B2C, which stands for business to consumer, pertains to the direct sale of products and services from a business to individual end consumers. The concept of B2C was pioneered by Michael Aldrich in 1979, utilizing television as the primary medium to reach consumers.

For instance Amazon operates as an online retail platform facilitating direct sales to end consumers.

Businesses employing B2C models must prioritize maintaining positive customer relations to encourage repeat purchases. In contrast to business-to-business (B2B) transactions, which typically focus on demonstrating the value of a product or service, B2C businesses aim to elicit emotional responses from their customers through marketing efforts.

Various B2C business models include:

1. Direct Sellers:

  • This prevalent B2C model involves consumers purchasing products directly from business-operated stores or online retailers.

2. Online Intermediaries:

  • In this model, a business serves as an intermediary between product or service providers and end consumers.

3. Advertising Based:

  • Businesses employing this model leverage substantial online traffic to attract visitors and generate revenue through advertising, which, in turn, promotes the sale of products or services to consumers.

4. Community-Based:

  • Businesses utilizing this model engage online communities centered around shared interests, facilitating direct marketing of products or services to community members by advertisers.

5. Fee-Based:

  • In this model, businesses charge a subscription fee for access to their products or services. Typically, a limited amount of content is offered for free initially, with fees imposed for full subscription access.