Imagine this: it’s 2023, and you’re a banker at a major financial institution. The world has been turned upside down by the COVID-19 pandemic, and your customers are more digitally-savvy than ever before. They want personalized and relevant experiences that cater to their every need.


The real challenge lies in finding the right Martech solutions and building a Real-Time Interaction Marketing approach that can effectively manage a big pile of data, anticipate customers’ needs, and serve them proactively in real-time.

Through this white paper, you’ll have the chance to;

  • explore why banks must adopt an RTIM approach

  • take an in-depth look at the current expectations of customers

  • learn the challenges of providing hyper-relevant experiences

  • And discover a road map for seizing the next big moments while processing billions of data daily and serving millions of customers.

Trusted by

Garanti BBVA
ING Bank
TBI Bank
Raiffeisen Bank
Türkiye İş Bankası
Türk Telekom
ALB Telecom
Home Credit

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