Rich push notifications encompass push notifications enriched with multimedia elements such as images, GIFs, sounds, videos, interactive experiences, and concise text.

While push notifications have conventionally been associated with brief, text-centric messages, the introduction of iOS 10 in 2016 expanded the possibilities to include images, GIFs, videos, and other immersive features within the notifications sent by brands to their audience.

Traditional push notifications are constrained by limited space. While text-only messages are effective in many cases, the integration of images and videos empowers marketers to convey more information and craft engaging user experiences within a single push notification. With their enhanced visual appeal, rich push notifications instantly capture the attention of recipients, standing out prominently on their mobile devices. Consequently, rich push notifications have gained immense popularity among brands.

When deployed strategically, these notifications can significantly enhance user engagement and drive conversions within mobile applications.