Video marketing involves utilizing videos to advertise your brand, products, or services. There are various methods to incorporate videos into marketing strategies, including brand presentations, product showcases, customer endorsements, live streams, instructional tutorials, corporate training materials, viral content, and more.

Videos play a crucial role in marketing campaigns due to their high engagement rates, enhanced conversion potential, and significant SEO advantages. For instance, YouTube, a platform owned by Google, serves as a valuable channel for hosting and publicizing promotional videos.