Industry: Financial Services
Coverage: Global
Customers: ~ 4M
More Info:

The company needed a solution to understand their customers’ intent and engage with them in a more personalized way.

Summary

The company needed a solution to understand their customers’ intent and engage with them in a more personalized way. Their aim was to build high-value relationships through targeted campaigns designed for different segments and then measure the results. There were multiple legacy systems already in use by the bank to gather customer data as well as various communication channels to connect with the customers.

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