In broad terms, “mobile marketing” encompasses methods that leverage smartphones and tablets to collect customer data and behavior insights, subsequently engaging these customers through various mobile messaging avenues. This approach enables marketers to interact with their audiences in responsive, tailored manners, fostering deeper relationships between customers and brands.

Contemporary mobile marketing strategies involve the integration of multiple channels simultaneously. Brands can target their customers across their preferred channels, enhancing engagement and elevating Customer Lifetime Value (CLTV).

Various channels are available for executing mobile marketing initiatives, including:

– Mobile Websites

– Mobile Applications

– App Push Notifications

– In-App Messages

– Email

– SMS

– WhatsApp Messaging

– RCS