Deep linking entails directing users to specific content within a website or mobile app when they click on a targeted message.

For instance, if you notify users about a deal on certain products via a push notification, it’s more effective to link them directly to those products rather than to the website’s homepage. This approach enhances relevance by directing users to the content that piqued their interest, thereby increasing the likelihood of conversions by streamlining the discovery process.

Similarly, marketers can utilize web messages on websites or in-app messages on mobile apps to guide users to particular sections of the site or app, thus steering them towards popular areas.

Deep linking streamlines the transaction process by reducing unnecessary steps, thus maintaining user engagement and elevating conversion rates. Ultimately, it enhances the overall user experience.