The Anatomy of a Customer

Speakers

Doruk Mutlu
Deputy CEO at EVAM

Rusty Warner
Vice President, Principal Analyst at Forrester
Guest Speaker

Key Points

If you are on one of the many firms that accelerated your digital momentum during the pandemic…Don’t slow down now! COVID-19 has inspired a range of rapid and innovative adaptations to fluctuating conditions. But today’s pandemic is tomorrow’s climate change, supply chain, inflation, or geopolitical situation. As unpredictability becomes the norm and customer expectations are rapidly changing, it’s increasingly crucial to keep investing in marketing technology to understand your customers, offer value to them while driving business growth.

Marketing leaders must

• adopt a customer-obsessed mindset to win today, tomorrow and beyond.
• define a brand strategy that’s deeply rooted in customer understanding.
• maximize the value of their marketing technology (martech) investments. 

Learnings

• discover how to win moments that matter with customer-obsessed approach
• learn how to elevate marketing investments for business growth
• acquire best practices to accelerate marketing-led CX innovation.