Event Driven Contextual
Taking real-time actions in a contextual manner is one of the key elements in todays successful marketing. In the moment when your customer interacts with your company and do some event patterns, EVAM increases your awareness about what is going on and lets you take appropriate offering actions as a response.
EVAM can be used to design real-time scenarios to generate customer specific offers in real-time. Real-time nature gives the power of sending offers when the customer really needs it. Sending offer in the right time results in positive returns and high offer success rate.