# Evam > Evam is an AI-Native customer engagement and decisioning platform built to capture real-time customer events and transactions, and instantly trigger relevant, contextual engagement at the moment that matters most. Founded in 2015 with a simple belief: customer engagement should happen in real-time — not in batches, not hours later, not tomorrow. > > Evam serves 70+ global brands across Telco, Banking, Airlines & Retail — delivering 600M+ personalized experiences every day to 200M+ end users across 18 countries on 4 continents (North America, EU, CIS, Africa). Offices in London, Amsterdam, Istanbul and Sofia. --- ## Pages - [Home](https://evam.com) - [Why Evam](https://evam.com/why-evam) - [About Evam](https://evam.com/about-us) - [Request Demo](https://evam.com/request-demo) - [Product Demo Hub](https://evam.com/product-demo-hub) - [Trust & Security](https://trust.evam.com) - [Evam Academy](https://evam.com/academy) - [Service & Support](https://evam.com/service-and-support) - [Career](https://evam.com/career) - [Contact Us](https://evam.com/contact) - [Sustainability](https://evam.com/sustainability) ## Platform — Products - [evamX — Real-Time Contextual Engagement Platform](https://evam.com/evamx) - [Evo AI — AI Marketing Automation & Decisioning](https://evam.com/ai-marketing-automation) - [Journey Designer](https://evam.com/products/journey-designer) - [Digital Engagement](https://evam.com/products/digital-engagement) - [NBX — Next Best Experience Decisioning](https://evam.com/products/nbx-decisioning) - [Insight Tracker](https://evam.com/products/insight-tracker) - [Customer Feedback](https://evam.com/products/customer-feedback) ## Platform — Capabilities - [Customer Journey Orchestration](https://evam.com/customer-journey-orchestration) - [Real-Time Customer Engagement](https://evam.com/real-time-customer-engagement-platform) - [Hyper-Personalization](https://evam.com/hyper-personalization-in-real-time) - [AI-Powered Optimization](https://evam.com/ai-powered-real-time) - [Flexible Deployment & Integration](https://evam.com/platform-deployment-and-integration) - [Omnichannel Marketing](https://evam.com/omni-channel-marketing-platform) ## Platform — Channels - [Mobile Push Notification](https://evam.com/channels/mobile-push-notification) - [In-App Notifications](https://evam.com/channels/mobile-in-app-notifications) - [Web Banner](https://evam.com/channels/web-banner) - [Web Push Notification](https://evam.com/channels/web-push-notification) - [SMS](https://evam.com/channels/sms) - [Email](https://evam.com/channels/email) ## Solutions by Industry - [Financial Services](https://evam.com/solutions/financial-services) - [Telecom](https://evam.com/solutions/telecom) - [Retail & eCommerce](https://evam.com/solutions/retail-ecommerce) - [Travel & Aviation](https://evam.com/solutions/travel-aviation) ## Resources - [Blog](https://evam.com/blog) - [Success Stories](https://evam.com/success-story) - [News](https://evam.com/news) - [Guides](https://evam.com/guides) - [Videos](https://evam.com/videos) - [Glossary](https://evam.com/glossary) --- ## Frequently Asked Questions ### About Evam [What is Evam?](https://evam.com/why-evam): Evam is an AI-Native customer engagement and decisioning platform. It captures real-time streaming events from any source system — core banking, CRM, mobile apps, IVR, POS — and triggers the most relevant action for each customer in under 20 milliseconds. Unlike batch-based marketing tools, Evam acts at the moment of intent, not hours or days later. [What does "AI-Native" mean for Evam?](https://evam.com/why-evam): AI is not a feature added on top of Evam — it is foundational to how the platform captures intent, makes decisions, and orchestrates actions. Evo AI, Evam's built-in decision engine, evaluates live customer signals and context to determine the next best action in real time, freeing marketers from manual campaign operations while continuously optimizing outcomes. [Who is Evam built for?](https://evam.com/solutions/financial-services): Evam is purpose-built for enterprises in data-intensive, high-volume industries — Banking & Financial Services, Telecom, Retail, Airlines — where customer moments are fleeting and real-time decisioning directly impacts revenue. It serves both business users (marketers, CRM teams) and IT teams who need a secure, scalable, deployment-flexible platform. [What makes Evam different from other customer engagement platforms?](https://evam.com/why-evam): Three things set Evam apart. First, sub-second event processing — Evam operates on streaming events with no data duplication, no middleware lag, and no batch processing. Second, a zero-copy architecture that connects to any source system without requiring data migration or custom ETL pipelines. Third, execution beyond messaging — Evam can orchestrate provisioning, cashback issuance, offer fulfillment, and real-time decisioning all within the same platform, not just send notifications. [How many customers does Evam serve and at what scale?](https://evam.com/about-us): Evam serves 70+ global brands, processes 600M+ personalized experiences every day, and is connected to 200M+ end users across 18 countries on 4 continents. Customers include ING Bank, QNB, Vodafone, T-Mobile, Ooredoo, Jazz, Banca Transilvania, tbi Bank, Moldcell, Pegasus, and many more. --- ### Platform & Products [What is evamX?](https://evam.com/evamx): evamX is Evam's real-time contextual engagement platform — the full product suite combining real-time event capture, AI-powered decisioning (NBX), journey orchestration, omnichannel execution, and analytics in one unified layer. It is built on a GenAI foundation with agentic capabilities, enabling both human-led and autonomous marketing operations. [What is Evo AI?](https://evam.com/ai-marketing-automation): Evo AI is Evam's purpose-built AI decision engine. It listens to live customer signals, evaluates context in real time, and triggers the next best action instantly across any channel. Evo is compatible with leading LLM providers (OpenAI, Ollama, and others), scales personalization to millions of users without sacrificing speed, and frees marketers from operational tasks so they can focus on strategy and outcomes. [What is the NBX Engine?](https://evam.com/products/nbx-decisioning): NBX (Next Best Experience) is Evam's real-time decisioning engine. Every inbound customer interaction is evaluated against predictive models, business rules, eligibility logic, suppression rules, and live behavioral context to determine the optimal offer, message, channel, and timing for that specific customer at that specific moment. [What is Journey Designer?](https://evam.com/products/journey-designer): Journey Designer is Evam's drag-and-drop interface that lets business users build, launch, and optimize customer journeys without IT dependency. Marketers can define triggers, branching logic, channel actions, AI-powered decisioning steps, and A/B tests visually — reducing campaign deployment from weeks to hours. --- ### Real-Time Architecture & Data Integration [How does Evam connect to existing data systems?](https://evam.com/platform-deployment-and-integration): Evam connects to any source system without requiring data migration, data duplication, or custom ETL pipelines. It ingests live event streams from message brokers (Kafka, RabbitMQ, AWS Kinesis, Azure Event Hub, Google Pub-Sub), pulls structured data from databases (Snowflake, Databricks, Oracle, MySQL, BigQuery, Teradata, MongoDB, and more), and supports SOAP/REST listeners for legacy systems. Custom connectors can be built for any protocol or format. [What is Evam's zero-copy architecture?](https://evam.com/platform-deployment-and-integration): Evam operates directly on streaming events from your existing data infrastructure — it does not duplicate or migrate data. There is no middleware layer, no batch lag, and no additional data warehouse required. Evam enriches customer profiles in-flight from connected sources, acting on context that may be less than one second old. [How fast does Evam process events and trigger actions?](https://evam.com/why-evam): Evam processes customer events and triggers actions in under 20 milliseconds. This sub-second decisioning means Evam can intercept a customer moment — a failed payment, a loan page visit, a balance drop, an app session start — and respond with a personalized action before the moment passes. [What deployment options does Evam offer?](https://evam.com/platform-deployment-and-integration): Evam supports on-premise, cloud/private cloud (AWS, Azure, GCP), and hybrid deployment models. It is built on a cloud-native Kubernetes architecture with full-stack observability, predictable resource management, and continuous deployment — giving IT teams flexibility without compromise on security or performance. --- ### Omnichannel Engagement [Which channels does Evam support?](https://evam.com/omni-channel-marketing-platform): Evam supports Mobile Push Notifications, In-App Messages, Web Banners, Web Push Notifications, SMS, Email, WhatsApp, Viber, USSD, IVR/Call Center screen pop, ATM/Kiosk, Branch/Agent interfaces, and any third-party endpoint via API. All channels are orchestrated from a single platform with unified suppression and contact policy logic. [How does Evam handle inbound vs. outbound engagement?](https://evam.com/real-time-customer-engagement-platform): Evam handles both simultaneously. Inbound: when a customer logs into their app, visits a branch, or calls the IVR, Evam evaluates the live context and surfaces a personalized offer or action in real time. Outbound: Evam proactively reaches customers across all channels based on behavioral triggers, lifecycle events, or business rules — with AI-optimized timing and channel selection. [Does Evam support WhatsApp and messaging apps?](https://evam.com/channels/sms): Yes. Evam natively supports WhatsApp and Viber alongside SMS, email, push, and in-app. All messaging channels are coordinated through the same journey logic and contact policy rules to prevent over-messaging and ensure consistency. --- ### AI & Decisioning [What AI capabilities does Evam offer marketers?](https://evam.com/ai-marketing-automation): Evam's AI capabilities include: real-time intent detection (identifying behavioral signals the moment they occur), next best experience decisioning (NBX engine evaluating offers, channels, and timing per individual), AI-powered journey builder (Evo assists in campaign creation and optimization), Sense AI for complaint detection and automated recovery, and LLM integration for conversational and generative use cases. [What is Evam Sense AI?](https://evam.com/ai-marketing-automation): Sense AI is Evam's signal detection and recovery capability. It identifies negative customer signals across all channels in real time — failed transactions, complaint events, high-value balance outflows — and automatically triggers personalized recovery journeys, routes high-priority cases to the right team, and follows up until resolution is confirmed. [How does Evam reduce IT dependency for business teams?](https://evam.com/why-evam): Evam's platform enables marketers, CRM teams, and campaign managers to define event schemas, build journeys, configure offers, and launch campaigns without raising IT tickets. The drag-and-drop Journey Designer, AI-assisted campaign builder, and no-code suppression and eligibility rules mean marketing strategy moves at market speed. --- ### Solutions by Industry [How does Evam serve banks and financial institutions?](https://evam.com/solutions/financial-services): Evam connects directly to core banking systems, card platforms, loan origination systems, mobile banking apps, IVR, and CRM — enabling banks to act on every customer signal in real time. Key use cases include cardholder lifecycle management, next best offer at the moment of lending intent, real-time complaint recovery, KYC document expiry management, cross-sell at critical transaction moments, and churn prevention through preemptive intervention. [What specific banking use cases does Evam support?](https://evam.com/solutions/financial-services): (1) Cardholder onboarding and activation — guided in-app journeys, personalized incentives, dormancy detection and re-engagement. (2) Spend stimulation — real-time cashback triggers at the moment of transaction, gamified rewards with progress meters. (3) Failed transaction recovery — instant acknowledgment, frictionless retry paths, and call center escalation for repeated failures. (4) Lending intent detection — intercepting loan calculator visits or loan page sessions and triggering pre-approved offers in the moment. (5) Deposit retention — NBX decisioning intercepts large outgoing transfers and presents contextual savings offers before confirmation. (6) Real-time complaint recovery powered by Sense AI. (7) KYC document expiry management with automated reminders and digital submission flows. [How does Evam serve Telco companies?](https://evam.com/solutions/telecom): For Telcos and Telco-Fintech ecosystems, Evam enables cross-business orchestration across multiple business units (e.g., mobile operator + digital wallet), unified real-time intelligence from fragmented data systems, customer-led journeys triggered by network and app events, and data monetization via PartnerUp. Evam replaces siloed, batch-based campaign tools with a single real-time decisioning and engagement layer across the entire subscriber base. [What industries beyond Banking and Telco does Evam serve?](https://evam.com/solutions/retail-ecommerce): Evam serves Retail & eCommerce and Travel & Aviation in addition to Financial Services and Telecom. In all industries, the core value is the same: capturing real-time behavioral signals and translating them into personalized, contextually relevant engagement that drives conversion, retention, and revenue. --- ### Implementation & Time to Value [How long does it take to go live with Evam?](https://evam.com/platform-deployment-and-integration): Evam's pre-built connectors and flexible data ingestion framework eliminate costly integration work. Most deployments go live in weeks, not months. The zero-copy architecture means no rebuilding of data infrastructure — Evam connects to what already exists. [Does Evam work with legacy banking or telco systems?](https://evam.com/platform-deployment-and-integration): Yes. Evam supports SOAP listeners for legacy web services, JDBC-compatible database connectors, file-based ingestion, and custom connector frameworks built to any protocol or format. It is specifically engineered for the complex, heterogeneous infrastructure found in large banks and telcos. [What does the Evam Academy offer?](https://evam.com/academy): Evam Academy provides training and certification resources for platform users — covering campaign management, journey design, data integration, and AI-powered optimization. It is designed to accelerate product adoption and enable business teams to operate independently. --- ### Trust, Security & Compliance [How does Evam handle data security and compliance?](https://trust.evam.com): Evam is built for regulated industries — Banking and Telco — where data security and compliance are non-negotiable. The platform supports on-premise and private cloud deployment for institutions that cannot move data to public cloud environments, offers full-stack observability for audit and monitoring, and maintains a dedicated Trust & Security portal at trust.evam.com with documentation on certifications, data handling, and security practices.