Web push notifications are interactive messages dispatched to visitors’ devices via a website. These notifications are highly contextual, timely, and personalized, making them ideal for engaging, re-engaging, and retaining website visitors.

They can be sent to users’ desktop and mobile devices through their browsers, even when they are not actively browsing your website. No email addresses or contact details are required to send a push notification, simplifying the process for businesses to reconnect with users and encourage them to return to their website.

For instance, a common web push notification might entail offering a discount coupon to a visitor who abandoned their cart but has not yet made a purchase.