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Imagine this: it’s 2023, and you’re a banker at a major financial institution. The world has been turned upside down by the COVID-19 pandemic, and your customers are more digitally-savvy than ever before. They want personalized and relevant experiences that cater to their every need.
The real challenge lies in finding the right Martech solutions and building a Real-Time Interaction Marketing approach that can effectively manage a big pile of data, anticipate customers’ needs, and serve them proactively in real-time.
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