Cross-channel marketing entails utilizing various devices and messaging platforms, such as websites, mobile apps, push notifications, in-app messages, email, SMS, WhatsApp, and others, to engage customers across diverse communication channels. When a brand coordinates customer communications across multiple messaging channels, it’s referred to as cross-channel messaging. This approach typically results in higher levels of engagement compared to using a single communication channel alone.

Marketers embracing a cross-channel strategy employ a mix of email, push notifications, in-app messages, and other traditional and modern methods in a strategic blend to target the right users with the appropriate message through the optimal channel at the most opportune time. To execute cross-channel marketing effectively, organizations must encourage communication and collaboration among various teams to align goals and priorities.

Cross-channel marketing has evolved into a crucial component of contemporary customer outreach endeavors.