Mobile World Congress 2022: Key Elements of Digital Transformation
I wanted to share the projects that caught my attention and the industry-related things I noted after attending Mobile World Congress, which is held every year during the last week of February in Barcelona, Spain, and is considered one of the world's largest trade events in the tech business.
A New Era of Humanity in the Business World
A new era of humanity is beginning in the business world. Korn Ferry presents compelling data regarding this new era with their report “Future of Work Trends 2022: The new era of humanity”. Employees are asking more humane questions regarding their work, and they rightfully don’t want to be seen as a cog in the machine.
5 Real-Time Marketing Strategies for Today’s Marketers
The main objective of real-time marketing is to increase the engagement of businesses with their target audiences. This engagement journey involves taking your customers with you on real-time campaigns, making them feel more connected to the brand.
Create a Connected Customer Journey Across Your Organization
Businesses have come a long way since the traditional methods of marketing and conventional media. It has now become easier to communicate and reach out to their target audience. Organizations leverage print, radio, TV, and social media to generate more reach and increase brand awareness.
What Are the Benefits of End-to-End Customer Journeys?
When organizations decide on improving the customer experience, they tend to focus on specific touchpoints. Businesses would often take a look at their previous transactions to determine what went wrong. They often revert to the interactions that took place with customer service, sales, and marketing teams.