Email marketing entails utilizing email as a communication channel to promote your business. Employing emails for marketing purposes enables you to establish connections with potential customers, keep existing clientele informed about your brand, and provide incentives such as coupons and discounts to foster customer loyalty.

According to Smart Insight’s 2018 report, email marketing continues to hold the top spot as the most effective marketing channel when compared to social media, SEO, and affiliate marketing.

Incorporating email into your mobile marketing strategy can significantly enhance conversions throughout the customer lifecycle. Through targeted email campaigns, you can welcome and onboard new users, showcase offers and promotions, and announce product launches.

For instance, you can prompt a new user to make their initial purchase by sending them a special discount offer via email.

Several factors contribute to the effectiveness of email marketing:

– Email serves as an open platform.

– With its extensive reach and established presence, email remains highly accessible.

– Email boasts a commendable deliverability rate, surpassing that of many other channels.

– It is a preferred mode of communication for many individuals.

– Email campaigns typically yield higher conversion rates.

– Email marketing offers a higher return on investment (ROI) compared to other channels.

– Email is poised to remain relevant for the foreseeable future.

The landscape of email marketing has evolved significantly, transitioning from a realm where email creation required developer intervention to today’s era where platforms like Evam empower marketers to craft and distribute personalized, branded emails effortlessly. Unlike building a social media following, cultivating your email subscriber list represents a strategic, long-term investment with enduring benefits.