Voice push notifications represent an emerging channel for push notifications, primarily utilized on voice-enabled devices such as Amazon’s Alexa and Google Home devices. These notifications are integrated into voice applications and, akin to other push notification channels, do not necessitate a specific voice application to be actively open on the device for the message to reach the end-user.

As the adoption of voice devices and users continues to grow exponentially, voice apps are gaining popularity, leading to the increased prevalence of voice push notifications. Demonstrating notable effectiveness, voice notifications boast higher engagement rates compared to other push notification channels. They are primarily employed for various purposes, including communication, commerce, content marketing, and general marketing initiatives.

A prevalent example of voice push notifications is when Alexa announces the status of an ordered product from Amazon, informing users when it is out for delivery. Additionally, these notifications are utilized for disseminating content such as news updates and game scores to users who have enabled voice push for their preferred news or sports voice app.

Operating Environment of Voice Push:

Given that voice notifications are typically received within a user’s home environment, it is important to consider that any member of the household may hear the notification. Therefore, voice skills should adhere to a privacy-by-design approach from the outset. Notifications containing potentially sensitive information that could be misused by unauthorized individuals should not be sent, or alternatively, notifications should incorporate user-controlled privacy preferences.

Some Use Cases of Voice Push Notifications:

Updates on orders
Customized news updates
Announcements of new music content
Weather forecasts
Updates on saved searches
Notifications specific to location-based preferences