A Comprehensive Guide To Crafting Financial Universes With Data & Certainty 


The banking industry is witnessing a paradigm shift in marketing decision-making. Traditional approaches are being replaced by advanced, real-time, and data-driven strategies. 


In a world where the predictive analytics market in the banking industry is projected to reach $5.43 billion by 2026, now is the time to discover how the industry itself and customer engagements are being transformed around decision-making tools to stay in the curve.


What’s Inside:


  • A Paradigm Shift in Banking Marketing: Uncover how traditional strategies are making way for advanced, data-driven approaches in today’s digital age.


  • Navigating the Digital Banking Revolution: Explore how banks are adapting to changing customer needs in a world where digital is the norm, and learn about the role of agile startups in reshaping the industry.


  • The Quest for Customer Loyalty: Dive into the strategies that are winning customer trust and loyalty in a competitive marketplace.


  • From Decisioning 1.0 to 2.0: Witness the evolution from generalized, reactive campaigns to proactive, AI-powered, hyper-personalized customer interactions.


  • Data-Driven Strategies: See real-life examples of how banks are using data to enhance customer experiences and drive business success.


  • Overcoming Innovation Barriers: Learn about the challenges banks face, such as data silos and legacy systems, and discover strategies to overcome them.


  • Revolutionizing Real-Time Marketing in Banking: Find out how Evam’s platform is leading the charge in the real-time marketing revolution, offering deep AI-driven insights and seamless integration.

Trusted by

Garanti BBVA
ING Bank
TBI Bank
Raiffeisen Bank
Türkiye İş Bankası
Türk Telekom
ALB Telecom
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