The main objective of real-time marketing is to increase the engagement of businesses with their target audiences. This engagement journey involves taking your customers with you on real-time campaigns, making them feel more connected to the brand.
For instance, marketers publish the documentation of a special sale in real-time to entice more customers to swing by. At the same time, they can engage with customers, addressing feedback during the sale. In other words, more people hear about the event, while existing customers receive the incentive to participate in them.
Before implementing real-time campaigns, it is integral that marketers plan out their efforts just like with any other marketing strategy. From the marketing campaigns, offers, and customer responses to the event itself, they should have everything laid out ahead of time. While promoting in real-time harnesses the moment, it is also necessary to notify customers of such activity beforehand. It can bring hype to the event and encourage more people to tune in when it commences.
Here are five real-time marketing strategies that are worth considering:
1. Catching the Wave
Marketers need to keep their ears to the ground and seize every opportunity that is present. Catching the wave means taking advantage of the current trends to increase brand exposure. Make sure that your real-time marketing campaigns are relevant to your target audience and the present times. You need to monitor your industry trends to get an idea of the topics that are generating the most buzz. Following your competitors and the prominent personalities in the industry can also help you catch on to the latest craze in business.
2. Acquiring the Right Resources
Similar to any other strategies, real-time campaigns require particular resources to be in place. Without the right assets in place, there is a tendency to miss the perfect opportunity just because you are unprepared. For instance, many marketers take advantage of social media tools to analyze the impact of their real-time campaigns. It also helps them determine the type of content that generates more attention from their target audience.
3. Leveraging Brand Advocates
When it comes to real-time marketing, timing is crucial. Marketers should establish their campaigns before the trends start vanishing from the midst of the industry. One way to expand your reach within the shortest amount of time is through your ambassador network. Leveraging your brand advocates allows more people to know about the campaign and increases engagement.
4. Customer Journey Map
Mapping out the customer journey can help marketers visualize the experience that their target audience would prefer. Use the aspects that drive the buying decisions of your customers to produce relevant, real-time campaigns.
5. Putting Customers in the Spotlight
As part of the real-time marketing campaign, marketers must take part in the conversation. Showing customers that you are proactive in addressing feedback and concerns can help convince them that your brand is reliable. Use this as an opportunity to increase their trust and build your reputation as a customer-centric business.
To sum it up, real-time marketing strategies help your brand interact with your customers regularly. This builds a real connection between your brand and your target audience. EVAM is here to help you implement real-time marketing strategies so you can connect with your audience on a personal level. Contact us today to start building out your real-time marketing strategies!