><h3>5. Consistency Across All Marketing Channels</h3><p>CDPs can ensure consistency in messaging across different platforms and allow customers to switch between marketing channels without friction, providing a <a href="https://evam.com/blog/omnichannel-marketing-strategies-for-seamless-experiences" target="_blank"><b>seamless omnichannel customer experience.</b></a>&nbsp;</p><h2>What Should Businesses Consider when Choosing a Customer Data Platform?</h2><p>Here are 7 important factors businesses should consider when choosing a Customer Data Platform:&nbsp;</p><h3>1. Data Privacy and Compliance</h3><p>A good CDP ensures that all customer data is stored in compliance with data protection regulations, such as GDPR (General Data Protection Regulation). This helps businesses avoid legal risks and maintain customer trust.&nbsp;</p><h3>2. Integration with Existing Systems</h3><p>Businesses should check if a CDP is compatible with their existing CRM systems, eCommerce platform, and data sources.&nbsp;</p><h3>3. Real-Time Personalization Features</h3><p>A CDP should gather data from multiple sources into a single customer profile and continuously update it in real-time. A real-time customer data platform grants businesses opportunities to provide customers with personalized communications, products, or services, and connect with them during moments that matter.&nbsp;</p><h3>4. Automation Capabilities&nbsp;</h3><p>Businesses must make certain that the platform can automate processes such as gathering data and segmenting customers based on specific criteria such as behavior, preferences, and <a href="https://evam.com/glossary/glossary-l/lifecycle-marketing" target="_blank"><b>lifecycle stages</b></a>.&nbsp;</p><h3>5. Scalability</h3><p>The CDP must be flexible enough to scale with a business and handle the data from a growing customer base.&nbsp;</p><h3>6. User-Friendly Interface</h3><p>A user-friendly interface that is intuitive for marketing teams to use and reduces reliance on IT teams increases efficiency.&nbsp;</p><h3>7. Artificial Intelligence</h3><p>It’s advantageous for a CDP to leverage AI and machine learning to analyze past customer behavior and predict future actions. <a href="https://evam.com/glossary/glossary-a/ai-insights" target="_blank"><b>AI insights</b></a> can provide significant value to businesses, helping them anticipate customer needs and take proactive actions.</p><h2>evamX: A Sophisticated CDP for Real-Time Personalization and Insights</h2><p><a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> is an omnichannel marketing platform that can collect customer data from various touchpoints and gather insights using AI and machine learning tools.&nbsp;&nbsp;</p><p>Its modules such as <a href="https://evam.com/products/insight-tracker" target="_blank"><b>Insight Tracker</b></a> and <a href="https://evam.com/products/customer-feedback" target="_blank"><b>Customer Feedback</b></a> empower businesses to predict and understand customer behavior, preferences, and trends, and take real-time action accordingly.</p><p><img src="https://cms.evam.com/Uploads/Content/21c37a6409e54b29a10c6b45746e8b3a.webp" style="width: 100%;"></p><p>&nbsp;With its user friendly, drag-and-drop interface, automation capabilities, predictive and gen AI tools, and various other useful features, evamX is a pioneer in creating a comprehensive view of the customer profile and fostering meaningful customer relationships.&nbsp;</p>

<p>Discover the power of Customer Data Platforms (CDPs) and how they enable businesses to collect, analyze, and leverage customer data for personalized experiences. Learn about key features like data integration, dynamic segmentation, and real-time insights, and explore the benefits of using a CDP for improved customer retention, decision-making, and omnichannel consistency.<br></p>

Customer Data Platform

Learn how Customer Data Platforms (CDPs) enable real-time personalization, improved customer insights, and better data-driven decisions.

Customer Data Platform (CDP)

The Hows & Whats of Customer Engagement Platforms

<h2>What is a customer engagement platform?</h2><p>In simple terms, a <a href="https://evam.com/customer-journey-orchestration" target="_blank"><b>customer engagement platform</b></a> is a hub that allows you to manage customer data, plan engagement strategies, and deliver consistent experiences across various channels.</p><p>These channels may include websites, mobile apps, social media, or even in-person interactions. The idea is to unify every communication so you don’t end up sending conflicting messages. Instead, you build a smooth, personalized journey.</p><h2>The basics of a customer engagement platform</h2><p>Imagine you own a chain of retail stores. You want to increase customer interactions both online and in-store. You also need to manage customer issues, track loyalty points, and gather feedback. That’s where a customer engagement platform steps in, as it unifies your approach to customer service, email marketing, social media, and more. Instead of juggling multiple software tools, you work with a single platform that streamlines all your efforts in engaging with customers.</p><p>This centralized solution often involves customer engagement automation, real-time triggers, and a clear strategy for handling every touchpoint. It also helps you design and deliver meaningful experiences at scale. When done right, a customer engagement platform can boost <a href="https://evam.com/glossary/glossary-c/customer-loyalty" target="_blank"><b>customer loyalty</b></a>, enhance customer relationships, and drive better outcomes for your business.</p><p><b>A robust platform typically focuses on four main elements:</b></p><p><b>Data and Insights: </b>You need a place to gather important information about customers based on their behaviors, preferences, or purchase history.</p><p><b>Customer Engagement Tools:</b> These tools might include email marketing suites, <a href="https://evam.com/glossary/glossary-p/push-notification" target="_blank"><b>push notifications</b></a>, or chatbots. They’re essential for engaging with customers effectively.</p><p><b>Orchestration and Automation: </b>Think customer engagement orchestration and customer engagement automation. You define triggers and rules, so tasks happen when they’re supposed to—like sending a welcome email to every new subscriber within seconds.</p><p><b>Performance Analysis:&nbsp;</b>Finally, you want to measure results. A good solution tracks open rates, response times, and more. With that data, you adapt your customer engagement strategies as needed.</p><p><img src="https://cms.evam.com/Uploads/Content/0a3be825c60e4d4d84f57c0508d4d89a.jpg" alt="Evam Görsel" https:="" evam.com="" glossary="" glossary-c="" customer-experience-cx"="" target="_blank" style="border-radius: 30px; width: 100%;"></p><h2>Key features of a customer engagement platform<b>&nbsp;</b></h2><h3>Single platform for multiple channels</h3><p>Most companies use diverse channels: email, text messages, web banners, phone calls, and more. A customer engagement platform merges these efforts. You no longer have to jump between systems to manage different outreach methods. Instead, you coordinate everything from one interface.</p><h3>Real time actions</h3><p>A top platform updates instantly. For instance, if a telecom customer suddenly runs out of data, the system can trigger a top-up offer that appears on their phone right away. This is the power of real time engagement. It’s what keeps customers interested and more likely to interact.<br></p><h3>Customer engagement design</h3><p>Whether it’s creating a welcome series or building a loyalty program, platforms now include customer engagement design features. You can drag and drop workflow steps to plot the best route for your users. This approach ensures each action feels purposeful and relevant.</p><h3>Knowledge base and support</h3><p>Having a knowledge base within the platform is crucial for customer support. Customers may solve their own problems if self-help resources are easy to find. You also empower your team to respond faster by quickly referencing known issues or recommended solutions.</p><h3>Customer feedback collection</h3><p>Gathering customer feedback is essential. A well-rounded platform comes with tools to ask for ratings, send surveys, or analyze comments. This helps you understand where you excel and where you need to improve.</p><h3>Customer journey mapping</h3><p>The ability to view or map the customer journey is a key differentiator. Instead of just sending random messages, you see how each interaction fits into a larger story. This is where customer journey orchestration and deeper planning help you connect the dots.</p><h2>Why a customer engagement platform matters</h2><h3>A holistic customer experience</h3><p>A major reason to adopt a customer engagement platform is to offer a complete <a href="https://evam.com/glossary/glossary-c/customer-experience-cx" target="_blank"><b>customer experience.</b></a> Your audience doesn't care if your store and website run on different systems. They want consistent messaging, quick help, and offers with <a href="https://evam.com/glossary/glossary-p/personalization" target="_blank"><b>personalization</b></a>. A unified tool allows you to do just that, enhancing customer loyalty over time.</p><h3>Streamlined customer service</h3><p>Many companies still think of customer service as a separate department. But in reality, every interaction is a chance to serve and delight. By integrating service touchpoints with marketing campaigns and customer engagement design, you create a seamless brand experience. If a user complains on social media, for instance, your platform should notify the support team, who can respond immediately.<br></p><h3>Boost customer relationships</h3><p>At its core, a customer engagement platform is about building lasting customer relationships. Frequent, meaningful engagements—like personalized offers, helpful tips, or relevant notifications—make people feel valued. That emotional connection often leads to higher spending, more referrals, and a longer relationship. It also simplifies how you manage customer data and keep track of each user’s needs or preferences for better <a href="https://evam.com/glossary/glossary-s/segmentation" target="_blank"><b>segmentation</b></a>.</p><h3>Real-time optimization</h3><p>Customer engagement orchestration hinges on being able to react in the moment. If your system notices users bouncing from your website at a specific step, you can trigger a prompt or revise the content. Perhaps you automatically send a discount code if they leave items in their cart. These immediate responses can increase customer <a href="https://evam.com/glossary/glossary-c/conversion-rate" target="_blank"><b>conversion rates</b></a> significantly.</p><h2>Customer engagement orchestration and automation</h2><p>Two terms often pop up when discussing next-level strategies: customer engagement orchestration and customer engagement automation. They work hand in hand to simplify complex interactions and ensure your messaging aligns with the right stage of the customer journey.</p><p><b>Customer engagement orchestration: </b>Think of this as the master plan. It’s where you outline each step of engagement, from awareness to purchase and beyond. You consider all the channels you’ll use, how they connect, and what triggers each message.</p><p><b>Customer engagement automation: </b>This is the engine that runs the plan automatically. It sends an email when a user signs up, texts them after a purchase, or moves them to a new segment based on past behavior. <a href="https://evam.com/glossary/glossary-m/marketing-automation" target="_blank"><b>Marketing automation</b></a> ensures consistent follow-up, even if your team is busy or your audience is global.</p><p>Together, these two capabilities transform your business into a powerful machine for engaging with customers. You build a journey that feels personal, timely, and adaptive to user actions.</p>
<img src="https://cms.evam.com/Uploads/Content/c100a551ada546ab9c5f5682ea73840b.jpg" alt="Evam Görsel" style="border-radius: 30px; width: 100%;">
<h2><br></h2><h2>Must-have customer engagement tools</h2><h3><span style="color: inherit; font-family: inherit; font-size: 1.75rem;">Email marketing</span></h3><p>Classic yet effective. <a href="https://evam.com/glossary/glossary-e/email-marketing" target="_blank"><b>Email marketing</b></a> remains an essential part of most customer engagement strategies. A strong platform helps you create targeted campaigns, segment your audience, and personalize content.</p><h3>Chatbots and live chat</h3><p>Perfect for immediate customer support. Users can ask questions and get quick answers without waiting on hold. If the issue becomes complex, a live agent can step in.</p><h3>Social media integrations</h3><p>Many users vent frustrations or share praise on social media. Connecting these channels to your engagement solution ensures you capture valuable insights or jump on emerging conversations.</p><h3>Customer feedback Tools</h3><p>Gathering feedback is a cycle. You ask questions, analyze responses, and refine your processes. Some platforms enable custom surveys or sentiment analysis, so you can act on feedback fast.</p><h3>In-app notifications</h3><p>For businesses with mobile apps, direct <a href="https://evam.com/glossary/glossary-i/in-app-messages" target="_blank"><b>in-app messages</b></a> can be highly effective. You reach people exactly where they spend their time, at the precise moment they’re engaged with your brand.</p><h2>Designing a successful customer engagement strategy</h2><p>Your approach to customer engagement design should reflect your company’s goals and values. Ask yourself: Do you want to increase customer conversions, provide immediate customer service, or boost brand loyalty? Perhaps all three. By defining clear objectives, you’ll find it easier to choose the right tactics and measure success.</p><p><b>Know Your Audience:</b> Gather data on buyer personas. Understand their pain points, interests, and how they move through the customer journey.</p><p><b>Select the Right Channels:</b> Not all brands need to be everywhere. Focus on the <a href="https://evam.com/glossary/glossary-m/marketing-channel" target="_blank"><b>marketing channels</b></a> that matter most to your customers.</p><p><b>Personalize the Experience: </b>Whenever possible, tailor messages to each user. This might be as simple as adding their name in an email or as advanced as recommending products based on their browsing history.</p><p><b>Offer Strong Customer Support: </b>Make it easy for people to reach out. Provide a clear path for issues or questions. Offer a knowledge base for common problems.</p><p><b>Measure and Refine: </b>Track what works and what doesn’t. Use data analytics to tweak your engagement strategies or test new approaches.</p><h2>How evamX can enhance customer engagement</h2><p>In the world of customer experience, many businesses look to a customer engagement platform for real-time journey orchestration. That’s where <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> comes in. It operates on the principles of customer journey orchestration, but it isn’t a CDP. Instead, evamX listens to both historical and real time customer data without storing it.&nbsp;</p><p>This is a major plus in compliance-heavy industries like banking or telecom, where data storage can be a legal and logistical headache. That also offers quick response times while minimizing data-handling risks.</p><h3>Key Capabilities</h3><p><b>Real-Time Orchestration: </b>Act instantly on triggers like a user’s website behavior or a location-based event.</p><p><b>Web and Mobile Engagements: </b>Design interactive experiences for apps, web pages, or SMS without juggling separate platforms.</p><p><b>Customer Engagement Automation: </b>Define rules for follow-up, upsells, or <a href="https://evam.com/glossary/glossary-c/cross-selling" target="_blank"><b>cross-sells</b></a>. Let the system run campaigns automatically.</p><p><b>Omnichannel Approach:</b> Interact with users via email, push notifications, or social platforms. Keep everything organized in one place.</p><p><b>Scalability:</b> EvamX adapts to large-scale user bases, making it particularly handy for telecom or banking giants.</p><h2>Benefits and Final Thoughts</h2><p>A customer engagement platform helps you build stronger bonds with your audience. By integrating email marketing, customer support, social media, and more into a single platform, you reduce complexity and improve your customer experience. The result? More satisfied users and improved bottom lines.</p><p><b>Here are some core benefits at a glance:</b></p><p><b>Unified Communication: </b>Keep all conversations organized. No more switching between different apps or missing key updates.</p><p><b>Enhanced Customer Loyalty:</b> Meaningful interactions, delivered consistently, often lead to ongoing relationships with loyal customers.</p><p><b>Faster Response Times: </b>With real time triggers and automated workflows, you solve issues quickly. That sets you apart from competitors who rely on manual processes.</p><p><b>Actionable Insights:</b> Track how people respond to your customer engagement strategies. Gather customer feedback, review open rates, or measure time on site. These metrics guide improvements.</p><p><b>Scalable Solutions: </b>Whether you’re a startup or a telecom giant, you can adapt features to suit your current needs and future growth.</p><p>By focusing on customer engagement orchestration, you also expand your ability to deliver the right message at the right time. This fosters trust, which is essential in any long-term relationship.</p><p>And if you need a solution that listens to data in real-time—while still respecting privacy and compliance—evamX’s end-to-end customer engagement orchestration platform could be a strong fit.&nbsp;</p>

Customer engagement platform

<p>A customer engagement platform is the cornerstone for how you manage customer interactions across email, chat, in-app messages, social media, and more. By unifying everything into one intelligent system, you gain the ability to adapt, scale, and truly connect with your audience. That leads to better outcomes, whether your focus is on customer loyalty, revenue, or brand reputation.<br></p>

Customer Engagement Platform

Discover how a single platform unifies customer engagement orchestration, automation, and real-time engagement to increase customer loyalty and experience.

What is Customer Experience (CX) | Evam

<h2>What is Customer Experience (CX)?</h2><p>Customer experience (CX) is the total perception a customer forms based on every interaction with a brand across their journey — before, during, and after a purchase.</p><p><b>It includes all touchpoints such as:&nbsp;</b>Website and mobile app interactions, Marketing communications, Customer support, Purchase and onboarding processes</p><p>Today, CX is no longer defined by what you offer. It is defined by how fast, relevant, and contextual your actions are. Customers don’t compare you only to competitors. They compare you to the best experience they’ve ever had — anywhere.</p><h2>Why Customer Experience Matters More Than Ever</h2><p><b>Customer experience directly impacts:</b></p><p>-&gt; Customer retention and loyalty</p><p>-&gt; Conversion rates</p><p>-&gt; Customer lifetime value (LTV)</p><p>-&gt; Revenue growth</p><p>-&gt; Brand perception</p><p>But here’s the uncomfortable truth: Most companies don’t fail because of bad strategy. They fail because of slow execution.</p><p><b>Many organizations already have:&nbsp;</b>Customer data, Segmentation models, Campaign ideas</p><p><b>But they struggle to:</b> Act on customer intent in real time, Deliver the right message at the right moment, Coordinate actions across multiple channels</p><p>This creates a gap between insight and action — and that gap is where revenue is lost.</p><h2>Types of Customer Experience</h2><p><b>1. Direct Customer Experience:&nbsp;</b>Interactions initiated by the customer: Browsing your website, Using your app, Making a purchase, Contacting support</p><p><b>2. Indirect Customer Experience:&nbsp;</b>Perceptions formed without direct interaction: Marketing campaigns, Reviews and ratings, Social media, Word-of-mouth</p><p>Today, both types are shaped by timing and personalization. Even indirect experiences are expected to feel relevant and immediate.</p><h2>The Real Gap in Customer Experience</h2><p>Most companies understand CX conceptually. Very few can execute it in real time.</p><p><b>Common challenges:</b></p><p>-&gt; Campaigns launched hours or days after customer behavior</p><p>-&gt; Disconnected channels (email, push, SMS, call center)</p><p>-&gt; Static segmentation instead of live intent</p><p>-&gt; Heavy reliance on IT teams</p><p>-&gt; Inability to act during the customer session</p><p>This leads to missed opportunities, lower conversions, and higher churn.</p><h2>How to Improve Customer Experience</h2><p><b>1. Move from Journey Mapping to Journey Execution</b></p><p>Mapping journeys is not enough. You need to orchestrate them dynamically based on live behavior.</p><p><b>2. Act on Real-Time Signals</b></p><p>Customer actions should trigger immediate responses — not scheduled campaigns.</p><p><b>3. Orchestrate Across Channels</b></p><p>Deliver consistent experiences across: Push notifications, In-app messages, Email, SMS, Call center, Paid media</p><p><b>4. Personalize Every Interaction</b></p><p>Go beyond segments. Deliver next-best actions for each individual customer.</p><p><b>5. Reduce Time to Action</b></p><p>Speed is no longer a competitive advantage. It’s the baseline for a good experience.</p><h2>How Evam Enables Real-Time Customer Experience</h2><p>Platforms like <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> are built to close the gap between insight and action.</p><p>Instead of just analyzing customer data, <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> enables businesses to:</p><p>-&gt; Process billions of customer events in real time</p><p>-&gt; Detect intent instantly</p><p>-&gt; Trigger personalized actions within milliseconds</p><p>-&gt; Orchestrate complex journeys across all channels</p><p><img src="https://cms.evam.com/Uploads/Content/32c4aa1a53174966afe620b3307d85f7.webp" style="width: 100%;"><br></p><p>-&gt; Deliver consistent, contextual experiences at scale</p><p>With its <a href="https://evam.com/ai-marketing-automation" target="_blank"><b>AI engine (Evo AI)</b></a>, companies can: <b>Identify next best offers, Prevent churn before it happens, Increase upsell and cross-sell conversions, Automate decision-making in real time</b></p><p>In simple terms: From data → decision → action. Instantly.</p><p><img src="https://cms.evam.com/Uploads/Content/3407c7ae66664fdf9e43de9b070cb59d.webp" style="width: 100%;"><br></p><h2>Real-World Customer Experience Use Cases</h2><p><b>1. Banking: Real-Time Upsell &amp; Engagement</b></p><p>A leading bank used real-time customer signals to trigger personalized offers during active sessions.</p><p><b><u>Results:</u></b> <a href="https://evam.com/success-story/evam-x-bank-abb-upsell-growth-success-story" target="_blank"><b>+150% increase in upsell conversions, 12–15% of total upsells driven by a single real-time scenario</b></a></p><p>Instead of sending generic campaigns, the bank acted at the exact moment of customer intent.<br></p><p><b>2. Telecommunications: Reducing Call Center Load</b></p><p>A leading telecom operator, Moldcell, transformed its marketing by shifting from batch campaigns to real-time, event-driven customer journeys.</p><p>By leveraging live customer signals such as app behavior, usage patterns, and transactions, the company was able to deliver personalized interactions instantly across all channels.</p><p><b><u>Results:</u></b> <a href="https://evam.com/success-story/how-moldcell-runs-real-time-marketing-with-evam" target="_blank"><b>4× faster campaign launch, 10× increase in customer engagement, 100% real-time execution across customer journeys</b></a></p><p>Instead of sending generic campaigns, Moldcell now turns every customer signal into the right action at the right moment.</p><p><b>3. Retail: Recovering Lost Revenue</b></p><p>A global fashion retailer, LC Waikiki, transformed its digital experience by activating real-time customer behavior across its e-commerce channels.<br></p><p>Instead of relying on batch campaigns, the brand responded instantly to high-intent signals such as:</p><p>Abandoned carts</p><p>Favorited products</p><p>Active browsing behavior</p><p>Using real-time engagement, personalized offers were triggered at the exact moment customers showed intent.</p><p><b>Results:&nbsp;</b><a href="https://evam.com/success-story/how-lcw-is-boosting-conversions-with-evams-real-time-engagement" target="_blank"><b>20% increase in average order value (AOV), 794,000 users re-engaged, 4% cart recovery rate, 4.4% conversion from favorited products,3% contribution to total weekly sales</b></a></p><p>Customer experience becomes revenue when brands act on intent instantly — not later.</p><p><a href="https://evam.com/request-demo" target="_blank"><img src="https://cms.evam.com/Uploads/Content/43a5ee796b0e4c2eb1b931ac410754db.png" style="width: 100%;"></a><br></p><h2>What Great Customer Experience Looks Like Today</h2><p><b>Instead of:</b> Batch campaigns, Delayed reactions, One-size-fits-all messaging</p><p><b>Leading companies:&nbsp;</b>Respond instantly to behavior, Personalize every interaction, Orchestrate journeys dynamically, Turn every moment into a conversion opportunity</p><h2>Get Started with Real-Time Customer Experience</h2><p>Customer experience is no longer a long-term initiative. It is a real-time capability. If you cannot act on customer intent instantly, you are already behind.</p><p>Explore how <a href="https://evam.com/customer-journey-orchestration" target="_blank"><b>real-time journey orchestration</b></a> works in practice</p><p>Experience interactive <a href="https://evam.com/success-story" target="_blank"><b>use cases</b></a> tailored to your industry. </p><p>Visit the <a href="https://evam.com/product-demo-hub" target="_blank"><b>Product Demo Hub</b></a> and see how it works in real scenarios.</p><p><a href="https://evam.com/product-demo-hub" target="_blank"><img src="https://cms.evam.com/Uploads/Content/d4be0fce33294ccc941d226b35bc9522.jpg" style="width: 100%;"></a><br></p>

<ul><li>What is Customer Experience (CX)?</li><li>Why Customer Experience Matters More Than Ever</li><li>Types of Customer Experience</li><li>The Real Gap in Customer Experience</li><li>How to Improve Customer Experience</li><li>How Evam Enables Real-Time Customer Experience</li><li>Real-World Customer Experience Use Cases</li><li>What Great Customer Experience Looks Like Today</li><li>Get Started with Real-Time Customer Experience<br></li></ul>

Reading Time 5 min,Customer Experience,CX

Customer Experience

<p>In today’s competitive market, excellent customer experience (CX) is crucial. CX includes all customer interactions with a brand, impacting loyalty and differentiation. Improve CX by understanding customer journeys, acting on feedback, training employees, personalizing interactions, and creating emotional connections. These strategies enhance brand reputation and drive revenue.</p>

Customer Experience (CX)

Enhance customer experience (CX) by understanding customer journeys, gathering feedback, personalizing interactions, and creating emotional connections in today's competitive market.

What is Customer Journey Map | Evam

<h2>What is a Customer Journey Map?</h2><p>A customer journey map is a visual representation illustrating the various steps customers take when engaging with a company, encompassing products, online experiences, retail encounters, services, or any combination thereof.&nbsp;&nbsp;</p><p>The complexity of such a map increases with the number of touchpoints involved, but it’s essential for understanding customer interactions thoroughly.&nbsp;</p><p>A journey map provides a static view of the customer experience, while journey orchestration transforms that map into a living, real-time system that adapts and reacts to customer behavior instantly.</p><h2>From Mapping to Orchestration</h2><p>While mapping shows what happens, journey orchestration determines what to do next.</p><p>It connects data, decisions, and delivery to create seamless, personalized customer experiences.</p><p><a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a> enables businesses to go beyond traditional mapping by orchestrating dynamic, AI-driven journeys that respond to live signals clicks, logins, purchases, or inactivity the moment they occur.</p><p>This means customers receive the right message, on the right channel, at the right time.</p><p><img src="https://cms.evam.com/Uploads/Content/1abd2ded52814761a8d4e180b47fcdcb.webp" style="width: 100%;"></p><h2>Why is Customer Journey Mapping Important?</h2><p>Customer journey mapping is a powerful tool that helps businesses visualize and understand <a href="https://evam.com/glossary/glossary-c/customer-experience-cx" target="_blank"><b>customer experiences</b></a> as their users interact with their brand, from the first point of contact through to purchase and beyond. Below are five key benefits, now enhanced with orchestration insight:</p><h3>1. Improved Customer Understanding</h3><p>Mapping reveals the full experience from the customer’s perspective — website visits, emails, service calls, and social media interactions.</p><p>When paired with Evam’s <a href="https://evam.com/products/journey-designer" target="_blank"><b>Journey Designer</b></a>, these insights can be instantly transformed into real-time journeys, ensuring that learnings translate directly into engagement.</p><h3>2. Identifying Pain Points</h3><p>A clear map highlights friction — confusing checkout steps, slow support, or unresponsive channels.</p><p>Journey orchestration resolves these issues dynamically by triggering real-time corrective actions such as follow-up messages, alerts, or alternative paths.</p><h3>3. Enhanced Personalization</h3><p>Mapping allows segmentation, but orchestration makes personalization actionable.</p><p>evamX’s <a href="https://evam.com/products/nbx-decisioning" target="_blank"><b>NBX Decisioning</b></a> Engine and Evo AI evaluate customer data in real time, choosing the next-best message, offer, or channel for each user — at scale.</p><h3>4. Consistency Across Channels</h3><p>An omnichannel journey map ensures unified messaging.</p><p>evamX elevates this further by orchestrating <a href="https://evam.com/channels/mobile-push-notification" target="_blank"><b>push notifications</b></a>, emails, <a href="https://evam.com/channels/mobile-in-app-notifications" target="_blank"><b>in-app messages</b></a>, IVR, and chatbots from a single platform guaranteeing brand consistency and timing accuracy.</p><h3>5. Increased Customer Retention and Loyalty</h3><p>When brands use orchestration to deliver timely, contextual experiences, customers feel recognized and valued.</p><p>evamX automates follow-ups, reminders, and offers that nurture long-term relationships and drive loyalty.</p><h2>How to Craft a Customer Journey Map?</h2><p>In order to create an effective customer journey map, businesses should follow these steps:</p><p><b>1. Define Goals:&nbsp;</b>Set clear objectives: improve satisfaction, identify friction, or boost conversions.</p><p>With orchestration in mind, align goals with measurable engagement outcomes — such as trigger-based conversions or reduced drop-off rates.</p><p><b>2. Segment Customers: </b>Divide your audience into personas based on behavior, demographics, or lifecycle stage.<br></p><p>evamX uses AI-driven segmentation that updates in real time as customer behavior changes.</p><p><b>3. Map the Touchpoints:</b> Identify every interaction — online or offline — and how they connect.<br></p><p>Evam’s event catalogue captures 50+ mobile and web events (clicks, app usage, location, push opens) that feed orchestration logic automatically.</p><p><b>4. Plot Each Stage: </b>Outline stages such as awareness, consideration, purchase, and retention.<br></p><p>Journey Designer lets you visually represent these phases through drag-and-drop nodes connected by triggers and timers.</p><p><b>5. Visualize the Experiences:&nbsp;</b>Turn insights into an interactive map or flow. With evamX, you can simulate and test the journey before launch, ensuring each condition and rule behaves as intended.</p><p><b>6. Identify New Opportunities:</b>&nbsp; Spot cross-sell, upsell, or recovery moments (like cart abandonment or KYC expiry).</p><p>Evam’s orchestration engine can automatically launch contextual offers and nudges during these micro-moments.</p><p><b>7. Collaborate Across Teams:</b>&nbsp;Marketing, product, and data teams can co-create and monitor journeys in real time through a shared interface — removing silos between departments.</p><p><b>8. Implement Changes:</b>&nbsp;Use insights to adjust campaigns and flows dynamically.</p><p>Evo AI provides recommendations to improve message timing, engagement rates, and channel performance.</p><p><b>9. Keep it Current:&nbsp;</b>Customer behavior evolves — your journeys should too.</p><p>evamX’s real-time event engine ensures journeys update automatically as customer data and actions change.</p><h2>evamX: Dynamic Customer Journey Mapping for Seamless Experiences&nbsp;</h2><p>evamX is a real-time customer engagement platform that brings maps to life.</p><p>Its modules — such as Journey Designer, NBX, and Evo AI empower marketers to orchestrate, test, and optimize personalized journeys without coding or IT dependency.</p><p><img src="https://cms.evam.com/Uploads/Content/75d75d4fb9a946d3a45bbf1d41c5e571.webp" style="width: 100%;"></p><p>A retail customer journey map looks very different from an insurance one.</p><p>evamX builds industry-specific, contextual journeys for every sector banking, telecom, retail, travel adapting to unique customer behaviors and needs.</p><p><b>Key Capabilities:</b></p><p>- AI-powered segmentation &amp; decisioning<br></p><p>- Real-time orchestration across channels</p><p>- Frequency &amp; timing controls (Proper Time, Silent Period)</p><p>- Visual, drag-and-drop journey creation</p><p>- Predictive insights &amp; optimization through EVO AI</p><p><a href="https://evam.com/success-story/evam-x-bank-abb-upsell-growth-success-story" target="_blank"><b>ABB Bank</b></a> increased upsell rates by 150% and reduced call center costs by 50% through real-time journey orchestration powered by evamX.</p><h2>Watch It in Action</h2><p><a href="https://app.storylane.io/share/7wspyz70rkat" target="_blank"><b>🎥 Watch the Journey Orchestration Demo</b></a></p><p>See how Evam turns customer signals into meaningful, personalized actions across every channel instantly.</p>

Customer Journey Map

<p>A Customer Journey Map is a visual representation of the steps and experiences a customer goes through in interacting with a brand. It helps businesses identify key touchpoints and opportunities for improvement in the customer experience.</p>

Discover how Evam enables marketers to design, automate, and optimize personalized journeys in real time across all channels using AI-powered decisioning and orchestration.

What is Customer Journey Orchestration | Evam

<h2>Customer Journey Orchestration</h2>
<p>Customer Journey Orchestration (CJO) is simply a dynamic method of managing and guiding every step of the customer journey. With the help of a robust <a href="https://evam.com/evamx" target="_blank"><b>journey orchestration platform</b></a>, you can piece together different touchpoints—web, mobile, email, call center, physical store—and design how the story unfolds. Each action informs the next. Every contact a customer makes with the brand becomes part of a cohesive narrative.</p>

<p>Instead of random ads or promotions, there is continuity. The customer journey feels natural and personalized. This is where customer journey management moves beyond strategy and becomes a real, data-driven practice.</p>

<h2>Why Customer Journey Orchestration Matters</h2>
<p>The goal of customer journey orchestration is simple: Make every moment a customer interacts with your brand feel purposeful and seamless. This doesn’t happen by accident. It requires thoughtful planning, data-driven insights, and the right tools to manage and measure success. You must observe how customers behave, which campaigns resonate, and why certain touchpoints work better than others.</p>

<h3>Personalized Experiences for Better Engagement</h3>
<p>When you orchestrate the customer journey effectively, you deliver <a href="https://evam.com/glossary/glossary-p/personalization" target="_blank"><b>personalization</b></a> at scale. You map <a href="https://evam.com/glossary/glossary-c/customer-behavior" target="_blank"><b>customer behaviors</b></a> and use these insights to shape communication. If your journey orchestration platform sees that a user often explores specific product categories, it can trigger targeted messages. You earn trust and higher conversions by providing what they need at just the right time.</p>

<h3>Increased Customer Retention and Loyalty</h3>
<p>Today’s marketplace is crowded with many successful brands. Each is vying for a slice of consumer attention. To stand out, you need to show you understand each individual customer. Customers may experience brand fatigue when they feel bombarded by irrelevant marketing. But with a strong customer journey orchestration platform, you can reduce that noise. You give them content, offers, or messages they actually want at the exact time they need it. As a result, they stay loyal longer, boosting <a href="https://evam.com/glossary/glossary-c/customer-retention" target="_blank"><b>customer retention</b></a>.</p>

<h3>Deeper Insight into Customer Data</h3>
<p>Orchestrating journeys lets you gain a complete view of how customers move through various channels. You see at which point they interacted with your brand, how often they re-engage, and how each touchpoint affects conversion. This gives you valuable customer journey analytics. By studying these paths, you uncover roadblocks. You learn what sparks interest and what leads to churn. In short, you get a holistic insight into customer interactions.</p>

<h3>Streamlined Customer Journey Management</h3>
<p>Managing multiple channels, campaigns, and user segments can be overwhelming. That’s where customer journey orchestration consolidates everything into a single framework. You plot each campaign element, connect it with specific customer behaviors, and make sure your entire team can see the big picture. This reduces redundancies and confusion. It also ensures a consistent brand voice, tone, and style across channels.</p>

<h2>Core Elements of Customer Journey Orchestration</h2>

<h3>Customer Journey Mapping</h3>
<p><a href="https://evam.com/glossary/glossary-c/customer-journey-map" target="_blank"><b>Customer journey mapping</b></a> is the foundation of any successful orchestration. You identify key customer touchpoints—from social media ads to email campaigns to in-store signage. Each node in the journey is an opportunity to engage. By mapping these points, you see how customers move from awareness to consideration to purchase. This step also helps you spot gaps where you can improve customer flow and customer retention rate.</p>

<h3>Real-Time Decisioning</h3>
<p>You can’t orchestrate a smooth journey if you only evaluate data weekly or monthly. You need real-time inputs. With real-time decisioning, you identify triggers—such as an abandoned cart, a clicked link, or a social media mention—and act instantly. This agility helps you deliver the right message at the right moment, improving overall customer journey management and deepening engagement.</p>

<h3>Data-Driven Personalization</h3>
<p>The best journey orchestration platform uses data to shape experiences. It aligns each interaction with the person’s past actions, preferences, and predicted needs. You can tailor messages for an individual customer based on purchase history or browsing patterns. If the system sees they searched for high-end laptops, then the next interaction might be a discount for premium accessories. This hyper-personalized approach fosters a customer-centric business model.</p>

<h3>Analytics and Measurement</h3>
<p>Orchestration doesn’t end with implementation. Ongoing analysis is vital. Using advanced customer journey analytics, you see what resonates and what doesn’t. Which segments convert best? Which communication channel yields the most engagement? These insights steer your future decisions and keep you on track for continuous improvement.</p>

<h2>Benefits of an Effective Journey Orchestration</h2>

<h3>Better Customer-Centric Approach</h3>
<p>When you orchestrate journeys, you focus on the customer above all else. It’s not about pushing products. It’s about addressing customer needs. This customer-centric outlook fosters <a href="https://evam.com/glossary/glossary-c/customer-loyalty" target="_blank"><b>customer loyalty</b></a> and trust.</p>

<h3>Higher Conversions and Revenue</h3>
<p>If your message arrives when the customer is most ready, you’re more likely to see conversions. Over time, this leads to substantial, increased customer revenue. You also reduce wasted marketing spend.</p>

<h3>Continuous Optimization</h3>
<p>With customer journey analytics, you see areas to improve customer interactions. You can fine-tune each step, ensuring a better user experience next time around. The process is iterative, always evolving.</p>

<h3>Unified Marketing Team</h3>
<p>A strong orchestration framework breaks down silos across marketing, sales, and customer service. Everyone sees the same data. Everyone aims for the same goal. Collaboration becomes more natural, with fewer missed opportunities.</p>

<h2>How Evam Can Help</h2>
<p>While customer journey orchestration is an industry-wide practice, Evam offers a unique real-time omnichannel marketing platform, <a href="https://evam.com/evamx" target="_blank"><b>evamX</b></a>, empowered by cutting-edge modules and capabilities.
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</p><p>evamX is designed to operate seamlessly in any deployment environment, including SaaS, private cloud, and on-prem. The platform integrates advanced marketing technologies to offer a unified <a href="https://evam.com/glossary/glossary-c/customer-experience-cx" target="_blank"><b>customer experience</b></a>, enabling you to execute real-time or batch inbound and outbound marketing campaigns.</p>

<p><b>Its key features include:</b></p>
<p>- <a href="https://evam.com/evam-actions" target="_blank"><b>A powerful event stream processing engine</b></a> that has the capability to process and decode massive amounts of real-time customer data,</p>
  <p>- <a href="https://evam.com/products/journey-designer" target="_blank"><b>A straightforward interface to visualize and structure customer journeys</b></a> with drag-and-drop simplicity,</p>
  <p>- <a href="https://evam.com/products/digital-engagement" target="_blank"><b>An AI-empowered engagement and experience design module</b></a> to visually enhance direct customer interactions,</p>
  <p>- <a href="https://evam.com/products/insight-tracker" target="_blank"><b>A built-in analytics and reporting module</b></a> that offers a comprehensive understanding from campaign performance to customer lifetime metrics, for you to gain actionable intelligence,</p>
  <p>- <a href="https://evam.com/products/customer-feedback" target="_blank"><b>A customer feedback collection and management module</b></a> to design and push surveys and make customers feel valued after key transactions,</p>
  <p>- <a href="https://evam.com/products/nbx-decisioning" target="_blank"><b>An AI-driven decision engine</b></a> that processes data in real-time. It helps identify the next best action for each individual customer.</p>


<h2>Putting It All Together</h2>
<p>Having one of the journey orchestration and marketing platforms that centralizes these processes is a game-changer. It unifies scattered data from various <a href="https://evam.com/glossary/glossary-c/customer-engagement-platform" target="_blank"><b>customer engagement platforms</b></a>—email, web, mobile, and social media. Instead of siloed campaigns, you get one continuous sequence of interactions. This ensures you don’t lose prospects along the way. They move smoothly from the first moment they interact with your brand through purchase and beyond.</p>

<p>By viewing customer journeys as interconnected paths rather than isolated events, you can deliver the content, products, or solutions that people genuinely need. You’re not just sending emails for the sake of it. You’re not just running ads without context. Every piece of content is delivered at the right point in time, aligned with the customer’s behavior and interests.</p>

<p><a href="https://evam.com/contact" target="_blank"><b>Contact us&nbsp;and talk to Evam’s dedicated team of experts</b></a> to learn how you can excel your customer journeys.</p>

What is customer journey orchestration?

<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:18pt;">Customer Journey Orchestration is the strategic process of guiding every step of a customer’s interaction with your brand. It unifies all touchpoints—web, mobile, email, and more—into a seamless experience. Discover how a robust orchestration platform can transform random communications into a connected narrative that boosts engagement and loyalty.<br></p>

Customer Journey Orchestration

Boost conversions with a top customer journey orchestration platform. Unite touchpoints, deliver personalized experiences, and gain real-time analytics.

What is Customer Loyalty | Evam

<h2>What is Customer Loyalty?</h2><p>Customer loyalty refers to the enduring commitment of customers to repeatedly purchase from and remain devoted to a particular brand. This loyalty is fostered by building an emotional connection with customers through personalized experiences, exceptional customer service, high-quality products and services, and rewarding customers for their loyalty.</p><p>For marketers, comprehending customer loyalty is essential for crafting effective strategies that prioritize retaining and maximizing value from existing customers rather than solely focusing on acquiring new ones.</p><p>Marketing campaigns aimed at enhancing customer loyalty and retention typically yield a higher ROI compared to those centered only on customer acquisition.</p><h2>Why is Customer Loyalty Important?</h2><p>Customer loyalty is crucial for businesses of all sizes, as it leads to stronger relationships with customers and generates repeat buyers. This, in turn, increases customer lifetime value and provides a more stable revenue source.</p><p>Moreover, loyal customers often act as brand ambassadors, promoting the business through word of mouth and positive online reviews. This helps build brand trust and boost sales.</p><p>Additionally, a loyal customer base allows businesses to utilize customer feedback to improve products/services and refine marketing strategies, attracting even more customers.</p><h2>The Five Types of Customer Loyalty</h2><h3>Incentivized Loyalty</h3><p>This loyalty stems from offering customers cost-saving incentives like discounts and rewards.</p><p><b>Pros:</b> Easy to create and nurture.</p><p><b>Cons: </b>Often short-lived and can reduce profit margins.</p><h3>Inherited Loyalty</h3><p>Based on tradition, customers remain loyal to a brand due to its long-standing and trusted heritage.</p><p><b>Pros:</b> Less need for incentives.</p><p><b>Cons:</b> Only lasts as long as the brand’s heritage remains relevant.</p><h3>Ethical Loyalty</h3><p>Customers stay loyal to brands that align with their personal values, such as sustainability, diversity, and equality.</p><p><b>Pros:</b> Loyalty is quickly earned.</p><p><b>Cons: </b>Dependent on business decisions beyond the marketing team’s control.</p><h3>Silent Loyalty</h3><p>Occurs when customers consistently purchase from a brand without publicly endorsing it, often due to reasons unrelated to the brand’s values.</p><p><b>Pros:</b> Less affected by corporate, industry, or social changes.</p><p><b>Cons:</b> No benefit from brand advocates, challenging to cultivate.</p><h3>True Loyalty</h3><p>When a customer deeply loves and is devoted to a brand, their loyalty is unwavering. This type of loyalty is hard to achieve and measure without data but can last a lifetime once established.</p><p><b>Pros:</b> Longest-lasting loyalty, leads to significant revenue and positive business outcomes.</p><p><b>Cons: </b>Requires appropriate technology to build these relationships.</p><h3>Example of Customer Loyalty</h3><p>A prime example of customer loyalty is seen with Starbucks. Customers worldwide remain loyal to Starbucks despite many competitors. This loyalty is due to their high-quality products and excellent service. Additionally, Starbucks’ successful rewards program and sustainability efforts further encourage customer loyalty.</p>

<p>Customer loyalty is the long-term commitment of customers to a brand, driven by emotional connections, personalized experiences, excellent service, quality products, and rewards. For marketers, understanding customer loyalty helps in retaining existing customers and maximizing their value, often resulting in higher ROI compared to focusing solely on acquiring new customers.</p>

Customer Loyalty

Discover the importance of customer loyalty, its types, and why it matters for businesses. Learn how to build lasting relationships with customers through personalized experiences, excellent service, and effective loyalty programs.

What is Customer Permissions | Evam

<p>Customer permissions encompass the requests made by brands to members of their audience concerning access to personal information, device features, and other functionalities related to the website or mobile device.</p><p>These requests may involve access to customer data, such as contact details or location, authorization to send various types of messages like push notifications or emails, or permission to utilize specific device features like the camera. The permissions granted by customers regarding their data determine the extent to which brands can collect detailed information about them and incorporate personalization into their communication efforts.</p><p>Upon receiving an opt-in request, customers grant permission for the use of a particular channel for marketing communication. The authorization provided by customers dictates whether marketers can utilize those channels to interact with them and send specific types of messages. Obtaining opt-ins from customers is essential for brands to send messages via those channels, as doing so without permission can result in dissatisfaction and potential customer attrition.</p><p>Customer permissions play a pivotal role in the development of effective modern marketing strategies.</p>

<p>Customer Permissions refer to the consent given by users for businesses to collect and use their personal data. Obtaining and managing these permissions responsibly is crucial for maintaining customer trust and complying with data protection regulations.</p>

Customer Permissions

Explore customer permissions for brands, covering access to personal data and communication channels.

What is Customer Retention?

<h2>Customer Retention: The Key to Sustainable Growth&nbsp;</h2><p>Customer retention is way more than preventing churn. It’s also about building relationships that inspire loyalty programs, create brand advocates, and generate stable revenue. When a brand puts effort into retaining customers, it nurtures a sense of trust and familiarity that encourages customers to stay and want to buy more.</p><h3>What is Customer Retention?</h3><p>At its core, customer retention refers to the strategies and tactics a business uses to hold on to its loyal customers for an extended period of time. Rather than focusing solely on getting new buyers, you devote energy to delighting the ones who already know you.</p><h3>Why Does Customer Retention Matter?</h3><p>It’s often said that acquiring a new customer can cost five times more than retaining an existing customer. While the exact ratio may vary across industries, the principle remains: holding onto buyers is typically less expensive than attracting new ones. Furthermore, returning shoppers tend to buy more often, spend more per transaction, and spread the word about your company.</p><h3>Understanding Customer Retention Rate</h3><p>One of the simplest ways to track your efforts is by monitoring your customer retention rate. This metric shows the number of customers who stick with you over a certain timeframe compared to the ones you had at the beginning. A high retention rate signals a strong bond between the brand and its buyers. A low rate could point to gaps in your customer service or product offering.</p><h2>Core Elements of Customer Retention Management</h2><p>Customer retention management is the structured process that keeps your valuable buyers engaged, satisfied, and committed. By leveraging customer data and feedback loops, you can develop customer retention strategies that speak to the heart of what your audience wants. Key elements include:</p><h3>Customer Feedback and Satisfaction&nbsp;</h3><p>Customer feedback is a powerful tool. It reveals how people feel about your brand, pinpointing areas that need improvement and aspects that deserve more investment. When you address these concerns, you show your audience that you’re listening—leading to higher customer satisfaction and <a href="https://evam.com/glossary/glossary-c/customer-loyalty" target="_blank"><b>customer loyalty</b></a>.</p><p>Tip: Use surveys, social media polls, and online reviews to gather direct input. Analyze patterns to discover what your customers love and what they’d like changed.</p><h3>Personalized Experiences and Communication</h3><p>Personalized experiences go beyond using a first name in an email. It’s about showing that you value each individual’s needs, preferences, and behaviors. When customers sense that your brand “gets” them, they’re more likely to stick around.</p><p>Tip: Segment your audience by purchasing behavior, interests, or demographics. Then, tailor your messaging and offers based on those segments.</p><h3>Loyalty Programs and Incentives</h3><p>Loyalty programs serve as a tangible reward system that recognizes returning buyers. Whether through points, tiered membership, or exclusive discounts, you give people a reason to keep coming back for more. This type of reward-based system also helps you increase customer retention by providing immediate benefits for ongoing engagement.</p><p>Tip: Offer benefits that align with customer values. For instance, eco-conscious audiences might prefer sustainable products or charities to donate points.</p><h2>Measuring Customer Retention: Key Metrics</h2><p>Keeping an eye on certain measurements helps you gauge whether your retention strategies are paying off. Here are some of the most common metrics:</p><h3>Customer Retention Rate</h3><p>As mentioned, the customer retention rate shows how well you maintain your customer base over a period of time. You calculate it by comparing the number of customers at the end of a period to the number you had at the beginning (minus any new <a href="https://evam.com/glossary/glossary-a/acquisition" target="_blank"><b>acquisitions</b></a>).</p><h3>Repeat Purchase Rate</h3><p>How many of your buyers return for a second purchase? This metric points to whether your marketing and customer retention management software effectively nudges people back for more.</p><h3>Net Promoter Score (NPS)&nbsp;</h3><p>NPS measures how likely your customers are to recommend you to others. High scores often correlate with a thriving community of brand advocates.</p><h3>Customer Lifetime Value (CLV)</h3><p>CLV estimates how much revenue you can expect from one buyer throughout your relationship. A higher CLV often indicates success in retaining customers and delivering ongoing value.</p><h2>Effective Customer Retention Strategies</h2><p>When it comes to customer retention management strategies, you can pick from a wide array of tactics. However, the best approaches often combine several methods, tailored to your specific audience and industry.</p><h3>Strengthen Your Customer Service&nbsp;</h3><p>A single negative support interaction can jeopardize your retention efforts. Conversely, excellent customer service can turn a one-time buyer into a long-term fan.</p><p>Tactics:</p><p>Train your staff to address problems quickly and empathetically.</p><p>Offer multi-channel support (phone, email, chat) so people can reach you in their preferred way.</p><p>Use knowledge bases or chatbots to handle frequent inquiries automatically.</p><h3>Leverage Customer Retention Tools</h3><p>Whether it’s customer retention management software or a full-fledged customer retention software platform, technology can lighten the load. Automated systems send personalized discounts, follow-up emails, and reminders without constant manual input.</p><p>Tactics:</p><p>Integrate these solutions with your CRM to gather essential customer data in one place.</p><p>Monitor <a href="https://evam.com/glossary/glossary-c/customer-behavior" target="_blank"><b>customer behavior</b></a> and engagement patterns, then tailor your communication.</p><p>Set triggers for milestone events, like a birthday or subscription renewal date, to deliver timely incentives.</p><h3>Encourage Customer Success&nbsp;</h3><p>In many sectors, especially SaaS, customer success teams step in to ensure new clients see immediate value after signing up. By guiding new users through your product features, you reduce friction and make them feel confident about their choices.</p><p>Tactics:</p><p>Welcome webinars that show new buyers how to use key features.</p><p>Dedicated account managers for high-value customers.</p><p>Educational content that simplifies onboarding and reduces churn.</p><h3>Gather and Act on Customer Feedback</h3><p>Sometimes, the best insights into retention strategies come straight from the source: your customers. Solicit <a href="https://evam.com/products/customer-feedback" target="_blank"><b>customer feedback</b></a> and pay close attention to it. If people say they want a simpler check-out process or a new product feature, prioritize those requests.</p><p>Tactics:</p><p>Conduct regular surveys or polls.</p><p>Implement changes based on feedback, then announce these improvements to your audience.</p><p>Showcase testimonials on your website or social platforms to strengthen community trust.</p><p><img src="https://cms.evam.com/Uploads/Content/53b61ecaa8274f509deef3cd13322b44.webp" style="width: 100%;"><br></p><h3>Offer Incentives and Loyalty Programs&nbsp;</h3><p>Discounts, VIP events, or early access to new products can cement the bond between you and your audience. Loyalty programs provide exclusive perks for continuous patronage, rewarding those who stick around.</p><p>Tactics:</p><p>Tailor programs to customer segments (e.g., frequent buyers might get free shipping).</p><p>Run referral campaigns that reward both the referrer and the new sign-up.</p><p>Host periodic appreciation events or flash sales for members only.</p><h2>Increasing Customer Retention With Technology</h2><p>Technology plays a massive role in increasing customer retention. It helps you anticipate needs, handle routine tasks, and distribute relevant offers across channels. Here’s how modern digital platforms can boost your efforts:</p><h3>Customer Retention Management Software&nbsp;</h3><p>This specialized category of tools helps you map out customer retention management processes, monitor analytics, and automate outreach. By centralizing customer data, you can personalize interactions in real-time.</p><h3>Omnichannel Engagement&nbsp;</h3><p>Clients now expect the ability to connect via multiple platforms—web, mobile app, or social media—seamlessly. An omnichannel approach ensures consistent communication and branding, no matter how users prefer to interact.</p><h3>Real-Time Monitoring&nbsp;</h3><p>Live analytics reveal how people behave from moment to moment. If a user lingers on a pricing page but doesn’t convert, you could automatically send them a message or offer assistance. This swift, proactive approach significantly impacts customer loyalty.</p><h2>Customer Retention vs. Customer Acquisition</h2><p>Why spend so much effort on retention when you could just funnel resources into acquiring new shoppers? The truth is, you need both. However focusing only on acquisition risks high churn. You’ll continuously fill a bucket that has a leak at the bottom. On the other hand, if you only concentrate on retention, you might miss opportunities to grow your base.</p><h3>A Balanced Approach</h3><p><b>Customer Acquisition: </b>Great for expanding brand awareness, entering new markets, and continually freshening your customer pool.</p><p><b>Customer Retention:</b> Ensures your brand remains profitable and sustainable in the long run. Retained buyers often become brand advocates, naturally boosting acquisition efforts through word-of-mouth.</p><h2>Common Pitfalls in Customer Retention</h2><p>Despite best intentions, companies sometimes stumble in their retention strategies. Here are a few pitfalls:</p><h3>Ignoring Customer Expectations</h3><p>If you promise stellar service but take days to respond to queries, or if your product lags behind user needs, even the best discount won’t keep them around.</p><h3>Over-Personalization&nbsp;</h3><p>While <a href="https://evam.com/glossary/glossary-p/personalization" target="_blank"><b>personalization</b></a> is key, overdoing it can feel invasive. Respect boundaries and consider privacy concerns.</p><h3>Inconsistent Experiences</h3><p>If your branding and support differ drastically across platforms—like social media vs. email—customers may lose trust. Consistency fosters confidence in your brand.</p><h3>Lack of Follow-Through</h3><p>Soliciting customer feedback and then ignoring it can upset your community. If you ask for opinions, show you care by implementing or at least addressing their suggestions.</p><h2>evamX Real-Time Customer Journey Orchestration</h2><p>If you’re in search of a platform that can unify retention strategies across digital channels, Evam’s evamX might fit your needs. It’s designed for real-time <a href="https://evam.com/glossary/glossary-c/customer-journey-orchestration" target="_blank"><b>customer journey orchestration</b></a>, allowing you to create batch, hybrid, or immediate campaigns. Here’s why it can be effective for customer retention:</p><p><b>Cross-Channel Engagement: </b>EvamX helps you design web and mobile engagements that ensure a seamless <a href="https://evam.com/glossary/glossary-c/customer-experience-cx" target="_blank"><b>customer experience</b></a> across multiple platforms. Instead of juggling separate dashboards, you can manage everything in one place.</p><p><b>Personalization Without Storing Data: </b>For industries with strict compliance rules, evamX listens to both historical and real-time data without actually storing it. This approach makes it easier to follow privacy regulations while still delivering personalized experiences.</p><p><b>Timely Offers and Notifications: </b>The system can trigger campaigns or notifications at just the right moment. For instance, if a user is about to cancel their subscription, you can immediately offer a tailored discount or reminder of your product’s key benefits.</p><p><b>Scalable to Different Use Cases:</b> Whether you’re a large telecom or a local retail chain, evamX scales according to your requirements. That adaptability is critical when you need a flexible customer retention infrastructure.</p>

<p>Customer retention focuses on building loyal, long-term relationships that benefit both you and your existing customer base. It involves a strategic blend of customer service, personalized experiences, and consistent engagement. Dives into the details of customer retention management, explaining why it matters, how to measure it, and which approaches can help keep your customer base loyal and growing.<br></p>

Customer Retention

Learn the definition of customer retention and discover customer retention management strategies to boost ROI.

Glossary D

What is Daily Active User (DAU) | Evam

<p>Daily Active Users (DAU) represents the proportion of users who perform a specific action within your app. Assessing the performance of your mobile application is crucial for growth. It’s not just about the number of daily users but rather the count of regular active users who consistently contribute value to your business. Utilize this metric to gain insights into your users’ app experience.</p><p>To compute your DAU, divide the total number of daily app sessions by the total number of daily unique users:</p><p><b>DAU = Total Number of Daily App Sessions / Total Number of Daily Unique Users</b></p><p>For instance, if your app registers 20,000 sessions in a day with 200 unique users, your daily active users amount to 100 (20,000/200).</p>

<p>Daily Active User (DAU) measures the number of unique users who engage with a website or app in a single day. It’s a crucial metric for assessing user engagement and platform health. High DAU suggests strong user interest and habitual use, key for growth and user experience optimization. Monitoring DAU assists in understanding user behavior, guiding targeted improvements, and driving increased daily interaction. This metric is essential for platforms striving to maintain an active, dedicated user base.</p>

Daily Active User (DAU)

Assess mobile app performance with Daily Active Users (DAU), tracking regular user engagement and app experience.

What is Data Monetization | Evam

What Is Data Monetization?

Data Monetization is the practice of extracting economic value from information that an organization already possesses or can access. It’s not just about selling data outright, but rather using data to gain a measurable economic benefit, optimize internal processes, or create new offerings that resonate with your market.

Data Monetization

Explore data monetization, enterprise data monetization, and data as a service. Learn how a data monetization platform, data analytics, strategy fuel ROI.

What is Deep Linking | Evam

<h2>What is Deep Linking?</h2><p>In the vast world of digital communication, you may have come across the term "deep linking." But what exactly does it mean? Deep linking is a crucial concept in the digital landscape, especially for apps and websites. It helps users navigate to specific content directly, enhancing their experience and making the journey from discovery to action much smoother. The ability to pinpoint exactly where a user needs to go eliminates unnecessary steps, reducing the likelihood of user frustration and abandonment.</p><p>Deep linking is not just about convenience; it's about transforming the way users interact with digital content. By enabling direct access to specific information, deep linking optimizes the online experience, making it more intuitive and user-friendly. As digital platforms become more sophisticated, the role of deep linking is set to become even more pivotal, ensuring that users can seamlessly transition between various pieces of content without unnecessary detours.</p><p>At its core, a deep link is a specific type of hyperlink that takes you to a particular page or resource within a website or an app, rather than just leading you to the homepage. Imagine you're exploring a vast library. A regular link is like pointing you to the library's entrance, while a deep link is like guiding you directly to the exact book you want on the shelf. This specificity is what makes deep linking so powerful—it takes the guesswork out of navigating complex digital environments.</p><h2>How Deep Linking Works</h2><p>Deep links are akin to GPS for the digital world, providing precise directions to the exact content users are seeking. Whether it's a particular article, a product page, or a feature within an app, deep links streamline access, making the digital landscape less overwhelming and more navigable. As users become more accustomed to instantaneous access to information, the demand for effective deep linking strategies is likely to increase.</p><p>Deep links function by using a URL that contains all the necessary information to direct a user to a specific location. This could be a detailed blog post, a product page, or even a specific feature within an app. When you click a deep link, you bypass several steps, taking you straight to the desired content. This not only saves time but also minimizes potential distractions that might divert a user from their intended goal.</p><p>For instance, if you receive a link to a specific product on an e-commerce app, clicking the link will open the app and display that product directly, rather than making you search for it from the app's main screen. This directness is crucial in maintaining user interest and engagement, especially in a world where attention spans are notoriously short. By delivering users exactly where they want to be, deep linking enhances satisfaction and encourages further interaction.</p><h2>Types of Deep Linking</h2><p>Deep linking can be categorized into three primary types: traditional deep linking, deferred deep linking, and contextual deep linking. Each type serves a unique purpose and caters to different user scenarios, offering varying levels of complexity and functionality.</p><h3>Traditional Deep Linking</h3><p>Traditional deep linking involves directing users to specific content in an app or website. However, these links only work if the app is already installed on the user's device. If it isn't, the user might end up with an error message or be redirected to a generic page. This limitation can be a significant drawback, as it assumes that users have the necessary app installed and ready to use.</p><p>Despite its limitations, traditional deep linking can be highly effective for users who already have the app installed. It provides a straightforward path to content, eliminating unnecessary navigation. However, for first-time users or those without the app, businesses need to consider alternative strategies to ensure a seamless experience.</p><h3>Deferred Deep Linking</h3><p>Deferred deep linking is a step ahead. It accounts for users who don't have the app installed. When a user clicks a deferred deep link, they are directed to download the app first. After installation, the app opens to the specific content or page the user originally intended to visit. This ensures that users are not lost in the process and can still reach their desired destination without hassle.</p><p>This method addresses one of the key limitations of traditional deep linking by ensuring that the lack of an app doesn't disrupt the user journey. Deferred deep linking is particularly useful in marketing campaigns, where attracting new users is a priority. By simplifying the app download and access process, businesses can enhance user acquisition and retention.</p><h3>Contextual Deep Linking</h3><p>Contextual deep linking is the most advanced type. It not only directs users to the specific content but also retains information about where the user came from, what they were interested in, and other relevant data. This allows for a more personalized experience, as the app can tailor its content or offers based on the user's previous interactions or origin. This personalization can significantly enhance user satisfaction and engagement.</p><p>By leveraging contextual data, businesses can create highly targeted experiences that resonate with users on a personal level. This form of deep linking is ideal for apps aiming to deliver personalized content or offers, making users feel valued and understood. As personalization becomes a key differentiator in the digital landscape, contextual deep linking will play an increasingly important role in user engagement strategies.</p><h2>Benefits of Deep Linking</h2><p>Deep linking offers numerous advantages for both users and businesses. By understanding these advantages, businesses can better appreciate the potential impact of deep linking on their digital strategies and user interactions.</p><p>The benefits of deep linking extend beyond immediate user satisfaction. They encompass broader business objectives such as improved engagement, increased conversion rates, and enhanced marketing efficiency. As such, deep linking should be considered an integral part of any comprehensive digital strategy.</p><p>By guiding users directly to the content they seek, deep linking reduces friction and enhances the user experience. This seamless navigation keeps users engaged and satisfied, reducing the likelihood of them abandoning their journey midway. When users can access the information they need quickly and easily, they are more likely to return, fostering brand loyalty.</p><p>Furthermore, a seamless user experience can lead to positive word-of-mouth and increased brand reputation. As users share their positive experiences with others, businesses can benefit from increased visibility and credibility in the digital marketplace. In today's competitive landscape, providing an exceptional user experience is crucial for maintaining a competitive edge.</p><p>For businesses, deep linking can significantly boost conversion rates. When users are taken directly to a product page or special offer, they are more likely to complete a purchase. The fewer steps there are between discovery and action, the higher the chances of conversion. By minimizing barriers to purchase, businesses can increase sales and revenue.</p><p>Deep linking can also facilitate upselling and cross-selling opportunities by guiding users to related products or offers. By strategically placing deep links within marketing campaigns, businesses can encourage users to explore additional offerings, maximizing the potential value of each interaction.</p><p>Deep linking can drive higher engagement within apps. By making it easier for users to find and use specific features, businesses can encourage users to spend more time in their app, exploring and interacting with content. Higher engagement levels can lead to increased customer satisfaction and long-term loyalty.</p><p>Engaged users are more likely to provide valuable feedback, contribute to community discussions, and recommend the app to others. By fostering a sense of community and involvement, businesses can create a dedicated user base that actively participates in the app's growth and success.</p><p>With deep linking, marketers can create more effective campaigns. They can direct users to specific promotions, content, or app features. Combined with contextual data, this can lead to more personalized and successful marketing efforts. By targeting users with relevant content, businesses can increase the likelihood of conversion and engagement.</p><p>Deep linking also enables more effective retargeting strategies. By directing users back to content they previously interacted with, businesses can remind users of their interests and encourage them to re-engage. This can be particularly effective in recovering abandoned shopping carts or reigniting interest in specific promotions.</p><h2>Challenges of Implementing Deep Linking</h2><p>While deep linking offers many benefits, it also presents challenges that need to be addressed for successful implementation. Understanding these challenges is crucial for businesses looking to leverage deep linking effectively in their digital strategies.</p><p>Different operating systems and platforms may handle deep links differently. Ensuring that deep links work seamlessly across all devices and systems is crucial but can be challenging. Businesses need to invest in thorough testing and optimization to ensure compatibility across various environments.</p><p>Compatibility issues can lead to broken links, user frustration, and lost opportunities. To mitigate these risks, businesses should prioritize cross-platform compatibility and work closely with developers to address any technical hurdles. By ensuring a consistent experience across devices, businesses can maintain user trust and satisfaction.</p><p>As apps and websites evolve, the content and structure may change. This requires regular updates to deep links to ensure they still direct users to the correct locations. Without proper maintenance, links can become outdated or broken, leading to user frustration. A proactive approach to link management is essential for maintaining a seamless user experience.</p><p>To address this challenge, businesses should implement robust monitoring and maintenance processes. Regularly auditing and updating deep links can prevent issues and ensure that users continue to have a positive experience. By prioritizing link maintenance, businesses can avoid potential disruptions and maintain user satisfaction.</p><h2>Real-World Use Cases of Deep Linking</h2><p>Deep linking is widely used across various industries to enhance user interaction and drive business goals. Let's look at some examples:</p><p>E-commerce platforms utilize deep linking to guide users directly to product pages, special offers, or flash sales. This direct approach can help increase sales and improve the customer shopping experience. By minimizing navigation hurdles, e-commerce businesses can enhance user satisfaction and encourage repeat purchases.</p><p>Deep linking also enables personalized shopping experiences by guiding users to products that match their interests and preferences. By leveraging deep linking in personalized marketing campaigns, e-commerce businesses can increase conversion rates and build stronger customer relationships.</p><p>Social media apps use deep linking to direct users to specific posts, profiles, or events. This facilitates easy sharing and exploration, enhancing user engagement within the platform. By guiding users to relevant content, social media platforms can increase user interaction and time spent on the app.</p><p>Streaming services and content platforms employ deep linking to take users directly to movies, shows, or articles of interest. This ensures users can quickly access the content they want to consume without unnecessary navigation. By providing a seamless viewing experience, content platforms can enhance user satisfaction and retention.</p><h2>Deep Linking with evamX</h2><p>At evamX, deep linking is a core capability within our Digital Engagement suite. By combining deep linking with real-time customer journeys, evamX ensures users are guided directly to the most relevant content, offers, or features across mobile apps, web, and digital channels.</p><p>With evamX, brands can:</p><p>🚀 Drive Conversions: Send users directly to personalized product pages, offers, or campaigns inside the app.</p><p>📲 Boost Engagement: Use deep links in push notifications, in-app messages, and web banners to reduce friction and increase interaction.</p><p>🤖 Enable Personalization: Combine deep linking with AI-powered features like Message Genius and Sense AI to deliver tailored experiences.</p><p>🔗 Seamless Journeys: Ensure a smooth customer journey by connecting deep linking with evamX’s Journey Designer, so users never lose context between touchpoints.</p><p>Deep linking in evamX is not just a technical feature — it’s a way to create frictionless, personalized, and measurable customer experiences across every digital channel.</p><h2>The Future of Deep Linking</h2><p>As technology continues to evolve, so will the capabilities of deep linking. With the rise of augmented reality, virtual reality, and more advanced AI, deep linking will become even more integral in creating seamless and immersive user experiences. These advancements will open new possibilities for personalization and interaction, enhancing the overall digital experience.</p><h2>So, Why Deep Linking Matters?</h2><p>In conclusion, deep linking is a powerful tool in the digital world. By understanding and implementing it effectively, businesses can improve user experiences, boost engagement, and drive conversions. As users, appreciating the convenience and efficiency deep linking offers can enhance our digital interactions, making our journeys smoother and more enjoyable. As technology advances, deep linking will continue to play a pivotal role in shaping the future of digital communication.</p><h2>Frequently Asked Questions (FAQ) about Deep Linking</h2><h3>1. What is the difference between a deep link and a regular link?</h3><p>A regular link usually directs users to a website’s homepage, while a deep link takes them directly to a specific page or feature within an app or site. Deep linking reduces friction and saves time by taking users straight to the information they want.</p><h3>2. What are the main types of deep linking?</h3><p>There are three main types of deep linking: traditional deep linking, which works only if the app is installed; deferred deep linking, which guides new users to download the app first and then opens the intended page; and contextual deep linking, which adds personalization by remembering user context.</p><h3>3. Why is deep linking important in mobile apps?</h3><p>Deep linking in mobile apps is important because it eliminates unnecessary steps for users, improves engagement, drives conversions, and helps brands deliver personalized, seamless journeys inside apps.</p><h3>4. How does deep linking help marketing campaigns?</h3><p>Deep linking helps marketing campaigns by allowing marketers to send users straight to specific promotions, content, or app features through push notifications, emails, and ads. This makes campaigns more effective, increases conversion rates, and reduces drop-offs.</p><h3>5. What industries use deep linking most?</h3><p>Deep linking is widely used in industries such as e-commerce, social media, banking, telecom, and streaming services to guide users directly to relevant content and boost engagement.</p>

<p>Deep linking is a powerful hyperlinking method that takes users beyond a homepage and directly to specific content, products, or features within an app or website. By removing unnecessary steps, it streamlines navigation, improves user experience, and boosts engagement and conversions.<br></p>

Deep Linking

Deep linking directs users to specific content, enhancing relevance and streamlining the discovery process for increased conversions and better user experience.

What is Direct Traffic | Evam

<h2>What is direct traffic?</h2><p>Direct traffic, often called "dark traffic," refers to website visits with no identifiable source or referring site. The term may imply that visitors are typing your website URL or using bookmarks. However, most of this traffic comes from unknown referral sources. In other words, the origin of the traffic is unknown, making it challenging to pinpoint valuable referral sources.</p><p>To gain better insights into your content's performance, it's important to minimize direct traffic. We can't find all the sources for direct visits. However, identifying as many as possible can be very helpful.</p><p>Start by understanding the factors that contribute to direct traffic.</p><h2>What can cause direct traffic?</h2><p>There are several reasons why traffic can be called "direct." This is more than just visitors typing your URL directly into their browser</p><p><b>Bookmarks: </b>Visitors bookmarking a webpage is a positive indicator—they’re making it easy to revisit your site frequently. However, this traffic lacks a referring source, making it a genuine direct traffic type.</p><p><b>Missing or Broken Tracking Code:</b> UTM parameters are essential for attributing traffic to specific marketing campaigns or sources. Ensure they are properly formatted and always included in your campaigns to avoid losing referral data.</p><p><b>Improper Redirection:</b> Issues like broken <a href="https://moz.com/learn/seo/redirection" target="_blank"><b>redirect</b></a> chains, meta refreshes, or JavaScript-based redirects can obscure the original traffic source. Excessive redirects often prevent analytics platforms from identifying where the traffic originated. Collaborate with developers to reduce redirect-related traffic.</p><p><b>Non-Web Documents: </b>Traffic from offline resources such as Word files, PDFs, or slide decks won’t have a referrer. Whenever you can, keep assets online. Use UTM codes for links in offline resources. This helps track and attribute the traffic.</p><p><strong>Dark Social:</strong> The term "dark social" was created by Alexis Madrigal in 2012. It means private sharing through channels like email, text messages, Slack, or direct messaging, such as Facebook Messenger.&nbsp;Analytics platforms can’t track these sources due to their private nature.</p><p><b>HTTP to HTTPS Transition:</b> When users click from an HTTPS site to an HTTP site, referral data is lost. Since HTTPS is the standard, ensure your <a href="https://www.thesslstore.com/blog/what-happens-when-your-ssl-certificate-expires/" target="_blank"><b>SSL certificate is up-to-date</b></a> to retain referral information.</p><p><b>Browser Misattribution: </b>Sometimes, browsers fail to report traffic sources accurately. For instance, Groupon found in one experiment that 60% of their <a href="https://searchengineland.com/60-direct-traffic-actually-seo-195415" target="_blank"><b>"direct" traffic was actually organic search traffic.</b></a></p><p>Understanding these scenarios can help refine your traffic attribution and improve the accuracy of your analytics.</p><h2>How is organic traffic different from direct traffic?</h2><p>Direct traffic represents website visits without an identifiable source, whereas organic traffic has a clear origin: unpaid search results.</p><p><strong><a href="https://evam.com/glossary/glossary-o/organic-traffic" target="_blank">Organic traffic</a></strong> refers to visits from search engines that do not involve paid ads. This includes clicks on free Google search results.&nbsp;This type of traffic is also tied to specific keywords that lead users to your site. A high volume of organic traffic is a positive indicator for your SEO marketing efforts.</p><p>To evaluate organic performance, focus on the specific keywords driving the most visitors to individual pages. This insight can help you understand what users are searching for and their journey. This allows you to improve those pages for better results.</p>

<p>Direct Traffic is a measure of visitors who arrive at a website without a referral from another web source. This can occur when a user types the website URL directly into their browser, uses a bookmark, or clicks on an untracked link from an email or offline document. Direct traffic is an important metric in understanding how well a brand is known and can be indicative of the effectiveness of offline marketing efforts or brand loyalty.</p>

Direct Traffic

Understand direct web traffic in Google Analytics, its causes, and how to mitigate it for accurate reporting

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